optime services portfolio!

| A LEADING HIGH TECH MARKETING CONSULTING GROUP

April 2012

Company Profile& Services Portfolio

Marketing Consulting Services

http://www.facebook.com/optimeusa

http://www.twitter.com/optimeusa

http://www.youtube.com/optimeusa

A leading high tech marketing consulting group

optime is a fast-growing, privately held marketing consulting group with offices in US, Brazil, Mexico, Colombia and Venezuela.

Since 1998 our team has delivered to our fortune 500 & Fortune 1000 customers, unique, competitive, and specialized marketing strategies combined with the most effective web-based automated system solutions that have given them the power to be one step ahead of their competition.

Our mission & vision

OUR MISSIONWE EXCEED THE EXPECTATIONS OF OUR CLIENTS, NO MATTER WHAT!Our mission is to exceed the expectations of our clients through results generated by the solutions strategies that we design and implement to make each one of our projects successful.

OUR VISIONCREATIVE MARKETING IN PERMANENT INNOVATIONOur vision is to experience the sheer joy of creativity and innovation in the technology arena for the benefit and success of our clients, through the unique communication of the proposition and values they offer to the market place.

Our philosophy

We INNOVATE with TechnologyOur technology team is in charge of maintaining our solid and up to date IT infrastructure to provide our clients the PEACE OF MIND to have all their customized web applications and systems up and running with our state-of-the-art 24/7 hosting services.

We CREATE with ImaginationOur creative team is in charge of designing and developing eye-catching and innovative ideas that effectively capture the interest of the target market.

We AUTOMATE with KnowledgeOur development team is in charge of programming tailored web sites and applications that automate and seamlessly integrate any marketing activity, or core business process needed to effectively measure and control the results expected.

We LIVE with PassionOur passion, to create the most successful results drives us to enjoy and share our delight for what we do!

Our value proposition to our clients

• Our knowledge of their technology, philosophy, team and culture

• Our tailored marketing consulting services & automated system solutions

• Our potential to grow on demand, based on your expectations

• Our committed optime team always ready to deliver for you

• Since 1998 the extension of your marketing team

Our commitment today for the future

We defined ourselves as a marketing knowledge based company that continuously provide state of the art automated solutions to help top performers to compete in a complex and ever evolving market.

We are committed to develop capabilities in the following six areas:

1. High technology market and business best practices 2. Internet and web based technologies to service marketing needs in a global

perspective 3. Channel and partner distribution management 4. Multimedia information acceleration5. World class events and conventions deployment 6. Integration with cloud computing initiatives and third party products and

services


Our active clients


OPTIME USA - OFFICE2225 North Commerce, Pkwy Suite 4,5,&6, Weston FL 33326Master 954-2177085

OPTIME LAC OFFICESBRAZIL Rua Pedro de Toledo, 130 cj. 64CEP 04039-000 V. Clementino SP Sao Paulo Master 55-11-30705205

COLOMBIA Calle 85 # 19ª -25 Oficina 302B, Bogota ColombiaMaster 57-1-2572238 Master USA 57-1-4895899

MEXICO Paseo de la Reforma No. 265, piso 12, Colonia Cuauhtémoc, Delegación Cuauhtémoc. C.P. 06500, MEXICO, D.F.Master 52-55-501-71036

VENEZUELA Av.Las Delicias, centro comercial La Floresta, local 17, Maracay Estado MirandaMaster 58-243-241-7475

SPAINMadrid, Spain

Our locations and international business partners

INTERNATIONAL BUSINESS PARTNERCALL CENTER Coro de Colombia Call Center - Bogota, ColombiaASK! Brazil Call Center- Sao Paulo, Brazil

PRINTING COMPANYCARGRAPHICS – BrazilCARGRAPHICS – MexicoCARGRAPHICS – Colombia CARGRAPHICS – SpainCarvajal Multinational Company

STRATEGIC ALLIANCES•Ecuador•Peru•Caribbean & Central America•USA & Canada•Spain

• Argentina• Brazil

• Colombia• Chile

• Bolivia


Solutions&Services Portfolio

TailoredChannelIncentivePrograms

DistributedMarketing

Platform

Marketing

A la CarteAutomation

On-demand



TailoredChannelLoyaltyPrograms


Platform

Marketing


On-demand

In construction

VALUE, RECOGNIZE, AND REWARD YOUR BUSINESS PARTNERS AS WELL AS THEIR SALES TEAM AND TECHNICIANS FOR THEIR BEHAVIORS AND SALES, WITH MINIMAL ADMINISTRATIVE EFFORT AND WITHOUT LOSS OF PRODUCTIVITY.

Our end-to-end solutionTailored

ChannelLoyalty

Programs

Our TAILORED AUTOMATED loyalty programs are combined with CRM INTEGRATION, a complete launch COMMUNICATION STRATEGY, concierge SUPPORT SERVICES and the TRENDIEST PRIZES delivered door to door to any country in Latin America, US & Canada.

CHANGING BEHAVIORS WHILE RECOGNIZING THE PEOPLE WHO DRIVE

YOUR BUSINESS


Our end-to-end solutionTailored

ChannelLoyalty

Programs

Our approach

• STRENGTHEN RELATIONSHIPS

We will help you enhance the relationship and commitment between your channel and your company by offering them a COMPLETE PHILOSOPHY OF INCENTIVES AND REWARDS, while leading them to buy and sell more of your products with consistency and pride.

TailoredChannelLoyalty

Programs

Is designed to expand your REACH into three key drivers of sales success.

