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OMNICHANNEL MARKETING

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Page 1: OMNICHANNEL MARKETING - Verybox · communications. Digital retail revolution. Bedshed wanted to deliver an even greater in-storexperience, e driving sales as well as learning more

OMNICHANNEL MARKETING

Page 2: OMNICHANNEL MARKETING - Verybox · communications. Digital retail revolution. Bedshed wanted to deliver an even greater in-storexperience, e driving sales as well as learning more

Contents• About AOPEN• Success Stories• Omnichannel Marketing + OpenSign™ Products + Screener™ + Publisher + OpenSign 10S + OpenSign 19M + OpenSign 42L• + OpenSign Mini + OpenSign MiniPro

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AOPEN Inc., founded in1996, isheadquartered inTaiwanwithoffices inAmerica,Europe,AsiaandthePacific.AOPENhasmorethan17yearsofIThardwaremanufacturingexperiencealongwithkeeninsightsintoITindustrytrendsthathelpdrivethegrowthofAOPEN.Astheleading manufacturer of digital signage hardware solutions worldwide, AOPEN continues to expanditsproductsandservicesfordigitalsignageandotherverticalapplicationmarkets.Within-depthmarketknowledge,AOPENcanofferadvice forcompletedigitalsignageplatformsolutions.AOPENhascultivatedasophisticatedecosystemofpremiumsolutionproviderstoofferitssolutionsviaitsvalueaddedchannelnetworktothemarket.

Wenowuseourexpertiseandtechnologytotransformhighlytechnicalproductsintoeasy-to-use, accessible digital communications solutions to support integrators, partners and end customers.

Whetheryourbusinessoperatesinhealthcare,hospitality,transportation,securityoreducation;AOPENsolutionswillenableyoutoturnconceptsintoreality.

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Bunnings

Making choices easier

GWA is Australia’s foremost designer,manufacturer, importer and distributor of domestic and commercial bathroom and kitchen products.

GWA’sobjectivewastobeabletocommunicatetheirrangeoftoiletsacrossbig-boxretailerstoresinainnovative,interactiveandmeasurableway. Informative displayGWAapproachedAOPENtodesignanddevelopan interactiveand informativedigitalsolutionfortheir storescustomers.Theywere looking foraplatformthatwouldprovideinspirationandadviceontheirextensiverangeoftoilets.

Making the right decisionInsuchalargeretailspace,withstaffconstantlymovingaboutthestore,GWAwantedtobeableprovide that further level of assistance to itscustomerswhowereunsureofwhatproducttheyrequired.

Content updates on demandUtilising the OpenSign™ platform and AOPEN hardware,thetoiletselectorsarealwayscurrent,constantly cheaper, and more adaptable thananybrochure,andhavetheabilitytoevolveandintegratewithothersystemsovertime.

Measuring consumer behaviorTheinteractiveunitsareequippedwiththelatestproductofferingsofGWA’s topselling toilets, atoiletinspirationgallery,andinstructionalvideos.Themonitorsarealsofittedwithsensorrecognitiontomonitorvitalengagementlevelsandconversionrates. The sensors are able to recognize passers-byandadjustcontentdependingontheirviewingsituation.

GWAisnowabletopresent itsrangeoftoilets,across big-box retailer Bunnings’ stores, tocustomers in an innovative, interactive andmeasurableway.

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Bedshed

Creating a new retail dimension

Bedshed, a bedding and bedroom furniturespecialist in Australia, is one retailer keen to ridethenewtechnologywaveofdigital in-storecommunications.

Digital retail revolutionBedshed wanted to deliver an even greaterin-store experience, driving sales as well aslearning more about its customers. Therefore the companystartedtolookforatechnologydrivensolution to reinforce their multichannel marketing communications strategy online and offline in-store. The solutionAfter extensive consultation, a solution wasdesigned to run on internet-enabled touch screen kiosks provided byAOPENusing theOpenSignplatform.Theproject took just sixmonths fromsign off to implementation, with all parties collaboratingcloselyonthesetupanddesign.

A wishlistThe resulting kiosks provide shoppers witheverything from product catalogues to a virtualwishlist, enabling them to develop customisedPDF brochures of their desired products.

One interesting challenge Bedshed hadencountered was that many customers weredelayingpurchasedecisionsbecausetheirpartnerwasn’tinthestorewiththem.Again,technologysteppedintofixtheissue.

Bright futureGavin Culmsee, COO Bedshed, explains: “Thetouchscreen kiosks enable customers to create a personalized brochure of their preferred products and email it to their partner for an immediate and collaborative purchasing decision. What we’reseeingnowisafasterconversiontosalesinthetwo stores that offer the digital kiosks.”

