What is Online Marketing?

Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model and Business to Customer Marketing now a days. C2C is also doing great today

Internet User By Country

Types of Online Marketing Are :

Email MarketingBlogging & Content

MarketingPay Per Click (PPC)

Marketing, Social Media Marketing,

Video Digital Marketing,

Viral Marketing & Mobile Marketing

Methods and ChannelsTime Budget Target

Audiences30 days 39.00 lac Professionals

Email Marketing

Email marketing is promoting products through the use of email of professionals or business class

There are 2 main ingredients to an effective email marketing campaign

Need to supervise the contents of mail which should be as per the standard and showing the crux of mail.

They are to build a large list of people you can email and to write great emails

The emails should be packed with free value and they should move people to buy what you’re trying to sell, and to hit on there need of smart phone like Blackberry

Blogging & Content

Yet another but important and crucial marketing trend that has brought a huge aberration in our society

Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years and keep value on contents.

Blackberry users are a business minded people and need content and notes as per there expectation as Blackberry was doing earlier

Blackberry Android need to hit with immense effect with new trends which shows smartness in pocket any time any where.

Businesses, companies and even superstar now use blogging system for huge promotions and getting value and superb response from there target audiences.

Pay Per Click Marketing

We have to pay for Adwords. We target certain keywords and then when those words

are searched for on a search engine such as Google, our ad will appear.

But we do have to pay every time blackberry ad is clicked on. As PPC, CPM & CTR

We need to make sure we are on right track and find out how to effectively use PPC, CPM, CTR.

Otherwise we can easily lose a lot of money in a short amount of time. So We have to Strategies any Single Penny.

These should be on GEO. & Demography Base.

Social Media Marketing

Social media is very popular right now and it’s only getting more popular day by day as there is more than 15 Crore Net User and already on many Social Media.

We can tap into that popularity by using social media to sell Blackberry with targeting Geo, Demo, Tier Cities and Metros to focus and to increase the market share, because, we are targeting only Professionals, Business Class.

Just make sure we don’t SPAM people. In fact, we shouldn’t use any social media to directly sell anything

Just use social media to direct people to other sites where you can then hit them with a sales pitch and to show the specification of Blackberry Priv, that Why Priv…….?

With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers

This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

So We Could easily reach to our target wit a genius data bank and existing Blackberry users

Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.

AIDA Model

Applying the AIDA Model to Online Marketing

A – Awareness Initial point where your brand and/or business is

recognised and acknowledged. I – Interest

Generating thoughts and discussion about your brand. D – Desire

Communicate your messages through the use of social media and email marketing.

A – Action The stage where the conversion is complete and back to

the 'interest' stage to retain them. Your website is responsible for this stage.

India’s Best Marketing Companies.

Rank Company Name 1 Vodafone 2 Bharti Airtel 3 Hindustan Unilever 4 Cadbury 5 Coca-Cola India 6 PepsiCo 7 ITC 8 Sony India 9 Tata Motors10 Samsung Electronics 11 Nokia 12 Idea Cellular

Crux of Investing Amount for ROIBest Source Apart from All

Best 5 Keys as of Now

Display Adverts through CTR & CPM ( 35 % of budget)

Creative Video Adverts ( You Tube & Daily Motion ( 20 % of budget)

Affiliate Marketing ( 10% of Budget)

Network Marketing( As Advertiser & Publisher) ( 20% of Budget)(

Mobile Marketing (Pop ups) (15 % of Budget) Total: 35+20+10+20+15 =100%

Why..?

CTR & CPM, Cost Effective with huge positive response and reach easily to the targets

Shorter and smarter Video ads to reach the targets

Targeting Target Audiences

Easy to Reach and Connect with target audiences

Marketing Strategies Pull marketing:

Websites and blogs are pull strategies

Build websites & Blogs Company’s social media profiles product

specific Blackberry tries to draw in customers through

different kinds of advertising, such as TV ads, online banner ads and social media

Online banner ads, and radio and TV ads are other forms of pull marketing.

Marketing Strategies Push Marketing:

Email Campaign Certain offers through

your social media profiles Companies may push information and

promotional material directly to end users through email or fliers to generate demand

Create an email database of potential customers and send them product announcements and promotions directly

Advantages Of Online Marketing

One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability

Disadvantages Illegal or unethical practices

Physical demonstration and needs to be tangible

Transparency

Cost of Hardware

Internet Marketing in India – Challenges

Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries

Fear factor Unreliable delivery mechanisms Credit card fraud and usage:

MARKETING FUTURE

Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

Companies grappling with the issue of whether to market via the Internet are already behind

Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

Thank You All the best for your journey in 2015-

2016