Download - #OMNYC13
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7/29/2019 #OMNYC13
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#OMNYC13#OMNYC13
Day 2 - Tweet Category
By Tweet Category for iPad
Date: 03/19/2013
Analysis of the session '#OMNYC13' created with Tweet Category
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Session #OMNYC13
Statistics
Potential impact
Potential reach
Categories
Category Total
tweets
% Original
Tweets
RT Users
Links 91 26 54 37 37
Other 64 18 41 23 32
Jay Samit 39 11 19 20 20
Replies 37 11 37 0 15
Video Panel 36 10 24 12 20
Freemiun Model 21 6 13 8 8
Advertising Game 14 4 10 4 8
Soma to Soho 13 4 8 5 9
Rest of categories 36 10 28 8 27
Charts
num.
tweets
time
5
03:4319 mar
2
05:58
1
08:14
3
10:29
0
12:44
34
14:59
130
17:15
96
19:30
79
21:45
num.
users
num.
followers
7
0-50
6
50-100
6
100-150
3
150-200
3
200-250
2
250-300
6
300-400
7
400-500
8
500-750
3
750-1000
4
1000-1500
19
1500-5000
4
5000-10000
8
>10000
num.
tweets
per user
num. users
491
172
43
14
15
14>5
Most Active Users
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
Analysis of the session '#OMNYC13' created with Tweet Category
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Jay Samit
Links
Jay Samit
Links
Links
Other
Links
Other
Links
Other
Charts
Category Total
tweets
% Original
Tweets
RT Users Impressions Potential Reach Tweets/
User
Followers/
User
Links 91 26 54 37 37 484.551 227.283 2,5 6.142Other 64 18 41 23 32 160.670 90.976 2,0 2.843
Jay Samit 39 11 19 20 20 1.059.551 180.492 2,0 9.024
Replies 37 11 37 0 15 130.655 48.302 2,5 3.220
Video Panel 36 10 24 12 20 187.229 161.809 1,8 8.090
Freemiun Model 21 6 13 8 8 65.976 22.833 2,6 2.854
Advertising Game 14 4 10 4 8 38.348 22.177 1,8 2.772
Soma to Soho 13 4 8 5 9 30.014 22.881 1,4 2.542
Nathan
Rochardson
12 3 8 4 7 26.259 22.639 1,7 3.234
Pictures 12 3 10 2 9 33.436 18.357 1,3 2.039
Data Panel 9 3 7 2 8 13.582 13.447 1,1 1.680
Checkins 2 1 2 0 2 1.973 1.973 1,0 986
CEO Roundtable 1 0 1 0 1 1.531 1.531 1,0 1.531
Analysis of the session '#OMNYC13' created with Tweet Category
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7,2 4,1 25.974
alwayson
34tweets
defcon_5
32tweets
livextv
29tweets
tweets
tweets
jaysamit
124.402followers
palafo
24.720followers
DonDodge
21.798followers
followers
followers
jaysamit
1.244.020impressions
livextv
371.461impressions
alwayson
183.668impressions
impressions
impressions
alwayson
10num. categories
livextv
9num. categories
dbenk
8num. categories
num. categories
num. categories
alwayson
15num. of RTs
joeward
14num. of RTs
livextv
11num. of RTs
num. of RTs
num. of RTs
defcon_5
30original tweets
ROADURON
21original tweets
AriaSystemsInc
19original tweets
original tweets
original tweets
3887
2
Very low
0 to 10
followers
5
Low
10 to 50
followers
15
Medium-low
50 to 200
followers
18
Medium
200 to 500
followers
11
Medium-high
500 to 1000
followers
23
High
1000 to 5000
followers
12
Very high
>5000
followers
Analysis of the session '#OMNYC13' created with Tweet Category
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5/22Analysis of the session '#OMNYC13' created with Tweet Category
