#omnyc13

7/29/2019 #OMNYC13

1/22

#OMNYC13#OMNYC13

Day 2 - Tweet Category

By Tweet Category for iPad

Date: 03/19/2013

Analysis of the session '#OMNYC13' created with Tweet Category

7/29/2019 #OMNYC13

2/22

Session #OMNYC13

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Links 91 26 54 37 37

Other 64 18 41 23 32

Jay Samit 39 11 19 20 20

Replies 37 11 37 0 15

Video Panel 36 10 24 12 20

Freemiun Model 21 6 13 8 8

Advertising Game 14 4 10 4 8

Soma to Soho 13 4 8 5 9

Rest of categories 36 10 28 8 27

Charts

num.

tweets

time

5

03:4319 mar

2

05:58

1

08:14

3

10:29

0

12:44

34

14:59

130

17:15

96

19:30

79

21:45

num.

users

num.

followers

7

0-50

6

50-100

6

100-150

3

150-200

3

200-250

2

250-300

6

300-400

7

400-500

8

500-750

3

750-1000

4

1000-1500

19

1500-5000

4

5000-10000

8

>10000

num.

tweets

per user

num. users

491

172

43

14

15

14>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers


7/29/2019 #OMNYC13

3/22

Jay Samit

Links

Jay Samit

Links

Links

Other

Links

Other

Links

Other

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Links 91 26 54 37 37 484.551 227.283 2,5 6.142Other 64 18 41 23 32 160.670 90.976 2,0 2.843