Our approach

• SALES COVERAGE THROUGH ONE SALES FORCE

We will help you capture CHANNEL DEAL REGISTRATIONS in real time and keep your sales force informed. A complete back-end will organize client meetings and lead prospecting between your channel partners and your sales force giving them the opportunity to work as ONE to reach goals and market coverage.


Programs


Our approach

• SPECIALIZATION TO REACH FASTER

We will help you inspire your channel in improving their sales skills with a complete philosophy of knowledge through specialization. Our dynamic eLEARNING COURSES are designed to teach, in just a few minutes, how to effectively sell your products while increasing business opportunities and grant rewards.


Programs


CLOSE SALES CYCLES FASTER, SPECIALIZATION IS THE KEY


Our expertise

Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility.


Programs

Promo & WIN

Accelerate &WIN

Specialize& WIN

Register & WIN

Participe& WIN

SALES MODULES

BEHAVIOR MODULESSPREAD THE NEWS&WIN


Our expertise



Programs

Accelerate &WIN

Register & WIN SALES MODULES

ACCELERATE & WIN Encourages your audience to focus their sales and efforts on accelerated or key products, granting extra rewards for specific sales. Define your product acceleration strategy and automatically communicate it to program members. Influence your product sales mix and reach your goal

Promo & WIN


Our expertise



Programs

Accelerate &WIN


PROMO & WINAllows you to create exclusive promotions, encouraging specific product sales and quick channel initiatives that will increase results. Reach your sales quota by automating the launch and management of periodic product promotions with detailed analytics.

Promo & WIN


Our expertise



Programs

Accelerate &WIN


REGISTER & WINMotivate the registration of existing business opportunities, obtain forecast visibility and influence the closing process with valuable offers. This module can be integrated into your CRM system to accelerate the closing of sales cycles while simplifying business decisions.

Promo & WIN


Our expertise



Programs

SPECIALIZE & WINRecognize and promote competency and knowledge by rewarding training and certifications achieved by your channel. Increase sales skills and boost capacity of discovering new business opportunities through specialization

Specialize& WIN

Participe& WIN BEHAVIOR MODULESSPREAD THE

NEWS&WIN


Our expertise



Programs

PARTICIPATE & WINIncrease event participation by rewarding channel attendance and commitment. Ensure active involvement and get your message across to generate more opportunities and product/brand awareness.

Specialize& WIN


NEWS&WIN


Our expertise



Programs

SPREAD THE NEWS & WINEncourage your channel to register customer success stories and bring more business opportunities to the table. A unique and rewarding strategy used to change behaviors and obtain valuable information to generate more success.

Specialize& WIN


NEWS&WIN


User experience – home page quick preview

LIVE CHATMultilanguageConcierge Servicewith outboundCalls & Training

FULL ACCESSTo Accelerator Products, Prize Catalogs & my account, performance reports & OnlineTRAININGS

DISTRIBUTORSSponsorshipsLogo DISPLAY

PROMOTIONSECTIONBanners with dynamic linksAnd TABS toInclude + promotions

ADVERTISINGHOT Banners with direct Access to ACCELERATORPRODUCTS

REAL TIME POINTS BALANCE

MULTI LANGUAGE Platforms



ACCELERATORPRODUCTSDYNAMICCARROUSELQuick search to view more valuable products

ADVERTISINGHOT Banners with direct Access to ACCELERATORPRODUCTS

User experience – home page quick previewTailored

ChannelIncentivePrograms


ONLINETRAININGSDynamics training developed byOptime or provided by Customer.Optime develops integration to offer pointsIn real time

User experience – home page quick previewTailored



How It works ? As simple as 1,2,3 Tailored

ChannelLoyalty

Programs

UPLOAD

POS REPORT

PRODUCTPRICE LIST

SYSTEM CALCULATESWINPOINTS BASED ON AVAYA

PRODUCTS SOLD AND ASSIGNS TO COMPANY

DISTRIBUTE

UPLOAD SALES WEEKLY OR MONTHLYTO GENERATE

WINPOINTS BY SALES

PARTNER ADMIN DISTRIBUTESALES TO SALES REPS & ENGINEERS

AND GET 10% OF TOTAL DISTRIBUTED

SALES REPS & ENGINEERS, RECEIVE WINPOINTS, ACTIVATE & REDEEM

GENERATE POINTS BY

SALES

DISTRIBUTEPOINTS TO

SALES FORCE

ACTIVATION&

REDEMPTION

1 2 3


Scope of services

optime channel incentive solution blends loyalty marketing and channel incentive program best practices, enabling our clients to create true channel loyalty and brand advocacy. PROVEN !


Programs

PROGRAM STRATEGY & DEVELOPMENT

SOFT & FORMAL LAUNCH

Customer Care & Fulfillment

CONCIERGE SERVICE

Scope of services

Three steps to understand your needs and goals, analyze the value of the points based on your prize budget to build a powerful platform that will encourage sales and behavior changes.

I. PROGRAM GOALS - Formal consulting & assessment meeting with online questionnaire (2-hour meeting)

II. BUDGET PRIZE MODEL – Points Calculator (Full-day meeting)

III.DESIGN & DEVELOPMENT – Design & programming the web pages and functionalities approved. (Usually 45 to 60 calendar days )




CONCIERGE SERVICE


http://www.myoptimesurvey.com/pages/index.php

Scope of services

BUDGET PRIZE MODEL – Points Calculator

Our finance team supported by our totally validated and well-proven prize budget model is ready to meet your expectations around quotas, partner categories, activities and funds available to deliver the most consistent and real prize budget, accommodating your company needs and finances.

OUR COMMITMENT IS TO MAXIMIZE EVERY

DOLLAR INVESTED WHILE INCREASING

BEHAVIOR AND SALES GOALS


Scope of services

We manage your program launch with the combination of a powerful online, viral and printed communication strategy with thematic events full of creativity.

