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General Meeting to be held on Tuesday, 18 June 2013 at 10.00am Venue: Room 1101, Level 11, MAV, 60 Collins Street, Melbourne MINUTES Facilitated Discussion: PLVN Strategic Plan 2013-16 (10.30-12.30) Presentations: Sue Roberts: New Directions for SLV (1.00 to 1.30) NBN Business Case (Shared Leadership group) (1.30 to 2.00) PLVN Partners 1. Welcome Special welcome to first time attendees: Margherita Barbante (Yarra City Libraries) Janien Williams (Wodonga Library Service) Attendees: Boroondara Library Service – Jenny Ruffy Brimbank Libraries – Chris Kelly Campaspe Regional Library – Jenny Mustey Casey-Cardinia Library Corporation – Peter Carter, Ned Railic Central Highlands Libraries – Jenny Fink Darebin Libraries – Sally Jones East Gippsland Shire Library – Anna Cook Eastern Regional Libraries Corporation – Joseph Cullen Frankston City Libraries - Kim Kearsey Geelong Regional Library Corporation – Kat Czin Goldfields Library Corporation – Carolyn Macvean Goulburn Valley Regional Library Corp – Charles Gentner Greater Dandenong Libraries – Ros Tiberi High Country Library Corporation – Jenny Wyllie Latrobe City Libraries – Julie Kyriacou Maribyrnong Library Service – Michael Byrne (part) Melbourne Library Service – Paula Kelly Mildura Rural City Council Library Service - Sue Kelly 1

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General Meeting to be held on Tuesday, 18 June 2013 at 10.00am

Venue: Room 1101, Level 11, MAV, 60 Collins Street, Melbourne

MINUTES

Facilitated Discussion: PLVN Strategic Plan 2013-16 (10.30-12.30)

Presentations: Sue Roberts: New Directions for SLV (1.00 to 1.30)NBN Business Case (Shared Leadership group) (1.30 to 2.00)PLVN Partners

1. WelcomeSpecial welcome to first time attendees:Margherita Barbante (Yarra City Libraries)Janien Williams (Wodonga Library Service)Attendees:Boroondara Library Service – Jenny RuffyBrimbank Libraries – Chris KellyCampaspe Regional Library – Jenny MusteyCasey-Cardinia Library Corporation – Peter Carter, Ned RailicCentral Highlands Libraries – Jenny FinkDarebin Libraries – Sally JonesEast Gippsland Shire Library – Anna CookEastern Regional Libraries Corporation – Joseph CullenFrankston City Libraries - Kim KearseyGeelong Regional Library Corporation – Kat CzinGoldfields Library Corporation – Carolyn MacveanGoulburn Valley Regional Library Corp – Charles GentnerGreater Dandenong Libraries – Ros TiberiHigh Country Library Corporation – Jenny WyllieLatrobe City Libraries – Julie KyriacouMaribyrnong Library Service – Michael Byrne (part)Melbourne Library Service – Paula KellyMildura Rural City Council Library Service - Sue KellyMonash Public Library Service – John RuddleMoonee Valley Libraries – Troy WatsonMoreland City Libraries – Fidelma O’BrienSwan Hill Regional Library Service – Camille CullinanWellington Shire Library – Jeannette MooreWellington Shire Library – Jeannette MooreWest Gippsland Regional Library Corp – John Murrell, Janet Aumann

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Whitehorse Manningham Regional Library Corp – Christina DavidsonWimmera Regional Library Corporation – Paula ClarkeWodonga Library Service – Janien WilliamsWyndham City Library Service – Rhonda RathjenYarra Libraries – Margherita BarbanteYarra Plenty Regional Library Service - Chris MackenzieState Library of Victoria – Sue Roberts, Jo Watson, Debra Rosenfeldt, Melanie McCartenLocal Government Victoria – Colin Morrison, Dan HarperVendor Partners – Camille Davey (Britrannica),Maryce Johnston and Lynette Lewis (Gale), Tina

Argyrolous (Oxford), Wilson Ma (RMIT Publishing)PLVN – Karen Ward-Smith

ApologiesBayside Library Service – Karyn SiegmannCorangamite Regional Library Corp – Ros CousinsGannawarra Library Service – Nerida DyeGeelong Regional Library Corporation – Patti Manolis, Cathy FerenczGlen Eira Library Service – Mark SaundersGlenelg Libraries – Susan BentleyGreater Dandenong Libraries - Natalie BrownGreater Dandenong Libraries – Susan ThompsonHobsons Bay Libraries – Suzanne GateleyHume Libraries – Mieke Mellars, Terry AquinoKingston Information & Library Service – Trish SmythMelton Library & Information Service - Michael ScholtesMitchell Shire Information & Library Service - Sue WilsonMonash Public Library Service – Anne-Maree PfabeMoreland City Libraries – GenniMaree PanozzoMornington Peninsula Library Service – Geoff CarsonMurrindindi Library Service – Joyce DicksonPort Phillip Library Service – Damian TyquinStonnington Library & Information Service – Dianne PanjariUpper Murray Regional Library – Debbie PaylorVision Australia – Tony IezziWellington Shire Library – Stephen DempseyWhitehorse Manningham Regional Library Corp – Geoff Rockow

2. Confirmation of MinutesMinutes of General Meeting of 19 March 2013 and Executive Meetings of 2 April and 7 May 2013

3. Business arising from previous minutes

4. Correspondence In & Out (includes electronic format)See attached list.

5. Financial report - Attached5.1 Financial Status

That the financial status report be notedMoved: Julie Kyriacou Seconded: Rhonda RathjenCarried

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5.2 Accounts for PaymentThat the accounts for payment be notedMoved: Julie Kyriacou Seconded: Rhonda RathjenCarried

6. State Library of Victoria (SLV) – Report attached6.1 Advisory Committee on Public Libraries (ACPL) reports to the Library Board of Victoria, with SLV and PLVN representatives. The current PLVN representatives are John Murrell and Michael Byrne (for PLVN Executive), Chis Mackenzie and Jenny Mustey (representing metro, country, single authority and regional library services)

6.2 State-Wide Public Library Development Projects (SWLDP) – Planning 2014-17First planning session on 19 June 2013 with Margaret Devlin (CfOD) as the facilitator, with residential workshop to finalise the projects on 29 and 30 July 2013 for all library service managers and CEOs or their delegate.During the intervening time, ideas are to be developed and brought to the workshop. The trend for the SWLDPs has been for fewer but larger projects focussed on deliverables rather than research.Action: Provide listing of previous projects including Shared Leadership and Ramsay-Reid

Scholarship report to PLVN membersShared Leadership reports to be added to the PLVN website

By: Karen Ward-Smith

6.3 Future Directions for State Library of VictoriaSue Robert, CEO and State Librarian and Jo Watson, Director Community Engagement presented on the key priorities during the next three (3) years: Young Children and Families Culturally and Linguistically Diverse communities Regional VictoriansAction: Distribute SLV presentation to PLVN membersBy: Karen Ward-Smith

6.4 Victorian Public Libraries 2030 (VPL 2030)This strategic framework will be launched on 19 June and available on PLVN website.In developing the PLVN business plan 2013-17, VPL 2030 will contribute to the context for PLVN priorities and actions.

