online trends in communications impact / kurt voelker, forum one communications
Post on 22-Oct-2014
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This presentation explores, at a high level, 4 key trends we're seeing online that affect communications. The presentation was prepared for a large group of Communications Directors from the progressive sector. Contact: Kurt Voelker / [email protected] . http://www.ForumOne.com .TRANSCRIPT
Online Trends in Communications Impact
December 12, 2007Kurt VoelkerCTO, Forum One Communications
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Crowd-SourcingEmpower your constituents, put them to work.
The Network EffectMake your information and tools better
Everyone is a Pro-sumerMultimedia in the Age of User Generated Content and Mobility
Put Down the Bull HornBuilding interactive relationships in the world of "friending"
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Crowd Sourcing
Empower your constituents, put them to work.
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The Internet Archive Project digitizes public domain books.
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150,000 hours are spent on captchas EVERY DAY.
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What can my crowd
do?
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The Network Effectmake your information and tools better.
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Flickr uses its network to make
search results better.
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WashingtonPost.com uses the network to provide more depth of coverage
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The New York Times uses its network to bubble up good stuff
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Community ValueIndividual Utilitysave, send, tag, share, search, rate, compare, post, download, favorite, print, vote, pay, donate,
etc
Page rank, interestingness, links-in, most, least, recommendations, estimations, taxonomy, folksonomy,
repository, history, etc
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Everyone is a Pro-sumerMultimedia in the Age of User Generated Content and Mobility
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Give them tools
But be careful!
http://www.youtube.com/watch?v=azqvP-f94Cs
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Give them tools
But be careful!
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Put Down the Bull HornBuilding interactive relationships
in a world of friending
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People can’t hear youThey are too busy listening to their
friends
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“We see these emerging web sites and news venues as being important because they dictate, for a growing amount of people, how news and information are now being discovered online.”
Jonathan ColmanManager, Digital MarketingThe Nature Conservancy
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Jonathan ColmanManager, Digital MarketingThe Nature Conservancy
& Friends
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845 diggs
2,127 visitors to Nature.org in 1 hr
6,234 landing page views in 1 hr
2,238 actions taken (35% conv.)
Source: Building Buzz and Marketing by Mob with Digg.com, Jonathon Colmanhttp://www.slideshare.net/jcolman/building-buzz-and-marketing-by-mob-with-diggcom/
Crowd-SourcingEmpower your constituents, put them to work.
The Network EffectMake your information and tools better
Everyone is a Pro-sumerMultimedia in the Age of User Generated Content and Mobility
Put Down the Bull HornBuilding interactive relationships in the world of "friending"
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Questions?
www.forumone.com
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Photo Credits
All phots from iStockPhoto.com except:
Mankind by Eole, http://www.flickr.com/photos/eole/1394588888/
Thinking by foeversouls, http://www.flickr.com/photos/foreversouls/4787781/
ekuverikamakee, gadha fadha baareh by notsogoodphotography, http://www.flickr.com/photos/notsogoodphotography/1638001945/