online information sessions: adding webinars to your marketing mix
DESCRIPTION
Oregon State Ecampus added Webinars to its marketing and recruitment mix in 2011 as an added customer service, high-touch feature for prospective students. This session will offer information on how to set up a webinar, promote it, run it and succeed. This is really a "how to" session offering tactics as wells as recommendation on when and what type of webinars to offer along the enrollment funnel. Presented by Simona Boucek, Oregon State University Extended Campus.TRANSCRIPT
Online Information SessionsAdding webinars into your marketing mix
Simona Boucek | Oregon State University Extended Campus
April 10, 2023
My English is okay, but just in case …
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April 10, 2023
April 10, 20234
Presentation slides are available on SlideShare
April 10, 2023
Just a little bit of housekeeping
Today’s AgendaWhy?
What kind?How?
Words of adviceQ & A
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Why information sessions
Are you human?
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Why information sessions
Get to know each other better
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What can you learn about each other
Audience sideYour credentialsProgram details
Clarifying answersReassurance
Your sideAdditional demographicsAffiliationsLevel of interestBarriers
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Not all information sessions are the same
It comes down to goals
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An example
Type Audience When Presenters Date(s) Goal
Ready to apply?
Undergrad. Prospects
10 weeks prior to each term
Ecampus August, November, February, April
Apply
ProgramAG Sciences
Ag. Sciences Prospects
At least 500 new prospects
Crop & Soil lead staff
September Apply
ProgramMBA
New Launch MBA staff June Raise hand
Chemistry Module
H.S. science teachers
Four times a year
OSU Chemistry Faculty
January 2014 Brand awareness
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There are choices
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Time to get organized
Confirm topic and speakers
Pick a date and time
Create the registration form
Pick a room that is quiet
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Get the word out
Depends on your audience
Compelling invitation
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Build your webinar
Most likely a PowerPoint presentation
Keep in mind the attention span
Build in “get to know each other”
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Practice makes perfect
A full-version dry run
Get comfortable with the technology
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Accessibility
Hearing impairment
Visual impairment
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After the webinar
Clear call to action
Follow-up plan
Get more mileage
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Words of advice
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Questions
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Simona BoucekMarketing Project ManagerOregon State University Extended [email protected]
Presentation on SlideShare