7. Local Government Victoria (LGV)With the State government restructure LGV is now with the Department of Transport, Planning and Local Infrastructure (DTPLI) and the departmental secretary is Dean Teague.7.1 Victoria’s LibraryThe consultation process included 52 meetings across the state, resulting in 54 submissions and more than 2,000 community comments. The consultation and submission process may result in additional elements being added to the overall concept and being considered in the business case/s. The submissions have been supportive of the concept with key focus being on the cost to implement and amount of funding available.A schedule of MAC meetings has been developed to consider the various aspects of the review with each meeting having a key topic for consideration. The first meeting on 21 June 2013 will be informed of the preliminary information from the consultation phase.MACH2 has been engaged to develop the business case for technology based elements; the business case/s is to develop benefits, challenges, costs, implementation factors, etc. to assist in developing recommendations for the MACPL. A number of workshops with a range of

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stakeholders will be held as part of the business case development.Key considerations include: New projects resulting from submissions, how to deal with them in the context of the

Stage 2 discussion paper, Business case development may require additional information from the sector,

especially in relation to new projects, One business case will cover all Victoria’s Library with individual consideration of each

element including the implications of not implementing an element/s.

N.B. The elements being considered in the Victorian Library concept are additional to the core funding; it should be noted that the core funding may be tied to outcomes in the future.

7.2 Funding AgreementsHave been distributed for signature and funding will be released; acquittals to be sent through as soon as possible.Total funding for 2013-14 is $38.559M (3.32% increase on 2012-13).

7.3 Living LibrariesA number of funding announcements and the opening of the 2013-14 round to be made during next month. The 2013-14 program will the last in this funding cycle; in total $17.2M has been provided to the Living Libraries Program.David Morris, MLA opened the new Melton Library and spoke at length about the value of public libraries

8. PLVN Submission to Ministerial Advisory Council on Public Libraries (MACPL)Although PLVN submission not completed online, it is being considered as a full submission.The Public Library review is a standing item on the MAV President and CEO discussion list with the Minister for Local Government.PLVN President and EO met with library service managers based in south-west Victoria to discuss their key issues, discuss their submissions and any other matters of concern. A key benefit was a discussion of the Whelan report into the sustainability of small rural councils which were included in the PLVN submission.The expectation is that MACPL will make recommendations to the Minister in September.Thanks to all those who shared their individual submissions and everyone who contributed to the PLVN submission.

9. RFID and NFC Project UpdateA group of Victorian Libraries (Casey Cardinia, Eastern Regional, Goldfields, Melton, West Gippsland and Yarra Plenty) with PLVN, LGV and the University of Technology Sydney engaged Alan Butters to research the impact of Near Field Communication devices (smart phones, etc.) to interact with library RFID tags; this technology can affect high frequency (HF) tags only, but more library services use HF tags that UHF. The benefits of NFC include patron self-loan and collections of catalogues, with the negatives including unauthorised modification, disabling and deletion of data and security. The SWIFT Consortium requires a range of RFID tags to be able to operate with its LMS and could be negatively impacted if there is loss of interoperability.Following completion of the research, the RFID suppliers to Australian library services were notified and invited to advise their response/solution to the findings, with mixed results. US companies had little idea of the impact and were sceptical; other companies have been more positive in their response and willing to work with libraries to find a solution. PLVN and SWIFT

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are in discussion with US suppliers.Other suppliers are keen to work with the group and library services in general to find an acceptable resolution of the problem.UK libraries are at a similar stage to Victoria in addressing the issues and there has been information sharing; the Butters report has been provided on a confidential basis to the UK group.PLVN is participating on the basis of its advocacy and collaboration roles with LGV involved as RFID is one of the key elements in the Victoria’s Library concept. UTS is participating as it has courses relating to the building of apps.

10. Love2Read 2013 – proposal attachedA concept development brief has been developed with the cost ($70,000) to be allocated to the States and territories on a per capita basis. Victoria’s cost is $17,360.PLVN Executive has agreed to contribute 50% and has asked SLV to contribute the balance.L2R has applied for Telstra funding to implement the program.

11. PLVN Rule revisionThe draft has been circulated for comment and feedback,Action: Comments and feedback to be provided by 30 June to Karen Ward-SmithBy: AllAction: Check with Consumer Affairs Victoria whether amendments can be made to the

draft Rules at the meeting to adopt themBy: Karen Ward-Smith

12. Other Business12.1 ChoiceAccess is no longer available through Gale-Cengage Learning Australia databases.Those libraries which have taken an individual subscription have full text access but not from locations external to the library.Action: Contact Lynette Lewis (Gale-Cengage) for an update.By: Karen Ward-Smith

12.2 Department of Education and Early Childhood DevelopmentThe department is currently consulting on an early years framework detailing DEECD supports for the early years.NSLA Libraries have a Literacy and Early Learning Strategy which promotes community learning strategies and is developing a tool kit for this purposePLVN to identify the implications for PLVN members and its role in support and advocacy.

12.3 ALIA Biennial Conference, 15-19 September 2014Steering Group is Christine Mackenzie, Craig Anderson, Margie Anderson,Sue Roberts, David Feighan, Laurie Atkinson and Mike Robinson.The framework for the conference program will be based on streams.Action: Ideas for the public library stream to be provided to Chris MackenzieBy All

12.4 Procurement AustraliaJust about to release heavy vehicle tender

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12.5 Google ChromeA discovery session with a number of public library services and PLVN has taken place to start the process of developing the requirements for a discovery layer/federated search portal.