alwayson
34
defcon_5
32
livextv29
AriaSystemsInc
27
ROADURON
22
mitgc_cm
19
mrobbinsnyc
18
joeward
15
dbenk
12
jaysamit
10
juliemazziotta
9
AdamNMalone
7
chrisharihar
7
prolliedotcom
6
jeannette84xx
5
DailyLounge
4
FLMTVONDEMAND
3
Id8tion
3
TonyPerkins
3
melody_noel
3
AlexJBaker
2
ChaseMcMichael
2
Hollywoodlandme
2
KidzVuz
2
LydiaChicles
2
MikeGerardi0527
2
MobileLim
2
ProfessorHannah2
Tom_Dibble
2
UKTITechNY
2
beccasara
2
brad
2
magnify
2
markzexelate
2
osmrecordings
2
redfabbri
2
waywire
2
AlisonProvost
1
Bizzabo
1
CanonFodder
1
CooleyLLP
1
DOmedia
1
DanRuch
1
DonDodge
1
HLMorgan
1
MarkAEvertz
1
MediaKat_News
1
MediaWireU
1
Mike_Rocca
1
NYCMcG
1
NYVM
1
NikasTweets
1
OSERVICE21
RAE7882
1
RichLangdale
1
Social_Buytweet
1
TrueInteraction
1
amishjani
1
cfrancke
1
dtgarvey
1
exelate
1
floozyspeak
1
gieriet
1
ipgmediabrands
1
kevaldesai
1
lavarney
1
lexprice
1
lisawallace13
1
m2teach
1
marvinliao
1
noamkos
1
palafo
1
printer881
1
readypulse
1
rglosser
1
rhoventures
1
robpaciorek
1
sarah_ross1
sbyrnes
1
schoesslers
1
stcronin
1
svmom
1
tamalamara1
1
tektalk
1
thehrisworld
1
whimchic
1
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Annexes
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7/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
OtherOther tweets
41 32 23 90.976 160.670 1,3tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.defcon_52.alwayson
3.AriaSystemsInc4. joeward5.MobileLim
Tweets from this category
@kevaldesaiKeval Desai
Enjoying @AlwaysOn event at Core Club thanks to Jim Robinson Sr.!
Wow! Jim invested in our startup Achex back in '99! Full circle
#OMNYC13
@Social_BuytweetSocial-Buy
Las 6 C's del #SocialCommerce - Contenido, Comercio, Comunidad,
Contexto, Conexiones y Conversacin - Babak Yaghmale (Cooly, LLP)
#omnyc13
@prolliedotcomprollie
See you at #OMNYC13 today, especially at 3:30pm when our founder
@mjfabbri takes the stage at the CEO Showcase!
@gierietGieriet Bowen
Looking forward to following #OMNYC13 @alwayson..wish I were
there !
@chrishariharChris Harihar
Pleased that my amazing tweets will be showcased on screen at
@alwayson's #OMNYC13. #sortofmeta #ego
@defcon_5defcon_5
Guy who says he led label team setting streaming song royalty rates:
"We got the math wrong. Those services will never make money."
#OMNYC13
@defcon_5defcon_5
... It wasn't intentional? #OMNYC13
@juliemazziottaJulie Mazziotta
second screen should now be called first screen #OMNYC13
@defcon_5defcon_5
Psychographics *replacing* demographics as 2nd screen becomes 1st
screen. Mobile time-spent has doubled in past 3 years. #OMNYC13
@defcon_5defcon_5
The living room is empty. #OMNYC13
@defcon_5defcon_5
Everyone now has a CNN truck in their pocket. Geographic pricing
power is over. #OMNYC13
@beccasaraRebecca Levey
The biggest take away from #OMNYC13 - it's all about mobile. Which
is exactly what we are seeing with our @KidzVuz app.
@defcon_5defcon_5
More than half NewsCred customers don't have a TV in their home.
#OMNYC13
@defcon_5defcon_5
Contextual discovery is the new search. Facebook and twitter are
bonky roadcast networks. Blind search engines now useless.