I. SOFT LAUNCH WITH SOCIAL MEDIA ( 30 days-prior to official launch )

I. Social Media Setup

II. Internal launch – live webinar

III. Partners Engagement & Registration ( Owners approval )

IV. Sales & Engineers Registration

II. OFFICIAL LAUNCH

I. Event Kick-off

II. Full online- registration with Mobil devices + QR codes



CONCIERGE SERVICE



Scope of services

Our committed CUSTOMER SERVICE TEAM will take care of member needs and expectations while analyzing performance and metrics with more than 12 years of proven winning-experience!

1. Our program leaders will take care of KPI and prize budget tracking

2. Our members specialists always ready to create the best user-experience, from day by day answers to collaborative trainings in real time*

3. Live-chat (multi-language) – 8:30 to 5:30 EST ( extended hours if requested)

4. Social Media platform customer care ( Available – VIP SERVICE )

5. SmartCalls™ Center – outbound calls

6. [email protected]

* HP Virtualrooms * Citrix GotoMeeting




CONCIERGE SERVICE


mailto:[email protected]

https://www.rooms.hp.com/attend/default.aspx?key

https://www.rooms.hp.com/attend/default.aspx?key

https://www4.gotomeeting.com/t/URL/g2m/joingotomeeting?Target=/m/join_gotomeeting.tmpl



Scope of services

We manage PRIZE-FULFILLMENT with the most wanted electronic gadgets, gift cards & travel destination catalogues delivered door to door to any city in the US, Canada and Latin America (15 – 30 calendar days) delivery )

1. Dynamic quality survey sent with every delivery

2. A logistic & financial team dedicated to meet delivery deadlines & competitive prizes over the region.

3. Full visibility of delivery tracking and winner information




CONCIERGE SERVICE


Our marketing consulting value proposition Tailored


By generating true loyalty through our channel partner

management approach, your company will effectively.

Get more out of TOP PERFORMERS.

MOVE PARTNER SALES reps to new levels of brand loyalty.

GAIN NEW LEVELS of effectiveness from channel incentive program investments.

DRIVE MEASURABLE growth.


Portfolio

optime’s incentive programs are for getting extraordinary results launching a new product with a splash, doubling sales of a slow-moving product and flushing out old end-of-line stock from a distributor. We are here to PROVE it !

In construction

English, Spanish, Portuguese, French

Latin America & Canada+3500 members

English, Spanish, Portuguese, ArabicUS, Latin America, Saudi+2600 members

h p g r o w a n d w i n . c o m

English, Spanish, Portuguese Latin America

+ 8000 members

English, Spanish, Portuguese, FrenchLatin AmericaTBD members

A v a y a c o n n e c t a n d w i n . c o m M o t o b e n e fi t s . c o m

a s p e c t l i n k a n d w i n . c o m



Portfolio

optime’s incentive programs are for getting extraordinary results launching a new product with a splash, doubling sales of a slow-moving product and flushing out old end-of-line stock from a distributor. We are here to PROVE it !


C i t r i x a d v i s o r s . c o m O p n c l u b . c o m

Portuguese Brazil

550 members

English, Spanish, Portuguese Latin America +2500 members

SUCCESS STORIES

Sharing our Success!

• Increase partner registration in channel programs by more than 350%

• Influence product price band mix from 5% to 35% in less than a year

• Accomplish 100% member training in products and solutions• Boost sales of accelerated products by more than 50%

expected in targeted regions

Case Study Avaya

Case Study Motorola

Case Study HP, INTEL & Microsoft

Case Study Citrix


You needoptime®

We are prepared to prove it Contact us!

Do you need to strengthen relationships while increasing

sales & winning-behaviors?





Platform

Marketing


On-demand

THE NEW MOST INNOVATIVE, RESOURCEFUL AND USER FRIENDLY ONLINE PORTAL FOR YOUR ON-DEMAND DISTRIBUTED MARKETING ACTIVITIES.COMING SOON – INTERNAL LAUNCH FEBRUARY 2012

The facts are that you need to…

• Provide partners with a flexible, simplified platform for demand generation

• Increase efficiency of partner lead generation efforts • Help to increase uptake of campaign materials• Help to improve the ability to track campaign

performance• Help increase the visibility and tracking of MDF

and co-op spend• Maintain your branding standards “through” partner

marketing• Have full visibility of KPI


Platform

emixandmatch® DM THE ONE-STOP MARKETING SOLUTION

THE BEST COMBINATION OF CREATIVE MARKETING & CO-OP MANAGEMENT EXPERTISE SUPPORTED BY A PROFESSIONAL TEAM OF MARKETING SPECIALISTS.

1. Manage your Partners’ co-op marketing funds in real time

2. Plan, execute & measure results with the most successful ready to use high-impact marketing campaigns

3. Offer your partners Marketing Consulting Services through our specialized team of specialists

4. Access , upload or download your marketing assets through the most reliable and easy-to-use repository system.


Platform

https://hp.emixandmatch.com/lib/footer/privacy_statement_short.php

emixandmatch® DM THE ONE-STOP MARKETING SOLUTION

AUTOMATED CO-OP FUNDS INTEGRATION

PERSONALIZED CONCIERGE ONE-TO-ONE MARKETING CONSULTING

SERVICES(Back-end)

MARKETING ON-DEMAND CAMPAIGNS

(Front-end)


Platform


. emixandmatch® DM is a powerful online program designed to help your company build brand awareness, increase business opportunities, drive sales and track results – regardless of your level of marketing experience.

