omni-channel marketing for ama
TRANSCRIPT
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Mary Beth McCabe, Moderator
Best Practices in Omni-channel
Marketing Execution
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John John FarisVP, Cross Channel Marketing, Red Door Interactive
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Shanda Shanda Maloney, Director Digital Marketing & Social Media (Former), UFC(Ultimate Fighting Championship)
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Aaron Aaron CarpenterCCO, HubnamiFormer VP Global Marketing, The North Face
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Evolution of Omni-channel
Source: Masteryourdomainomnichannel.com
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What is Omnichannel?
Source: Multichannelmerchant.com
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Priority vs Capability in Digital
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The Good and not so…omni-channel?
•What’s good•Ex. Starbucks
• scalable• Data driven
•What’s no good• Ex. Circuit City
• expensive• We may just
click, not visit
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Questions on Brands:
•What brands are doing interesting things in omni-channel marketing?
•How can you insure that the customer experience is consistent across channels?
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Questions on Effectiveness:
•How effective is your omni-channel marketing?
•What are you doing that makes it effective?
•Why is this important for brands to master?
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Questions on Best Practices:
• Where are some key areas to consider improvements?
• What is controversial about omni-channel?
• How has technology enabled omni-channel?
• In what ways have you changed the structure in your organization to address omni-channel?
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QUESTIONS?Thank You