Jay Samit 39 11 19 20 20 1.059.551 180.492 2,0 9.024

Replies 37 11 37 0 15 130.655 48.302 2,5 3.220

Video Panel 36 10 24 12 20 187.229 161.809 1,8 8.090

Freemiun Model 21 6 13 8 8 65.976 22.833 2,6 2.854

Advertising Game 14 4 10 4 8 38.348 22.177 1,8 2.772

Soma to Soho 13 4 8 5 9 30.014 22.881 1,4 2.542

Nathan

Rochardson

12 3 8 4 7 26.259 22.639 1,7 3.234

Pictures 12 3 10 2 9 33.436 18.357 1,3 2.039

Data Panel 9 3 7 2 8 13.582 13.447 1,1 1.680

Checkins 2 1 2 0 2 1.973 1.973 1,0 986

CEO Roundtable 1 0 1 0 1 1.531 1.531 1,0 1.531


7/29/2019 #OMNYC13

4/22

7,2 4,1 25.974

alwayson

34tweets

defcon_5

32tweets

livextv

29tweets

tweets

tweets

jaysamit

124.402followers

palafo

24.720followers

DonDodge

21.798followers

followers

followers

jaysamit

1.244.020impressions

livextv

371.461impressions

alwayson

183.668impressions

impressions

impressions

alwayson

10num. categories

livextv

9num. categories

dbenk

8num. categories

num. categories

num. categories

alwayson

15num. of RTs

joeward

14num. of RTs

livextv

11num. of RTs

num. of RTs

num. of RTs

defcon_5

30original tweets

ROADURON

21original tweets

AriaSystemsInc

19original tweets

original tweets

original tweets

3887

2

Very low

0 to 10

followers

5

Low

10 to 50

followers

15

Medium-low

50 to 200

followers

18

Medium

200 to 500

followers

11

Medium-high

500 to 1000

followers

23

High

1000 to 5000

followers

12

Very high

>5000

followers


7/29/2019 #OMNYC13

5/22Analysis of the session '#OMNYC13' created with Tweet Category

alwayson

34

defcon_5

32

livextv29

AriaSystemsInc

27

ROADURON

22

mitgc_cm

19

mrobbinsnyc

18

joeward

15

dbenk

12

jaysamit

10

juliemazziotta

9

AdamNMalone

7

chrisharihar

7

prolliedotcom

6

jeannette84xx

5

DailyLounge

4

FLMTVONDEMAND

3

Id8tion

3

TonyPerkins

3

melody_noel

3

AlexJBaker

2

ChaseMcMichael

2

Hollywoodlandme

2

KidzVuz

2

LydiaChicles

2

MikeGerardi0527

2

MobileLim

2

ProfessorHannah2

Tom_Dibble

2

UKTITechNY

2

beccasara

2

brad

2

magnify

2

markzexelate

2

osmrecordings

2

redfabbri

2

waywire

2

AlisonProvost

1

Bizzabo

1

CanonFodder

1

CooleyLLP

1

DOmedia

1

DanRuch

1

DonDodge

1

HLMorgan

1

MarkAEvertz

1

MediaKat_News

1

MediaWireU

1

Mike_Rocca

1

NYCMcG

1

NYVM

1

NikasTweets

1

OSERVICE21

RAE7882

1

RichLangdale

1

Social_Buytweet

1

TrueInteraction

1

amishjani

1

cfrancke

1

dtgarvey

1

exelate

1

floozyspeak

1

gieriet

1

ipgmediabrands

1

kevaldesai

1

lavarney

1

lexprice

1

lisawallace13

1

m2teach

1

marvinliao

1

noamkos

1

palafo

1

printer881

1

readypulse

1

rglosser

1

rhoventures

1

robpaciorek

1

sarah_ross1

sbyrnes

1

schoesslers

1

stcronin

1

svmom

1

tamalamara1

1

tektalk

1

thehrisworld

1

whimchic

1

7/29/2019 #OMNYC13

6/22

Annexes

7/29/2019 #OMNYC13


Category

OtherOther tweets

41 32 23 90.976 160.670 1,3tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.defcon_52.alwayson

3.AriaSystemsInc4. joeward5.MobileLim

Tweets from this category

@kevaldesaiKeval Desai

Enjoying @AlwaysOn event at Core Club thanks to Jim Robinson Sr.!

Wow! Jim invested in our startup Achex back in '99! Full circle

#OMNYC13

@Social_BuytweetSocial-Buy

Las 6 C's del #SocialCommerce - Contenido, Comercio, Comunidad,

Contexto, Conexiones y Conversacin - Babak Yaghmale (Cooly, LLP)

#omnyc13

@prolliedotcomprollie

See you at #OMNYC13 today, especially at 3:30pm when our founder

@mjfabbri takes the stage at the CEO Showcase!

@gierietGieriet Bowen

Looking forward to following #OMNYC13 @alwayson..wish I were

there !

@chrishariharChris Harihar

Pleased that my amazing tweets will be showcased on screen at

@alwayson's #OMNYC13. #sortofmeta #ego

@defcon_5defcon_5

Guy who says he led label team setting streaming song royalty rates:

"We got the math wrong. Those services will never make money."

#OMNYC13

@defcon_5defcon_5

... It wasn't intentional? #OMNYC13

@juliemazziottaJulie Mazziotta

second screen should now be called first screen #OMNYC13

@defcon_5defcon_5

Psychographics *replacing* demographics as 2nd screen becomes 1st

screen. Mobile time-spent has doubled in past 3 years. #OMNYC13

@defcon_5defcon_5

The living room is empty. #OMNYC13

@defcon_5defcon_5

Everyone now has a CNN truck in their pocket. Geographic pricing

power is over. #OMNYC13

@beccasaraRebecca Levey

The biggest take away from #OMNYC13 - it's all about mobile. Which

is exactly what we are seeing with our @KidzVuz app.

@defcon_5defcon_5

More than half NewsCred customers don't have a TV in their home.

#OMNYC13

@defcon_5defcon_5

Contextual discovery is the new search. Facebook and twitter are

bonky roadcast networks. Blind search engines now useless.

#OMNYC13

@defcon_5defcon_5

Binge content consumption is tough to monetize. #OMNYC13

@defcon_5defcon_5

. @NewsCred CEO: Only feels deflationary. There are forms of

advertising that we've not imagined yet. #OMNYC13

7/29/2019 #OMNYC13


@alwaysonAlwaysOn

Day 2 is off to a great start! Thank you everyone who came out to join

us at #OMNYC13. Which session are you most looking forward to

today?

@TonyPerkinsTonyPerkins

Day 2 is off to a great start! Thank you everyone who came out to join

us at #OMNYC13. Which session are you most looking forward to

today?

@lavarneyLeigh Anne Varney

Go @prollie Go! Knock 'em dead at #OMNYC13

@beccasaraRebecca Levey

Finally a woman CEO! Was beginning to wonder if we were in 1993

not 2013. #omnyc13

@AlisonProvostAlison Provost

Just got off stage @#OMNYC13 Conference. Great crowd. Proud to

be Top 100 company.

@MobileLimJohn Lim

Publishers need to ensure their content is portable and make it work at

the Speed of Mobile #OMNYC13

@defcon_5defcon_5

For panel: Won't monetizing individual pieces of content cement price

erosion? Scarcity created thru position, not page views, yes?