Our online platform is open to you 24/365 check the NEW CAMPAIGNS, the NEW SERVICES and be ready to get one step ahead of the competition

OU

R AP

PRO

ACH

TO

YO

UR

CHAN

NEL


Platformemixandmatch® DM THE ONE-STOP MARKETING SOLUTION


. OPTIME MAKES CHANNEL MARKETING EASY.

Our team of professionals with more than 12-years of experience in the technology market will contact you to hear your needs and business model to effectively offer you tailored marketing strategies that will empower your sales initiatives around a powerful and complete technology solutions portfolio.


Platformemixandmatch® DM THE ONE-STOP MARKETING SOLUTION

OU

R AP

PRO

ACH

TO

YO

UR

CHAN

NEL

English, Spanish, Portuguese Latin America

+ 300 members

Our value proposition

MARKETING CONSULTING SERVICES INCLUDED• You will have the opportunity to plan and execute marketing

activities supported by the consulting services of a team of committed professionals with over 20 years of proven marketing experience in the industry.


Platform


PLANNING MARKETING STRATEGIES IN REAL TIME• Get the most out of your marketing funds through the execution

of pre-approved demand generation programs.• Integrated services including email-blast, landing page

development and management, telemarketing and more.

FULL SERVICEprovides you with a

comprehensive, integrated platform

system to plan, select, execute and

track your prospects in just minutes.


PlatformOur value proposition


PERFORMANCE DASHBOARD• Measure the performance and results of your marketing activities.• Track leads in real time for the generation of new business

opportunities.• Obtain reports and statistical charts to facilitate data analysis with just

one click.

FULL VISIBILITY of funds invested by

business units, region & marketing

activities in real time !





ACCESS TO INDUSTRY-LEADING PROVIDERS

Take advantage of a network of industry-leading agencies offering a wide selection of marketing service opportunities at special discounted low-cost premium rates.

All third-party services are closely monitored by our marketing professionals, following high-standards for quality assurance step-by-step professional guidance.

STRATEGIC ALLIANCES

USACANADA

LATIN AMERICACARIBBEAN




.

CONFIDENTIALITY• Non-disclosure of databases uploaded into the system for the

execution of a marketing initiative.• Absolute confidentiality of the prospective leads generated in

every demand generation activity executed through the platform.

Optime Consulting, Inc. is a licensee of the TRUSTe® Privacy Seal Program. The privacy

statement and practices of Optime Consulting, Inc. have been reviewed by TRUSTe for compliance with our strict

program requirements.



http://www.truste.com/privacy_seals_and_services/enterprise_privacy/web_privacy_seal.html

http://www.truste.com/privacy_seals_and_services/enterprise_privacy/web_privacy_seal.html

http://www.truste.com/privacy_seals_and_services/consumer_privacy/privacy-programs-requirements.html

http://clicktoverify.truste.com/pvr.php


WITH PARTNER READY CAMPAIGNS, MEMBERS ARE ABLE TOPLAN A MARKETING STRATEGY, SELECT A PARTNER READY CAMPAIGN, CUSTOMIZE AND CHECK-OUT IN JUST MINUTES

ALL SERVICES INCLUDED IN THE PLATFORM, OFFER OUR CONSULTING SERVICES AND REAL TIME ONLINE METRICS AND LEADS TRACKING.

Direct Marketing

Advertising

Events

Market Research


PlatformCampaign Builder ( Partner Ready Campaigns )


CUSTOMER BRANDING FULL COVERAGE ONLINE PORTFOLIO


PlatformeMixandMatch® facts to share !

https://hp.emixandmatch.com/portfolio/


Direct Marketing

Advertising

Events

Market Research

Social Media

Videos

eBooks

Success Stories

Websites


PlatformConcierge Services – Built to order !

Public Relation

https://hp.emixandmatch.com/portfolio/


You needoptime®


Do you need to generate demand

and boost your sales pipeline?





Platform

Marketing


On-demand

WE OFFER UNIQUE AND CREATIVE IDEAS THAT GIVE YOUR COMPANY A PROFESSIONAL IMAGE AND CLEAR MESSAGE. YOU MAKE THE CHOICES THAT WORK WITH YOUR BUDGET AND FIT YOUR NEEDS.





Platform

AutomationOn-demand

Demand Generation Campaigns

Sales PromotionsCampaigns

Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns

Marketing a la Carte

Marketing

A la Carte

PublicRelationsS

trategies


Popular Platforms

Facebook is a platform that lets people communicate and connect with business prospects, clients, and co-workers in an interactive environment.

SocialMedia

Strategies

Twitter is a real-time information network that generates online traffic and serves as a pipeline for new business leads.

Is a business oriented social networking site that lets people display their professional profile in order connect with former and current colleagues, and perform prospect research.

It allows people to upload, tag, and share personal video clips; browse original videos uploaded by community members; find, join, and create video groups to connect people with similar interests; and customize the experience by subscribing to member videos, saving favorites, and creating play lists.

SOCIAL MEDIA, the innovative way to reach more!

KICK-OFF STRATEGY

CARE & PERFORMANCE MONTHLY SERVICE

Marketing Consulting

ENGAGEMENTSTRATEGY

SocialMedia

Strategies

Our team of marketing experts will analyze and define the Social Media action plan that will leverage social tactics into your on-line demand generation initiatives to the benefit of your actual marketing strategies bringing one of the most effective methods to build brand awareness and customer interaction



CONSULTING SERVICES • We will help you to define who are the PEOPLE you would most like to

attract via your social media presence• We will help you to define what are your primary OBJECTIVES for your

Social Media presence• We will help you to select and execute the Social Media STRATEGIES that

fit your business needs.• We will help you to implement the right TECHNOLOGIES• We will take care of MEASURING your social media results and proactively

work close to reach your company goals.

