IWEC Conference

“Connecting Women Businesses Globally: Accelerating Growth Through Innovation & Technology“

Speaker Biographies/IN ORDER OF APPEARANCE

Ruth A. Davis, former U. S. Ambassador, IWEC Chairwoman / US

Career Ambassador (Ret.) | U.S. Department of State

Ruth A. Davis is an internationalist who retired from the U.S. Department of State with the rank of Career Ambassador, the highest rank in the Foreign Service of the United States. Her assignments in the U.S. Department of State include Director General of the Foreign Service and Director of Human Resources (2001-2003), Director of the Foreign Service Institute (1997-2001), Ambassador to the Republic of Benin (1992-1995), and U.S. Consul General in Barcelona, Spain (1987-1991). She was also posted in Kinshasa, Nairobi, Tokyo and Naples as a Consular Officer.

Ambassador Davis was detailed to Howard University in Washington, DC as Distinguished Advisor for International Affairs and she served as Chief of Staff and Senior Advisor in the Bureau of African Affairs from 2005-2008. She has received two Presidential Distinguished Service Awards, the Arnold L. Raphel Memorial Award for mentoring, the 2005 Department of State Equal Opportunity Award, the Secretary’s Distinguished Award conferred by Colin L. Powell, and the International Career Advancement Program’s Award for visionary leadership and fostering diversity within foreign affairs. In 2015 she was named by the Economist Magazine as one of the ‘Top Diversity Figures in Public life’ and in 2016 she received the American Foreign Service Association’s Award for Lifetime Contributions to American Diplomacy and the Link’s Co-Founder Award for International Service.

Ambassador Davis has been the IWEC Chairwoman since IWEC’s inception.

Victoria Matia, Executive Director International Banking, CaixaBank / Spain

Victoria Matía has been working for “la Caixa” since 1984 where she has developed her professional career in the banking area. In February 2015 she was appointed Executive Director of the International Banking Department. She is currently a

member of the board of CaixaCard, Comercia Global Payments, Comercia Global Payments Brazil, and Servired. Ms. Matia holds a degree in Economic Science from the Universitat de Barcelona (UB).

Professor Pedro Nueno, IESE / Spain

Pedro Nueno is a Technical Architect, Industrial Engineer and Doctor of Business Administration from Harvard University. He is also Professor of Entrepreneurship at IESE and Chengwei Ventures Chair on Entrepreneurship (CEIBS). He is the founder and current President if the China Europe International Business School (CEIBS), leading school of business in Asia, with campuses in Shanghai, Beijing, Shenzhen, Accra and Zurich. He was member of the Visiting Committee of the Harvard Business School, a supervisory board in practice, for six years (2005-2011).

Prof. Nueno is also founder of FINAVES, a venture capital corporation associated to the entrepreneurship activity of IESE Alumni that supported the launching of more than 40 companies, creating directly more than 3000 new jobs. His areas of interest include entrepreneurship, starting new ventures, global management, management of technology and innovation. He authored 17 books translated to several languages about corporate turnaround, innovation and entrepreneurship.He has received many Honors such as the Cross of Saint Jordi (2003), the Outstanding Contribution Award from the Chinese Government (2014), and “Commander by Number or the Order of Queen Elisabeth the Catholic” (2015).

2017 IWEC Conference Chairwoman, HRH Princess Noor Asem of Jordan

Consultant (Middle East) / Jordan

HRH Princess Noor Asem of Jordan joined IDG in 2015 as a consultant for the Middle East. Her responsibilities are to help build a world-class regional brand synonymous with leadership development programs that achieve sustainable behavioural change. Specifically, HRH Princess Noor Asem engages in strategic business development, as well as program design and facilitation.

She is an executive and certified coach with The Coaching Training Institute (CTI), and has ample experience facilitating and designing programs on self-development and youth empowerment.

HRH Princess Noor Asem is well travelled; she was born in Jordan, raised in Spain, and completed her education in the United States, which helped her embody a multi-cultural perspective. She has a degree in Political Communication and a

Master’s degree in Positive Leadership and Strategy from the IE Business School in Madrid. HRH Princess Noor Asem speaks five languages: English, Spanish, French, Arabic and Farsi.

