opm-scm (history of cadbury ltd)2 sem assignment

8/2/2019 OPM-SCM (History of Cadbury Ltd)2 Sem Assignment

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VISIONThe Barrow Cadbury Trusts

vision is of a peaceful, equitable

society, free from discrimination

and based on the principle of

social justice for all.


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MISSION

"Cadburys mission statement says

simply: Cadbury means quality;

this is our promise. Our reputationis built upon quality; our

commitment to continuousimprovement will ensure that our

promise is delivered


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OBJECTIVE To make lots of chocolate.

Improve the quality of their chocolate.

To Survive in the market.

Have loads of stores worldwide.


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Achieve revenue growth of 20% per

year

Increase earnings by 15% annually

Increase dividends per share by 7% peryear

Increase net profit margins 8% to 4%


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History

ofCadbury


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Cadbury's as we know it today started from humble beginnings in Bull

Street, Birmingham. A shop was opened by John Cadbury in 1824. It

did not start as a confectionery shop but sold tea and coffee and home

made drinking chocolate or cocoa which he made himself for his

customers.

John Cadbury moved into the manufacturing of drinking chocolate and

cocoa. By the early 1840's Cadbury operated from a factory in Bridge

Street and went into partnership with his brother Benjamin. 'Cadbury

Brothers of Birmingham'


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Cadbury's received a Royal Warrant in 1854 as

manufacturers of chocolate for Queen Victoria.

Cadbury's moved on to become a limited company and

after the death of Richard Cadbury the sons of the two

brothers joined the firm headed by George Cadbury. This

was very much a family business in every sense of theword.

In 1969 the Cadbury Group merged with Schweppes.Cadbury Schweppes Plc is a leader in confectionery and

soft drinks both in the UK and abroad. With factories all

over the world and a host of well known brand names it

has become a household name in many countries.


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DEPARTMENT

IN

CADBURY


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There are many different functional departments all

created to help the company in its organizational

methods. There are many different departments

involved with Cadbury's.

DEPARTMENTS:

Marketing and Sales Finance

Administration and IT support

Operations Research and Development

Production

Customer Services

Human Resources


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MARKETING AND SALES

Marketing and Sales The main things that are dealt with inthe marketing and sales departments are: * Market

Research, both primary and secondary research * Promotion

* Advertising * Sales There are the four P's of Marketing and

Sales, Promotion, Price, Product, Place.

FINANCE

This department is vital for Customer Service to maintain

their objectives especially the aim for worldwide growth.

The finance department is important for CS because it is

responsible for the control of money in Customer Service.


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ADMINISTRATION AND IT SUPPORT

Administration and IT support department

have been keeping things clean, taking orders,ensuring all machinery is of a good standard.

Cadbury's have decided that their computers

are too old and out of date and that they needto buy new, more developed in technology

ones. When the new computers are delivered

Administration and IT support would checkthem out and make sure that they are the

correct order.


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OPERATIONS

They are in charge of materials and any new materials

needed would have to be bought. They may even have the

Administration and it support department publish newposters and have letters sent out about the new look of the

product.

RESEARCH AND DEVELOPMENT

The work of research and development involves developingnew products

and improving current ones through various forms of

research. New

products and improvements to current products are neededto meet the

requirements of customers, taking into consideration

changes in consumer demand, seasonal sales changes etc.


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PRODUCTION

When there is a great demand for Dairy Milk, cadbury will lose a great

amount of income because of the slowness of the production, which

can affect the objectives that CS are aiming for. It can affect the

objectives such as, to produce quality brands on time and to grow.

CUSTOMER SERVICES

Customers are the most important people for Cadbury. Cadbury say

thatcustomers are simply the natural resource upon which the success of

Cadbury depends upon.

HUMAN RESOURCES

Devising techniques to measure and reduce labour turnover.Planning ahead to make sure that every department has enough staff.


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PRODUCTS

OF

CADBURY


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BARSCADBURY FREDDO

Chocolate's morefun when it's frog-

shaped.

CADBURY

CURLY WURLY

Imagine a

chewy

caramelladder. Now

drape it in

thick milk

chocolate.

CADBURY

BRUNCH

Cadbury Brunch

Bar is a favourite

with consumers.

CADBURY SNACK

Cadbury Snackhas a strong

heritage in the

Irish Market.

BOURNVILLE


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STRATEGIES

OF

CADBURY


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product strategy

We have the competitive advantage that is our quality. It is

recognized throughout the world and our product is aconvenience product.

Promotion strategy:We can distinguish ourselves from the competitors on the

following criteria:

Important: as we are the first one launching nuts coated

with chocolate .and due to winter season it will serve as agood product to our target market.

Communicable: yes the difference is communicable to the

buyers through our advertisements on TV and billboards.


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Positioning strategy:More for the same: As we are offering the same quality same taste at

a economy price.

Brand strategy:

We will position our brand at its attributes that is its innovative

ingredient and good taste. And strong beliefs and values as Cadburys

have many loyal customers. The product name is Enticing Treats means

a mouth watering treat which is simply irresistibleThe brand is licensed and is a international brand.


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cPricing strategy

Our pricing strategies are as follows

Weight Prices

20gm pack, Rs.1050 gm Pack, Rs.30

150 gm Pack, Rs.90

350 gm Tin, Rs.175

500 gm Tin, Rs.350

And it is concluded from the survey that customers by looking this

price chart have accepted the prices and called it as an economical.


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SWOTANALYSIS

OFCADBURY


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Maintain a stable growth of a company,

With its brand name, Cadbury could

counterattack the competitors.

Keep up with the financial strength by

increasing its sales and profit.

Overall, Cadbury has been successful

through the new products (development) it

has to offer.

Strengths


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Weak position in the US market.

Lack of distribution network.

Consumption of chocolate products, fall in demand

due to the gloomy economic situation.

Sales of milk chocolate bars, which account for 24

per cent by volume of total sales of chocolate bars,

decreased by 3.7 per cent.

WEAKNESSES


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Through its confectionary product line, to build viable

positions in prioritized markets.

Cadbury has other opportunities to have market

development in Russia and China.

This company is also at the same time distributing its

products via the internet Develop Gourmet Line.

Opportunities


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The company should take note of the changes in the

consumers buying trend.

price wars would occur between its competitors like Mars,

Hershey and Nestle.

There would be seasonal sales slumps all year round which

will reflect to an increase in cost of the raw materials

needed.

Also to be aware of the cost of packaging materials as it

has increased over time.

Threats


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THANKING YOU SIRRegardsM.Ramu

Mail-ID:[email protected]

opm-scm (history of cadbury ltd)2 sem assignment

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