WordPress SEO+Creating Content Google Loves

Steve Wiidemanwww.ThatTrainingGuide.com

Three Principles of SEOWhat is SEO, in Plain English?

1. Having content to match search terms

2. Other websites referencing a target website

3. User behavior (“click and stay”)

WordPress Configurations

Immediately After Your WordPress Installation:

Settings > General > add the www prefix ONLY IF not on a subdomain

Settings > Permalinks > short and sweet /%postname%/

For news inclusion, add the date or a numeric value

Settings > Writing > select other configurations + add Ping list

Activate Akismet plugin, it comes with the default installation

WordPress SEO PluginsThese Can Make the Website “Search Engine Friendly”:

CodeGuard

WordPress SEO by Yoast

KB RobotsTXT

Dagon Sitemap Generator

W3 Total Cache

A social sharing feature of your choice

[Optional] Disqus comment system

Google Analytics for WordPress

What Makes a Page “Awesome”?

Video Intermission

Create Keyword-Themed Content

Compare a Thesis Paper to Your Awesome Web Content:

Heading and Title = HTML Title & One H1 Heading

Tables and Illustrations = Lower Bounce Rate & Content Uniqueness

Thesis Statement = Meta Description

Spelling, Grammar, Punctuation = See Page 15 of the GSG

Bibliography > Evaluating Sources for Authorship & Authority = Links

Plagiarism = Duplicate Content

Language and Style = Geographic Targeting by Primary Language

Titles & Descriptions

You Only Get One Chance to Make a First Impression

Get All the SEO Secrets to Rank Well in Google HereDownload over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.www.SomeSEOSite.com/seo-secrets.html

SEO SecretsOur title sucks, please don’t click here ever. Yes, this is the same description we used everywhere. Seo secrets, seo secrets, seo secrets, stuff, stuff, stuff, you ugly searcher.www.Spamalot.com/seo-secrets.html

But J.C. Penny got away with it!

Titles & Descriptions

You Only Get One Chance to Make a First Impression

Get All the SEO Secrets to Rank Well in Google HereDownload over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.www.SomeSEOSite.com/seo-secrets.html

Call-to-Action + Keyword Theme + Value PropositionDifferent call-to-action + same keyword theme + re-written value proposition or different value proposition.www.yoursite.com/your-keyword-theme.html

Headings & SubheadingsHow Many Main Topics Do You Have Anyway?

Fact: Web Designers put heading tags around logos to drive SEO

experts bonkers

Fact: You only need ONE h1 tag per

page and it should definitely include

your keyword theme

Myth: Dropping H1’s all over your page

like Navy Seals in Abbottabad will help

your ranking. NO, please don’t do this.

Headings & SubheadingsThink STRUCTURE

<h1>Keyword Phrase Here</h1>

<p>Your attention grabbing thesis here, with tags around one instance of the <strong>keyword</strong>. Supportive topic 1, and supportive topic 2. Tell them what you’re going to tell them.</p>

<img src=”images/keyword-one.jpg” alt=”Image of Keyword One and Description” />

<h2>Supportive Topic 1</h2>

<div id=”video”><object>Some awesome video tagged with descriptive keywords </object></div>

<h2>Supportive Topic 2</h2>

<p>A summary of how and why supportive topic 2 exists and possibly a keyword-rich link to a page dedicated specifically to the supportive topic.</p>

Answer “Yes” to 5 Important Questions

1. Is there an easy way for people to share it?

2. Is it more useful and relevant than alternatives?

3. Is there enough awesome info to keep them here?

4. Is it always easy to find “buy” or “contact” buttons?

5. Will they want to link, share, Like, bookmark, Tweet?

Get a Second OpinionQuality Assurance is Everything

1. Seek Moonlighting English Majors

2. Use Mechanical Turk Workers

3. Send Out a Survey

4. Spell-Check in Word

5. Use Elance, oDesk, Freelancer

6. Hit up Your Facebook Friends

7. Send a Few DM’s in Twitter

Advanced Link Baiting Strategies

Link What?Why is building links important to achieving higher

ranking in the search results?

Relevancy + Popularity + User Choice

= Higher Ranking

Building vs. BaitingWhat is the difference between link building and

link baiting, and which one is better?

4 Powerful Link Baiting Strategies

1. Offer Quiz and Certification Badges2. Widgets and Embeddable Objects3. Frequently Updated Survey Results4. Be a Source for Industry Data

Off-Page Link Building

#1: Offer Quiz and Certification Badges

Sample Use Cases (3/15/11):

1,205,644 links to the root domain, 44,270,380 links to subpages

48,392 links to the root domain, 86,655 links to subpages

869 links to the root domain, 5,495 links to subpages

#2: Widgets and Embeds

Use Cases for Widgets & EmbedsSentence Link Goes Here

Sentence Link Goes Here

#3: Frequently Updated Survey Results

Use Cases for Survey Results:

– Census.gov (597,232 root, 2,407,657 total)– DavidMihm.com (4,410 links to ‘Ranking Factors’)– BeatTheAutocomplete.com (New Site)

#4: Be THE Source for Industry News

Authoritative Content

• SearchEngineJournal.com (150,811 root, 326,108 total)• WSJ.com (1,231,513 root, 1,782,454 total)• PizzaMarketplace.com (76,405 root, 80,651 total)• ModernWoodworking.com (400 root, 573 total)

Anyone can become an authority on what they specialize in or what people they know specialize in.

Questions?

Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.

He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.

He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on That Training Guide, an Internet Marketing private membership site.

Sign up free for 14 days at http://www.thattrainingguide.com/

@seosteve

Steve Wiidemanwww.SEOSteve.com Facebook.com/stevewiidemanP. (562) 732-4417E. info@seosteve.com

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