12.6 PLVN CommunicationPLVN Executive has considered the options for communicating with and informing its members in discussion with the LibMark group and within the role of PLVN. The decision has been made to redevelop the PLVN website and utilise RSS feeds to alert members of updates, etc.Action: Organise a working group to develop a specification of the requirements for consideration by PLVN Executive in the latter part of 2013,By: Karen Ward-Smith

Meeting closed at 3.35 pm

Future General Meetings: 10 September 2013 (AGM), 3 December 2013 (Colac Library)

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Item 4: PLVN Correspondence March 2013 to June 2013

Inwards

Number Date From Subject Action By13/038 3/4/2013 Peter Carter SWIFT Intra-Library Loans data Distributed to PLVN

Members/AlternatesKWs

13/039 3/04/2013 B Bourne Invitation to participate in CyberSafetySummit on 2 August as exhibitor

EoI submittedInformation sent to Members and Alternates

KWS

13/040 4/04/2013 Avneesh Dave (CroweHorvath) Audit dates – 29 July 201313/041 5/04/2013 A Butters (Sybis) First NFC/RFID report Distributed to Project

PartnersKWS

13/041 a) 5/04/2013 Debbie Paylor, UMRLS Advice of UMRLS windup Advice to Executive KWS13/042 8/04/2013 Centre for Culture, Ethnicity & Health April e-news Distributed to e-lists KWS13/043 12/4/2013 Rebecca Walker (UPI) Release Schedule 12 April 2013 Distributed to e-list KWS13/044 12/4/2013 IBSA April Newsletter Distributed to

Members/AlternatesKWS

13/045 16/4/2013 Credo Credo Current: Trivia Distributed to e-list KWS13/046 16/04/2013 Jan Richards Mobile Library Conference Distributed to

Members/AlternatesKWS

13/047 17/4/2013 Auslib Conference: By Design Distributed to Members/Alternates

KWS

13/048 22/4/2013 Susan Proud Reviewing Digital Resources Distributed to e-list KWS13/049 22/04/2013 T Hewitson (Kumon) Updating Australian reading list for

studentsForwarded to Children’s SIG

KWS

13/050 22/4/2013 Disability and Digital Inclusion Forum Disability and Digital Inclusion Forum Distributed to e-list KWS13/051 3/05/2013 M Johnstone PLVN Vendor Partnership – proposed

starting date changeFor discussion at Exec (7/05/13)

JM

13/052 4/05/2013 LIS News for 3 May2013 Distributed KWS13/053 8/05/2013 Vanessa Little, L2R Notes from L2R April meeting with request

for PLVN contribution based on per capita ($17,360)

For June 2013 Executive Meeting

KWS

13/054 17/5/2013 Phil Scott (3M) Response the RFID-NFC letter13/055 17/5/2013 ALIA National Welfare and Economic Distributed to PLVN KWS

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Number Date From Subject Action ByContributions of Public Libraries Members

13/056 18/5/2013 Mick Fortune 2013 Library RFID Survey Distributed to PLVN Members

KWS

13/057 23/5/2013 Wendy Quihampton (SLV) Online Disability Awareness resource Project – request for public library reps on Steering Committee

Distributed to PLVN Members

KWS

13/058 3/6/2013 Colin Breen (Bibliotheca) Response the RFID-NFC letter13/059 3/6/2013 Greg Forck(DPCD) Change of Department Name and ABN13/060 4/6/2013 Jo-Anne Shaw (EnvisionWAre) Response the RFID-NFC letter13/061 6/6/2013 Debra Rosenfeldt (SLV) Personnel changes and SWLDP planning

process

Outwards

Number Date To SubjectO13/022 4/04/2013 PLVN Members, R Burn 2013 PRC Booklist new titlesO13/023 10/04/2013 IFLA Standing Committee VotingO13/024 10/05/2013 Kwai Leng Tang (Logitrack) Mitigation strategy for NFC-RFID interactionO13/025 10/05/2013 Colin Matthews (QLSTechnology) Mitigation strategy for NFC-RFID interactionO13/026 10/05/2013 Peter Ferendinos (FE Tech) Mitigation strategy for NFC-RFID interactionO13/027 10/05/2013 Phil Scott (3M) Mitigation strategy for NFC-RFID interactionO13/028 10/05/2013 Colin Breen (Bibliotheca RFID) Mitigation strategy for NFC-RFID interactionO13/029 10/05/2013 Jo-Anne Shaw (Envision Ware) Mitigation strategy for NFC-RFID interactionO13/030 13/05/2013 Phil Scott, 3M Response to request for NFC-RFID report to working groupO13/031 15/05/2013 David Morris, MLA PLVN Submission to MAC Review on Public Libraries, Stage 2

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Item 5: Financial Report

5.1 Financial Summary

Profit and Loss July August September October November December January February March April May TOTALIncome 204,603 274,411 81,780 88,467 60,927 15607 33,793 22,370 2,706 8,905 9,216 802,785Expenditure 3,461 368,966 300,607 22,894 16,032 8670 31,282 4,000 127,706 50,866 13,766 948,248Net 201,142 -94,555 -218,826 65,574 44,895 6,937 2,511 18,370 -124,999 -41,961 -4,550 -145,463

July August September October November December January February March April MayBank BalanceOpening Balance 309,956 511,099 605,654 386,827 452,401 497,296 504,233 506,744 525,114 400,115 358,151Closing Balance 511,099 605,654 386,827 452,401 497,296 504,233 506,744 525,114 400,115 358,151 353,603

Quarterly summary

Q1 Q2 Q3

Income 560,794 165,001 58,869Expenditure 673,033 47,595 162,988Net -112,239 117,406 -104,118

5.2 Invoices for Payment

Invoice Date From For Amount3/06/2013 SLV-Vicnet PLEASED Web Server Subscription 330.005/06/2013 Victoria University LibMark seminar - room hire, cayering, equipment 3208.705/06/2013 Vision Australia Ops Group OHS seminar - catering 1162.0018/6/2013 I&J Management PLVN Strategic Plan 983.12

Ancestry Subscription 2013-14US$164,56

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Item 6: State Library of Victoria