#OMNYC13
@defcon_5defcon_5
Binge content consumption is tough to monetize. #OMNYC13
@defcon_5defcon_5
. @NewsCred CEO: Only feels deflationary. There are forms of
advertising that we've not imagined yet. #OMNYC13
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8/22Analysis of the session '#OMNYC13' created with Tweet Category
@alwaysonAlwaysOn
Day 2 is off to a great start! Thank you everyone who came out to join
us at #OMNYC13. Which session are you most looking forward to
today?
@TonyPerkinsTonyPerkins
Day 2 is off to a great start! Thank you everyone who came out to join
us at #OMNYC13. Which session are you most looking forward to
today?
@lavarneyLeigh Anne Varney
Go @prollie Go! Knock 'em dead at #OMNYC13
@beccasaraRebecca Levey
Finally a woman CEO! Was beginning to wonder if we were in 1993
not 2013. #omnyc13
@AlisonProvostAlison Provost
Just got off stage @#OMNYC13 Conference. Great crowd. Proud to
be Top 100 company.
@MobileLimJohn Lim
Publishers need to ensure their content is portable and make it work at
the Speed of Mobile #OMNYC13
@defcon_5defcon_5
For panel: Won't monetizing individual pieces of content cement price
erosion? Scarcity created thru position, not page views, yes?
#OMNYC13
@defcon_5defcon_5
Advertising panel: With better metrics/measurements, it's a great time
to be a publisher again... if you have great, niche content. #OMNYC13
@defcon_5defcon_5
Advertising panel: Debate between value of "in context" ad view vs
aggregated (exchange-driven) quantity regardless of context.
#OMNYC13
@AriaSystemsIncAria Systems, Inc.
Come by our booth at #OMNYC13 and chat with the @AriaSystemsInc
Team!
@mrobbinsnycMarcia Robbins
.@alwayson reports $20 billion spent on online advertising 2012, up
almost 30% from 2011. #OMNYC13
@NikasTweetsNika Rastakhiz
The State of the Ad Game @ #OMNYC13: publishers need to wake up
and ensure their content is portable, context-aware & personal.
@dbenkDorian Benkoil
#brandedcontent Amex sometimes has better content than the
financial sites - panelist. #omnyc13
@dbenkDorian Benkoil
Hey,@TonyPerkins, @AlwaysOn, how about taking questions off
Twitter, too? #JustAThought #omnyc13
@MobileLimJohn Lim
Mobile is not digital: Wrong Budget. With the emergence of mobile
deep into our DNA we have seen an evolution in consumer behavior
#OMNYC13
@palafoPatrick LaForge, NYT
For a minute I read that as "Bing." RT @defcon_5: Binge content
consumption is tough to monetize. #OMNYC13
@AriaSystemsInc
Aria Systems, Inc.
#AmazingCEOs from @infinigraph @WorthPoint @Semcasting
@Tapad and @AriaSystemsInc in the CEO Showcase TODAY at
#OMNYC13!!!
@melody_noel
Melody Noel
Day 2 of #OMNYC13! This is the place to meet awesome people
doing/building great things. Love @alwayson events!
@AriaSystemsIncAria Systems, Inc.
Good job guys! RT @melody_noel: Day 2 of #OMNYC13! This is the
place to meet awesome people doing great things. Love @alwayson
events!
@defcon_5defcon_5
Also true :) RT @palafo: For a minute I read that as "Bing." RT
@defcon_5: Binge content consumption is tough to monetize.
#OMNYC13
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9/22Analysis of the session '#OMNYC13' created with Tweet Category
@AriaSystemsIncAria Systems, Inc.
Time for the panel followed by the CEO Showcase featuring
@ChaseMcMichael @infinigraph @WorthPoint @Semcasting
@Tapad #OMNYC13 #AmazingCEOs
@bradBrad Smith
"...People need to spend the money before they can truly realize the
value." Nailed it, @Id8tion! #OMNYC13
@alwaysonAlwaysOn
Sharing is caring with @TheGlueNetwork - CEO @LynleySides on
stage now at #OMNYC13
@Tom_DibbleTom Dibble
Great day at #OMNYC13. Shared the stage with some amazing
people...thanks to @TonyPerkins @alwayson for hosting.
