2H 2013 / 1H 2014 Event PlanningJuly 31, 2013

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OpenStack Foundation Mission

The OpenStack Foundation is an independent body providing shared resources to help achieve the OpenStack Mission by

Protecting, Empowering, and Promoting OpenStack software and the community around it, including

users, developers and the entire ecosystem.

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OpenStack Foundation Role / Approach to Industry Events

‣ Promote OpenStack

‣ Coordinate efforts across the community for maximum impact – focus on education and adoption, community booth/pavilion, signage across the expo floor, promoting user stories, press/analyst relations

‣ Protect OpenStack

‣ Support ecosystem members with branding and product launches

‣ Empower the Community

‣ Community building and collaboration activities, present a unified front

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Audiences

‣ Global Users: C-level IT, IT Director/Mgmt, private cloud operators, application developers, service providers

‣ Ecosystem: Companies providing tools and services for OpenStack users

‣ Technology Platform: Contributors to OpenStack code, community building

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Event Objectives

‣ Global Users‣ Education and awareness‣ Discover and promote user case studies

‣ Ecosystem‣ Recruit ecosystem members‣ Promote ecosystem member products & services as path

to adoption‣ Technology Platform

‣ Attract new developers, docs, infra contributors

Metrics we track:‣ Share of voice with press/analysts‣ New members/join‣ Newsletter subscribers/booth scans‣ # ecosystem speaking sessions‣ # ecosystem sponsors (exhibit or pavilion)

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Industry Event Master Calendar

http://awe.sm/cGSRS

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OpenStack Regional One-Day Events

‣ OpenStack India – September 21 (TBC)‣ OpenStack Israel – December 3‣ OpenStack in Action! Paris – December 5

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OpenStack Summits – 2013 and 2014‣ Hong Kong | November 5-8, 2013

‣ Speaking submission deadline TODAY‣ Sponsor sign-up deadline September 20‣ Early bird registration deadline October 4

‣ 2014 Summit Planning: Goal to announce dates and locations by the end of August and produce v1 sponsor prospectus by the end of September‣ May 12, 2014 => Atlanta or Chicago‣ November 3 or November 10, 2014 => Berlin or Paris

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Quick Reminders

‣ Summit speaking submissions due TODAY‣ First content team meeting August 21, contact

margie@openstack.org to get involved‣ Send news and content for the next OpenStack Update to

claire@openstack.org