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TRANSCRIPT
ONLINE LEARNING: THE FUTURE IS HERE!
Geoff Webster
Managing Director, CEG Digital
Agenda
• Introduction
• About us
• What’s changed
• What’s changed for universities
• Operationalisation
• Q&A
Who are we? Our Partners
Ten Years Ago
What’s changed
What’s changed in the USATotal enrolments down across all forms of delivery, but online enrolment is up.
Enrolment shift to non-profit and public providers
OPM market size greater than $1 billion, representing dozens of providers and more than 350 institutions.
Move towards more responsive, bespoke, and integrated OPM solutions for universities
What’s changed in the UKSome trailblazers (Edinburgh, Manchester, Essex, Liverpool, UCL)
Lots of dabblers (those offering a handful of small courses)
Recent strategic engagers (Exeter, Coventry, QMUL)
0
5
10
15
20
25
30
35
0 1-5 6-10 11-20 21-40 41+
Nu
mb
er o
f U
niv
ersi
ties
Number of courses offered
Count of Universities offering Online Masters Programmes
0
10
20
30
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60
A.Strongly agree B.Somewhatagree
C.Neither agreenor disagree
D.Somewhatdisagree
E.Stronglydisagree
Face-to-face teaching cannot meet this global demand
The domestic opportunityExpansion of loan funding for Graduates degrees Massive need for high-value-add skills training
The global opportunityGlobal demand for post-secondary education rising to 263m by 2025
Massive shortfall in traditional means of supply, especially in developing economies
Lack of sufficient capacity for physical growth
Servicing this demand increasingly difficult:
• Visas
• Brexit
• New destination countries
• Face-to-face always a small market (3-5m), high cost of moving and living
Branch campuses a limited solution
The size of the global opportunity
Source: OC&C
Institutional choices
Limited options open to universities
Some smaller, specialist, or locally focused institutions are not well placed
For many institutions it’s now or never
For almost all institutions, the question is how, not whether, we do this
PUTTING IT INTO PRACTICE
Student Expectations
A. Low friction interaction
B. Rapid turnaround and
responsiveness
C. Clear, supportive and professional
communications
D. High quality interaction with
academics and fellow students
Student Support
• 24 hour response
• Access to specialist support services
• Rapid admissions turnaround and guidance
• IT support for VLE
AcademicDevelopment
A. Specification
B. Course structure and timetable
C. Production Schedule
D. Learning Design
E. Production of Modules
• Tutor led, taught experience
• User-friendly with clear navigation
• Online discussion forums
• Group learning activities
• Peer review
• “Learning loop”
• Online assessments
• Teaching activities aligned to learning outcomes
• Explicitly not PDFs and self-directed study
Design Principles
• Course structure and cohesion set by senior University academics
• Modules designed and written by University academics
• Course taught by Online Tutors – can be adjunct faculty or externally recruited
• Face to face delivered by University faculty –high value-add component changing by course type
AcademicDelivery
• Reliable
• Easy enough to manage
• Low friction for academics
• Developer-friendly
• Provides necessary features
• Able to interface with third party software and data
• Student-centric user experience
Technology
RECRUITMENT
Where does demand come from?Online markets overlap with, but not identical to, traditional face-to face markets:
Asia: India, Singapore, Malaysia, Indonesia, Vietnam
Gulf States: UAE, Qatar, Jordan, Saudi Arabia
Africa: Nigeria, Kenya, Ghana, Tanzania, South Africa
Europe: UK, EU, Scandinavia, Russia, Kazakhstan
Americas: Canada, some part of Latin American
Sales channels
Currently largely a direct sale market - why isn’t it an agent opportunity?
• Relatively sophisticated users not looking for guidance
• Not much choice
Opportunities
• Greater breadth of options and students
• More languages offered
• Local market knowledge still vital – consulting and marketing
• Corporates and institutional sales require specialist insight
Online Learning: The Future is Here!
• UK Universities are now actively participating in Online
• There will be some that go it alone and some that partner with the private sector
• This is going to be a very significant market opportunity over the next 5 years
• The agent channel is missing out!
THANK YOU