#OMNYC13

@defcon_5defcon_5

Advertising panel: With better metrics/measurements, it's a great time

to be a publisher again... if you have great, niche content. #OMNYC13

@defcon_5defcon_5

Advertising panel: Debate between value of "in context" ad view vs

aggregated (exchange-driven) quantity regardless of context.

#OMNYC13

@AriaSystemsIncAria Systems, Inc.

Come by our booth at #OMNYC13 and chat with the @AriaSystemsInc

Team!

@mrobbinsnycMarcia Robbins

.@alwayson reports $20 billion spent on online advertising 2012, up

almost 30% from 2011. #OMNYC13

@NikasTweetsNika Rastakhiz

The State of the Ad Game @ #OMNYC13: publishers need to wake up

and ensure their content is portable, context-aware & personal.

@dbenkDorian Benkoil

#brandedcontent Amex sometimes has better content than the

financial sites - panelist. #omnyc13


Hey,@TonyPerkins, @AlwaysOn, how about taking questions off

Twitter, too? #JustAThought #omnyc13

@MobileLimJohn Lim

Mobile is not digital: Wrong Budget. With the emergence of mobile

deep into our DNA we have seen an evolution in consumer behavior

#OMNYC13

@palafoPatrick LaForge, NYT

For a minute I read that as "Bing." RT @defcon_5: Binge content

consumption is tough to monetize. #OMNYC13

@AriaSystemsInc

Aria Systems, Inc.

#AmazingCEOs from @infinigraph @WorthPoint @Semcasting

@Tapad and @AriaSystemsInc in the CEO Showcase TODAY at

#OMNYC13!!!

@melody_noel

Melody Noel

Day 2 of #OMNYC13! This is the place to meet awesome people

doing/building great things. Love @alwayson events!


Good job guys! RT @melody_noel: Day 2 of #OMNYC13! This is the

place to meet awesome people doing great things. Love @alwayson

events!

@defcon_5defcon_5

Also true :) RT @palafo: For a minute I read that as "Bing." RT

@defcon_5: Binge content consumption is tough to monetize.

#OMNYC13

7/29/2019 #OMNYC13



Time for the panel followed by the CEO Showcase featuring

@ChaseMcMichael @infinigraph @WorthPoint @Semcasting

@Tapad #OMNYC13 #AmazingCEOs

@bradBrad Smith

"...People need to spend the money before they can truly realize the

value." Nailed it, @Id8tion! #OMNYC13

@alwaysonAlwaysOn

Sharing is caring with @TheGlueNetwork - CEO @LynleySides on

stage now at #OMNYC13

@Tom_DibbleTom Dibble

Great day at #OMNYC13. Shared the stage with some amazing

people...thanks to @TonyPerkins @alwayson for hosting.

@alwaysonAlwaysOn

We are very excited to learn more about Prollie from @mjfabbri Co-

Founder & CEO @prolliedotcom #OMNYC13 CEO Showcase!

7/29/2019 #OMNYC13


Category

Jay SamitTweets during the talk of Jay Samit

19 20 20 180.492 0,9tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1. jaysamit2.chrisharihar

3.mrobbinsnyc4.DailyLounge5.alwayson



"I started as an internet geek when it wasn't cool." - @jaysamit

#OMNYC13


"Being in the startup world is not about having a good idea. It's about

having an idea that can ride the wave of change." @jaysamit

#OMNYC13


Not just enough to have good idea, need good idea that rides the wave

of change says @jaysamit #OMNYC13


Per @jaysamit, @oovoo is the No. 1 app on #Facebook. #OMNYC13


95% of all apps installed never visited 2nd time, @jaysamit

#OMNYC13 #mobile

@RAE7882Rachel Espiritu

The cast of glee has charted more than the beatles?? @jaysamit

#OMNYC13

@DanRuchDaniel Ruch

The cast of Glee has had more songs chart than the Beatles. That's

nuts. #OMNYC13

@DailyLoungeDaily Lounge

The cast of glee has had more songs charted than the beatles. Jay

Samitt, Oovoo speaking at #OMNYC13


The cast of Glee had had more songs chart than the Beatles

@jaysamit Pres ooVoo #OMNYC13

@robpaciorekRob Paciorek

Cool - 40% of all YouTube views are music @jaysamit #OMNYC13


Mobile caught everyone offguard--get on the mobile bus. $20 billion

ad opp. @jamsamit #OMNYC13


"The 2nd screen is now the 1st screen." - @jaysamit at @alwayson's

#OMNYC13


When the 2nd screen becomes the 1st screen @jaysamit #OMNYC13

#mobile

@magnifysteve rosenbaum

Jay Samit at OnMedia: "Netflix will have a new owner in the next 90

days" @jaysamit #OMNYC13

@NYVMNY Video Meetup

Jay Samit at OnMedia: "Netflix will have a new owner in the next 90

days" @jaysamit #OMNYC13


Great panel on online video at tipping point headed by #Scott Levine

with Jay Samitt, Oovoo #OMNYC13

7/29/2019 #OMNYC13



Great meeting @JaySamit today at @AlwaysOn's #OMNYC13.

