online marketing solutions for dept of counselling & psychology hong kong shue yan university
TRANSCRIPT
Online Marketing Solutions for
Dept of Counselling & PsychologyHong Kong Shue Yan University
Main Objectives
1. Promote the counselling program online
2. Recruit more students to study for the programs
3 Suggested Channels to promote the programs
1. Google & Yahoo Pay Per Click(PPC) Advertisement
2. Discuss & Uwants Banner Advertisement
3. Facebook Advertisement
1. Google & Yahoo PPC Advertisement
Google & Yahoo are the primary sources of info for potential candidates
• Most direct way to let potential candidates know the program
• Many people would research on Google & Yahoo Search Engine before they make
any decision about further study
• Google & Yahoo are the largest search engine in the world
• PPC is a cost-effective channel to direct traffic to your website and the program
details page
Placement of Ad in Google
Placement of Ad in Yahoo
2. Discuss & Uwants Banner Ad
Discuss and Uwants are some of the most popular forums in Hong Kong
• Potential candidates usually research on others’ comments on their interested
programs
• Target audience in specific forum category since we can place the ad in a
particular category where potential candidates are discussing their views
• Guaranteed 24/7 exposure to target audience
Estimated viewership and suggested placement
Discuss.com.hk Uwants.com.hk
Ad Version Corner Ad Corner Ad
Duration of Ad 14 days(Jan 1 - 14)
14 days(Feb 1 - 14)
Estimated Daily Impression
8,000 7,000
Total Impression 112,000 100,000
Let’s skip CNY to save budget –
viewership should be low during that
period
3. Facebook Ad
Facebook is the most viewed social media in Hong Kong
Ad Version : External URL
Objective : Direct traffic to your website
(e.g. Master & Doctor Programs)
Ad Duration: Jan 1 – Feb 25, 2014
Example
4. Budget allocation
3 promotion formats in 5 popular media
Ad Version Pay Per Click Ad Pay Per Click Ad Corner Ad Corner Ad External URL
Budget $5,000 $8,000 $5,000 $5,000 $4,000
Ad Period 8 weeks ( Jan 1 - Feb 25)
8 weeks( Jan 1 - Feb 25)
14 days(Jan 1 - 14)
14 days(Feb 14-25)
8 weeks( Jan 1 - Feb 25)
Agency Handling Charge $3,000 (10% of total budget)
Total budget: $30,000
Thank you
Prepared by
Venus LEUNGAprilis Solutions Limited8/F, Ginza Square, 567 Nathan Road, MongkokM: 9725 8776 | E: [email protected]