Shaji Mathew

positive online experience innovator

I help businesses to create positive & profitable customer experiences

Data source: Accenture

strategic social media consultant, UX specialist , digital curator, social innovator, transmedia story teller, speaker and futurist ..

rejoice

I help clients create a robust brand community, better online interaction models, deliver better services and stage better experiences across multiple processes, channels and touch points

Consistently track and enhance the touch points between the consumer and the brand along the way

Stage optimized key touch points for effective brand immersion.

communication people

supportproducts

integrated communication internal branding

user centric compassionate listening

curated customer journey experienceGreat businesses are built on great experiences. I help to make those experiences happen

radiate

creating extra possibilities lasting brand recollection and loyaltymaximizing effectiveness

I audit your online customer journey and then look for ways to optimize and stage the experience across the most critical touchpoints.

When your customer is so delighted with the positive experiences on interacting with your business that they

continue to tell others about it, again and again.

customer journeyway in and way out

mapping and steering customer paths through positive experience touch pointsAt the dawn of the Experience Economy, in which consumers increasingly seek opportunities that engage them in an inherently personal and memorable way, positive experiences has become the primary concern in their purchasing decisions

sustain the authenticity of what is offered

Negat

ive e

xperiences

Positiv

e e

xperiences

Time

Traditional methods of marketing which includes interruption and repetition are not effective as before. The old marketing play book is broken!We follow your “buyers journey” , influence their buying decisions through optimal online experiences, capitalizing the potential of interactive, transmedia storytelling.

define | derive | drivenline

reducewell segmented | user centric | aggregated | optimized | sticky | viral | highly effective

optimal segmentationright fitting contentoptimal community

features

benefitsexperience

needs

wantsfears

fit

insightproposition

Technology

Navigation

Videos

Animation

Slides

Imagery

Info graphic

widgets

Audio

Music

Copy

Layout

Multiple Functional Possibilities

online first

Sticky content on matured models to hold vibrant online communities

Design thinking

Collectiveintelligence

Crowdsourcing

Co-creation

Extra muralresearch

Unlear

ning

relear

ning

Inter

nal

bran

ding

Tran

smed

ia

story

tellin

g

Though

t

leader

ship

Online

branding

Dyna

mic

colla

bora

tion

Acce

ssibilit

y

Resp

onsive

de

sign

ing

Mob

ile

E-com

merce

serendipity

Evan

gelize

Training

Relationship

Pres

enta

tionsBusiness intelligence

Public / partnership relationsGlobal business management

Knowledge Asset ManagementCustomer support service management

Research and developmentHuman capital ManagementTraining and mentoring Internal communicationLeadership management

Matured Online Model

experience

every time | every interaction | sustained impact

useful

findable

usable

valuable

desirable

credible

reusereformat | repurpose| rearrange|

context

deep listening | monitoring | analytic

touch pointsevery interaction is an opportunity

heuristics | standards | responsiveImproved value, repeat business and longevity of relationship.

How a customer responds, feels and thinks about your brand on different layers at each touchpoint.

I strategize, proactively audit, optimize or manage the customer's experience across various layers of online touchpoints so that it is seamless, integrated and supportive of the company’s brand promise

recycleinnovator

Solving the need for crossover innovation

Innovative — enabling businesses to do things they couldn't do before.

Impactful — enhancing business impact; beyond "technology for its own sake."

Intriguing — from inside out interest or curiosity

recognizereinventrecreaterevitalizerevolutionary

re cycle

Innovate to reduce cost

drive businesses to think about creating new growth engines that result in higher margins than its existing business,

looking at old problems in new ways, pushing ourselves to try new approaches, and reaching out and exchanging ideas with our peers in the

larger community.

Strategic consultingExpert audit

visionaryStrategistmedia plannerMentor technologistKeynote addressHeuristic reviewmedia AuditAnalyticsoptimizer

Experience staging artist visual/ digital artistmusician/ composer

video bloggersound engineerInternal branding expertReputation managementSocial Media policy maker

Online Community builderCultural curatorSocial innovatoruser experience designer Transmedia storyteller

design thinkerInstructional designerPresentation designerContent strategistContent curator

content strategiesContent curationContent researchContent planningcontent developmentContent deliveryContent aggregationContent optimization

CMS designerTechnology: LAMPHTML/CSS/JSw3c standards auditorMultimedia composer3d projection artistOnline activistinteractive book developersearch / SMO optimizersocial media specialist

Core DomainsHospitalityEducationBankingEntertainmentGovernmentInsuranceRetailTourismAdvertisingNon profit

engagementsTurnkey basisOne yearSix monthsThree monthsOne monthOne dayHalf dayIndependent consultingAggregator model

Public AssignmentsGuest lecturingConferencesPresentationsTrainingPublic CampaignsCommunity artPublic instructionsAccessibility auditEvent planningSocial activism

Core InterestsSpiritual quotientInformal learningResponsive designsUniversal designingExperience staging SerendipityHealing artsDigital Storytelling

I work with businesses who are passionate about creating great service experiences while also delivering value to the organizations that deliver them.

Complex issues are my sweet spot. I seek the crazy, the mind-bending, the impossible–challenges that push my, clients, forward.

Do you need to increase uptake? Engage users? Sell more?Work more efficiently?

14 years of experience into employing masterful attention to detail, and an intimate understanding of how to

exceed expectations.

Shaji MathewGet immediate crisis + real time response advice

Evaluate current campaigns/strategy

Review your current online initiatives with a neutral 3rd party expert view

Brainstorm creative ideas & problems

Justify and secure more budget or resources

pragmatic

An original approach that puts experience first.

A completer/finisher with a creative approach

Bringing to teams enthusiasm, and inventiveness

Development of long term, medium term and short term stretch goals with measurable online objectives

Collaborating with executives adapting to change

comprehensive analysis that solidifies improvement

Opportunities to to offer immersive experiences

Creating purposeful integrated content

Create positive buying experience that lasts

dynamic ingenious

creative

humane

versatile

+91 9845172481

@ twittux

shaji@websickle.com

Principal StrategistWebSicle ConsultingBangalore India

My passion is to inspire and enable businesses to help create great online experiences as possible.