the future of online communication is here in real estate
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TRANSCRIPT
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yourmindframe.com
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www.kylelacy.com
@kyleplacy
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Slideshare Link
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What are we going to talk about?
• What Makes YOU Different• Technology and Change• Social Commerce
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
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1,833,88028-64 who live in Indiana
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103,28028-48 within 25 miles of
Fort Wayne, IN
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88,44037-64 within 10 miles of
South Bend, IN
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700MUsers on Facebook
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300,000New Twitter Accounts
Every Day
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70MTweets Sent a Day
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However...there is a problem
with statisticsand trends
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We focus everything on brand awareness
from benches and billboards
to direct mail and event marketing
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We forget that the shift is to the consumer
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It is about WHO instead of how many
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The public can go to the MLS for listings
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They can’t go to MLS to build trust in your
brand
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“Real estate is a cult of personality and what
people want to know is do they like you?”
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“And trust you with one of the biggest
investments they will ever make.”
-Jane Daly-
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2012
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Starting to Capture
• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
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Capturing is about engagement with
people
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Loyalty is not about them being loyal to you...
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It is about listening for the content THEY want to...
hear, consume, and remember.
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Facebook Ads
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Facebook Ad Tips
• Change your ads frequently • Make your images compelling• Pause ads when you see a 25%
decline in CTR (click through rate)• Go as niche as possible• TEST. TEST. TEST. TEST. TEST. TEST.
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Educate the people on what you offer, how
and why
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Stories give us context and context helps us
understand things
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Stories inspire more people to action
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Story Telling Tips
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Compel to opt-in and JOIN the community or
resource center
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They first need to be involved in the process
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Allow new and past customers to share
their experience working with you
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Creating personal brand advocates is just
as important as creating brand
awareness
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Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Event Attendance• Email Distribution• Phone Calls• Traffic to Website
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Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965