@alwaysonAlwaysOn
We are very excited to learn more about Prollie from @mjfabbri Co-
Founder & CEO @prolliedotcom #OMNYC13 CEO Showcase!
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7/29/2019 #OMNYC13
10/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Jay SamitTweets during the talk of Jay Samit
19 20 20 180.492 0,9tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1. jaysamit2.chrisharihar
3.mrobbinsnyc4.DailyLounge5.alwayson
Tweets from this category
@chrishariharChris Harihar
"I started as an internet geek when it wasn't cool." - @jaysamit
#OMNYC13
@chrishariharChris Harihar
"Being in the startup world is not about having a good idea. It's about
having an idea that can ride the wave of change." @jaysamit
#OMNYC13
@mrobbinsnycMarcia Robbins
Not just enough to have good idea, need good idea that rides the wave
of change says @jaysamit #OMNYC13
@chrishariharChris Harihar
Per @jaysamit, @oovoo is the No. 1 app on #Facebook. #OMNYC13
@mrobbinsnycMarcia Robbins
95% of all apps installed never visited 2nd time, @jaysamit
#OMNYC13 #mobile
@RAE7882Rachel Espiritu
The cast of glee has charted more than the beatles?? @jaysamit
#OMNYC13
@DanRuchDaniel Ruch
The cast of Glee has had more songs chart than the Beatles. That's
nuts. #OMNYC13
@DailyLoungeDaily Lounge
The cast of glee has had more songs charted than the beatles. Jay
Samitt, Oovoo speaking at #OMNYC13
@mrobbinsnycMarcia Robbins
The cast of Glee had had more songs chart than the Beatles
@jaysamit Pres ooVoo #OMNYC13
@robpaciorekRob Paciorek
Cool - 40% of all YouTube views are music @jaysamit #OMNYC13
@mrobbinsnycMarcia Robbins
Mobile caught everyone offguard--get on the mobile bus. $20 billion
ad opp. @jamsamit #OMNYC13
@chrishariharChris Harihar
"The 2nd screen is now the 1st screen." - @jaysamit at @alwayson's
#OMNYC13
@mrobbinsnycMarcia Robbins
When the 2nd screen becomes the 1st screen @jaysamit #OMNYC13
#mobile
@magnifysteve rosenbaum
Jay Samit at OnMedia: "Netflix will have a new owner in the next 90
days" @jaysamit #OMNYC13
@NYVMNY Video Meetup
Jay Samit at OnMedia: "Netflix will have a new owner in the next 90
days" @jaysamit #OMNYC13
@DailyLoungeDaily Lounge
Great panel on online video at tipping point headed by #Scott Levine
with Jay Samitt, Oovoo #OMNYC13
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11/22Analysis of the session '#OMNYC13' created with Tweet Category
@chrishariharChris Harihar
Great meeting @JaySamit today at @AlwaysOn's #OMNYC13.
Excellent talk and I look forward to my #FreeDroid. :)
@dbenkDorian Benkoil
Breaking News? RT @magnify: Jay Samit at OnMedia: "Netflix will
have a new owner in the next 90 days" @jaysamit #OMNYC13
@AdamNMaloneAdam Malone
Eric Matthewson, Keval Desai, Carl Fremont, and Jay Samit are my
#OMNYC13 All-Stars from today's panels. Their words really
resonated w/ me
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7/29/2019 #OMNYC13
12/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Video PanelTweets during the video panel
24 20 12 161.809 187.229 1,2tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.defcon_52.alwayson
3.AdamNMalone4. juliemazziotta5.mrobbinsnyc
Tweets from this category
@jaysamitJay Samit
Excited to keynote in 1 hour #OMNYC13 conference on the future of
video, media and social in a mobile world.
