Of retail and consumer goods CEOs say omnichannel ful�llment is a top or high priority.

Let customers buy in-store and have the product shipped to their home, but only 28% allow customers to buy online and then pick up in-store.

The Next Hurdle inSeamless Shopping“Omnichannel retail” is �nally becoming more than a buzzword. Retailers are prioritizing organizational changes and strategies that enable shoppers to purchase the products they want wherever and whenever they want it. As retailers become more adept at synchronizing information and systems, many retailers are focusing on omnichannel ful�llment as the next step to providing a seamless and convenient shopping experience across channels.

By Judith Aquino and Itzuri Burgos

71(PwC)

(NRF Fit-for-Commerce Omnichannel Index)

77

(Forrester Research)

Of U.S. online adults with mobile phones are using smartphones in stores.

59Retailers have opened nearly 750,000 new web stores and one million new physical stores in the U.S.

(U.S. Census, National Retail Federation)

Since 2002

February 2016: Omnichannel Fulfillment