State Library of Victoria: Public Libraries ReportPublic Libraries Victoria Network Meeting, 18 June 2013Key things to noteStaff changes at the State Library The State Library’s new Leadership Team is almost in place. Jo Watson is the Director, Community Engagement, responsible for the Public Libraries, Communications and Marketing and Collection Interpretation Divisions. Jo is formerly a CEO of the YWCA and a senior executive with World Vision. Debra Rosenfeldt has returned to the role of Manager, Public Libraries and Community Engagement and Wendy Quihampton has moved to the role of Digital Innovation Manager. Matthew Kinleyside departs the Public Libraries team, and the State Library, at the end of June and we are currently recruiting a replacement.Planning for the 2014–17 triennium of Statewide Public Library Development Projects (SPLDP)Building on the success of previous planning retreats, the time has come to consider what could, should and can be delivered as part of the 2014–17 triennium of SPLDP. Public library service managers/CEOs are invited to a planning retreat and pre-retreat seminar; their participation in the planning process for the next triennium of statewide projects will ensure that the momentum of the projects is maintained. Please RSVP to Brad Langoulant by completing the attendee confirmation form and emailing it to [email protected] Awareness Online ResourceThe State Library of Victoria has commenced a project funded by the Gorman Foundation to provide an updated online resource and training program based on the Disability Awareness Kit. A Steering Committee has been set up which includes PLVN representatives Carolyn Macvean, Pam Giumarra and Tony Iezzi. More information will follow in due course.Free, Secular and DemocraticDiscover the cultural centrepiece of 19th-century Melbourne and the grand vision that inspired it. This free exhibition traces the first 60 years of the Melbourne Public Library (now the State Library of Victoria), from its founding in 1853 to the opening of the magnificent domed reading room in 1913.

Dates for the diary19 June 2013 Victorian Public Libraries 2030 Strategic Framework – launch The scene is set – SPLDP planning process session26 June 2013 Leadership Learning Forum – Changing Skills, Changing Culture5 July 2013 Poetry Slam heats – expressions of interest close16 July 2013 2014 Pierre Gorman Award – applications open19 July 2013 2014 Summer Read – confirmation of participation closes29–30 July 2013 SPLDP Planning Retreat21 August 2013 Shared Leadership Program – applications open13 September 2013 Frontline Cycle 7 finishes20 September 2013 Shared Leadership Program – applications closeSeptember 2013 2013 Reid Scholarship– applications open8 October 2013 2014 Pierre Gorman Award – applications closeDecember 2013 2013 Reid Scholarship– applications close18 December 2013–16 February 2014 2014 Summer Read program open

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PLVN meeting: 18 June 2013

2011–14 Statewide Public Library Development Projects – status as at 13 June 2013Project key deliverables Progress/StatusCommunity Engagement Program2012/13 Source funding for statewide community

engagement program themed around Victoria: Cities of Literature

Implement core community engagement program themed around Victoria: Cities of Literature

Investigate and implement, where practicable, additional statewide community engagement programs and a website to promote library events

2013/14 Source funding for statewide community

engagement program themed around Victoria: Cities of Literature

Implement core community engagement program themed around Victoria: Cities of Literature

Investigate and implement, where practicable, additional statewide community engagement programs and a website to promote library events

Summer ReadThe Summer Read program and competition closed on Sunday 3 March 2013. The State Library worked closely with 24 Victorian public libraries to promote the program which centred around 10 recent books written by Victorians or set in Victoria. Feedback and borrowing statistics from participating libraries indicated a very positive response to the 2013 book list.Readers were invited to enter a prize draw at public libraries by recommending a great summer reading title. Thirteen winners were drawn at random and received book packs of up to 50 Victorian books. The top 20 recommended titles have been published on the State Library’s website at www.slv.vic.gov.au/summer-read.Planning for the 2014 Summer Read is underway. We have introduced a number of changes in response to feedback from participating libraries. The 2014 program will run from 18 December 2013 to 16 February 2014, enabling libraries to promote holiday reading before Christmas and wrap up the program earlier. We are looking into providing the option of larger or smaller sets of books; new prizes for the competition; and improved book club notes. Selection and notification of the book list will happen earlier (August) as will delivery of the books and promotional material (early November). Public library staff will again be invited to form the book list selection panel, as this proved very successful in selecting a well-received book list for 2013.An invitation to participate in the 2014 program will be sent to all library service managers/CEOs in late June 2013.High Road to ReadingThe State Library team is working with 18 public libraries to deliver the 2013 High Road to Reading program. This year, a total of 89 events have been scheduled, featuring the following authors and illustrators: Andrew Rule, Andy Griffiths, Barry Heard, Benjamin Law, Catherine Deveny, Chloe Quigley (Michi Girl), Craig Smith, Dave Graney, Felice Arena, Glenda Millard, Jack Heath, Jane Clifton, John Marsden, John Nicholson, Lauren Burns, Lili Wilkinson, Liz Porter, Marc McBride, Maureen McCarthy, Melina Marchetta, Michael Hyde, Michael Robotham, Michael Wagner, Mini Goss, Penny Woodward, Rachel Bermingham, Romona Koval, Sally Rippin, Scot Gardner, Shane Maloney, Tanya Ha, Terry Denton and Toni Jordan.As at 11 June 2013, almost 3,700 children, teens and adults had attended events in locations such as Yarram, Frankston, Wallan, Mildura, Nunawading, Edenhope, Kerang, Shepparton, Coburg, Mt Beauty and Point Cook. Feedback from participants, authors and host libraries has been extremely positive.We will be contacting all library services who have not participated in this program yet in the new financial year; this includes those libraries who didn’t submit an initial expression of interest.Poetry SlamThe 2013 Australian Poetry Slam competition is running to an earlier schedule this year to allow the national final to coincide with a spoken word festival in Sydney on 13 October 2013. The call for expressions of interest by public libraries to host the Victorian heats was emailed on 7 June 2013, with expressions closing on 5 July 2013. The Victorian heats will run from 3–14 September 2013 and the Victorian state final will be held at the State Library on Thursday 26 September 2013.

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PLVN meeting: 18 June 2013

Project key deliverables Progress/StatusDigitising WWI Victorian Newspapers2012/13 Digitise and deliver through Trove

selected Victorian metropolitan, suburban and regional newspapers published in the 1914–18 period

Develop and deliver promotional materials to communicate the availability of the selected Victorian newspapers

2013/14 Digitise and deliver through Trove selected

Victorian metropolitan, suburban and regional newspapers published in the 1914–18 period

Develop and deliver promotional materials to communicate the availability of the selected Victorian newspapers

The Reference Group met in early April 2013 to brainstorm communication approaches to the public, key stakeholders and public library staff. The ideas generated in that session are being worked into a communication plan which will be reviewed by the Reference Group and assessed for viability within the allocated budget.The batch 5 list of titles has now been finalised and will be re-communicated to library service managers/CEOs and relevant e-lists shortly. It is also attached to this report. Some changes to the list were required due to missing or poor quality microfilm. The changes by library service are:

Casey-Cardinia Library Corporation: Bunyip and Garfield Express replaced with Bunyip Free Press and Berwick Shire Guardian due to poor quality microfilm masters

Gannawarra Library Service: unable to digitise Koondrook and Barham Bridge and Cohuna Advocate due to missing master microfilm

Goldfields Library Corporation: Elmore Standard and Pyramid Hill Advertiser replaced with Maldon News due to poor quality microfilm masters

Goulburn Valley Regional Library Corporation: Yarrawonga Mercury and Southern Riverina Advertiser replaced with Shepparton News due to missing master microfilm

High Country Library Corporation: Mansfield Courier replaced with Benalla Independent due to missing master microfilm

Upper Murray Regional Library: unable to digitse Yackandandah Times due to poor quality microfilm masters

Wimmera Regional Library Corporation: Kowree Shire Advertiser replaced with Warracknabeal Herald due to poor quality microfilm masters

The Weekly Times was also included in this batch.

