enhancing online user experience
DESCRIPTION
Slides from user experience guest lecture presented at School of Library and Information Science, San Jose State University. Presentation includes online resources and tools for gathering information about user experience and relaunch of SJSU website and Search.TRANSCRIPT
*
Enhancing online user experience
Harish ChakravarthyLead Web ServicesSan José State University
its.sjsu.eduJune 16, 2013
*
Harish Chakravarthy
Lead Web ServicesInformation Technology Services (ITS)San José State Universityits.sjsu.edu
Responsible for guiding the development of San Jose State's web and mobile platforms and applications.
*
Goals
○ Share tools and resources for gathering information about user experience
○ Relaunch projects■ www.sjsu.edu relaunch■ search.sjsu.edu relaunch
○ Q & A
*
SJSU.EDU Platform
SJSU.edu, is a multi-product platform that supports over 1,500 content providers, 100,000 pages, and 500,000 monthly unique visitors.
○ Website (www.sjsu.edu)○ Search Engine (search.sjsu.edu)○ Events (events.sjsu.edu)○ Blogs (blogs.sjsu.edu)○ Analytics (google.com/analytics)○ Custom applications
■ Interactive Map (www.sjsu.edu/map/interactive)■ SJSU Experts (experts.sjsu.edu)
*
What is web usability?
Usability is, simply put, the science of making technology work for people.
Website usability is the art and science of building sites that are efficient, easy to use, meet visitor's expectations, and ultimately help people accomplish their goals.
Source: http://www.usereffect.com/about
*
What does that really mean?
Usability is a journey not destination
while (true) { Innovate }
*
Online Resources & Tools
*
25-point Website Usability Checklist
● Accessibility● Identity● Navigation● ContentSource: http://www.usereffect.com/topic/25-point-website-usability-checklist
*
The definitive front-end performance guide
browserdiet.comSource: htt
*
The Ten Commandments Of User Experience
http://www.slideshare.net/nickf/the-ten-commandments-of-user-experience
*
Google Webmaster Tools
https://www.google.com/webmasters/tools
*
Google Analytics
Browsers & Versions for www.sjsu.edu during June 2013
*
www.sjsu.edu relaunch
*
www.sjsu.edu relaunch (v 1.1)
Key Enhancements
● Font size● SEO ● Navigation ● Content layout● Page speed
*
Channels for getting feedback
● User feedback (email, in-person, phone, online feedback form, help desk)
● Analytics
● Heat Map (navigation)
● Search queries originating pages
● Hard to find search queries
*
Heat map
The heat map is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heat map will change.
Source: http://www.crazyegg.com
*
*
search.sjsu.edu relaunch
*
search.sjsu.edu relaunch
Key enhancements
● Integrate with Twitter's Typeahead
● Integrate with Google Analytics
● Integrate with Advanced Search Report
● Updating Recommended Links● Integrate with Directory
(future)
*
Channels for getting feedback
● User feedback (email, in-person, phone, online feedback form, help desk)
● Google Analytics○ Hard to find queries○ Queries with no result○ Query originating pages
Interested? Visit blogs.sjsu.edu/webservices
● Advanced Search Report (ASR) from Google Search Appliance○ Relevance○ Context
*
Q & A
What do you think?
* Running Footer - Title of Subtitle