An entrepreneur and a pioneer in positive leadership in the Middle East, she is an active member in several organizations such as the International Coaching Federation (ICF), the Middle East Leadership Academy (MELA) and the Institute of Coaching, an affiliate of McLean Hospital.

Lan Yang, CEO, Sun Media Group / China

Lan Yang is a household name in China, as a leading broadcast journalist and media entrepreneur. She is the cofounder and Chairperson of Sun Media Group and Sun Culture Foundation. She, as the only person to represent Beijing twice, was chosen as the presenter for Beijing’s bid for both the 2008 Olympic Games and 2022 Olympic Winter Games. She was named as Goodwill Ambassador for 2010 Shanghai Expo. She is a Global Ambassador and International Board Member for the Special Olympics Movement and the first Chinese UNICEF Ambassador, the Co-Chair of Lincoln Center China Advisory Council, and the Vice-Chairman of China Charity Alliance. Ms. Yang was honored with many awards, including Columbia University SIPA’s “Global Leadership Award”, the “National Philanthropy Award”, China’ “Women’s Achievement Award”, the Paley Center For Media and AOL’s “Makers” award. She is one of The World’s 100 Most Powerful Women by Forbes.

Shilpi Biswas, Vice President, AmCham Shanghai / China

Shilpi is a Transformation and Global Growth Leader and her roles include executive positions in Product development, P&L management, Business commercialization at General Electric, Unilever, Delphi, General Motors, and SPX . Her 20+ year business career has been focused on growing and diversifying companies in adjacent markets and developing portfolios with innovative ideas, helping to shape concepts into viable products and launching them successfully in the global markets, along with being a change agent during critical transition period in legacy industries (Automotive, Telecom, and Industrials). Transitioning and innovating corporate culture to match the dynamic market requirements and enhancing staff capabilities in a continuous growth mindset to deliver P&L results has been her core competency through out her career. Shilpi has worked and lived in USA, India, Japan, Africa, Mexico and now in China. Shilpi Biswas joined American Chamber of Commerce in Shanghai, as Vice President, as of May 2017. In her current role at American Chamber of Commerce in Shanghai, Shilpi leads the Chamber’s strategy and the operations to achieve growth in programs, trade & investment, new services, partnerships and membership enhancement. Inspiration, Aspiration and Transformation are her core values. She is a Believer that ‘If you can See it, you can Be It”. Shilpi lives in Shanghai with her husband and two middle school children.

Adela Subirana, Barcelona Chamber of Commerce and IWEC Vice President / Spain

Ms. Subirana was a member of the Board of the Chamber of Commerce of Barcelona for more than 15 years and since 2007 the Commissioner of the Presidency for Institutional Activities. Prior to joining the Chamber, she was a Member of the Board of OSHSA – GUINOVART, a company in the construction sector and SUFISA which went on to merge with Sacyr. Partaking an active role in local and global fundraising efforts, she served as President of the private foundation “Grup Set” (Businesswomen) from 1989 to 2014, was a Member of the Board of the “Friends of Liceo Opera House,” and a Member of the Board of the Palau de la Música Catalana. Since 2015, Ms. Subirana is the Vice President of the IWEC Foundation. She received the “Medalla President Macià” of the Generalitat of Catalunya for her outstanding work. And, in 2006, the Italian government awarded her the “Cavaliere dell’Ordine della Stella della Solidarieta’ Italiana.”

Ms. Subirana holds a degree in Philosophy and Humanities from the University of Barcelona as well as the “Maîtrisse et Licenses et Arts” from Sorbonne IV Université.

_________________________________________________________________________________________________

Michele Ruiz, CEO, Ruiz Strategies / US

Michele Ruiz is a communication specialist, a bi-lingual entrepreneur, an author and keynote speaker whose passions are entrepreneurship, empowerment, all things communication, content marketing, social media and technology. Through her personal brand “Michele Ruiz” she is focused on educating, inspiring and empowering business owners, women and minorities. She shares her experiences with her almost 100k followers across all channels by blogging, video blogging, and public speaking. She also represents Fortune 1000 companies as a brand ambassador wanting to harness the power of her influence. She has written a communications book for the legal industry, and has two more in the pipeline. Ruiz Strategies is a certified minority-owned (MBE) and woman-owned (WBE) business headquartered in Los Angeles, California with operations in Washington, D.C. and Houston, Texas. Michele was recently featured as an "Inspiring Latina" by Latina Magazine, the number one Lifestyle and Entertainment Magazine for Latinas in the US. She has also been honored by many other organizations and received 16 Emmy nominations during her news broadcasting career, 5 Emmy’s and 4 Golden Mikes. She was also elected to the Board of Directors of the IWEC Foundation in 2017 and is known for her charity work.

