1.Research Methods
-Prof. Mona Bhatia

2. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
3. Formulating Research Problem
Understanding the emotional connection between Cadbury & Youth of Mumbai.
4. Formulating Research Problem
5. Examples of Emotional Connections
6. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
7. Objectives of Research
Is to understand the emotions ofyouth attached with Cadbury.
To Understand why Cadbury is synonymous to Chocolate.
To know why Cadbury has such a strong impact on the minds and hearts of the youth.
8. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
9. Extensive Literature Survey
Articles Related to Cadbury.
Internet.
10. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
11. Preparing the Research Design
Research Design
Conclusive
Exploratory
Descriptive
Causal
Cross-Sectional Design
Longitudinal Design
Multiple
Single
12. Descriptive Research Design
The major objective of this research is to describe something.
Useful to collect demographic information of consumers(YOUTH)of a product under study(CADBURY).
Useful to find out views and attitudes(EMOTIONS) of customers(YOUTH).
It helps to discover the relationship between customer(YOUTH) and product(CADBURY).
The data collected can be used directly for marketing decision making.
13. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
14. Determining sample Design
Sample design is the way of selecting the sample.
Exact number ofyouth not know.
Therefore,Non-Probability sampling will suit the best.
15. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
16. Sources of Data
17. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
18. Collection of Data
Surveys
Questionnaire
Observation
PI
Schedule
Telephone Interview
E Mail
19. Questionnaire
Which Chocolate brand you like the most?
Cadbury Nestle Other
Do you often relate Cadbury to Chocolate?
Yes No
According to you what does Cadbury stand for?
JoyTogetherness
HappinessPurity
Love Excitement
20. Questionnaire
Do you feel Cadbury has a strong impact on peoples minds and hearts?
Ad Campaigns Availability
Variety of Products Other factors
What do you feel when you eat a Cadbury?
TemptedExcited
JoyfulDelighted
PleasureEager
21. Questionnaire
Why do you prefer Cadbury? (rate the parameters on a scale of 5 star)
Flavor Satisfaction:
Value for Money:
Product Packaging:
Overall Quality:
22. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
23. Execution of Project
During College Hours.
Before Vacation.
24. Table of Contents
Formulating Research Problem
Preparing the Research Design
Collection of Data
(1)
(4)
(7)
Objectives of Research
Determining sample Design
Execution of Project
(2)
(5)
(8)
Extensive Literature Survey
Sources of Data
Analysis of Data
(3)
(6)
(9)
25. Analysis of Data
Doughnut
Lines
Pyramids,
Radar
Tabulations & %
26. -
Thank yu
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