HTTP://FREEKAAMAAL.COM/COUPONS/

Online Fashion Industry in India Redefining Fashion

n India, fashion was determined by what celebrities

were wearing at that moment. This trend dominated

the Indian fashion industry for a very long time. After

sometime, a few brands made their way into the market

altering the perception of Indian customers by a bit. The

brands like Levi’s, Polo, Louis Philippe were one of the

most talked about brands and were only present in their

exclusive showrooms. The perception of fashion turned

from style and positive attitude to exclusivity and

expensive products falling a bit in luxury products.

I

HTTP://FREEKAAMAAL.COM/COUPONS/

Anyways, everything changed with the steeping in of

online shopping. It redefined the whole industry and

perception of shoppers towards fashion. Hundreds of

categories with millions of products were introduced to

the shoppers which amazed them. It was much more

intriguing to know the price of these products which was

very low in comparison to the retail products present in

the offline world. New sellers were introduced and with

them came new ideas.

The term of online shopping for fashion changed the

Indian customers forever. There was a whole array of

products for every shape and size, age and gender.

Fashion was redefined to its original definition of having a

unique style and carrying oneself.

HTTP://FREEKAAMAAL.COM/COUPONS/

The low price and large number of products gave online

fashion industry a boost. The work of online fashion sale,

which was expected to be done in a decade was done in a

mere year or two. Sites like Jabong, Myntra became

extensively popular and easily placed themselves in the

race of black horses of online retail industry.

One thing which worked as NO2 for the fashion shopping

were the discount coupons which were potent to reduce

the price at the payment gateway. To lure their

customers, these sites started offering free coupons and

coupon codes to provide discounts on online purchase of

products.

For example, just a two years old company Jabong, got

close to a billion dollar of valuation due to the special

discount coupons it provided on its products. Buyers

HTTP://FREEKAAMAAL.COM/COUPONS/

simply need to redeem the Jabong coupons at the time of

payment procedure to avail the discounts.

On one hand when people got a lot of variety to choose

from, people are getting an amazing shopping experience

with the delivery system, return option and offers these

sites are providing. Fashion bloomed and with its boost, it

got into the reach of all internet users as no exclusive

stores were needed. Now fashion is within our reach and

it is highly afford able, the experience of shopping has

been increased by many folds and people are enjoying

their apparels and other products at unbelievable price.