Scanning of batch 5 is complete and the files have been sent to the National Library for the next stage in the digitisation process. These titles are expected to come online through Trove in the next financial year (2013/14).

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PLVN meeting: 18 June 2013

Project key deliverables Progress/StatusMore Knowledge for Library Advocacy2012/13 Deliver a snapshot survey and report on

internet and PC use in Victorian public libraries

Investigate the cultural benefits of libraries2013/14 Investigate the cultural benefits of libraries

Cultural benefits studyOur successful consultants, Project Sisu (Annie Talve and Dr Sally Gray) met with the More Knowledge for Library Advocacy Workgroup in late March 2013 to kick-off the project and also in early May 2013 to continue to refine the methodology which includes interviews, focus groups, workshops, online surveys, case studies and a round table session. Project Sisu are looking to engage with library managers and staff, cultural managers and groups, public library users and non-users as well as local councils and community groups through these activities.Annie spent four very interesting days in Gippsland in early June where she met with John Murrell and Stephen Dempsey as well as two focus groups (one for library staff and one for the public). More field trips are being scheduled in country Victoria and also metropolitan Melbourne. We’ll work with relevant managers when those are identified. There will also be an online survey for libraries focused on the quantitative measures like number of programs, number of attendees, etc.The half-day round table is expected to generate a conversation about the cultural benefits of public libraries by inviting respected thought leaders to present ideas from their specific field of knowledge. It is hoped that guests will become better informed about the cultural role of public libraries and become advocates for the report and public libraries.

Victorian Public Libraries 20302012/13 Develop and implement a methodology and

plan to lead Victorian public library staff and managers through a strategic foresight exercise

Develop a strategic planning framework and action plan providing guidance for public library service managers in their strategic planning activities

Develop and implement a communication strategy to ensure the strategic planning framework is understand and adopted

The Victorian Public Libraries 2030 Strategic Framework is being launched on Wednesday 19 June 2013 at the State Library by Sue Roberts and John Murrell. Thank you to Peter Carter for agreeing to MC the launch.The full report will be distributed to all Victorian library service managers/CEOs, Local Government Victoria, Advisory Committee on Public Libraries, Ministerial Advisory Council on Public Libraries and the Municipal Association of Victoria.A summary report written specifically for external stakeholders will be sent to: Local Government CEOs, Mayors and Councillors, Federal Victorian and State Members of Parliament, Library Board of Victoria members, ALIA, NSLA and public library associations. Recipients of the full report will also receive the summary report.The reports will also be available on the PLVN website.

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PLVN meeting: 18 June 2013

Project key deliverables Progress/StatusWorkforce Refresh2012/13 Promote and deliver 2 professional

development seminars Develop a framework and conduct a skills

audit of Victorian public library staff Deliver 2 Frontline Victoria online training

cycles2013/14 Promote and deliver 2 professional

development seminars Deliver a planning retreat for Victorian

public library managers and senior State Library managers

Promote and award the Pierre Gorman Award

Develop a framework and conduct a skills audit of Victorian public library staff

Deliver 1 Frontline Victoria online training cycle

Professional development seminarsOn Friday 19 April 2013, 188 public library staff attended a full-day seminar, ‘Connecting the dots: People, libraries and technology’, in Experimedia at the State Library. Speakers included Mary Todorov (NBN Co), Paula Bray (Powerhouse Museum), Kate Barry (Alannah and Madeline Foundation on eSmart Libraries), Dr Cathy Stone and Rose Talo (Open Universities Australia), Philip Minchin (Euchronic Games), Nick Beswick (Adult Migrant Education Service NSW) and Christine Mackenzie and Tania Barry (Yarra Plenty Regional Library on their Digital Hub program). Feedback from attendees was extremely positive, with over 99% of respondents rating the seminar as ‘Excellent’ or ‘Good’.FrontlineCycle 6 (November 2012–April 2013) has been completed and cycle 7 (May–September 2013) is underway. We still have quite a number of trainees from previous cycles working through the program. The Project Coordinator, Area Coordinators and the supervisors are working with those trainees to encourage completion before the program closes in September 2013. Following completion of the program, an overview report will be provided to each library service manager/CEO with brief comments on each trainee and their completion status.Planning is underway for a closing event in November 2013 to recognise and celebrate sector and individual achievements through the Frontline program. Rachel van Riel from Opening the Book will present at the event.Skills AuditA statewide skills audit of Victorian public library staff was a recommendation of the Workforce Sustainability and Leadership project (2008) and builds on the work being undertaken for Victorian Public Libraries 2030.In March 2013, proposals were requested from consultants to develop a framework to articulate core competencies required by library staff now and in the future, undertake an audit of current skill levels, and make recommendations to address gaps. Following evaluation by a selection panel of State Library and PLVN representatives, we are pleased to advise that Dr Gillian Hallam has been engaged to conduct the skills audit.Gillian has a deep knowledge of the Australian library sector as an independent consultant and adjunct professor in Library and Information Science at Queensland University of Technology. Gillian conducted the neXus research project which investigated the LIS workforce across Australia, recently worked with NSLA to develop a maturity model of libraries as learning organisations, and is a past president of ALIA.Gillian will meet the project team and Workgroup this month in preparation for consulting with the Victorian public library managers and staff in July and August 2013. The skills framework will be finalised in September 2013, and an online skills audit survey for all public library staff conducted in October–November 2013. A report analysing the data and making recommendations will be published in 2014.2012 Pierre Gorman AwardYarra Plenty Regional Library’s Connected Communities – Auslan and Voice Unite will conclude this month with pleasing results, including the successful establishment of Auslan storytimes and an Auslan book group for adults; the development of Auslan storytime resources in partnership with Ford Street Publishing; the delivery of three professional events for teachers, library professionals and community groups; and the production of professional development DVDs, which will be sent with a package of resources to all Victorian public library services in July. Yarra Plenty Regional Library will submit a final report on their project later this year.