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Interactive content delivered to touch screens in-store.AOPENoffersarangeofinteractivetouchdisplayswithAndroid based players including a web based CMS tomanagethesignagedisplaysin-store.Rangingfrom10”to65”displays,designedforretailpurposesthankstoit’sappealing characteristics.

• Worksinonlineandofflinemode• ConnecttoexistingCMSsystemtousefamiliarsetupfor

content creation• Remotedevicemonitoring&management• GoogleAnalyticstogaininsightinconsumerbehavior• Applicationislockeddown:

+Onlyrunsthecontentyouwishtoshow +Systemissafeandsecure:customerscannotenterdevicemenuorchangesettings

Omnichannel Marketing

OpenSign™isaninteractivedigitalmarketingandsignageplatform built for retailers to tackle the challenges and costs of operating and maintaining a digital signage network. Extend your online conversations to in-storebyunifyingtheweb,mobileassetsandtheretailfloortocreatenewhighlytargetedexperiencesforshoppers.

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OpenSign™ Products+BasedonAOPENhardware+Displaysrangefrom10”to65”+ Custom Android OS+ Pre-installed with Screener™+Optionalcontentmanagementsystem: + OpenSign Publisher +OrconnectiontoownexistingwebCMS

OpenSign™ is a fully-featured and globallysupported web content management system(CMS); delivering websites, email marketing,e-commerce and digital signage networks from oneeasy-to-useproduct.

Ideal for retailers or agencies

Ideal for customers with existing web CMSScreener™isaworld-firstinturningcosteffectiveAndroid® touch-screen displays into an easily-managed digitalsignage network using yourcontentmanagementsystem.

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Screener™ Using Screener marketing departments can choose to leverage their existing CMS or the OpenSignpublisher CMS to connect to the Screener app and transformitintoasignagesystemforin-store. Screenerprovidesamanagementtool toschedulecontent at a certain time of day; remote devicemonitoring toseewhether thedisplaysare turnedonoroff;accesstoe-commerceandsocialmedia;integrated real-timeanalyticsand thepossibility toplaycontentinofflinemode.

Atransparentweblayerprovidestheenhanceddisplayofwebcontent.Benefitsinclude: +Web-friendly;re-purposeexistingwebassets+LeveragethebenefitsofHTML5+Enhancedfunctionalitytoconnectwithreal-world/physicaldevices+Flexibleandcustomizable+ API integration

HTML Layer Application LayerA suite of custom applications installed on the hardware to drivecontentanddevices.Benefitsinclude: +OTA(over-the-air)updates+ Peripherals management+Devicehealth&diagnostics+ Power management (Slumber)+Store&Forward+Offline-playmode

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OpenSigngivesyouaccesstoworldclass,advancedandaffordableAndroidbaseddevices.Besidesarangeoftouchscreensolutions,arangeofmediaplayersisavailable:

OpenSign Mini OpenSign Mini Pro

Customers that are looking to connect to social media, a backend webshop database, email functionality or other online applications canintegrate this into the system via an API usingtheirownexistingCMSwithScreenerorthiscanbe built into the OpenSign CMS on demand.

OpenSign™ Players

PublisherThissystemgivesmarketeersorcreativeagenciesa HTML template editor to very easily create andeditOpenSign™Templatestopublishyoursignagecontent.ThepackageincludesfiveHTMLtemplatesthatareincludedwhenyoupurchasethecompleteOpenSign package.

The templates provide a user with the tools theyneedtocreateinteractivetouchcontentthatcanbepublishedtoanyscreenthatisconnectedandthatcan be managed from a single location.

Application Integration

*Fordetailedspecificationsseepage14&15

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OpenSign 10SWith its sleek design and rugged features this10” buttonless tablet is purposely built for aretail environment. It has a custom designedAndroid OS making it the utmost safe and secure solution to be operated by an end-user.

+Intuitiveandrecognizabledesign+Idealfordeploymentattheproductshelf+ The small screen makes it ideal for personal 1-on-1 interaction+ Safe and secure solution+Tabletholderandmountingsolutionsavailable

Technical Information

Panel Size (inch) 9,7” with CPT Touch

Aspect Ratio 4:3

Resolution 1024x768

Brightness (nits) 270

CPU Cortex A9 DualCore 1.5 GHZ

OS Android 4.0

Memory DDRIII 1GB

Flash 4GB

Storage Micro SD

Hardware Keys Power, Vol+, Vol-

Sensor Gravity, Light, Gyro

Battery 6000mAh (3.7V)

WLAN 802,11 b/g/n

Power Adapter 10W, 5VDC/2A Adapter

General Information

3G Yes (Optional)