Regina Llopis, CEO AIA Elequant, EQ-Kids / Spain

Regina Llopis, UC Berkeley Math PhD, is Founder, Investor, President & CEO of Group AIA, since 1988. She and her husband started the company with a dream to transfer basic science into industry. Currently she leads their intra/entrepreneurship initiatives as well as develops strategy and expansion of all group technology driven companies in software and engineering, finding solutions in the fields of energy, banking, telecom, health and music Industries. Clients include 25 of the Forbes 2000 company list. Products they have developed include those adopted by NASA. The vision of the company is to become leaders in Basic Science transfer to Industry, and Building Algorithms for a better world and converting big data analytics into the change of paradigm from causality to correlations.

Mukta Jain, Chairperson Women’s Enterprise Council for Confederation of Asia Pacific Chamber of

Commerce and Industry / India

Mukta was one of the IWEC Founders through the Federation of Indian Chambers of Commerce and Industry-Federation Ladies Organization in 2007. She was the President of FICCI_FLO from 2006-2007. She is a partner in OPJK Paper Company, a family run enterprise tracing its roots back over 100 years. The company has firmly established itself as a trusted partner to its clients and suppliers and is one of India’s leading paper merchants. She also worked in a lifestyle product company and for a marketing platform company focused on “Mompreneurs” in the past. Currently Ms Jain is the Chairperson of the Confederation of Asia Pacific Chamber of Commerce and Industry for the Women’s Enterprise Council.

María Victoria Zingoni, Executive Managing Director of Downstream, Repsol.

Maria is also a member of the Corporate Executive Committee. She manages the Refining, Chemicals, Marketing, Trading and G&P, LPG, Lubricants, Asphalts and Specialized Products businesses, by identifying acquisition and business development opportunities, as well as liaising with local authorities.

She joined Repsol in 1999. After a decade in the Upstream business unit, she was appointed Director of Investor Relations in 2008. During her time in charge of this division, Repsol was recognized with various international awards for its investor relations management efforts.

From 2013 to 2015 as Corporate Director of Finance, María Victoria Zingoni was reponsible for the company's financial development and control, as well as the management and control of financial risk. In February 2014, she was in charge of the sale to investors of bonds issued by the government of Argentina as compensation for the renationalization of YPF. In January 2015, due to her profile and extensive expertise in the business, she was chosen to coordinate the project to integrate the Canadian company, Talisman.

Maria Victoria Zingoni is a national public accountant certified by the University of Camahue in Nuequén, Argentina. She graduated summa cum laude from the Executive Master in Business Administration at IAE, the Business School of the University of Austral in Buenos Aires.

In addition to being part of the Corporate Executive Committee, she is Chair of Petrocat (Societat Catalana de Petrolis), Chair of RCPP (Repsol Comercial de Productos Petroleros), and member of the board at Petronor (Petróleos del Norte).

________________________________________________________________________________________________

Rossella Cyu, President, Smart Cargo

Rossella serves as the President of CJ Smart Cargo, Shanghai Office Director of WTO China Africa Industrial Forum, Executive Director of China-Africa Business Council and Vice Chairperson of Qingdao Logistics Association. She was named Female Leader of the Year in China’s Shipping Industry for three consecutive years, elected deputy to the Hongkou District People’s Congress in 2016 and named Shanghai March 8 Red-Banner Pacesetter in 2017. She was the only individual winner of Hongkou District Mayor Quality Award in 2017 and one of Hongkou District Leading Talents in 2018.

Rossella co-founded CJ Smart Cargo in 2002. In 2009, Shanghai Smart Cargo Supply Chain Management Co., Ltd. was set up as its wholly-owned subsidiary, specializing in project logistics, oversize and overweight cargo transportation, and RORO shipping of cars.