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Project key deliverables Progress/StatusApplications for the 2014 Pierre Gorman Award will open on 16 July 2013 and close on 8 October 2013. We encourage library services to begin discussing project ideas and partnership opportunities with local disability services. The timelines for the 2014 Pierre Gorman Award have been brought forward to accommodate the changed 2013 Reid Scholarship timelines (see below).

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Project key deliverables Progress/StatusLeadership for the Future2011/12 Promote and award 2011 Barrett

Reid Scholarship Promote, recruit and prepare for 2012

Shared Leadership Program for Victorian public library staff

Promote and deliver a Leadership Learning Forum

2012/13 Promote and award 2012 Margery C

Ramsay Scholarship Deliver the 2012 Shared Leadership

Program for Victorian public library staff

Promote and deliver a Leadership Learning Forum

2013/14 Promote and award 2013 Barrett

Reid Scholarship Promote, recruit, prepare and

deliver the 2014 Shared Leadership Program for Victorian public library staff

Promote and deliver a Leadership Learning Forum

Leadership Learning ForumThe 2013 Leadership Learning Forum for Victorian library service managers/CEOs and alumni of the Shared Leadership Program, Aurora Leadership Institute and Ramsay and Reid Scholarships will be held on Wednesday 26 June 2013. This year’s theme is ‘Changing Skills, Changing Culture’. Guest speakers Emma Blee (Enterprise Learning and Development Manager at Australia Post) and Jo Watson (Director, Community Engagement at the State Library of Victoria) will share their experiences of workforce skills development and managing culture change. Emma and Jo will also participate in a panel discussion/Q&A session with Chris Kelly (Brimbank Libraries), Sally Jones (Darebin Libraries) and Troy Watson (Mooney Valley Libraries).Margery C Ramsay and Barrett Reid ScholarshipsAn online survey of library service managers/CEO was conducted in March–April 2013 to explore views on the Ramsay and Reid Scholarships and barriers to application.The survey results indicated that library service managers/CEOs value and support the Scholarships, the Scholarships are well promoted and there is a good level of awareness of the Scholarships within the sector. The main barriers to application identified in the survey were difficulty thinking of an appropriate research/study topic (53%); suitable candidates not interested in applying (46%); and concerns over disruption to staffing (32%).Importantly, the survey highlighted that there is limited understanding among both managers and staff of the wide ranging possibilities offered by the Scholarships. It is not well understood that applicants may apply for a lower amount than $30,000; joint applications are welcome; Scholarship funds may be used for purposes other than overseas study tours (including work placements or secondments at a single organisation, further study, and activities within Victoria or interstate); and a portion of Scholarship funds may be paid directly to the employing library service for backfill staffing.A report on the findings was submitted to the Advisory Committee on Public Libraries on 14 May 2013. It was agreed by the ACPL that Scholarship communications should emphasise the range of options noted above. The Committee also requested that the Scholarship be delayed until after the planning retreat for the next triennium of Statewide Public Library Development Projects (to be held on 29–30 July 2013), to allow a list of possible research topics to be compiled for consideration by potential applicants, as suggested by survey respondents.Timelines for the 2013 Reid Scholarship have been revised accordingly. Applications will open in September 2013 and close in December 2013. The Scholarship presentation will be held in 2014.Update on past recipients2011: Leonee Derr has submitted her final report and will present at the ACPL meeting in August 2013.2012: Liz Pidgeon has returned from her study tour of the United States and United Kingdom, looking into local and family history programs. She will submit her final report in October 2013. Liz blogged about her study tour at infolass.wordpress.com.2012 Shared Leadership ProgramPlanning is underway for the 2014 Shared Leadership Program. Applications will open on 21 August 2013, with the program scheduled to run from February–June 2014. We encourage you to start thinking about suitable applicants from your library service.

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Library Service Newspaper title Years to digitise

Campaspe Regional Library Rochester Express 1914–1918Casey-Cardinia Library Corporation Bunyip Free Press and Berwick Shire Guardian 1914-1915Casey-Cardinia Library Corporation Kooweerup Sun, Lang Lang Guardian and Cranbourne

Shire RecordJul 1918–Dec 1918

Casey-Cardinia Library Corporation Lang Lang Guardian 1914–Jul 1918

Central Highlands Libraries Ballan Times 1914–1918Central Highlands Libraries Riponshire Advocate 1914–1918Central Highlands Libraries Clunes Guardian and Gazette 1914–1918Central Highlands Libraries Coleraine Albion and Western Advertiser 1914–1918Central Highlands Libraries Creswick Advertiser 1914–1918Central Highlands Libraries Daylesford Advocate 1914–1918Central Highlands Libraries Gordon, Egerton and Ballan Advertiser 1914–1918Central Highlands Libraries Hamilton Spectator 1914–1918Central Highlands Libraries Penshurst Free Press 1914–1918Central Highlands Libraries Talbot Leader 1914–1918

Corangamite Regional Library Corporation

Cobden Times 1914–1918

Corangamite Regional Library Corporation

Cressy and Lismore Pioneer 1915–1918

Corangamite Regional Library Corporation

Koroit Sentinel and Tower Hill Advocate 1914–1918

Corangamite Regional Library Corporation

Lismore, Derrinallum and Cressy Advertiser 1914–1918

Corangamite Regional Library Corporation

Mortlake Dispatch 1914–1918

Corangamite Regional Library Corporation

Terang Express 1914–1918

Darebin Libraries Northcote Leader 1914–1918East Gippsland Shire Library Bruthen and Tambo Times 1914–1918East Gippsland Shire Library Omeo Standard 1914–1918

Gannawarra Library Service Cohuna Farmer's Weekly 1914–1918Gannawarra Library Service Quambatook Times 1914–1918

Geelong Regional Library Corporation Berringa Herald 1914–1918Geelong Regional Library Corporation Pitfield Banner and Hollybush Times 1914–1918Geelong Regional Library Corporation Geelong Advertiser 1914–1918Geelong Regional Library Corporation Grenville Standard 1915–1918

Goldfields Library Corporation Boort Standard 1914–1918Goldfields Library Corporation Mt. Alexander Mail 1914–Sep 1917Goldfields Library Corporation Castlemaine Mail Oct 1917–1918Goldfields Library Corporation Gisborne Gazette 1914–1918Goldfields Library Corporation Inglewood Advertiser 1914–1918Goldfields Library Corporation Korong Vale Lance 1914–Jul 1915Goldfields Library Corporation Kyneton Guardian 1914–1918Goldfields Library Corporation Lancefield Mercury and West Bourke Agricultural Record 1914–1918Goldfields Library Corporation Maldon News June 1916–1918Goldfields Library Corporation Wedderburn Express 1914–1918