Wi-Fi 802,11 b/g/n

Bluetooth V4.0 of 1,2,3 Mbps

NFC Not Supported

Camera (front) 0,3 Mega Pixel

Camera (back) 2,0 Mega Pixel

USB USB 2.0 x1

HDMI Mini HDMI

Speaker x2 (1W)

Microphone x1

Dimension (mm) 244,3x195,7x1

Weight 650g

Enclosure Material Plastic

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OpenSign 19MDesigned with beauty and retail in mind, thisinteractivesolutionisthethinnest19”touchsolutionin the market. With a depth of only 30mm thissolution can be placed anywherewithin the storewithout taking much space. The capacitive touchallowsfortheultimateinteractiveexperience. + Sleek and fashionable design with edge-to-edge glass +Highqualitycapacitivetouchfunctionality+Fastandpowerfulsystem+Multiplemountingoptionsavailable(includesbracketforeasydeployment)

Technical Information

Panel Size (inch) 18.5” with PCT Touch

Aspect Ratio 16:9

Resolution 1024x768

Brightness (nits) 250

CPU Intel® B980 socket 988

Chipset Intel® QM77

Memory Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1

Graphics Integrated Intel® CPU (GMA HD Graphics series)

LAN Intel® LAN W82579LM

Audio Realtek ALC886

Mini-Card slot x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)

Storage Default 320G 2.5” SATA HDD Optional SSD 64G 2.5” SATA

WLAN 802,11 b/g/n

Power Adapter 120W, 19,5VDC Adapter

General Information

Front Panel

+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363

+ IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000

times (loading 180g)

Wi-Fi 802,11 b/g/n

Bluetooth V4.0 of 1,2,3 Mbps

NFC Not Supported

RS232 Port x2 (option Power 12V/5V/1A, default disable)

USB 2.0 x2 (private support 5V/2A/Port)

USB 3.0 x2 (private support 5V/2A/Port)

HDMI Output Connector x1

Line Out x1

Mic In x1

Dimension (mm) 454x290x30

Weight 4,7kg

Enclosure Material Steel

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OpenSign 42LThis42“touchsystemisidealformakingabigimpactinyourretailenvironment.Allowmultipleuserstoengageintheinteractiveexperienceatonce.Communicateyourmessageandshowmultiple products and applications at the same time. +Easyintegrationintoshopfurnitureortotems + Peak consumer interest from across large distancesthankstotheimpressivescreensize+ Engage multiple users at once +Provideavarietyofinformationandchoicesona single screen

Technical Information

Panel Size (inch) 42”

Aspect Ratio 16:9

Resolution 1920x1080

Brightness (nits) 500

View Angle 178/178

Contrast Ratio 3500:1

Response Time 8ms

IR Touch (by USB) 4mm tempered glass

AC Input 100~240AC; 200W Max (AC output 150W not included)

AC Output 100~240AC \ 1,5A (Max); 150W Max

Operating Temperature 0-40º

Storage Temperature -20-60º

Humidity 80% R.H. Max

General Information

Zoom and shrink scaling (all resolution from VGA to SXGA)

Auto Detection/Auto calibration, Scaling

OSD Support

Keypad Control/IR Remote Control

Thermal alarm and auto protection

D-sub (VGA) in x2

HDMI x2

Speaker x2 (8W)

RS232 in/out x1/x1

Dimension (mm) 1035x625x129 mm

Weight 39,1kg

Mounting Wall Mount (VESA FDMI): 400x300/400x200

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Storage 2.5" SATA II HDD x1 mSATA x1

CPU Thermal Module AOPEN Thermal Module

Noise (idle mode) 27dB

WatchDog Timer 1 ~ 255 SEC./ min

Adapter 65W (19V, 3.42A) AC Adapter

Input Voltage AC 100 ~ 240V/DC 12/19V

EnvironmentMTBF 40,000hrs

Operating Temperature 0 ~50ºC (32 ~ 122ºF)

Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)

Relative Humidity 90% RH (40ºC non-Condensing)

Operating Vibration 0.5Grms, Random, 10 ~ 500Hz, X,Y,Z 3Axes, 0.5hr/Axis

Non-Operating Vibration 2Grms, Random, 10 ~ 300Hz, X,Y,Z 3Axes, 1hr/Axis

Operating Shock 8G, Half sine, 11ms duration

Non-Operating Shock 50G, Half sine, 11ms duration

Model name OpenSign MiniFeature DX11 / AMD Radeon HD 6320

Housing Material SECC t=0.8mm

Dimension W x H x D (mm) 166 x 48 x 157mm

Weight (Kg/Pound) 1.1 kgs / 2.42 lbs (N.W.)