@juliemazziottaJulie Mazziotta
40% of all YouTube videos views are music #OMNYC13
@mrobbinsnycMarcia Robbins
Up now Is Online Video at Tipping Point? #OMNYC13
@mrobbinsnycMarcia Robbins
Average American watches 4 1/2 hrs TV/day only 7 mins online video,
Nielsen fact quoted by Scott Levine TW Investments #OMNYC13
@AdamNMaloneAdam Malone
Panel conversation - video tipping point. Focus so far has been on
mobiles, tab, and time-shift. How about digital place-based?
#OMNYC13
@AdamNMaloneAdam Malone
Pro tip: Follow what the major sports networks are doing in video.
Content is live and naturally social. Will pave the way. #OMNYC13
@defcon_5defcon_5
. @AERVA CEO: Digital surface owners, like Clear Channel Outdoor,
know mrkt for 30-sec videos running in continuous loop is dying.#OMNYC13
@defcon_5defcon_5
. @aerva CEO: We work across digital surface owners. Moderation
engine very important. #OMNYC13
@defcon_5defcon_5
And now, a secondary mrkt for autographed celeb photos. "Legalizing
and reinventing" w/$14.99 / 24.99 price pts. Won't white label.
#OMNYC13
@DailyLoungeDaily Lounge
Instant Autographs presenting their biz #OMNYC13 print an
autographed photo from your fav star athlete even santa personized
too. $11.99
@ProfessorHannahMark Hannah
At OnMedia confrnc, CEO of startup Instant Autographs (digital
memorabilia) has me thinking of authenticity in the digital age.
#omnyc13
@defcon_5defcon_5
.@TouchStorm CEO; Tech won't get you to measurable engagement.
Tech is science but engagement is still art. #OMNYC13
@defcon_5defcon_5
. @TouchStorm CEO: Branded information is making money - at 60%
margins. Brands finding line between ads and editorial. #OMNYC13
@defcon_5defcon_5
.@TouchStorm Brands doing "too long to be pre-roll & too
branded to be editorial" - created Special Interest' hybrid network.
#OMNYC13
@defcon_5defcon_5
.@TouchStorm CEO: Getting TV money to Web means making
Content Marketing a line item on every brand's budget. #OMNYC13
@defcon_5defcon_5
.@AddThis code is downloaded 200,000 times a day. Active on 14
million Web sites. Collecting interest-intent-action-reaction data.
#OMNYC13
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13/22Analysis of the session '#OMNYC13' created with Tweet Category
@defcon_5defcon_5
.@addthis says it's at center of Web data knowledge. #OMNYC13
@defcon_5defcon_5
.@addthis CEO: Data is the differentiator but Community is everything.
#OMNYC13
@alwaysonAlwaysOn
Glad to have rockstar @domedia CEO and @NCTventures investor
@RichLangdale joining us onstage at #OMNYC13
@alwaysonAlwaysOn
Congratulations to @Touchstorm, a 2013 OnMedia Top 100 Private
Company. Proud to have Founder & CEO, Alison Provost, on
stage at #OMNYC13
@alwaysonAlwaysOn
Time for @TonyPerkins CEO Group Therapy session with stellar
CEOs from @EverydayHealth @Touchstorm @wideorbit
@alisonprovost #OMNYC13
@mitgc_cmYangbo Du
#Virtualtoast to @EverydayHealth @Touchstorm @wideorbit
@alisonprovost for sharing founder stories at #OMNYC13 c
@LydiaChicles @fcollective
@LydiaChiclesLydia Chicles
.@mitgc_cm @everydayhealth @touchstorm @wideorbit
@alisonprovost @fcollective ; thnx much! Offline today, quick
#virtualtoast 2 #OMNYC13 !
@AdamNMaloneAdam Malone
90% of time spent talking about 10% of media that is bought and sold
programmatical ly. @DOmedia builds tools for the other 90%!
