www.forecastadvtg.com

Yesterday’s amenitiesare today’s necessities

In such a scenario how does a property developer differentiate his projects?

Credentials

Presentation

to a Real Estate

Developer

www.forecastadvtg.com

Agency Profile

◢ 2 decade old, INS accredited & CRISIL Certified,

full service advertising agency

◢ A team of 40+ creative professionals brimming

with fresh, clutter breaking ideas

◢ We work with an integrated model on media,

designing, advertising and branding

◢ Diverse client portfolio ensuring across category

experience

www.forecastadvtg.com

We help builders, build trust

◢ By understanding of the target audience & the

mediums and vehicles to reach the target audience

◢ By identifying the key message and positioning

based on key differentiators

www.forecastadvtg.com

Differentiate by aligning the project personality with the aspiration of the audience…

www.forecastadvtg.com

www.forecastadvtg.com

Helps craft a message

that is relevant to

the projectpersonality

& the aspirationof the buyer

Helps keep you

Differentiatedfrom other

local projects

Helps prepare a strategy that is relevant to your marketing methods & will define mediums & vehicles for lead generation

Helps draft a well informed strategy with an construction industry perspective

Differentiate with 4Cs

What Buyers & Investors Want?

◢ Trustworthy name

◢ Strong Track record

◢ Commitment

◢ Promise vs. Deliveries

◢ Transparency

◢ Timely deliveries

◢ Return on investments

www.forecastadvtg.com

Trust & transparency need to be communicated on a sustained basis…

www.forecastadvtg.com

Core Capabilities

◢ Branding & Strategic Planning

◢ Media Planning and Buying

◢ Integrated Content & Design

◢ Interactive & E-media

◢ Direct Marketing

◢ Audio-visuals

◢ Internal / HR Communication

www.forecastadvtg.com

Let ever piece of communication reflect

◢ Commitment ◢ Confidence◢ Competitiveness ◢ Creativity

www.forecastadvtg.com

www.forecastadvtg.com

The Message

The MediumPrint, Outdoor & Digital Marketing

The AudienceThe audience is based on clearly defined demographics and the psychographicsDepending on the project

Creative expression of the Brand Promise + Project Personality that appeals to the aspirations of the audience

The Methodology

From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the

best suited plan @ the best negotiated rate.

Business Domains - Advertising

www.forecastadvtg.com

Media Planning & Buying

◢ Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate.

◢ Media Buying - Media buying ability makes media plans cost effective.

◢ Media Innovations - By combining message and media, wherever possible

◢ Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.

Business Domains - Advertising

www.forecastadvtg.com

www.forecastadvtg.com

◢ Online Marketing Strategy

Comprehensive plan of action,

containing a mix of online options

best suited to your requirement.

◢ Web-Design & Development A

good looking website with easy

navigation creates a long lasting

impression.

◢ Search Engine Optimization

Effective SEO improvises the

volume and quality of traffic to your

web site from search engines.

◢ Social Media Marketing We

ensure that a brand’s key

message is effectively

communicated through relevant

social media platforms.

◢ PPC Advertising Your

customers are using the search

engine to find you, the question

is are you there? Jump the

queue, appear on the first

search results page, and drive

quality leads to your website.

E-Media & Digital Advertising

www.forecastadvtg.com

Clientele (Real Estate)

◢ RNA Builders (Creative + Media)

◢ Bhattad Group (Creative + media)

◢ Poddar Housing (Creative + Media)

◢ Ashok Piramal Group (Media Planning & Buying)

◢ Neumec Developers (Media Planning & Buying)

*References can be obtained on request

Trust, we’ve made our point…

THANK YOU

www.forecastadvtg.com