© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

RadioAT&TInteractive

Feb 2011

Online Display

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

TV advertising becoming less effective *42% watch less TV (than 2 years ago)

*88% DVR users skip TV advertising

Radio

*Hours listening to radio has decreased 14% over the last 10 years

*Pandora Radio Growth*Ipod and Mp3 players

*74% surf internet while watching TV

Radio advertising becoming less effective

Offline Awareness Media Television

InteractiveAT&T

12%

26%

16%

9%

31%

39%

28%

13%

15% Gap between Ad Spend and

Time Spent

PrintRadio

TV Internet

Time Spent

Advertising Spend

Source: Morgan Stanley 5/10

% Of Time Spent In Media Vs. % Of Advertising Spending

Interactive

AT&T

42%

27%

13%

13%

5%

Content

Communication

Community

Commerce

Search

search engines represent 5% of users internet activity

Source: OPA Internet Activity Index 2009

AT&T Interactive

Online Display Targets a relevant audience when they are not using a

search engine

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

Radio

AT&T will build a custom profile for Prime Lending that will allow you to target the Mortgage market in San Diego exclusively

Once we have built a profile on the web user and determine that they live in San Diego and have displayed online behavior that would indicate that they are looking for a

Mortgage. Then they would see Prime Lending display ads on the ComScore top 100 websites

The campaign will start out at 300,000 impressions a month and can be scaled up from there

Behavioral Targeted for the market

Top 100 Websites

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

Radio

AT&T placed over $150 million in display advertising last year. We have the knowledge and the analytics to deliver you a campaign that is

nothing short of

Amazing

InteractiveAT&TOnline Display

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

therightthe

rightthe

right

message

audience

time

AT&T Interactive

Online Display

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

Refinance Display Ad

Purchase Display Ad

Online Display InteractiveAT&T

Purchase a Home

Low Mortgage Rates and Home Prices Make This One of the Best Times Ever to Buy a Home

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained hereinare trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein arethe property of their respective owners.

Why Advertise With AT&TAdvertising Solutions?

2

A contextual ad system scans the text of a Web site for keywords and returns ads to the Web page based on what the user is viewing, either through ads placed on the page or pop-up ads. For example, if the user is

viewing a site about sports, and the site uses contextual advertising, the user might see ads for

sports-related companies, such as memorabilia dealers or ticket sellers

Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have

visited or the searches they have made, to select which advertisements to display to that individual.

Demographic targeting is a great way to further refine your audience. It allows you to direct your ads to a

specific set of searchers based on a variety of different demographic attributes such as age or gender.

Contextual Targeting

Behavioral Targeting

Demographic Targeting

AT&TOnline Display

Interactive

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained hereinare trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein arethe property of their respective owners.

Why Advertise With AT&TAdvertising Solutions?

2

AT&T

GeoTargeting

InteractiveOnline Display

Copyright © and (P) 1988–2006 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Portions © 1990–2005 InstallShield Software Corporation. All rights reserved. Certain mapping and direction data © 2005 NAVTEQ. All rights reserved. The Data for areas of Canada includesinformation taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2005 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc.

San Diego, CA DMA

0 mi 10 20 30

Local Service Areas San Diego

© 2010 AT&T Intellectual Property. All rights reserved. . AT&T Proprietary (Restricted) – Sales Only for use by authorized individuals orany above-designated team(s) within the AT&T companies and not for general distribution.

Appendix

18

Radio

AT&T Interactive