open innovation at zilelebiz 20131112
TRANSCRIPT
RIGHT PEOPLE…
“No Matter Who You Are, Most of the
Smartest People Work for Someone Else”
!Bill Joy
(Sun Microsystems, BSD Unix, Java)
RIGHT PEOPLE…
INNOVATION & STRATEGY
LeaderFollowerSpecialist 1Specialist 2Specialist 3Others
LeaderFollowerSpecialist 1Specialist 2Specialist 3Others
LEADER vs. FOLLOWER
LEADER*
• Defend the position, attacking its own portfolio
• Continuous innovation
• Continuous improvement
• Moving target
*read more: Jack Trout - Marketing Warfare
FOLLOWER*
• Attack the leader position
• Searching for the strong point of the leader
• Cracking the weakness of the leader strength
• “MORE/BETTER” is the key = again, innovation
*read more: Jack Trout - Marketing Warfare
INNOVATION IS A WAY OF ACTING, NOT A
POINT OF DIFFERENCE
INNOVATION IS A WAY OF ACTING, NOT A
POINT OF DIFFERENCE
PRODUCER INNOVATION PARADIGM
!
“It is … the producer who as a rule initiates economic change, and consumers are educated by him if necessary”
(Schumpeter 1934)
Market Research R&D Production Market
Diffusion
PRODUCER INNOVATION & DIFFUSION PARADIGM
Market Research R&D Production Market
Diffusion
PRODUCER INNOVATION & DIFFUSION PARADIGM
!
Manufacturers identify user needs, develop products at private expense and profit by protecting and selling what
they have developed.
USER (DEMOCRATIZED) INNOVATION PARADIGM
USER (DEMOCRATIZED) INNOVATION PARADIGM
Lead Users innovate to solve their own needs at private expense and then freely reveal their innovations
- Path from user innovation to commercial product (Baldwin, Hienerth, vH, 2006)
EXAMPLE• John Heysham Gibbon – physician,
USER - inventor of the heart-lung machine
• “The death of a young patient in 1931 motivated Dr. Gibbon to develop the first heart-lung machine, enabling more effective heart surgery techniques.
• In 1935 he successfully used a prototype heart-lung bypass machine to keep a cat alive for 26 minutes
• In 1953 first used a heart-lung machine on a human patient…
INNOVATION DEVELOPMENT BY USERS IS HUGE*
UK US JAPAN
% population innovating 6.1% 5.2% 3.7%
people 2,900,000 11,700,000 3,900,000
*Von Hippel, Ogawa, and de Jong (2011)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
!
Mountain bikes are marketed by producers – while the techniques that add value
are diffused peer-to-peer
Entertainer
Facilitator
Entertainer
Facilitator
MANY USERS INNOVATE IN COMMUNITIES
% innovating*
Software security features 19.1%
Surgical Equipment 22%
Mountain Biking 19.2%
Extrem Sports 37.8%
*Franke & von Hippel
CHALLENGE DRIVEN INNOVATION
CHALLENGE DRIVEN INNOVATION
GAMIFICATION?
STEP 1: ACCEPT YOU HAVE
A PROBLEM
STEP 1: ACCEPT YOU HAVE
A PROBLEM
STEP 2: ASK A BETTER QUESTION
TO GET A BETTER ANSWER
STEP 2: ASK A BETTER QUESTION
TO GET A BETTER ANSWER
EXAMPLES
THANKS