CJ Smart Cargo has been dedicated to providing global customers with professional logistic service, offering solutions in terms of oversize and overweight cargo transportation and project logistics. After 15 years of growth, it has become a provider of integrated logistic service with 12 domestic branch companies, 14 overseas branches, and over 200 overseas agencies as its strategic partners.

CJ Smart Cargo is a national 4A-level logistic company, ranking among Top 100 logistic companies in China . With ISO 9001 certification, it is also a modern logistic company up to international standards. It aims to forge ahead and provide

customers around world with leading logistic solutions or help them obtain leading positions through effective and efficient service. Its mission is to serve and navigate customers as a beacon on the Belt and Road.

Montse Marti, CEO, Martiderm / Spain

Montse is an entrepreneur with 30 years of experience. Her expertise is in branding and marketing for her company. Her background was working for different companies in the food, drinks, agrochemicals and cosmetic products. She has been working in the family business since 2004, developing their brand worldwide with successful development of MartiDerm. Currently Montse is leading corporate investment in new business opportunities in cosmetics to enlarge MartiDerm’s group portfolio. She is spreading their RSC program based on the 3 “s’s”: Sustainability, Solidarity and SmartAging.

Sara Al Madani, CEO, Sara Al Madani Fashion / UAE

Her Excellency (HE) Sara Al Madani ventured into the business world at a time when very few Emirati women dared to do so. Defying gender and cultural norms, she started her fashion label Rouge Couture, now known as Sara Al Madani Fashion Design, at the age of 15. Eager to give a new twist to the abaya (the robe-like dress worn by some Muslim women), she went on to create dozens of unconventional designs of the traditional garment and opened three branches of her boutique in the United Arab Emirates (UAE). Following her early success, in 2014 Al Madani, now 30, was selected by Sheikh Sultan Al Qasimi, ruler of the UAE emirate of Sharjah, as a board member of the Sharjah Chamber of Commerce & Industry (SCCI). As a result, she is now known by the honorific Her Excellency.

Carmen Castillo, CEO, SDI International / US

Carmen Castillo is the President and CEO of SDI International Corp. (SDI), a $2.8 bill certified Woman- and Hispanic-owned company which she founded in Fort Lauderdale, Florida in 1992. The company provides its clients with fully scalable global indirect procurement solutions for the tail-end of complex supply chains. Aside from being an active part of IWEC, Ms. Castillo is also the Chairwoman of the United States Hispanic Chamber of Commerce (USHCC) and leads their Audit and International Committees. She collaborates with the boards of many other Minority- and Woman-owned business organizations. Ms. Castillo is very active in community affairs, direct mentorship programs and business development organizations that further the entrepreneurial efforts of minorities and women worldwide. Ms. Castillo has received multiple awards for her advocacy and mentorship efforts, and proprietary business development programs, among them the “Enterprising Women of the Year” award by Enterprising Women Magazine, “Elite Hispanic Woman” by Hispanic Business Magazine, one of the largest Hispanic- and Woman-Owned businesses in the U.S. (by Hispanic Business Magazine) and the “National Minority Supplier of the Year” award, by the National Minority Supplier Development Council (NMSDC). Carmen is the Vice-Chair for the IWEC Foundation.

Denise Evans, Vice President Women & Diversity B2S Marketing, IBM / US

Denise leads an organization responsible for ensuring that businesses owned by Asians, Blacks, Hispanics, Native Americans in North America and women owned, led and influenced businesses, globally - understand how to leverage technology to accelerate the growth and success of their businesses. She has served globally in numerous leadership and executive positions in IBM for 40+ years. She currently serves on the Board of Directors of the Women Presidents’ Organization, Enterprising Women Magazine, The Galt Foundation, The National Alliance for Mental Illness - MD, International Planning Committee - Global Summit of Women, advisory board of The S.O.L.V.E. Group, and is an expert community member of Catalyst. Denise has been featured in several magazines as a “top IBM executive” advocating for diverse businesses, numerous magazines and books on leadership and received recognition – most recently the “Woman of Impact Leadership” Award from Impact Leadership 21 at the United Nations and the “World of Difference” Award from The International Alliance of Women. Denise is a global citizen who has traveled across 5 continents, a mentor to many in marketing and sales and a lifetime member of the Girl Scouts of the Nations’ Capital. Denise earned her Bachelor of Science degree in Mathematics and Economics from Brown University and MBA from the Stanford Graduate School of Business.