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Library Service Newspaper title Years to digitise

Goulburn Valley Regional Library Cobram Courier 1914–1918Goulburn Valley Regional Library Dookie and Katamatite Recorder 1914–1918Goulburn Valley Regional Library Nagambie Times 1914–1918Goulburn Valley Regional Library Nathalia Herald 1914–1918Goulburn Valley Regional Library Numurkah Leader 1914–1918Goulburn Valley Regional Library Murchison Advertiser 1914–1918Goulburn Valley Regional Library Shepparton News 1914–1918Goulburn Valley Regional Library Tungamah and Lake Rowan Express 1914–1918Goulburn Valley Regional Library Violet Town Sentinel 1914–1918

High Country Library Corporation Alpine Observer Nov 1916–1918High Country Library Corporation Benalla Independent July 1914–1918High Country Library Corporation Jamieson and Wood's Point Chronicle 1914–Nov 1916High Country Library Corporation Myrtleford Mail and Whorouly Witness 1914–1918

Latrobe City Libraries Glengarry, Toongabbie & Cowwarr Journal and Central Gippsland Reporter

1914

Latrobe City Libraries Narracan Shire Advocate 1914–1918

Maribyrnong Library Service Weekly News (Yarraville) April 1914–1918Melbourne Library Service Melbourne Punch 1914–1918Melbourne Library Service Truth 1914–1918

Stonnington Library & Information Service

Malvern Courier and Caulfield Mirror 1914–Mar 1917

Swan Hill Regional Library Service Ultima and Chillonga Star 1914–1918Upper Murray Regional Library Chiltern and Howlong Times 1914–Apr 1918Upper Murray Regional Library Federal Standard 1914–1918Upper Murray Regional Library Corryong Courier 1914–1918Upper Murray Regional Library Rutherglen Sun 1914–1918Upper Murray Regional Library Upper Murray and Mitta Herald 1914–1918

Wellington Shire Library Heyfield Herald 1914–1918Wellington Shire Library Rosedale Courier 1914–1918Wellington Shire Library Stratford Sentinel and Briagolong Express 1914–Jun 1916Wellington Shire Library Gippsland Standard 1914–1918

West Gippsland Regional Library Corp Gippsland Independent, Buln Buln, Warragul, Berwick, Poowong & Jeetho Shire Advocate

1914–1918

West Gippsland Regional Library Corp Foster Mirror and South Gippsland Shire Advocate 1914–1918West Gippsland Regional Library Corp Great Southern Advocate 1914–1918West Gippsland Regional Library Corp Gippslander and Mirboo Times 1914–1918West Gippsland Regional Library Corp Toora and Welshpool Ensign 1914–1918West Gippsland Regional Library Corp Trafalgar and Yarragon Times 1914–1918West Gippsland Regional Library Corp Powlett Express 1914–1918

Wimmera Regional Library Corporation Birchip Advertiser 1914–1918Wimmera Regional Library Corporation Donald Times Dec 1915–1918Wimmera Regional Library Corporation Warracknabeal Herald 1914-1918Wimmera Regional Library Corporation Hopetoun Courier and Mallee Pioneer 1914–1916Wimmera Regional Library Corporation Dunmunkle Standard 1914–1918

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Library Service Newspaper title Years to digitiseWimmera Regional Library Corporation West Wimmera Mail and Natimuk Advertiser 1914–1918Wimmera Regional Library Corporation Nhill Free Press 1914–1918Wimmera Regional Library Corporation Rainbow Argus 1914–1918Wimmera Regional Library Corporation Rupunyap Spectator and Lubeck, Banyena, Rich Avon,

and Lallat Advertiser1914–1918

Wimmera Regional Library Corporation Stawell News and Pleasant Creek Chronicle 1914–1918

Yarra Libraries Richmond Australian 1914–Nov 1916Other - Town & country Weekly Times 1914–1918

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Item 10: Love to Read Proposal

Love2Read 2013 Proposal

OverviewThe National Year of Reading 2012 (NYR2012) was an incredible success. Driven by the 15 library founder partners, the campaign reached out to communities right across Australia.

During the year, there were more than 4,000 events – national, state/territory and local. The campaign generated $26m worth of media coverage, involved 200,000 active participants, 100-plus partner organisations, and 100-plus ambassadors and friends.

Whilst the campaign was originally planned to end on 31 December 2012, so much momentum was generated the founder partners decided to continue the Love2Read (L2R) branding as a second iteration for 2013–2014, with the potential for a further iteration after that.

The Love2Read partners consist of library associations and the state and territory libraries who believe the literacy development of our nation, and the key role of libraries within that, to be of critical importance.

AimLove2Read aims to raise the status and visibility of reading and literacy nationwide, and build a unified national literacy network working toward the shared goal of Australia becoming a nation of readers.

Objectives To promote the benefits of reading as a life skill and catalyst for well-being. To promote a reading culture in every Australian home. To raise the status and visibility of reading and literacy nationwide. To unify literacy organisations across Australia under the shared vision of Australia becoming a

nation of readers. To connect readers with writers across the country.

Key MessagingLove2Read – ‘Discover and re-discover the magic of reading’

The Reading Hour – ‘Share a book with your child for 10 minutes a day – an hour a week – and give them the gift of reading’

Rural Romance Writers Regional Tour – ‘Sharing Great Australian Stories’

Program ElementsLove2Read 2013 will be differentiated by three main programs, which are designed to consolidate the successes of NYR2012, re-launch the Love2Read brand as an ongoing stand-alone asset benefiting libraries and the wider reading community, and maximise opportunities by positioning libraries and the library sector at the forefront of Australian literacy advancement.

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The three program elements are: Love2Read Branding Re-Launch The Reading Hour, Saturday 24 August, 5pm–6pm Sharing Great Australian Stories – Romance Writers Regional Tour in partnership with Get

Reading! and The Australian Women’s Weekly

Campaign Elements

LOVE2READ BRANDING RE-LAUNCH The Love2Read brand signifies reading experiences – places to read, things to read, access to them, support of reading professionals and organisations, and people who share one’s love of reading.

Carrying and aligning yourself with the Love2Read logo means you share a belief in the fundamental benefits that reading offers to society, and want to play a role in Australia becoming a nation of readers.

