open apis enabling platform business model · tm forum open api for external business ok, but how...

© 2018 TM Forum | 1Sensitivity: Internal & Restricted

Chief Enterprise Architect BT

Milind Bhagwat

Open APIs Enabling Platform Business Model

Practice Head Innovation & Industry Relation WIPRO

Vinay Devadatta


Enterprise Architect - BT

Milind Bhagwat

Open APIs – Enabling Platform Business Models


The platform invasion

Consumers Producers

The Platform

API

Function

Data

Function

Function

API


The BT journey

Product stove pipes Multi-service platforms Monolithic system stackAgile, partnership-based

model

Complex, sequenced

processes

Real-time, zero-touch,

self -care

Vertically integrated

system stack Equivalence of input

Approximately 4500 systems

Catalogued 3298 interfaces (SDK‘s)

Increasing yearly

Vertically integrated

Highly complex data

Length & costly dev cycles

Excessive maint & support costs

Reliability and stability issues

Heavily regulated environment

Architectural insight


Matrix platform architecture

Customer Premise Equipment Enterprise Customer Edge

Collaboration

Customer and Product Billing and payments

Fulfilment and Service Inventory Assurance

Enterprise

Workforce Management

Activation and

Capacity

Test and

Diagnostics

TSO

Operations and Tools

Monitoring and

Reporting

Computing infrastructure

Facilities Infrastructure

UK access

Global Networks

IP and Data

Transport

Voice and

Multi- media

Video and

Content

Security

End User

Technology

Decision

Support

Systems

Integration

Infrastruct.

Revenue

Assurance

Enterprise

Management

End user Domain

Enterprise

Management

Domain

Customer Management Domain

Service Management Domain

Service

Execution

Domain Infrastructure Management Domain

Infrastructure Domain


Types of API

3rd party

Place order Use case Services

Process servicesManage Billing Order

Business entity services

Customer

Contact

Customer

Order

Billing Asset Billing

Content

Manage order placement


Moving forward – BTs digital reference architecture

- BT as a platform supporting multiple channels and brands- Expose business processes as flexible APIs - Agility through catalogue and configuration driven change- Data and Analytics to drive rich customer experience- New shared components enable legacy closure


Moving forward

Squeeze value from existing capabilities and attract

external innovation

Offer Amazon like service

to customers

Increase existing customer base


Practice Head Innovation & Industry Relations - WIPRO

Vinay Devadatta

Open APIs – Enabling Platform Business Models


Open API ecosystem for platform enablement

Advantage Internal & External Platforms

Increase Operational

Efficiency &

Productivity

Leverage External

Innovation &

Collaboration

Revenue Generation &

New Business

Models

• To accelerate the cycle time to

design, develop and launch new

products and services, while

significantly reducing costs.

• To facilitate collaboration between

teams, while simplifying the way

Telcos onboard and manage

partners and conduct business with

customers.

• Opening APIs to key platforms is

helping Telcos tap into a broader

innovation pool at a fraction of

cost, and instill startup culture and

dynamism.

• Enable on demand dynamic

partnership and resource sharing

between CSPs thus ensuring

efficiency and Capex reduction

• Telcos use APIs to help roll out new

business models to transform how

the Telco services are consumed

• Leverage all assets including

customer reach in safe and secure

manner

• Become a producer of service

component of other vertical

platforms


Interaction with CSPs ready to implement APIs

Which API should the

Telco group Leverage

Can I increase my service

coverage ?

What does a Telco

platform curate ?

How do I generate significant

revenue ?

Impact of 5G ?

Will Standard API reduce

my functionality?

Can I use a mix of standards ?

How do I do Video streaming ?


TM Forum Open API for external business

Ok, but how do we leverage this to transform to a Platform Business ?

Industry standard API well supported by a community with hands-on

experience

Clear abstraction of Product and Service abstraction to allow commercial adhoc

consumption.

Highly Flexible - Can be leveraged across Telco services including possible

new service types

Can be implemented along with APIs from other industry

verticals.

Future proof- Investment will not be lost with deployment of new upcoming

tech e.g 5G


Sing with Live band

Communication

Network

Nashville

@University

Live on demand

Karaoke bands

Personalized live

enriched musicBanking

Service

Distributed Live Karaoke

Local CSP

Telco Platform


Building a Platform Business

• Idle Time of Live Band

• Targeted customer reach

• Network idle time

• Leverage available invoice & billing

Efficiency Levers

• Personal touch

• Desire to Sing

Needs Addressed

Complexity brings an

Opportunity to address

a wider echo system

Multiple Types of Consumers• Music Lovers

• Band Advertisers

• CSPs

Multiple Types of Curative

functionality• Network Connectivity

• Bands & Music Lovers

• Band timmings

Multiple types of Producers • Live Bands

• Banks

• CSPs


Multi- platform collaboration

Identify & Enhance Viral Growth

Telco Platform

Enabling Cross Vertical

Business Models

Powered by Open API

Standard API interface for

onboarding new innovative offerings

APIs to enable access to Telco customer base while ensuring

Privacy and Security

Leverage generic Open API to expose multi

domain products

Standard APIs to enable dynamic on

demand interconnect with guaranteed QoS.

Platform Leverage

Telco Service

Non Telco Platform

Customer Access

Platform

N/W Interconnect

Platform


Open APIs may be deployed internally or for external interaction to increase efficiency and promote

innovation and new revenue generation

Platforms must plan for viral growth and all elements of the ecosystem should be strategically aligned

toward this goal – A standard API will enable collaboration across eco system

Telco Platform business model realization may need multiple curation platforms, mutually collaborating

resulting in multiplicative effect .

Should be willing to be a service producer of non Telco platform, and even establish such a platform

to augment the planned Eco system. In both cases standard and flexible Open API are best choice

Conclusion

open apis enabling platform business model · tm forum open api for external business ok, but how...

Documents