Harjinder Kaur, Managing Director and CEO of Comvision (India) Pvt. Ltd / India

Ms. Kaur has 20 years of successful experience behind her, is a dynamic, result-oriented entrepreneurial leader with a strong track record and with good interpersonal skills who resolves multiple or complex issues as well as motivates staff to deliver maximum potential. She is MD & CEO of Comvision (India) PVT Ltd and Comvision Q Free, leading companies in system integration, e-governance as well as proven hardware/software solutions for automated toll management respectively. Harjinder founded her $5.0 million business in 1995 in India. In the last 21 years she has provided one stop shop for IT solutions in e-governance arena of India as well as Intelligent transport solutions and free flow traffic solutions.

The company has done international strategic partnerships to give specialized solutions in Indian roads and highways sector apart from being a domain expert in implementing solutions for Govt. sector in India.

She has received recognition in “India Today” Among top 10 Women CEO’s of India & India’s Most Deserving Men & Women, is ex – YFLO Chairperson, Hyderabad Chapter & is the President of FICCI-Flo 2018-2019.

Ulrika Nilsson, CEO, Secure State / Sweden

Ulrika started to work with IT projects at a bank and in the Swedish healthcare system. After a couple of years she decided that it was time to try her own wings and started a small business offering consultancy services in the information security area. This was in 2005. For the first year there were only two in the company, but slowly they started to hire people and work in a structured way with the business development. In 2013 Ulrika won the “Company Owner of the Year” award in her hometown and in 2015 she was invited to participate in the “National Entrepreneur Day”, held by the Prince of Sweden, Prince Daniel.

The last four years the business has had a significant expansion with an increase of revenue between 20-50% each year. The staff has doubled during the last two years. Today Secure State is a mixed female/male team consisting of lawyers, IT specialists and management consultants, all focusing on cybersecurity and privacy. This year they opened their first international office in Halifax, Nova Scotia, Canada to be able to offer more services to their global clients. “It is very exciting to get to know new countries and cultures, and I hope that we are able to expand to several more countries that would like to have our services,” states Ulrika.

Regina Llopis, CEO AIA Elequant, EQ-Kids / Spain

Regina Llopis, UC Berkeley Math PhD, is Founder, Investor, President & CEO of Group AIA, since 1988. She and her husband started the company with a dream to transfer basic science into industry. Currently she leads their intra/entrepreneurship initiatives as well as develops strategy and expansion of all group technology driven companies in software and engineering, finding solutions in the fields of energy, banking, telecom, health and music Industries. Clients include 25 of the Forbes 2000 company list. Products they have developed include those adopted by NASA. The vision of the company is to become leaders in Basic Science transfer to Industry, and Building Algorithms for a better world and converting big data analytics into the change of paradigm from causality to correlations.

Janine Myburgh, President of Cape Chamber of Commerce & Managing Director Myburgh Attorneys / South Africa

Janine has for a cumulative period of 20 years been practicing as an attorney. Janine was admitted as an attorney in 1996 after completing her two year articles at Malcolm Roup and Associates Attorneys. After a brief stint at the Road Accident Fund (in 1996), she was employed as a Professional Assistant at the respective firms of Attorneys, Pincus Matz Marquard Hugo Hamman (1996 to 1997) and Steyl Incorporated Attorneys (1997 to 1999) she commenced to practice for her own account, under the name and style of Myburgh & Associates Attorneys in 1999 (Myburgh & Associates was formally registered as Myburgh Attorneys Incorporated on 01 March 2013). Janine has since 1999 built up a substantial client base locally, nationally as well as internationally. The majority of her practice is litigation based, but she has also diversified her practice into Mediation and Facilitation. She is very involved in her community, organized business, the legal profession and civil society, which is noted by the numerous leadership positions she has held or still holds on the boards of several community and professional institutions.

Janine has been the president and chairperson of the board of the Cape Chamber of Commerce since 2012 and was the first female president elected in the chamber’s 212-year history.