Excellent talk and I look forward to my #FreeDroid. :)


Breaking News? RT @magnify: Jay Samit at OnMedia: "Netflix will

have a new owner in the next 90 days" @jaysamit #OMNYC13

@AdamNMaloneAdam Malone

Eric Matthewson, Keval Desai, Carl Fremont, and Jay Samit are my

#OMNYC13 All-Stars from today's panels. Their words really

resonated w/ me

7/29/2019 #OMNYC13


Category

Video PanelTweets during the video panel


impact

tweets / user

Most Active

Users

1.defcon_52.alwayson

3.AdamNMalone4. juliemazziotta5.mrobbinsnyc


@jaysamitJay Samit

Excited to keynote in 1 hour #OMNYC13 conference on the future of

video, media and social in a mobile world.

@juliemazziottaJulie Mazziotta

40% of all YouTube videos views are music #OMNYC13


Up now Is Online Video at Tipping Point? #OMNYC13


Average American watches 4 1/2 hrs TV/day only 7 mins online video,

Nielsen fact quoted by Scott Levine TW Investments #OMNYC13


Panel conversation - video tipping point. Focus so far has been on

mobiles, tab, and time-shift. How about digital place-based?

#OMNYC13


Pro tip: Follow what the major sports networks are doing in video.

Content is live and naturally social. Will pave the way. #OMNYC13

@defcon_5defcon_5

. @AERVA CEO: Digital surface owners, like Clear Channel Outdoor,

know mrkt for 30-sec videos running in continuous loop is dying.#OMNYC13

@defcon_5defcon_5

. @aerva CEO: We work across digital surface owners. Moderation

engine very important. #OMNYC13

@defcon_5defcon_5

And now, a secondary mrkt for autographed celeb photos. "Legalizing

and reinventing" w/$14.99 / 24.99 price pts. Won't white label.

#OMNYC13


Instant Autographs presenting their biz #OMNYC13 print an

autographed photo from your fav star athlete even santa personized

too. $11.99

@ProfessorHannahMark Hannah

At OnMedia confrnc, CEO of startup Instant Autographs (digital

memorabilia) has me thinking of authenticity in the digital age.

#omnyc13

@defcon_5defcon_5

.@TouchStorm CEO; Tech won't get you to measurable engagement.

Tech is science but engagement is still art. #OMNYC13

@defcon_5defcon_5

. @TouchStorm CEO: Branded information is making money - at 60%

margins. Brands finding line between ads and editorial. #OMNYC13

@defcon_5defcon_5

.@TouchStorm Brands doing "too long to be pre-roll & too

branded to be editorial" - created Special Interest' hybrid network.

#OMNYC13

@defcon_5defcon_5

.@TouchStorm CEO: Getting TV money to Web means making

Content Marketing a line item on every brand's budget. #OMNYC13

@defcon_5defcon_5

.@AddThis code is downloaded 200,000 times a day. Active on 14

million Web sites. Collecting interest-intent-action-reaction data.

#OMNYC13

7/29/2019 #OMNYC13


@defcon_5defcon_5

.@addthis says it's at center of Web data knowledge. #OMNYC13

@defcon_5defcon_5

.@addthis CEO: Data is the differentiator but Community is everything.

#OMNYC13

@alwaysonAlwaysOn

Glad to have rockstar @domedia CEO and @NCTventures investor

@RichLangdale joining us onstage at #OMNYC13

@alwaysonAlwaysOn

Congratulations to @Touchstorm, a 2013 OnMedia Top 100 Private

Company. Proud to have Founder & CEO, Alison Provost, on

stage at #OMNYC13

@alwaysonAlwaysOn

Time for @TonyPerkins CEO Group Therapy session with stellar

CEOs from @EverydayHealth @Touchstorm @wideorbit

@alisonprovost #OMNYC13

@mitgc_cmYangbo Du

#Virtualtoast to @EverydayHealth @Touchstorm @wideorbit

@alisonprovost for sharing founder stories at #OMNYC13 c

@LydiaChicles @fcollective

@LydiaChiclesLydia Chicles

.@mitgc_cm @everydayhealth @touchstorm @wideorbit

@alisonprovost @fcollective ; thnx much! Offline today, quick

#virtualtoast 2 #OMNYC13 !