#OMNYC13
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7/29/2019 #OMNYC13
14/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Freemiun ModelTweets during the Freemiun Model panel
13 8 8 22.833 65.976 1,6tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.AriaSystemsInc2.alwayson
3. livextv4.MikeGerardi05275.Tom_Dibble
Tweets from this category
@AriaSystemsIncAria Systems, Inc.
Looking forward to today's amazing panel with @mediatemple
@paltalk @rhoventures @MyLifeUS @TonyPerkins @AlwaysOn!
#OMNYC13
@AriaSystemsIncAria Systems, Inc.
Big panel discussion today at #OMNYC13 with our own Tom Dibble
and @mediatemple! Watch the live webcast via @livextv...
@rhoventuresRho Ventures
Us too MT @AriaSystemsInc Looking forward to today's amazing
panel w/ @mediatemple @paltalk @rhoventures @MyLifeUS
@TonyPerkins #OMNYC13
@AriaSystemsIncAria Systems, Inc.
Don't miss #AmazingCEOs Tom Dibble and @ChaseMcMichael in
today's CEO Showcase at #OMNYC13!
@AriaSystemsIncAria Systems, Inc.
More updates from our team on the ground today at #OMNYC13..stay
tuned for an amazing day with @AriaSystemsInc CEO Tom Dibble
#AmazingCEOs
@AriaSystemsIncAria Systems, Inc.
Just an hour away from the 'Mastering The Freemium Model' panel
with @Tom_Dibble @mediatemple @paltalk @rhoventures
@MyLifeUS #OMNYC13
@AriaSystemsIncAria Systems, Inc.
Excited for the next panel! @mediatemple @paltalk @rhoventures
@MyLifeUS @Tom_Dibble talking about the #FreemiumModel#OMNYC13
@Tom_DibbleTom Dibble
Looking forward to sharing the stage with some amazing people from
@mediatemple @paltalk @rhoventures @MyLifeUS @alwayson#OMNYC13
@alwaysonAlwaysOn
#OMNYC13 Mastering the Freemium Model w/ @jeffreytinsley
@MyLifeUS @tom_dibble @AriaSystemsInc @habibkairouz @paltalk
@id8tion @mediatemple
@AriaSystemsIncAria Systems, Inc.
"Your competitors are giving information away for free, then you have
to be free and try to monetize in other ways..." #OMNYC13
@dbenkDorian Benkoil
"You have to be open to all the models, but you've got to charge for
something" - Jeff Tinsley, CEO, MyLife .com #omnyc13 #mediatech
@AriaSystemsIncAria Systems, Inc.
"Double down on what's working and shut down what's not"
@habibkairouz @rhoventures #OMNYC13
@alwaysonAlwaysOn
Time for our CEO Showcases to take the stage at #OMNYC13! Check
out @tom_dibble @AriaSystemsInc now! One-stop subscription
commerce platform
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7/29/2019 #OMNYC13
15/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Advertising GameTweets during the panel Advertising Game
10 8 4 22.177 38.348 1,2tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.mrobbinsnyc2.dbenk
3. livextv4.CanonFodder5.alwayson
Tweets from this category
@alwaysonAlwaysOn
What's up in The State of the Advertising Game?Find out at
#OMNYC13 from @moat @ragnarkruse @skipperbrand
#NokiaGrowthPartners & #Digitas
@livextvxTV
The State of the Advertising Game panel begins #OMNYC13 w/ great
CEOs from @moat @ragnarkruse @skipperbrand
#NokiaGrowthPartners & #Digitas
@mrobbinsnycMarcia Robbins
State of Advertising. Importance & value of locale key to mobile
advertising per Paul Asel, Nokia Growth Partners @alwayson
#OMNYC13
@rglosserRichard Glosser
Paul Ansel of Nokia Growth Partners says location data on mobile
inventory is a 3x-5X CPM lift. #OMNYC13
@mrobbinsnycMarcia Robbins
Brand dollars exceeded DR last year (State of Advertising) per Skip
Brand, Martini Media @alwayson #OMNYC13
@mrobbinsnycMarcia Robbins
Carl Fremont @digitas Brands looking 4 content & huge opp to
monetize. Content must be portable, flexible to bring brands.