Maria Puig, IESE Director / Spain

Maria joined the Arthur Andersen’s Consulting Division (now Accenture) in 1987, where she developed her career in the Financial Industry for 10 years, working for Spanish Banks and Savings Banks.

In 1997 she joined IESE Business School as Director of the IESE Alumni Office where she focused on the international development of Continuous Education Programs and networking opportunities for the IESE Alumni Association. She was the Director of the Alumni Association's Executive Committee.

In 2007 she took on the Executive Direction of the IESE Global Executive MBA Program, covering the Market and Admissions and the Program Management functions worldwide, with special focus on the US (New York and the Silicon Valley area), Europe and Asia (Shanghai and Bangalore).

In July 2011 she was appointed Director of International Industry Meetings at IESE with the mission to promote industry meetings at the international level, as meeting points and catalysts for companies in the industry and their managers while coordinating industry-relevant and applicable research.

Other commitments and Institutional support

▪ She served on the European Board of Trustees of the Council for Advancement and Support of Education (CASE) between 2007 and 2010.

▪ She serves as supporting member of the International Women Entrepreneurial Challenge (IWEC), an initiative to recognize successful women entrepreneurs representing several Chambers of Commerce in the five continents.

▪ She is member of the AMCHAMSPAIN Women Leadership Committee whose mission is to help develop women's representation and contribution in the top management level and boards of corporations.

▪ She is member of the committee for the sister cities initiative between San Francisco and Barcelona. ▪ She collaborates in the Barcelona City Hall work-force "Creixement" on Talent and Entrepreneurship.

Liana Chaouli, Founder, Image Therapist / United States

Liana Chaouli has been doing Image Therapy for over 30 years. When she was 22, she worked as a translator in Hamburg, Germany. Part of her official duties was to guide visiting dignitaries and officials on tours of the city and translate for them. Her motivation to start the company came from one of her most impactful experiences while she was working with the proud, strong wife of a Middle Eastern dignitary.

“She was a dignified, beautiful, intelligent woman, who looked like royalty. She wasn’t tall, yet she was quite striking with wonderful, voluptuous curves and a small waist (even after having five children!). She was very excited to go shopping, and she had the money to spend. When we walked into the Chanel store, her face lit up with excitement, as her eyes fell on rows upon rows of exquisite clothing. We explained to the salesclerk that we needed something elegant

– a suit my client could wear to an important event. The sales clerk glanced at my client for an instant, and said with noticeable disdain, ‘We don’t have anything in your size.’ My client instantly collapsed into a puddle of nothing.

I realized that in just one fleeting moment, that sales clerk robbed my client of her joy, her self-esteem, and her excitement with a handful of cold words. Loud and clear, she embarrassed my client – she told her that she wasn’t good enough to wear those clothes. I was mortified. My heart sank. This woman deserved to feel GOOD about herself!! EVERY woman deserves to feel beautiful!

And right then, in that instant, my mission was born: to help as many people as I could to see their own beauty – to become empowered through their clothing choices. I would teach them how to choose clothes that flattered their bodies and made them feel WORTHY, strong, and as uniquely beautiful as they truly are, so they could show up authentically in the world! Now, when I first began working in the clothing industry, there was no such thing as an “image consultant,” so I became a custom clothing designer. This way, I could literally hand out self-esteem – one garment at a time.

With thirty years’ experience as a custom clothing designer, color specialist, and a Master Couturier, it means I am a high-level clothing craftsman, patternmaker, and seamstress who really understands all the facets of clothing that fits the way it should on your body.

But more than that, I am an Image Therapist!”

Sunita Bajaj, Managing Director, Fortis Lux Financial / United States

Impact, indeed, was what caught Sunita’s attention when she was first introduced to financial services fifteen years ago. What appeals to her, is educating clients, creating roadmaps and preparing them for financial stability, based on their very unique goals. “When I started out as an advisor, I deliberately adopted a service-oriented model,” she says about her client-first approach. “Knowing that my clients put their trust in me was as rewarding as the economic gains of this work.” Today, Sunita plays a leadership role at Fortis Lux as the Managing Director.