90% of time spent talking about 10% of media that is bought and sold

programmatical ly. @DOmedia builds tools for the other 90%!

#OMNYC13

7/29/2019 #OMNYC13


Category

Freemiun ModelTweets during the Freemiun Model panel


impact

tweets / user

Most Active

Users

1.AriaSystemsInc2.alwayson

3. livextv4.MikeGerardi05275.Tom_Dibble



Looking forward to today's amazing panel with @mediatemple

@paltalk @rhoventures @MyLifeUS @TonyPerkins @AlwaysOn!

#OMNYC13


Big panel discussion today at #OMNYC13 with our own Tom Dibble

and @mediatemple! Watch the live webcast via @livextv...

@rhoventuresRho Ventures

Us too MT @AriaSystemsInc Looking forward to today's amazing

panel w/ @mediatemple @paltalk @rhoventures @MyLifeUS

@TonyPerkins #OMNYC13


Don't miss #AmazingCEOs Tom Dibble and @ChaseMcMichael in

today's CEO Showcase at #OMNYC13!


More updates from our team on the ground today at #OMNYC13..stay

tuned for an amazing day with @AriaSystemsInc CEO Tom Dibble

#AmazingCEOs


Just an hour away from the 'Mastering The Freemium Model' panel

with @Tom_Dibble @mediatemple @paltalk @rhoventures

@MyLifeUS #OMNYC13


Excited for the next panel! @mediatemple @paltalk @rhoventures

@MyLifeUS @Tom_Dibble talking about the #FreemiumModel#OMNYC13

@Tom_DibbleTom Dibble

Looking forward to sharing the stage with some amazing people from

@mediatemple @paltalk @rhoventures @MyLifeUS @alwayson#OMNYC13

@alwaysonAlwaysOn

#OMNYC13 Mastering the Freemium Model w/ @jeffreytinsley

@MyLifeUS @tom_dibble @AriaSystemsInc @habibkairouz @paltalk

@id8tion @mediatemple


"Your competitors are giving information away for free, then you have

to be free and try to monetize in other ways..." #OMNYC13


"You have to be open to all the models, but you've got to charge for

something" - Jeff Tinsley, CEO, MyLife .com #omnyc13 #mediatech


"Double down on what's working and shut down what's not"

@habibkairouz @rhoventures #OMNYC13

@alwaysonAlwaysOn

Time for our CEO Showcases to take the stage at #OMNYC13! Check

out @tom_dibble @AriaSystemsInc now! One-stop subscription

commerce platform

7/29/2019 #OMNYC13


Category

Advertising GameTweets during the panel Advertising Game


impact

tweets / user

Most Active

Users

1.mrobbinsnyc2.dbenk

3. livextv4.CanonFodder5.alwayson


@alwaysonAlwaysOn

What's up in The State of the Advertising Game?Find out at

#OMNYC13 from @moat @ragnarkruse @skipperbrand

#NokiaGrowthPartners & #Digitas

@livextvxTV

The State of the Advertising Game panel begins #OMNYC13 w/ great

CEOs from @moat @ragnarkruse @skipperbrand

#NokiaGrowthPartners & #Digitas


State of Advertising. Importance & value of locale key to mobile

advertising per Paul Asel, Nokia Growth Partners @alwayson

#OMNYC13

@rglosserRichard Glosser

Paul Ansel of Nokia Growth Partners says location data on mobile

inventory is a 3x-5X CPM lift. #OMNYC13


Brand dollars exceeded DR last year (State of Advertising) per Skip

Brand, Martini Media @alwayson #OMNYC13


Carl Fremont @digitas Brands looking 4 content & huge opp to

monetize. Content must be portable, flexible to bring brands.

