Oleg NaskidaevHead of marketing

and development department

28th October, 2010

Oleg NaskidaevHead of marketing

and development department

28th October, 2010

DEAC EuropeanData Centers data security and costs optimization

DEAC EuropeanData Centers data security and costs optimization

XV INTERNATIONAL CONFERENCE«Information Technologyin railway transport"

XV INTERNATIONAL CONFERENCE«Information Technologyin railway transport"

1. Main and backup data centers - infrastructure optimization

2. Why DEAC data centers? (video)1. Business protection and insurance2. Cost reduction3. Full range of IT solutions

3. DEAC Global virtualization and cloud computing - capacity on demand

4. European data centers operator DEAC

5. Comparison with Russian data centers

6. DEAC largest projects in Russia and Europe

7. DEAC development plans in Russia till the end of 2010

8. Conclusion

Content

DEAC data centers – data safety and costs optimization!

1. Ensuring continuity of IT processes

2. Maximal return from every invested ruble

3. Reinforcing competitive ability

Cost reduction during crisis has lead to

IT processes optimization

Everything is at the right places!

Main and backup data center – infrastructure optimization

DEAC data centers – data safety and costs optimization!

1. Business protection and insurance

2. Cost reduction

3. Full range of IT solutions including virtualization and cloud computing

Strengthening Competitivenessand confidence about tomorrow

More at the new corporate DEAC video cliphttp://www.youtube.com/DeacDataCenters#p/u/0/pxOxZtJAhoc

Why European DEAC data centers?

DEAC data centers – data safety and costs optimization!

1. Creation of the main and / or backup data center in the European Union

2. Protection against raiders and administrative pressure

3. Full risk diversification and the creation of a distributed IT infrastructure

4. The financial stability of European data centers operators

Business protection and insurance

DEAC data centers – data safety and costs optimization!

1. Proper concept of cooling solution in the European data centers, the coefficient of energy efficiency Data Center Power Usage Effectiveness (PUE) within 1,3 – 2

2. Direct access to the European points of traffic exchangeFor example, Moscow-Riga, Layer 2 - 15 ms.

3. Improved performance:1.TCO - Total Cost of Ownership2. CAPEX - Capital expenses3. OPEX - Operational expenses4. Return on investment (ROI - Return Of Investments)

Cost reduction

DEAC data centers – data safety and costs optimization!

1. Rental of racks, servers, storage systems

2. Data administration

3. Data storage

4. SaaS – Software As A Service

5. DEAC global virtualization and cloud computing - many still without any solutions almost!

6. Direct channels to Moscow, St. Petersburg, Kiev, Minsk and other cities of CIS and Europe

Full range of IT solutions

DEAC data centers – data safety and costs optimization!

DEAC Global virtualization and cloud computing - capacity on demand

So?

1. Secure access from anywhere at any time with a guaranteed rate2. Efficient and flexible control of resources3. Full integration with business applications

Virtualization environment elements

Possibilities

DELL and HP server farm

multiprocessor servers

Data storage systems EMC

EMC CX4 with FC discs with the clustered implementation

SaaS rental software

VMware complete control over the virtual environment

Quick launch of IT processes with minimal costs - optimize the current capacity without investing in new equipment

DEAC data centers – data safety and costs optimization!

1. 1999 – foundation, Riga, Latvia.

2. 2000 – opening of Eastern Europe’s first underground data center “Grizinkalns”.

3. 2001 - 2003 – largest Latvian companies and first foreign companies choose DEAC.

4. 2004 – widening range of services – DEAC offers 100% IT outsourcing.

5. 2005 – an electronic journal “e-class” is started, now more that 50% of all Latvian schools are using an electronic journal.

6. 2006 - 2008 DEAC becomes a reference point for Latvian IT outsourcing, first thousand customers, strengthening partnership with DELL, APC, Microsoft, completed ISO 9001 certification.

7. 2009 – DEAC became a data center operator – a second data center – “Riga”- largest in the Baltics – is opened. Today the largest data centers operator in the Baltic States!!!

8. 2009 - 2010 – first large foreign customers, working at state level from Europe and Russia.

European data centers operator DEAC history 1999 - …

DEAC data centers – data safety and costs optimization!