Love2Read wants to nurture and grow the community of like-minded individuals and organisations that was established during NYR 2012.

We want individuals, libraries, bookstores, governments, businesses, councils, and schools to be ready to ‘Love2Read’, for them to ‘opt in’ by adding the logo to their website, including it on their email signature, pinning up a poster, or rolling out a banner showing that they support the change and want to see the successes of NYR2012 continue into the future.

Objectives‘To re-launch the Love2Read brand as a trusted ongoing asset that can be used by libraries, individuals and organisations to help them achieve their reading-related goals.’‘To unify literacy organisations across Australia under the shared vision of Australia becoming a nation of readers.’‘To promote a reading culture in every Australian home.’

Campaign Elements Call to Action

A guarantee that wherever Love2Read appears – in a library, a bookshop, a school, or some other community space – there will be something to read or somewhere to read, and people who share a love of and belief in the importance of reading. An option for non-venue based organisations to participate will be offered by showcasing the logo and ‘opting in’ to the brand.

Brand CollateralRebrand a suite of materials with the Love2Read logo and make them freely available via www.love2read.org.au.Negotiate the design and distribution of a ‘Love2Read Partner Pack’ being made available to libraries and registered organistions, businesses and individuals – subject to funding.

Partner Pack to include:o Pull-up Bannero Poster – A3o Balloonso Window Decal

Estimated Cost of Partner PackTo be confirmed

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Further merchandising opportunities will be negotiated with other suppliers and offered via the website, similar to what was offered during NYR 2012.https://love2read2012.wikispaces.com/Merchandise

WebsiteLeverage www.love2read.org.au as a central destination for information on reading and reading related information – both for the general public and for reading professionals. Create fresh content and keep it up to date with news from partners, friends and the reading community. Raise the profile of libraries and the role they play as catalysts within their communities by highlighting their work on the website.

E-newsGrow the newsletter subscriber database, both the general public and the professional members, through a subscriber drive.Promote the new branding and the campaign, and create and maintain engagement with Love2Read’s objectives, via the monthly newsletters.

Social MediaGrow the social media engagement by providing consistent compelling content via the social media channels.

CostingsTo be confirmed

THE READING HOUR – SATURDAY 24 AUGUST, 5PM–6PMThe Reading Hour will take place on Saturday 24 August 2013. While the time will be nominally from 5pm to 6pm, events will take place the week before and at other times on the day in libraries, schools, bookshops, at festivals, and in other community venues.

The Reading Hour will provide an overarching national promotion and strategy that can be leveraged by libraries, individuals and organisations to help them achieve their reading-related goals.

Objectives‘To raise the status of reading and highlight the benefits of reading for all people and age groups.’‘To encourage parents and caregivers to ‘share a book with their child for 10 minutes a day – an hour a week – and give them the gift of reading.’‘To encourage people of all age groups to read a book for an hour a week.’‘To promote a reading culture in every Australian home.’

Campaign ElementsThe campaign will have two elements: 1. A gala event celebrating ‘The Reading Hour’ to be held on a particular day, at a particular time.2. A commitment by families, individuals, educators and others to create a reading hour at home,

in schools, in libraries, and in the workplace, and to replicate the celebration around the country.

Launch event and event programLaunch event to be held Saturday 24 August, 5pm–6pm in Melbourne? To be confirmed.National event program to be developed via partners and libraries nationally submitting their activities.

Partnerships and sponsors

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The following companies have currently committed some level of in-kind sponsorship for this year’s Reading Hour: The Walt Disney Company, Madman Entertainment, Good Reading Magazine, The Big Issue, ABC Local Radio, and Dymocks Children’s Charities. Sponsorship and participation to be finalised.

AmbassadorsAndy Griffiths has agreed to be a Reading Hour ambassador, and others have also pledged their support.

Website/E-news/Social MediaTo be leveraged for publicity and buy in.

CostingsTo be confirmed

Sharing Great Australian Stories – Romance Writers Regional Tour in partnership with Get READING! AND THE AUSTRALIAN WOMEN’S WEEKLYLove2Read has the opportunity to partner with Get Reading! and The Australian Women’s Weekly on their ‘Great Australian Stories’ initiative. AWW’s ‘Great Australian Stories’ will bring together regional Australian Women and celebrate their inspirational stories as part of The Weekly’s celebration of 80 years.

The ‘Sharing Great Australian Stories’ campaign aligns perfectly with Love2Read’s core objectives of raising the status and visibility of reading and literacy nationwide, promoting a reading culture in every Australian home, school and community, and connecting readers with writers.

By joining forces with Get Reading! and The Australian Women’s Weekly as a media partner, Love2Read has an opportunity to achieve these core objectives as well as double their campaign footprint, raise their profile nationally with a core target group, and increase engagement with rural communities via integration at key events around the country.

Participation is subject to financial commitment.

Objectives‘To share and celebrate great Australian stories across the country whilst promoting the benefits of reading and storytelling as critical life skills and catalysts for well-being.’‘To position Love2Read nationally as a brand that promotes a reading culture in every Australian home, school and community, and positions libraries at the forefront of Australian literacy advancement.’‘To connect readers with writers across the country, particularly in regional communities.’

Campaign Elements Ambassadors

Three to four Australian rural romance writers will be chosen as campaign ambassadors, to act as advocates in promoting the key messages. They will tour and represent Love2Read at key events and in key media during the campaign.

Regional TourA regional tour including the rural romance ambassadors would be set up in partnership with Get Reading! to capitalise on the editorial coverage being offered in the AWW, and tie in with key events on the country show calendar.It is proposed a ute/four-wheel drive is sourced from a dealer sponsorship arrangement and the authors are driven between regional communities and country shows as part of the tour. This would provide media coverage, editorial content, photographic opportunities, and a hook to

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promote the key messaging. There is also the option of sourcing a regional carrier sponsor to provide remote access.

Corporate and Media SponsorsThe Australian Women’s Weekly would be the main media sponsor for this campaign. Get Reading! would also be a partner. Financial sponsorship would be sought from car dealership Holden, and regional airline carriers Rex Airlines or Qantas Link to help provide the travel requirements.The Australian Rural Women’s Network and the Country Women’s Associations would also be considered for sponsorship arrangements.Print promotion would run through 2 to 3 editions of AWW and on their digital assets, including their Facebook and app.

Publicity CampaignA national publicity campaign featuring local media and radio would be set up around the touring authors and their attendance at key events.

Website/E-news/Social MediaTo be leveraged for publicity and buy in.

CostingsTo be confirmed

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