PowerPoint Presentation

Social media isnt just posting to Facebook or Twitter Its an essential part of a successful online marketing plan! TimingBranding& Messaging must be cohesive across platforms! BrochuresPrint AdsBlogeBookFacebookPinterest

You cant market your business effectively if you dont know your audience! Start by asking yourself the question

Only we

Its critical to think about what sets your business apart!

AND know your competition! Who is your ideal customer? What are their needs?Where do they shop for products and services?Why should they purchase from you?When are they online?

Only when you know your audience can you decide what social media platform is right for your business!

Focus on Facebook

Worldwide, there are over 1.65 billion monthly active Facebook users. There are 1.51 billion mobile active users.Average user age is 40.5 years old.

Source: Zephoria.com Updated April 2016

People are more likely to like something they see one of their connections has liked or shared.

Facebook 101Lets go over

Toggling between your personal and business pagesCompleting your business profileChoosing or editing your call to action buttonSetting a featured video, selecting your cover and profile photosNavigating Ads Manager and Power Editor

What should I post on Facebook? Photos ---------Quotes ------------Infographics --------Videos --------------Questions -----Go behind the scenesHighlight your valuesShow your expertiseEstablish your social media voice

Focus on high-quality visual content!

Creative ToolsCanvaPicMonkeyPhoto GridLegendFilmoraGiphy

Whether youre posting to Facebook, Twitter, Instagram, Pinterest or adding a new blog to your website Remember quality over quantity!

What makes good content?BlogseBooksBrochuresVideosFAQ Page Use social media to promote your content! And as a way to provide unique content to your fans!

The 80/20 Rule

80% of your posts should be fun, informational, engaging or personal

20% of your posts should be promotional

Promoting your content

Facebook AdsLets go over

Choosing what type of Ad to runSetting a budgetScheduling your CampaignViewing results and making adjustments

SEO = Search Engine Optimization

(making your website Google friendly)Responsive Design(Mobile Friendly) ----High Quality Content ---------Professional Photos -------------Easy to Find Contact Info -----Bold Call to Action ------

Content is Queen!

Lets review

Great things take time! And so does social media.

Thanks for joining me today!

For more information visit www.highleydesigned.com