french fashion industry

7/29/2019 french fashion industry

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Doing business in france fashion

industry

Tanika agarwal

Shweta jadhavRicha kewalramani


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In 1st ppt show the 2 cultures joining


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Why invest in france

Eu- the largest trading block

France is the 5th most powerful economy in theworld and 2nd largest in europe

3rd

leading destination worldwide for fdi 5th largest exporter of goods and services

Highly qualified and productive workforce

Lower number of days spent on strikes

World class infrastructure Population of 63 million people with high

disposable incomes of usd 33,855 per capita


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$0

$5,000

$10,000

$15,000

$20,000

$25,000

EU USA JAPAN CHINA

2007

2008

GDP (PRICES IN BILLION US DOLLARS)

SOURCE : INTERNATIONAL MONETARY FUND ESTIMATES 2008


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European union 61.3%

Germany: 14.9%Belgium: 17.0%U.k: 16.4%Spain: 16.7%Italy: 14.5%Netherlands: 4.9%

Southeast asia 11.5% North america 7.0% Other european countries 5.7%

Africa 4.8% Middle east 5.0% East europe 3.4% Other countries 1.3%


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Africa 19.6% European union 31.0%

Italy: 31.5%Belgium: 17.8%Spain: 10.0%Germany: 11.6%

Portugal: 5.9%U.k: 5.9%

Southeast asia 23.6% Other asian countries 10.5% East europe 7.7% Other countries 7.7.%


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Labour Rich culture High disposable incomes Infrastructure allows easy networkingand outsourcing

Access to raw materials


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Seasonality in demand for products Difficult to manage- number of productlines Language barriers High management cost

Cultural adaptations


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Major hub of fashion Benefits of being a member in the europeanunion Cost effective Supply chain


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Pre- existing global brands Quality standards Government restrictions


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Premium brand Indian ethnic wear

Sarees, Kashmiri, shawls, Suits, Kurtis Other apparels Hand bags

Jute, leather etc footwearsOther ethnic jewellery


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Only 5 stores in the beginning

All areas with high density populationParisStrasbourgLyonOrleansMarseille


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Introduce brand in the Paris fashionweek Local events Newspapers and fashion magazines Word of mouth Social media


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Lifestyle and Fashion related to culture Socio-cultural livingTypes of culture

High culture Popular culture Low level culture


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Polished diamonds Perfumes Leather Silk

Cotton

french fashion industry

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