#OMNYC13
@dbenkDorian Benkoil
Brand dollars surpassed DR online last year for us. - Martini Media
CEO Skip Brand #omnyc13
@CanonFodderMatt Rosenberg
Moat says ads placed next to highly engaging content garner more
attention. Attention > clicks.@noahgoodhart09 #OMNYC13
@dbenkDorian Benkoil
We've done brand lift studies that show that with better content you get
better engagement w/ the ads. -- Noah Goodhart, of Moat #omnyc13
@mrobbinsnycMarcia Robbins
Used to say TV lean forward, mobile lean back--expects that to shift,
Paul Asel, Nokia Growth Partners #OMNYC13
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7/29/2019 #OMNYC13
16/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Soma to SohoTweets duing the soma to soho to dumbo panel
8 9 5 22.881 30.014 0,9tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.mrobbinsnyc2.alwayson
3.dbenk4.AriaSystemsInc5.MikeGerardi0527
Tweets from this category
@AriaSystemsIncAria Systems, Inc.
Enlightening session: Trends in urban areas, the hotbeds of innovation
with @InterWestVC #OMNYC13
@mrobbinsnycMarcia Robbins
What's in store for NYC? Urban hotbeds of #innovation panel
discussion now. @alwayson #OMNYC13
@alwaysonAlwaysOn
SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation
with @brucetaragin @sigalow @kevaldesai @snrdenton at
#OMNYC13
@livextvxTV
SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation
with @brucetaragin @Sigalow @kevaldesai @snrdenton at
#OMNYC13
@dbenkDorian Benkoil
Companies that have a virtual workforce are valued at a discount
because part of what buying is the team - Ian Sigalow, Greycroft
#omnyc13
@dbenkDorian Benkoil
For last 2- 3 yrs, survey says, ppl want to work for themselves.
They're freelancers. Desai. #omnyc13 cc: @nwc
@mrobbinsnycMarcia Robbins
.@sigalow says new generation has changed from wanting to work for
big co's to wanting to work for themselves. #innovation #OMNYC13
@mrobbinsnycMarcia Robbins
Funding is consolidating around valley and NY for tech per @sigalow
on VC funding #innovation #OMNYC13
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7/29/2019 #OMNYC13
17/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Nathan RochardsonTweets during the talk of Nathan R.
8 7 4 22.639 26.259 1,1tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.defcon_52.KidzVuz
3.alwayson4. jeannette84xx5.melody_noel
Tweets from this category
@defcon_5defcon_5
Video tipping point panel up next. Time Warner Investments - OoVoo -
NewsCred - FirstMark Capital - #waywire #OMNYC13
@defcon_5defcon_5
. @nathanr from #waywire: More than 50% of streaming videos go
over mobile devices. Nielsen numbers aren't seeing the shift.
#OMNYC13
@defcon_5defcon_5
. @nathanr of #waywire: Sports content creators are publishing the
most video content to the Web. More than news providers.
#OMNYC13
@jeannette84xxJeannette Hon
Checking out #waywire while Nathan Richardson speaks on stage at
#OMNYC13 .. Why no pets and animals category?!?!?!
@mrobbinsnycMarcia Robbins
"Early days to talk about online advertising" for online video. @nathanr
#waywire @alwayson #OMNYC13
@defcon_5defcon_5
. @nathanr of #waywire: There will be price pressure, but market
growing. Premium content will always command higher price.
