Online  360  Consolidating  Your  Marketing  

Approach    Sanjee  Singh  

 

It’s  a  Comprehensive  

Solution  

It’s  more  than  Websites,  SEO  &  

PPC    

It’s  extreme  digital  branding    

It’s  engagement  &  experimentation  

It’s    about  optimizing  &  integration  

It’s  Win/Win  –  for  Customer  &  IC  

What  is  Online  360?  

* Clear  Goals  * Strategic  Approach  * Online  User  

   

Playing  in  the  Online  Environment  

Clear  Online  Marketing  Goals  

Credibility  &  Reputation  

Get  Found  

Add  Value  

Connect,  Engage  &  Grow  

Generate  Leads  &  Business  

Take  a  Strategic  Approach  

Purpose,  Goals,    &  Plan  

Competitive  Advantage/Uniqueness  

Key  Strategic  Areas  of  Focus    

Window  of  Opportunity  

Goal  Orientated  

Accessing  Services,  info  

&  Social  Media  

Influenced  by  Social  

Networks  

Share  Experiences  

Reviews  &    Do  Research  

Engaging  

Understanding  the  Online  User  

* Customers  are  online  and  rapidly  growing!  * People  can  write  what  they   like  &  when  they  like  &  send  to  friends,  groups…    

* “Megaphone  Effect”  

Reality  Check!  

The  New  ROI  is  Trust  

Online…  Credibility,  Safety,  Privacy  &  Value  

It’s  all  about  Credibility,  Conversation  &  Conversion  

Online  360  –  3C’s  

* Growing  your  Digital  Footprint  –  Branding,  Look  &  Feel,  SEO  Setup,  Keywords,  Creating  Value  &  Optimized  Content  

Credibility  

* Growing  &  Nurturing  your  Online  Community  –  All  About  Interactive  Communication  &  providing  value  

Conversation  

Maximize  Your  Reach  &  Engagement  

*  Growing  your  Business  &  Keeping  your  Customers  Happy  &  Creating  Customers  for  Life    

Conversion  

Maximize  Your  Value  Creation  &  Sustainability  

Key  Strategic  Areas  of  Focus  

Search  Strategy  

Content  Strategy  

Social  Media  

Strategy  

Mobile  Strategy  

Online  Credibility  Strategy  

Online  Credibility  

• Design,  Look  &  Feel  • Trust  • Value    

Online  Branding  &  Credibility    

• Organizational  Voice    • Listening  Tools  –  Reviews  &  Ratings  • ORM  Policy      

Online  Reputation  Management  

Online  Inoculation  &  Protection  

Search  Strategy  

Integration  of  Search,  Social  &  Content  

Keyword  Research  &  Validation  

Optimized  Content  

Quality  Link  Building  &  Social  Booking  Marking  

Content  Strategy  

Setup  Publication  Hub  &  Content  Blueprint    

Industry,  Target  Audience  &  Niche  

Establish  Rivers  of  Information  

Valuable  Optimized  Content  

Social  Media  Strategy  

Growing  &  Nurturing  Your  Online  Community  

Engaging  &  Interacting    &  providing  Value  

Being  Responsive  &  Have  set  Protocol  

Running  specific  Social  Media  Campaigns  &  Ads  

* Social  Media  provides  the  clues  that   could   lead   to   higher   quality  services  &   products,   customers   for  life,  efficiency  &  revenue  growth!  

Bottom  Line!  

Mobile  Strategy  

Clear  Business  Objectives  &  Calls  to  Action  

Create  an  optimized  mobile  website  

Linking  Mobile  to  Social    

Online  360  Program-­‐  3C’s  

Social/SMO   Search/SEO  

BLOG    CAST  PAGE  

Press  Release  

COMMUNI  TY  

ONL  INE  

Blogging  

Video  

Mobile  

Links  &  Ranking  

Syndication  

Engagement  

ORM  

Traffic  

Credibility  

Months  1  -­‐  3:  Setup  of  the  Online  360  Program    

Goal:  Branding  &  Credibility  Outcomes:  Consistent  Branding,  Sound  Online  Presence,  Digital   Assets   are   optimized   for   both   Search   &   Social  Worlds.  Results:  Bigger  more  Credible  Digital   Footprint,  Creation  of   a   central   publication   hub,   Creation   of   valuable  optimized  content  &  better  ranking  in  search  results.  

Conversation  

Months  3  -­‐  6:  Implementation  of  the  Content  &  Social  Media  Strategy  

Goal:  Engaging  &  Growing  Your  Online  Community  Outcomes:   Piloting   Specific   Marketing   Campaigns  designed  for  the  Blog  and  each  Social  Media  Channel.  Results:   Increase   in   Social   Media   Fans,   Conversations   &  Interactions.   Building   an   engaged   &   happy   online  community  

Conversion  

Months  6  -­‐  9:  Tweaking,  Improving  &  Repeating  

Goal:  Conversion  of  Online  Activity  to  Business  for  the  Company.  Outcome:  Well  run  Online  360  Program  that  has  achieved  the  3  C’s  

Result:  Increased  ROI  &  Happy  Customers  

Reoccurring  Revenue  

Months  9  -­‐  12:  Maintenance  of  the  Program  &  Planning  of  Strategy  for  the  next  12  months.  

Long  Term  Strategy:  • Staying  Consistent  • Dominating  Search  • Tracking  Conversions  in  Analytics  • Providing  Insane  Value  • Monitoring,  Reviewing  &  Tweaking  Strategy  &  Campaigns  • ROI  

-­‐  Basic  Branding    -­‐  Blogging  

-­‐  SEO  

-­‐  Branding    -­‐  Blogging  

-­‐  Social  -­‐  Search  -­‐  Video  

-­‐  Branding  -­‐  Blogging  

-­‐  Social    -­‐  Search  -­‐  Video  -­‐  PPC  -­‐  Mobile  

Basic  Level  $  

Gold  Level  $$  

Platinum  Level  $$$  

•  Create  Recurring  Revenue  -­‐  $2000  to  $10000  per  month  •  Scalable  Approach  -­‐  small  to  large  clients  •  Covers  Core  WSI  Marketing  Services  •  Creates  Customers  for  Life  

Building  Blocks  to  Success  –  3  C’s  

GOOGLE’S  SWEET  SPOT  

Outcomes  Comprehensive  Sustainable  Online  

Marketing  Strategy    

Credible  Online  Brand  &  Business  

Optimization  of  Search,  Social    &  Mobile  Worlds  

Creation  of  Central  Publication  Hub  

Engaged  Happy  Growing  Online  Community  

Conversion  of  Online  Leads  –  Growth  in  Business  &  ROI  

Questions?  

Sanjee  Singh  Avax  Consulting  Inc  Email:  sanjee@avaxusa.com