Data center “Grizinkalns”

• opened in 2009, largest data center in the Baltics• server rooms area 600 sq.m., 200 racks for 8 000 servers, in 2011-2012 planned extension up to 1400 sq.m., 500 racks for 20 000 servers, TIER level IV • total investments 3 mEUR, second stage (2011-2012 ) 7-10 mEUR• video presentation - http://www.youtube.com/user/DeacDataCenters#p/u/7/qk7MkUWYUgE Data center “Riga”

•opened in 2000, an underground data center bunker, 12m below ground and 9m above sea-level• server rooms area 400 sq.m., 130 racks for 5 000 servers, TIER level II• total investments 2 mEUR;• video presentation - http://www.youtube.com/user/DeacDataCenters#p/u/1/HDASlvvdrNU

European data center operator DEAC IT infrastructure

DEAC data centers – data safety and costs optimization!

1. According to available statistics, DEAC is among TOP 10, according to the realities of the launch of new data centers in recent years researches are required.

2. Infrastructure is located outside Russia in European Union, the business in insured almost from ANY administrative and technical risks.

3. Service cost is more competitive.

4. Telecommunications schemes yield to none by opportunities and technologies.

5. DEAC data centers infrastructure outmatches many Russian data centers; declared infrastructure matches with real, what can not be said about some participanta of data center market

6. Multi-lingual certified technical support service 24x7, languages - Russian, English, Latvian

Comparing European data center operator DEACwith Russian data centers

DEAC data centers – data safety and costs optimization!

1. Now the number of customers has reached 2 000 from the 20 countries, including Russia, Ukraine, Germany, Spain, Finland, Sweden, Holland and the Baltics.

2. DEAC customers - 5 examples:1. Telefonica – (www.telefonica.com ) – one of the largest telecommunication companies

in the world; its annual turnover is 27 588,0 m EUR; uses DEAC infrastructure for partly data storage and operating.

2. Rietumu banka (www.rietumu.lv ) – 5th largest bank in Latvia; its annual profit is 12 m EUR; uses DEAC infrastructure for data storage and operating.

3. DEPO DYI (www.depo.lv ) – the largest trader of building materials in Latvia; has a wide network of branches; annual turnover is 89,0 m EUR; uses the DEAC infrastructure for data storage and operating.

4. www.inbox.lv – the biggest e-mail service provider in Latvia with additional Internet services; annual turnover is 2,2 m EUR; uses the DEAC infrastructure for providing e-mail system work in Latvia and Lithuania.

5. www.one.lv – one of the two largest social networks in Latvia with the additional Internet services; annual turnover is 3,1 m EUR; uses DEAC infrastructure to support the work of social networks.

6. Some of companies and organizations - "Danske Bank”, "UniCredit Bank”, “Bank of Latvia”, “Elko Group”, “Microsoft Latvia”, “Philips Baltic”, "TV3 Latvija”,

“AAS Balva”, “Kvadra pak” etc.

DEAC largest projects in Europe

DEAC data centers – data safety and costs optimization!

1. The audience - almost all sectors

2. Large business - 10 operating projects, about 20 at the discussion stage, testing, etc.

3. Medium business – 30 operating projects, about 50 at the discussion stage, testing, etc.

4. Small business – 100 operating projects.

We can not name any of them – Russian specificity

DEAC projects in Russia

DEAC data centers – data safety and costs optimization!

1. The introduction of new IT solutions, based on global

virtualization with the possibilities of pretests

2. Participation in the next IT events:1. 30.10.2010 St. Petersburg - Anniversary of the St. Petersburg CIO club "SPb CIO Club"2. 10.11.2010 Moscow - CNews Forum 2010: "Information technology tomorrow"3. 11.12.2010 Moscow, - first own event organized by DEAC

3. Opening of the Russian office in Moscow

DEAC plans in Russia till end of 2010

DEAC data centers – data safety and costs optimization!

1. The loss of information or control over it at the best guarantees large damages, at worst - a complete loss of business.

2. The deployment of the main and backup data centers for major companies today is strategically necessary and justified.

3. Calculations show, that doing everything by themselves is too expensive, it is important to define a middle ground.

4. The best way - test and analysis of the results, I invite you to meet and work out a specific scenario!

More information is available at www.deac.eu section News, as well as in information channels:

Conclusion

DEAC data centers – data safety and costs optimization!

See you !

DEAC data centers – data safety and costs optimization!