online marketing 101
DESCRIPTION
This is a presentation I recently gave during the Young Professionals Committe for the Canadian Chamber of Commerce in Hong Kong. The presentation was an introduction to fundamental Internet Marketing duties, and touched on topics such as Pay Per Click, SEO, Affiliate Marketing, Web Usability, email Marketing, web analytics, and landing page optimization.TRANSCRIPT
Online Marketing 101A day in the life of an Internet
Marketer
Intro + | Engagement | Creation | Optimization| Conclusion
Intro: The Internet is a Marketer’s holy grailDiscover how the internet has changed how companies are doing business.
Engage with your audience:Acquiring & interacting with your audienceLearn how Search engine Marketing, Affiliate marketing, social media, and other customer retention strategies are making your web strategies more profitable
Creating for the web: Building your web strategyWeb design & development, Web copyrighting & Mobile development
Optimizing your web effortsImproving your performance on the webDiscover the advantages of using web analytics, and the types of optimization that can be done while using them.
Final Thoughts
Outline
Intro
Intro + | Engagement | Creation | Optimization| Conclusion
John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Introduction
No Longer True!
Intro + | Engagement | Creation | Optimization| Conclusion
Who > How Many
Acquiring customers
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Website creation & usability
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
• IA & navigation• Functionality that works across all browsers• Write for people first• Write for Search Engines second
Mobile Marketing
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Web Analytics & Optimization
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Intro + | Engagement | Creation | Optimization| Conclusion
Thank you!