CPU

Socket BGA

TypeAMD Embedded G-series CPU

T56N (1.65GHz), Dual Core, TDP 18W (C0 version)

Chipset Hudson E1 (A55E)

Memory

Channels Single Channel

Type DDRIII SO-DIMM x 2

Speed Grade 1066Mbps (B0 version)1333Mbps (C0 version)

Max Memory 8G

Graphics Chip AMD Radeon HD 6310 (B0 version)

AudioType Realtek HD Audio Codec ALC662

Channels Stereo / 5.1 CH with HDMI

LAN 10/100/1000Mbps WOL/PXE

Power Button COM LANTV Tuner or Wireless Antenna Holes

Speaker Out

Mic InUSB 3.0 x2

DVI/VGA (+ Converter)

DC 12/19V

Kensington lock hole

USB 2.0 x2

USB 2.0 x2

OpenSign MiniPremierAMDbasedsystemSpeciallydesignedfortheDigitalSignageindustryasacosteffectiveandgraphicallystrongmediaplayer.AsthefirstAMDbasedmediaplayerintheDigitalEnginerange,thisplayeroffershighperformanceFullHD1080contentplaybackandmultidisplaycapabilities

GFX CPU

Display Port

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Model name OpenSign MiniPro

Feature Supports 2nd and 3rd generation Intel® Core™

Housing Material SECC t=0.8 mm

Dimension W x H x D (mm) 166 x 48 x 157 mm

Weight(Kg/Pound) 1.03 kg/2.27 pound (N.W.)

CPU

Socket RPGA988B

TypeSupports 2nd and 3rd generation

Intel® Core™ i3, i5, i7 mobile processor TDP≤35W

Chipset Intel® QM67 Chipset

Memory

Channels Dual Channel

Type DDRIII SO-DIMM x 2

DDR 1066/1333

Max Memory 16G (depending on OS)

Graphics Chip HD3000/4000

AudioType Realtek HD Audio Codec ALC662

Channels Stereo/5.1 CH with HDMI

LAN 10/100/1000Mbps WOL/PXE

Storage2.5” SATA III HDD x1

Slim ODD x1 mSATA x1

Expansion Mini Card Slot Full size x 1, half size x 1

CPU Thermal Noise (idle mode) 27dB

WatchDog Timer 1 ~ 255 SEC./min

Adapter 90W (20V, 4.5A) AC Adapter

Input Voltage AC 100 ~ 240V/DC 12V/20V

Environment

MTBF 40,000hrs

Operating Temperature 0 ~ 50ºC (32 ~ 122ºF)

Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)

Relative Humidity 95% RH (50ºC non-Condensing)

Operating Vibration0.5Gms, Random, 10 ~ 500Hz,X,Y,Z

3Axes, 0.5hr/Axis

Non-Operating Vibration 2Gms, Random, 10 ~ 300Hz,X,Y,Z 3Axes, 1hr/Axis

Operating Shock 8G, Half sine, 11ms duration

Non-Operating Shock 50G, Half sine, 11ms duration

USB2.0 x2 COM port Antenna Holes

USB 3.0 x2LANDisplayportDC 12/20V

Speaker Out

Microphone In

Kensington Lock Hole

Power Button

DVI-I/VGA (+ Converter)

OpenSign MiniProStunning PerformanceWiththegrowingdemandfordynamicinteractiveappssuchasvideoconferencing,socialmedia,interactivemenuboards,kiosks,HDmoviesandmanymorepowerful,contentheavyapplications,theDE67-HA(I)allowsyoutostayaheadofthecurve.Aimedatthosewiththemostdemandingmultimediaandcomputationalworkloads, theDE67-HAIprovidesstunningperformanceandrazorsharpgraphicstointensifythecomputingexperience.

GFX CPU

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AOPEN America

2890 Zanker Road, Suite 101 San Jose, CA 95134 USA

Tel:(+1)408-586-1201

AOPEN Asia & Pacific

No.68, Ruiguang Rd. Neihu DistrictTaipei, 114, Taiwan

Tel:(+886)277101195

AOPEN Europe

Stadionlaan 151-153 5246 JT ‘s-HertogenboschThe Netherlands

Tel:(+31)736466400

AOPEN China

NO. 1698, Yishan Road, 301Room,XingDiBuilding, Shanghai, China

Tel:(+86)2162258622

AOPEN Australia & New Zealand

Level6,100AlbertRoad South Melbourne, Victoria 32506, Australia

Tel:+(61)396866009

AOPEN Japan

3F,Imai-Building3-2-14, SotokandaChiyoda-ku,Tokyo 101-0021 Japan

Tel:(+81352981668