marketing online 101
TRANSCRIPT
Nandini Hirianniah
Zero Budget MarketingAll Things Online
18/04/23 1© The Morpheus 2010
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Who Am I?ENTREPRENEUR
MOM16 month old - Sanaa
CAMPAIGNS FORUsability Customer Experience
Measurable Marketing Strategies
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5 Common Online [Marketing] MYTHS
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2. One Time TASK
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2. Requires lot of MONEY
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3. SEO is EVERYTHING
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4. Social Media is for TEENAGERS
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5. Traffic proportional to SALES
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Marketing [online] the ZERO BUDGET WAY - 5 Tips
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1. Converse with your CUSTOMER
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2. Simple & effective WEBSITE
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3. Organic growth Vs. SEM
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4. Social Media is for YOU
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1. Blog – Personal / Company
2. Twitter3. Facebook4. LinkedIN5. Establish Expertise6. Ride the next thing
Social!
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5. Increase your INFLUENCE
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1. [Old School] Newsletters & Mailing Lists
2. Get other influencers & opinion leaders to talk about you
3. All news is good news
4. Happy Customers!
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BONUS: Advantage ONLINE
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1. Track each ACTIVITY
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2. Measure. Analyze. MODIFY
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IMAGES Courtesy
http://www.flickr.com/photos/thetruthabout/3322682479/sizes/m/in/photostream/http://www.flickr.com/photos/lwr/2795338061/sizes/m/in/photostream/http://www.flickr.com/photos/teban32/547351984/http://www.flickr.com/photos/marciookabe/3102556540/sizes/m/in/photostream/http://www.flickr.com/photos/lwr/2795338061/http://www.flickr.com/photos/pefectfutures/163853250/sizes/m/in/photostream/http://www.flickr.com/photos/tierecke/230727165/sizes/m/in/photostream/http://www.flickr.com/photos/rxmflickr/2687319911/sizes/m/in/photostream/http://www.flickr.com/photos/ldcross/2200565617/sizes/m/in/photostream/http://www.flickr.com/photos/intersectionconsulting/3598356119/sizes/m/in/photostream/http://www.flickr.com/photos/jeremiah_owyang/4377517168/sizes/m/in/photostream/http://www.flickr.com/photos/vpasson/2288595994/sizes/m/in/photostream/http://www.flickr.com/photos/smil/427143733/http://www.flickr.com/photos/naturesdawn/2758645685/http://www.flickr.com/photos/track24/2185517005/sizes/m/in/photostream/http://www.flickr.com/photos/adam_holloway/254561650/
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Find me ONLINE
@nandinih
nandinihirianniah
www.nandini.me
www.themorpheus.com