KICK-OFF STRATEGY



ENGAGEMENTSTRATEGY

SocialMedia

Strategies



CREATING YOUR PRESENCE IN SOCIAL MEDIA• FACEBOOK INITIAL SETUP ( FANS )

o Profile/FanPage creation and account access o Professionally designed Avatar, Navigation tab menu, profile banner design and

programming o Company description and informationo Welcome page design and programming Programming and activating FACEBOOK

integrated applications

• TWITTER INITIAL SETUP ( FOLLOWERS ) o Company Profile Layout creation and account access o Professionally designed avatar setup o Company description and information section o Identify important metrics to be gathered & analyzed to measure results .

• PROGRAMMING AND ACTIVATING FACEBOOK SM INTEGRATED APPLICATIONS

KICK-OFF STRATEGY



ENGAGEMENTSTRATEGY

SocialMedia

Strategies



CREATING YOUR PRESENCE IN SOCIAL MEDIA• YOUTUBE INITIAL SETUP

o Profile and channel creation and account access o Professionally designed custom YouTube background and logo o Video uploads and organization up to 5 videos o Title, tags, and description SEO

• PLATFORM SYNERGY AND VIRAL SPREAD o Programming and placing FACEBOOK Plugins in up to 2 external pages o Like/Share, Like Box, Send, Recommend & Login o Programming and placing TWITTER Plugins in up to 2 external pages o Tweet this, follow me, profile button o Programming and placing YOUTUBE Plugin in up to 2 external pages Subscribe button

• PREPARING YOUR COMPANY TO BE READY TO GO SOCIALo Social Media 101 – Introduction o How to develop CONTENTS for your audienceo How to measure results and continue growing

SocialMedia

Strategies

KICK-OFF STRATEGY



ENGAGEMENTSTRATEGY



KICK-OFF STRATEGY



ENGAGEMENTSTRATEGY

We understand what MOTIVATES PARTICIPATION• What does you our audience want to win?• Do they want to be recognized for their behavior?• Do they truly care about something in particular?

We recognize people's PASSIONS• What do they get excited about?

We ensure TRANSPARENCY• Shows views and clicks, makes your content as transparent and honest as

possible!We maintain REALISTIC EXPECTATIONS

• Promotes your campaigns across multiple channels and realistically calculates visibility ranges

SocialMedia

Strategies



KICK-OFF STRATEGY



ENGAGEMENTSTRATEGY

FACEBOOKCOVER ART

FACEBOOK MICRO-SITES

FACEBOOK ADS

FACEBOOK APPLICATIONS

A dynamic piece of art to express your company within the first glance.

Interactive business portfolio* for products, services, and contact information

Interactive engagement applications* tailored to your business objectives to drive engagement behaviors

Raising awareness of your business fan page by creating ADS visible to your target audience

*Can have fan gated feature

SocialMedia

Strategies



We will map and outline the most important key performance indicators to measure and track the results of each of the social media initiatives executed. We will proactively offer our consulting services to analyze current and future tactics in order to reach your business goals.

These are the main measurements we take into account.Reach – tracking GROWTHEngagement – QUANTITY of reaction to SM initiativesInfluence - QUALITY of reaction to SM initiativesConversion -VALUE of reaction to the reach ROMI – return of Marketing INVESTMENT



KICK-OFF STRATEGY

ENGAGEMENTSTRATEGY

SocialMedia

Strategies



REACH

TRACKING GROWTH

Email subscribers

Twitter Followers

Facebook Likes LinkedIn

Connections Impressions Clicks

ENGAGEMENT

QUANTITY of reaction

to SM initiatives

Comments onFacebookLinkedinYoutube

Retweets on twitter Blog comments Conversations

INFLUENCE

QUALITY of reaction to content

Positive Negative Neutral

CONVERSION

VALUE of the reaction

to the reach

Content downloads Lead Generation

Forms Webinar Attendees

ROMI

RETURN ON MARKETING

INVESTMENT

Cost per lead Time Monitoring Engagement Creative message

development Cost of tools

KEY

PERF

ORM

ANCE

IND

ICAT

ORS



KICK-OFF STRATEGY

ENGAGEMENTSTRATEGY

SocialMedia

Strategies


MONITOR COMMENTS

SHORT RESPONSE

TIMES

SOCIAL MEDIA ETIQUETTE

PROVIDE INFORMATION




KICK-OFF STRATEGY

ENGAGEMENTSTRATEGY

We strongly recommend your company to be aware of the quality, timeliness, and professional responses your customers are waiting for. It is important to mention that your SM team must provide the necessary information clients request and comment in order to create a SOLID and POSITIVE reputation.

SocialMedia

Strategies


FACEBOOK FANPAGE COMPONENTS

AVATARPicture that represents your company Fan Page

ABOUTShort description of your company

APPLICATION TabsURL links to your custom built applications

COVER PHOTOThis is the first image, and the most important image on your Facebook page



LIKE WIDGETLike button for your audience to LIKE your page

WELCOME APPLICATIONYour custom-built welcome page or microsite. This is 810 megapixels wide.


FACEBOOK LINKED TO TWITTER

AVATARPicture that represents your company and Fan Page

Twitter TabDirect URL to the twitter account.(twitter linked to facebook).

Follow WidgetThis button allows your audience to Follow your Tweets

TweetsTwitter Live Feed.

(real time comments )


FACEBOOK LINKED TO YOUTUBE

YOUTUBE TabDirect URL to the YOUTUBE account.(YOUTUBE linked to facebook).