#OMNYC13


Brand dollars surpassed DR online last year for us. - Martini Media

CEO Skip Brand #omnyc13

@CanonFodderMatt Rosenberg

Moat says ads placed next to highly engaging content garner more

attention. Attention > clicks.@noahgoodhart09 #OMNYC13


We've done brand lift studies that show that with better content you get

better engagement w/ the ads. -- Noah Goodhart, of Moat #omnyc13


Used to say TV lean forward, mobile lean back--expects that to shift,

Paul Asel, Nokia Growth Partners #OMNYC13

7/29/2019 #OMNYC13


Category

Soma to SohoTweets duing the soma to soho to dumbo panel


impact

tweets / user

Most Active

Users

1.mrobbinsnyc2.alwayson

3.dbenk4.AriaSystemsInc5.MikeGerardi0527



Enlightening session: Trends in urban areas, the hotbeds of innovation

with @InterWestVC #OMNYC13


What's in store for NYC? Urban hotbeds of #innovation panel

discussion now. @alwayson #OMNYC13

@alwaysonAlwaysOn

SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation

with @brucetaragin @sigalow @kevaldesai @snrdenton at

#OMNYC13

@livextvxTV

SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation

with @brucetaragin @Sigalow @kevaldesai @snrdenton at

#OMNYC13


Companies that have a virtual workforce are valued at a discount

because part of what buying is the team - Ian Sigalow, Greycroft

#omnyc13


For last 2- 3 yrs, survey says, ppl want to work for themselves.

They're freelancers. Desai. #omnyc13 cc: @nwc


.@sigalow says new generation has changed from wanting to work for

big co's to wanting to work for themselves. #innovation #OMNYC13


Funding is consolidating around valley and NY for tech per @sigalow

on VC funding #innovation #OMNYC13

7/29/2019 #OMNYC13


Category

Nathan RochardsonTweets during the talk of Nathan R.


impact

tweets / user

Most Active

Users

1.defcon_52.KidzVuz

3.alwayson4. jeannette84xx5.melody_noel


@defcon_5defcon_5

Video tipping point panel up next. Time Warner Investments - OoVoo -

NewsCred - FirstMark Capital - #waywire #OMNYC13

@defcon_5defcon_5

. @nathanr from #waywire: More than 50% of streaming videos go

over mobile devices. Nielsen numbers aren't seeing the shift.

#OMNYC13

@defcon_5defcon_5

. @nathanr of #waywire: Sports content creators are publishing the

most video content to the Web. More than news providers.

#OMNYC13

@jeannette84xxJeannette Hon

Checking out #waywire while Nathan Richardson speaks on stage at

#OMNYC13 .. Why no pets and animals category?!?!?!


"Early days to talk about online advertising" for online video. @nathanr

#waywire @alwayson #OMNYC13

@defcon_5defcon_5

. @nathanr of #waywire: There will be price pressure, but market

growing. Premium content will always command higher price.

#OMNYC13

@defcon_5defcon_5

. @nathanr of #waywire: We absolutely can have premium pricing with

digital video. It's about *position* not page view. #OMNYC13

@alwaysonAlwaysOn

Have we reached the Tipping Point of Online Video? #OMNYC13

brings you the POV from leaders: @jaysamit @amishjani@shafqatislam @nathanr

7/29/2019 #OMNYC13


Category

Data PanelData Panel


impact

tweets / user

Most Active

Users

1.markzexelate2.AdamNMalone

3.NYCMcG4.alwayson5.exelate



Tony Perkins points out more data being produced every year than in

all previous years. Day2 #OMNYC13 #bigdata

@markzexelateMark Zagorski

Excited to speak on data panel @ #OMNYC13 today with @addthis

@DataLogix @tridentcapital @ipgmediabrands big data=big thinkers!

@markzexelateMark Zagorski

#smartdata drives #relevance marketing! Interested? Learn more at

#OMNYC13 data panel today

@alwaysonAlwaysOn

Coming up: @Hagenwww Keynote: Getting Value From Big Data

Starts Is Not Magic, It Is Hard Work #OMNYC13

@NYCMcGRamsey McGrory

excited to go on with @datalogix @exelate @tridentcap and

@hagenwww at #OMNYC13


When data is used well by creatives it enables a greater degree of

freedom, focuses and refines efforts, & leads to greater impact.

#OMNYC13

@mitgc_cmYangbo Du

#OMNYC13 @hagenwww: Don't confuse data & metrics with

success. In other words, look beyond 'vanity metrics' (likes, followerset al).

7/29/2019 #OMNYC13


Category

CEO RoundtableTweets during the CEO Roundtable


impact

tweets / user

Most Active

Users

1.dbenk



People on a diet "telling us" they're interested in these specific

conditions. An advertiser's dream- Kairouz, re: Everyday Health

#omnyc13

7/29/2019 #OMNYC13

20/22

Glossary

7/29/2019 #OMNYC13


Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.

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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).

#omnyc13

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