optimizing wordpress for speed and conversions

16
10 Ways to Make WordPress Faster!

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: WordPress Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator) Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

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Page 1: Optimizing WordPress for Speed and Conversions

10 Ways to Make WordPress Faster!

Page 2: Optimizing WordPress for Speed and Conversions

David Vogelpohl@davidvmc

As seen:

Page 3: Optimizing WordPress for Speed and Conversions

Follow along #ase2012

Page 4: Optimizing WordPress for Speed and Conversions

Track your results webpagetest.org

Page 5: Optimizing WordPress for Speed and Conversions
Page 6: Optimizing WordPress for Speed and Conversions

Pick a Good HostDedicated or VPS

(strong SLA & resource guarantees)

Managed WordPress Hosting

Check #ase2012 for the links

Page 7: Optimizing WordPress for Speed and Conversions

Sign up for a CDNDistribute Content Closer to Visitors

Reduce Server Load

Check #ase2012 for the link

Page 8: Optimizing WordPress for Speed and Conversions

Check W3C Compliancevalidator.w3.org

Check and correct errors

Page 9: Optimizing WordPress for Speed and Conversions

Reduce Javascript

Remove excess tracking scripts

Consider static elements

Place all script below </body>

Page 10: Optimizing WordPress for Speed and Conversions

Optimize imagesSize images to fit space

Remove metadata

Use JPG in place of PNG (when you can)

Try WP Smush.it

Page 11: Optimizing WordPress for Speed and Conversions

Use CSS Sprites for Images

Reduces HTTP requests

Try spriteme.org

css-tricks.com/css-sprites

Check #ase2012 for the links

Page 12: Optimizing WordPress for Speed and Conversions

Reduce PluginsMisbehaving plugins can be a

big speed drainServer pounding HTTP requests

Unnecessary database writes

Out of control SQL queries

Security Vulnerabilities

Delete don’t deactivate!

Page 13: Optimizing WordPress for Speed and Conversions

Optimize Post ListsDon’t show full post

Remove social buttons

Minimize image use

Paginate results

Last 1 - 2 - 3 - 4 – 5 Next

Page 14: Optimizing WordPress for Speed and Conversions

Create a mobile versionMobile Optimized CSS

JS Browser Discovery*

Media Query &Responsive design

Sub Domains Optional

Optimize for Keyboardshttp://goo.gl/Q626v

Page 15: Optimizing WordPress for Speed and Conversions

Mobile WP Plugins

Check #ase2012 for the links

Mobile Press

WordPress Mobile Pack

Page 16: Optimizing WordPress for Speed and Conversions

David Vogelpohl

@davidvmc

Web Development &Online Marketing

Mobile Apps &Mobile Web