MAIN VIDEO WINDOWWhere you can see the latest uploaded video

VIDEOSYOUR VIDEO LIBRARY(The same videos you have on your YOUTUBE account)


TWITTER PAGE

TWITTER BACKGROUNDPicture that represents your company Page on TWITTER


YOUTUBE PROFILE

YOUTUBE BACKGROUNDPicture that represents your company Page on YOUTUBE


QR Code, Do you know how it works ?

Decoding Innovation

Dis

cove

r cre

ativi

tyIn

a w

hole

new

way



Micro-siteA fully functional web page embed on the welcome tab.


FACEBOOK FANPAGE PROFILE BANNER

Micro-siteA fully functional web page embed on the welcome tab.



Social Media Engagement Strategy

FAN PAGES & Like Campaigns


FACEBOOK PROMOTIONS – Like Campaign

PROMOTION Tab Direct URL to a specific promotion.(Like Campaign)



LIKE WIDGETIt will show the promotion after click the like widget

PROMOTIONAPPLICATIONWhere you can show the LIKE promotion it self.



PROMOTIONBANNERWhere you can show the promotion it self.

LIKE WIDGETIt will show the promotion after click the like widget

EMAIL FIELDAsk for the email to enter the promotion. This increases your DATABASE



CONGRATULATORYPAGE TO FINALIZE! Congratulate your audience with a final message and thank them for their participation!

SOCIAL SHARINGIncentivizing people to share their success with their friends and followers.(this expands the reach of the promotion


FACEBOOK PROMOTIONS – Polls

POLLSTo understand you audience better


FACEBOOK PROMOTIONS – Photo Contest

PHOTO CONTESTIncreasing participation through user generated content and involvement



EMAIL INQUIRYBuild and increase your contacts & prospecting database



INSTRUTIONSA video with the instructions & rules



PICTURE SUBMISSIONProgrammed for user uploads and webcam image submissions



PROMOTION Terms and conditions to enter





Platform

AutomationOn-demand



Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns


Marketing

A la Carte

PublicRelationsS

trategies

Optime Public Relations Services

Our Public Relation Consulting Service encompasses creativity and knowledge in only one integrated solution.

Create opportunities to let the public know your message

Establish and nurture relationships with the press

Creativity captured in the right message with the right strategies is crucial to communicate with your audience

If you need to broaden your voice, image and branding with full visibility and control, then You need optime, we are here to prove it!

PublicRelationsStrategies


Our Commitment

Promote visibility Communicate and interact with target demographics

and audiences

Consolidate the corporate image in a dynamic pattern

Innovate Show differential against competition

Present valuable Information in creative ways

Stimulate efficient ideas and PROVOKE the conversation

Encourage pride Offer solutions and suggest company actions

Go VIRAL to increase “word of mouth”

Incite internal participation to spread the differentiators



Our approach & added value

As communication advisors with more than 13-years of proven experience, we can understand your Company’s position over the target audience to effectively offer a methodology and a PR service solution that will bring your company a measurable and sustainable strategy through:

Defining the appropriate media outlet for your company’s audience

Strengthen your corporate communication and relationship with target journalists, and by using the correct vehicles for communication. Creating and managing public relations activities and events that offer innovative ways to keep you in the spotlight.

Analysis of Results & ROPRI ( Return on PR Investment )






Platform

AutomationOn-demand



Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns


Marketing

A la Carte

PublicRelationsS

trategies

Our promise

We will re-invigorate your event providing you with the combination of powerful creativity and trendy tools designed specially to tailor every aspect of your event. From follow-me event’s guidelines to automated online smart eTouch™ system to keep the communication alive before and after the event, supporting the sales cycles and nurturing process effectively.

Be ready to be inspired and launch the most successful events while increasing business opportunities and marketing ROI.

Events &Road shows

Production

Our approach

Planning to succeed

WOW Factor !

Creativity executed flawlessly

1 2 3

Events &Road shows

Production

Our approach

Planning to succeed

1 2 3

We will plan the most effective communication strategy to drive your target to your event, where every single detail will be customized to fit your target profile. Your objective will be directly delivered to your target in an environment created and controlled by you.

1

Events &Road shows

Production

Our approach

WOW Factor !

1 2 3

We will create a long-lasting good impression with a creative and innovative event that exceeds all expectations. Give your audience something great to say about your company.

2

Events &Road shows

Production

Our approach

Creativity executed flawlessly

1 2 3

Our unique and committed team is always ready to hear and address our clients’ most important challenges. From road show, sales conferences, executive briefings, product launches, or even petite committee will bring our expertise, knowledge and details to make your event unforgettable.

3

Events &Road shows

Production

Scope Services

Our optime events are carefully customized to fit your specific needs. Event management structure:

Events &Road shows

Production

Logistics• Venue set-up, decoration, ground

transportation, food, beverages and special activities.

Customer Service• Direct client support and management

of on-site customer center

Content

• Presentation strategy and contents, staging and audiovisuals

Each one of these areas will have a leader that will be in constant communication with you from planning to execution!


Scope ServicesEvents &

Road showsProduction

PLA

NIN

G -

PH

AS

E I

This phase is divided into three areas:

1. Data collection & Research from the client’s objective, target audience, scope of project, budget and expectations. This is the initial phase to submit the first estimated budget to the client.

2. Creative & Production starts with in-depth research to develop the appropriate image and messaging for the event, including all of the creative elements for the venue. Event theme, on-line strategy, and special activities.

3. Event Management includes the selection of the Optime management team, operational distribution of tasks and responsibilities, vendor selections, sponsors recruitment, and venue logistics.