#OMNYC13
@defcon_5defcon_5
. @nathanr of #waywire: We absolutely can have premium pricing with
digital video. It's about *position* not page view. #OMNYC13
@alwaysonAlwaysOn
Have we reached the Tipping Point of Online Video? #OMNYC13
brings you the POV from leaders: @jaysamit @amishjani@shafqatislam @nathanr
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7/29/2019 #OMNYC13
18/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
Data PanelData Panel
7 8 2 13.447 13.582 0,9tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.markzexelate2.AdamNMalone
3.NYCMcG4.alwayson5.exelate
Tweets from this category
@mrobbinsnycMarcia Robbins
Tony Perkins points out more data being produced every year than in
all previous years. Day2 #OMNYC13 #bigdata
@markzexelateMark Zagorski
Excited to speak on data panel @ #OMNYC13 today with @addthis
@DataLogix @tridentcapital @ipgmediabrands big data=big thinkers!
@markzexelateMark Zagorski
#smartdata drives #relevance marketing! Interested? Learn more at
#OMNYC13 data panel today
@alwaysonAlwaysOn
Coming up: @Hagenwww Keynote: Getting Value From Big Data
Starts Is Not Magic, It Is Hard Work #OMNYC13
@NYCMcGRamsey McGrory
excited to go on with @datalogix @exelate @tridentcap and
@hagenwww at #OMNYC13
@AdamNMaloneAdam Malone
When data is used well by creatives it enables a greater degree of
freedom, focuses and refines efforts, & leads to greater impact.
#OMNYC13
@mitgc_cmYangbo Du
#OMNYC13 @hagenwww: Don't confuse data & metrics with
success. In other words, look beyond 'vanity metrics' (likes, followerset al).
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7/29/2019 #OMNYC13
19/22Analysis of the session '#OMNYC13' created with Tweet Category
Category
CEO RoundtableTweets during the CEO Roundtable
1 1 0 1.531 1.531 1,0tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.dbenk
Tweets from this category
@dbenkDorian Benkoil
People on a diet "telling us" they're interested in these specific
conditions. An advertiser's dream- Kairouz, re: Everyday Health
#omnyc13
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7/29/2019 #OMNYC13
20/22
Glossary
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7/29/2019 #OMNYC13
21/22Analysis of the session '#OMNYC13' created with Tweet Category
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.
Statistics
Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a
breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations
(tweets as part of a conversation between several users), check-ins and photos.
- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.
- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the
hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is
calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.
Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be
200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be
150 which would make a total of 350 impressions of the session.
- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the
hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the
previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150
followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not
everyone may have seen the hashtag and users can have other users in common.
- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated
by dividing the number of tweets between the number of users who have participated. RTs included.
- Average followers per user: the average number of followers that users of the session have. This figure indicates how
influential are the participants in our session. Given that the average number of followers that a Twitter user has is about
250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of
followers by the number of users who have participated.
- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.
'Tweets' are the ones containing only text.
ChaRTs
There are different types of graphs in the report Tweet Category:
Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet
and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most
or the least.
Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the
total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the
graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the
right, the higher influence of your users.
User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the
horizontal one the number of users who have participated.
Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories:
This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that
although a category may have a greater number of tweets that another one, it could have a minor number of impressions
(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and
number of RTs.
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7/29/2019 #OMNYC13
22/22
ChaRTs:
Impact by category: This graph shows which category has the highest number of impressions and therefore the highest
impact.
Tweets by category Chart: This chart shows which category has the highest number of total tweets.
Users by category Chart: This chart shows which category has the highest number of users.
Table of categories:
This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the
session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is
worth taking a second to consider this table as very interesting conclusions can be obtained from it.
Page 3: User Rankings
Tweet Category offers different kinds of user rankings:
Most active users: the ones who tweeted the most using the hashtag. RTs included.
Most popular users: the ones who have the highest number of followers in the session.
Users with the highest impact: the ones who generated the highest number of impressions.
Most participative users: the ones who participated in more categories.
Most retweeter users: the ones who sent the highest number of RTs.
Most original users: the ones who sent the highest number of original tweets (No RTs).