As the MD, Sunita leads with her advisors as her clients and her commitment to their professional growth fuels her success. Sunita continues to maintain a personal financial services practice. Her clients include business owners, professionals and executives. A recipient of the 2016 NY City Reports Corporate Social Responsibility award for Banking and Financial Services, Sunita has continued to give back and be involved with the community in various capacities. She sits on the Executive Board of the Manhattan Chamber of Commerce. Sunita is the NYC Co-Chair and founding member of IWEC (International Women's Entrepreneurial Challenge) that celebrated its 10th anniversary in 2017. She serves on the Executive committee of IWEC.

The Tipping Point: How Little Things Can Make a Big Difference! This quote by Malcom Gladwell resonates with me … “We have, in short, somehow become convinced that we need to tackle the whole problem, all at once. But the truth is that we don’t. We only need to find the stickiness Tipping Points,”

Family is a priority for Sunita. In her free time, she enjoys the creative arts and learning about the world through travel. She enjoys yoga and has a Master of Arts degree in history.

Ingrid Sidiadinoto, Customer Solutions Group Managing Director, UPS Asia Pacific Region / Singapore

Ingrid Sidiadinoto is the Managing Director of the Customer Solutions Group in UPS Asia Pacific Region. She leads UPS’s solutions team that provides consultative services and creates innovative end-to-end supply chain solutions tailored to specific client needs. In this role, she also helms the Program Management function which offers logistics advisory and support to UPS’s enterprise customer accounts in the region. Prior to her current appointment, Ingrid served as the Managing Director of UPS Singapore and was responsible for the strategic management of the Singapore business. Under her leadership, UPS Singapore became the first UPS market in Asia to pioneer the use of Telematics to enhance safety and boost efficiency of its delivery fleet. Singapore was also part of the largest one-time expansion of the UPS Worldwide Express® Service in history where more than 23,000 new postal codes were added in Asia Pacific. Ingrid started her career with UPS in 1999 as a fresh graduate and was part of the pilot batch of management trainees in the Industrial Engineering department at UPS in Seattle, Washington. In 2000, she was promoted to Engineering Supervisor responsible for package operations for the Seattle Division. She then relocated to San Francisco, California, in 2001, and within a year, she was promoted to Engineering Manager in the UPS North California District. She took on various engineering roles with the last one being the Manager for Operational Excellence. In 2006, Ingrid relocated to Singapore as Operational Excellence Manager for UPS Asia Pacific Region and was promoted to Director of Industrial Engineering at UPS South Asia District a year later. In this position, she expanded the business in India and Vietnam, and led efficiency improvements and cost-saving initiatives for operations, building and facilities across Asia. She also implemented major projects such as the UPS Worldwide Express Plus Service at the district level. Ingrid is a native of Jakarta, Indonesia, and she graduated from the University of Washington with a Bachelor’s Degree in Industrial Engineering. She served on the Editorial Advisory Board of Logistics Insight Asia in 2013 and was the first Chairperson of UPS’s Women Leadership Development in Singapore.

Jennifer Petsky, Customer Experience Director, Global Payments /

Australia & New Zealand

Experienced Business Executive focused on Customer Experience, with a demonstrated history of working in the financial services industry. Jennifer has been a part of Global Payments since their acquisition of Ezidebit Pty Ltd in 2014, originally commencing her employment with Ezidebit in 2007. Jennifer oversees a broad scope of responsibilities, from account establishment and maintenance, to advocating improvements in features and services for existing clients and internal teams, to building strong relationships both with clients and within the business. Further to this, Jennifer represents the perspective of the customer in many internal projects and campaigns to continually improve customer retention and satisfaction. Skilled in Business Relationship Management, Business Planning, Requirements Analysis, Payment Systems and Business Development. Strong operations professional graduate from Qld University of Tech.

Conchie Fernandez, Owner & Managing Partner of CF Creative / US

Conchie is the owner and Managing Partner of CF Creative, a strategic communications, digital marketing and demand generation provider that helps clients to streamline their brand and go-to-market strategies to surpass revenue goals. As a business development evangelist and corporate author, Conchie had a successful career in executive roles at HP, Microsoft and American Airlines, generating close to a billion dollars in wins through her sales and proposal writing strategies. In 2017, CF Creative was awarded the Minority Marketing and Communications Firm of the Year Award by the U.S. Department of Commerce’s Minority Business Development Agency. Conchie is further the author of an Amazon #1 best-selling novel, "Undrawn".