The development of our events is organized in three phases




• Establish direct on-site communications with

client executives in charge of event

development.

• Local vendor meeting, review of venue details

and logistics for set-up and tear down and

ground transportation

• Event set-up

• Event production led by an assigned optime

executive and team in charge of content

development, logistics and customer service.

• Tear down

EX

EC

UTIO

N -

PH

AS

E I

I





Results report & debrief

• Attendance Effectiveness

• Survey Reports ( Detailed )

• Survey Tabulation Reports (optional)

• Images & Designs folder

• A complimentary photo album

RES

ULT

S -

PH

AS

E I

II



PortfolioEvents &






Platform

AutomationOn-demand



Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns


Marketing

A la Carte

PublicRelationsS

trategies

Our promise

Delivering creative campaigns, capturing successful results!

• Our Promise To position your company's products and services as one of the most important, valuable, and requested solutions in the market.

• How we do it?We do it by creating, developing, and hosting integrated demand generation campaigns that will effectively help your internal and external sales forces identify the potential business opportunities (prospects) in the region, increase sales and provide an important return on your marketing investment.

DemandGenerationCampaigns

Demand Generations strategies for endusers

We will position your company's products and services as one of the most important, valuable, and requested solutions in the market.

• We do it by creating; developing, and hosting integrated demand generation campaigns that will effectively help your internal and external sales forces identify the potential business opportunities (prospects) in the region, increase sales and provide an important return on your marketing investment.


Demand Generations strategies for channels

We will effectively support your sales and marketing team register new partners and re-engage former partners into your Partner Network to increase “REACH” and subsequently increase sales to achieve "FREQUENCY”.

• We will create, design, programming and execute an effective dual campaign capable to encourage the prospects to take actions for their own benefit.

• We will drive sales commitment by 1-to-1, 1-to-few, 1-to-many strategies, throughout specialized marketing sales engagement voice and online communications with competitive value offers.



Scope of the process

CAMPAIGNSTRATEGY

• Goals & objectives definition• Target definition• Region & language definition• Message development • Call to action definition • Fulfillment

• Online & printed campaigns• Webinars (outlook agenda + reminder)• Market research • Online & printed advertising• SmartCalls™ - telemarketing• Face to face events• Social Media

MEDIA ANALYSIS& DEVELOPMENT

LAUNCH + LEADSCONVERSION

• Marketing automation expertise • Segmentation+ DB Building + Cleansing • Target Augmentation• Lead scoring • Lead nurturing • Metrics and analysis



CAMPAIGN STRATEGY

Goals & Objectives

Target Definition

Region & Language Definition

Message Development

Call to Action Definition

Fulfillment

Register new partners and re-engage former partners into your Partner Network to increase “REACH” and subsequently increase sales to achieve "FREQUENCY”.

Reach = New partners to be engagedFrequency = Increase sales

US, CANADA, LATINAMERICAEnglish, Spanish & French

Reach = Recruitment = Engagement, Commitment & BenefitsFrequency = Focus your sales & be recognized

Reach = Register in partner Network Frequency = Increase Sales and get more benefits

TBD

Scope of the process – Reach & Frequency DG Campaign



MEDIA ANALYSIS & DEVELOPMENT

Media Source Reach Campaign

FrequencyCampaign Starts Ends Periodicity Update

Online campaignTBD TBD

Monthly deliveries per Campaign

Printed campaign TBD TBD

Webinars TBD TBD

Monthly deliveries per Campaign

Market Research TBD TBD On demand reminders

Social Media TBD TBD TBD

Web Banners & Hot spots TBD TBD Quarterly update

SmartCalls™ telemarketingTBD TBD Outbound Calls

Face to face events TBD




We help leverage investments in marketing automation software by incorporating it into best practices marketing campaigns. We add the expert people and proven process to get the results you expected.

We collect, update and combine segmentation as part of your messaging and communication strategy to help you to reduce wasted effort and list fatigue, shorten the buying cycle and Improve ROI on your demand generation campaigns

Marketing Automation

LAUNCH + LEADS CONVERSION

DB Building + Cleansing +Segmentation

Lead scoring We help you to align your sales and marketing efforts, guide the sales team in prioritizing their follow-up plan, accelerate movement through the sales pipeline .

Lead nurturingWe run integrated campaigns that effectively build a relationship by conducting an informative dialog that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing to be in theirtop-of-mind.

We provide you with real time results and statistics that will give you the power to set realistic campaign goals , drive campaign decision-making based on real data from your own marketing campaigns, improve future initiatives using data from past and current programs.

Statistics & AnalysisROMI measurement





PC SMS

Web SMS

eMail SMS

Smartphone



optimelead

capturefor

REG & WEBINAR

Sample of Campaign blueprint - Reach Campaign

eMai

l AeM

ail B

eMai

l C

TACTIC 1-to-ManyDelivery targetedeMessage to Engage registration& Webinar participation

TACTIC 1-to-FewReminder & push Message to close call to action +Capture interest

New

Pro

spec

ts +

Cle

ansi

ng

Partners DB updated

Update DB with prospects converted to lead

RECRUITMENT MICROSITE



WEB

INAR

+

PRO

MO

TIO

NeM

ail

DG

EN

GAG

EMEN

T eM

ail

New

Pro

spec

ts +

Cle

ansi

ng

Potential partners to be invited to Generate Demand

PROMOTracking

SALES

PROMO REG CAPTURE + WEBINAR REG

ENGAGEMENT eMail TRACKING DG REG + FOLLOW UP

UPLOAD YOUR DB +DG PARTNER READY CAMPAIGN

eMai

l 1eM

ail 2

eMai

l 10

Part

ner 1

Part

ner 2

Part

ner 1

0

….Pa

rtne

r Rea

dy D

G

LEAD

MAN

EGEM

ENT

CEN

TER

Partner Leads

TACTIC 1-to-ManyDelivery targetedeMessage to Motivate sales & Webinar participation

Your logo here

Sample of Campaign blueprint - Reach Campaign



Portfolio

Our Demand Generation Portfolio includes different tactics to generate leads or to recruit partners for your channel program. Proven !






Platform

AutomationOn-demand



Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns


Marketing

A la Carte

PublicRelationsS

trategies

Sales Promotion Strategies

• Sales promotion works because it recognizes a fundamental characteristic of human nature the love of a short-term reward for short-term behavior!

• "I'll do it now if you'll reward me now." Or, "i'll give you extra effort if you'll give me extra reward."



Our scope process

Goals & objectives definition Target definition Region and language definition Microsite development Call to action






Platform

AutomationOn-demand



Events & Road shows

Production

Social Media

Strategies

ChannelRecruitment

Campaigns


Marketing

A la Carte

PublicRelationsS

trategies





Platform

Marketing


On-demand

OUR DEVELOPMENT TEAM IS IN CHARGE OF PROGRAMMING TAILORED PLATFORMS AND APPLICATIONS THAT AUTOMATE AND SEAMLESSLY INTEGRATE ANY MARKETING ACTIVITY, OR CORE BUSINESS PROCESS NEEDED TO EFFECTIVELY MEASURE AND CONTROL THE RESULTS EXPECTED

R E G I O N S

W e l c o m e t o m y B u d g e t T O O L





Platform

Marketing

A la Carte

PromoWINModule

CommToolModule

Web & Mobil

Development

Video Production

eLearningdevelopment

AutomationOn-demand

AutomationOn-demand

Our value proposition

optime builds high-quality custom e-learning solutions. Our professional staff of designers, creative and technical writers, multimedia artists, and technologists work collaboratively to design effective e-learning solutions that meet your training and business objectives. We take pride in the flexibility of our suite of development strategies and in our ability to match our strategies to your unique challenges.

We differentiate ourselves from our many competitors in the custom development space by providing solutions with superior instructional design, multimedia, and technology implementation.


How we do it ?

Our designers can help you clarify your business challenges and develop an effective online or blended learning strategy to meet those challenges.

Our multimedia team develops engaging, motivating, and user-centric interactivities and graphics to help increase transfer and retention of knowledge.

Our technology team ensures that deployment of your e-learning solution goes smoothly.






Platform

Marketing

A la Carte

PromoWINModule

CommToolModule

Web & Mobil

Development

Video Production


AutomationOn-demand

AutomationOn-demand


Our Expertise

Optime's experienced and committed team has established a reputation for delivering innovative, dynamic and professional tailored online design solutions with measurable results. Our web site and web page design solutions are unparalleled, determined and targeted to each of our client's market.

• Web site developmentBringing attention to the business

• Customized applicationsTailored online solutions to fulfill your business needs

• eCommerce solutionsCreating new business opportunities in no time!

Web&MobilDevelopment





Platform

Marketing

A la Carte

PromoWINModule

CommToolModule

Web & Mobil

Development

Video Production


AutomationOn-demand

AutomationOn-demand

The art of communicating with the power of statistics!

We will provide you with a tailored automated communication on-line platform combined with full-service design & delivery support, which will give you and your team the ability to create, personalize and deliver dynamic and creative pre-approved eMessages with the support of instant results offered by the most complete and user-friendly statistics delivery dashboard/reports module.

Our online platform is open to you 24/365 ready to support your communications needs.

CommToolModule


The art of communicating with the power of statistics!

INCREASE YOUR OPPORTUNITIES TO COMMUNICATE

YOUR MESSAGE IN SUCH A CREATIVE WAY THAT IT ONLY

HAS TO BE TOLD ONCE.

• eTouch™ encompasses creativity and automation in only one solution; you need to broaden your image and branding with full visibility and control of what your team is executing and performing over your target market and/or region.

• Creativity captured in an innovative design with the right marketing message is crucial to communicate with your customers & prospects.

CommToolModule



Portfolio

optime’s communication tools are creativity captured in an innovative design with the right marketing message is crucial to communicate with your customers & prospects.

English, SpanishPortuguese

Latin America & US

English, Spanish, Portuguese Latin America + 8000 members

English, Spanish, Portuguese

Latin America & US

CommToolModule





Platform

Marketing

A la Carte

PromoWINModule

CommToolModule

Web & Mobil

Development

Video Production


AutomationOn-demand

AutomationOn-demand

Our commitment

We more than 14 years experience, our professional and committed marketing consultant and creative team has proven expertise in copywriting, designing and programming the most innovative and dynamic tailored flash and 3D video solutions that effectively launch and leverage your product, increase brand awareness, reach your marketing objectives and, most importantly, deliver a powerful message designed to produce a strong Return on Investment (ROI).

VideoProduction

Our scope

We are ready to demonstrate our commitment and abilities during every stage of you video production. We will be listening to what your objectives and expectations are to make sure they will be accomplished. From concept and copywriting to production and delivery, we will be there with you in every step of the way offering our expertise and added values to create the best client experience.

We will help you deliver your message!

VideoProduction

Our scope

You will tell us your expectations and needs, we will do the rest!

1. Creative Consulting

2. Brand Positioning

3. Creative Concept & Development

4. Storyboarding

5. Scripting

6. Animation/Motion Graphics

7. Flash & 3D video Development

VideoProduction


You needoptime®


Do you need to reach your target audience

while increasing your presence and market coverage?

optime services portfolio!

Business