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The information within this application pack is designed to give you a fuller picture of the post and a brief description of YoungMinds. Please note that in the interests of economy we will only contact those candidates who are shortlisted. Unfortunately we are not able to give feedback to candidates not shortlisted. Shortlisted candidates will be contacted by email and interviews will take place at Young-Minds’ London office on 9.00am, 20th July 2017.

Thank you for your interest in the post of Digital Content Officer

You will find the following enclosed within this pack: 1. Introduction to YoungMinds 2. Background to the post 3. Job description and person specification 4. Brief terms and conditions of service 5. Pre-employment checks

Digital Content Officer

Full Time (35 hours per week)

Fixed Term (6 months)

£29,000

YoungMinds Central Office, London

Digital Manager

Campaigns and Communications Directorate – Brand and Marketing Manager, Marketing Officer, Media and Campaigns Manager, Senior Digital Communications Officer, Senior Media and Cam-paigns Officer.

To support the Digital Manager to develop the YoungMinds and HeadMeds websites, create content and designs focused on user experience, and delivering e-communications ensuring they are engaging, on brand and increase demand for our services.

Design and create web pages and e-communications with a focus on user experience (UX) and clear calls to action (CTA) under the direction of the Digital Manager.

Design graphics for web and e-communications using Adobe Creative Suite.

Ensure all graphics for web and e-communications are brand compliant.

Job Description & Person Specification:

Digital Content Officer

Develop written content for web page and e-communications with a focus on user experience (UX) and clear calls to action (CTA).

Develop and manage editorial content for the YoungMinds blog under the direction of the Digital Manager.

Develop the pool of YoungMinds Digital Writers who contribute young people’s content to the blog.

Ensure all written content is in keeping with the YoungMinds tone of voice.

Work with key YoungMinds team contacts to ensure website content is up-to-date, accurate, relevant, and brand compliant.

Support the Digital Manager by being a point of contact for external web development agency and oversee site development and functionality.

Liaise with external suppliers ie hosting companies and paid search agency as directed.

Using Google Analytics, create monthly Digital Reports and share with wider organisation.

Ensure HeadMeds website is regularly updated and legally compliant.

Work closely with the Digital Communications Officer to ensure that social media drives traffic to our website.

To maintain and observe an appropriate level of confidentiality at all times.

To prepare for and attend supervision and appraisal meetings with line manager.

To work within all YoungMinds' policies and procedures.

To form effective working relationships with all staff members, volunteers, children’s mental health agencies and relevant outside organisations.

To keep an up to date electronic diary.

To effectively self-manage.

An ability and willingness to work flexibly including evenings and weekends.

To work in accordance with the Data Protection Act and the Copyright Act.

To work in accordance with the YoungMinds Vision, Mission and Values.

Other duties that may from time to time be necessary, compatible with the nature and grade of this post. This role may be required to support with internal comms in particular.

YoungMinds is committed to anti discriminatory policies and practices and it is essential that the post holder is will-ing and able to make a positive contribution to the promotion and implementation of YoungMinds' Equality & Diver-sity Policy. YoungMinds is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment

Essential/ Desirable

Ability to produce accurate and engaging copy with a user focus and clear CTA E

Ability to write for different audiences within our tone of voice, for example writing exciting copy for young people or clear and concise copy for professional audiences

E

Proven HTML and CMS skills E

Ability to create brand compliant graphics E

Excellent attention to detail and proofreading skills E

Excellent planning, delivery and evaluation skills E

Ability to manage a busy workload and work effectively under pressure, to prioritise and meet deadlines and targets

E

Able to work in a participatory way with children and young people, and parents E

Excellent team player E

Creative, lateral thinker who will bring ideas to the team E

Demonstrable editorial experience of writing for the web E

Proven experience of using and managing a content management system E

Proven experience of using MailChimp to create e-communications, including managing mailing lists

E

Proven experience of designing in Adobe Creative Suite – evidenced through previous online work

E

Experience of working with different teams and individuals across an organisation E

Understanding of digital reporting tools, including Google Analytics, to ensure monitoring and evaluation of traffic and engagement

E

Understanding of technological issues e.g.:- search engine optimisation, meta data standards E

Understanding of UX and user journeys, information architecture and user research methodolo-gies

E

Understanding of brand including visual identity and tone of voice E

The following outlines basic information about working terms and conditions. Full terms and conditions are included in the contract, which will be offered to the successful applicant. Location The usual place of employment is at YoungMinds, Suite 11, Baden Place, Crosby Row, Lon-don, SE1 1YW or at such place or places where it is necessary to carry out the duties and re-sponsibilities of the post. Hours of Work Normal office hours are 9.30am to 5.30pm, Monday to Friday. Working hours do not include a one-hour lunch break per day. From time to time it may be necessary to work beyond normal working hours or to travel to different locations to meet the demands of the job. This post will require flexible working dependent on demands of the post. Length of contract This is a Fixed Term, Full Time role. Benefits Salary: £29,000 amount per annum (pro rata) Annual leave, Bank Holidays and Christmas closure: The leave entitlement is 25 days an-nual leave, plus 8 Bank holidays and 3 days office closure between Christmas and New Year (calculated pro rata for part time employees). The leave year runs from 1 January to 31 De-cember. Pension: YoungMinds will match the employee’s net contribution to our auto-enrolled pension scheme, after three months employment. Sickness, maternity, paternity and other leave: For further details please refer to the YoungMinds staff handbook or HR. Probationary Period There will be a probationary period dependant on the length of contract. Smoking Policy YoungMinds operates a non-smoking policy. Smoking is also banned in the common areas of the building at Baden Place, Crosby Row, London, SE1 1YW.

Terms and conditions:

Digital Content Officer

Equal Opportunities Both in its capacity as an employer and as a provider of services to others, YoungMinds is de-termined to make all efforts to prevent discrimination or other unfair treatment against any of its staff, potential staff or users of its services, regardless of race, gender, age, employment sta-tus, disability, political beliefs, religion, responsibility for dependants or sexual orientation.

To ensure we safeguard the children and young people that we work with, YoungMinds will carry out a number of pre-employment checks as part of our recruitment and selection process to enable us to make informed recruitment decisions. This information sheet gives a brief out-line of the process and further information can be obtained from YoungMinds’ HR. YoungMinds pre-employment checks After interview we will ask potential staff members for consent to a Disclosure check which will be carried out by the Disclosure and Barring Service, an executive agency of the Home Office. What is Disclosure? A Disclosure is a document containing information held by the police and government depart-ments and will assist YoungMinds in making safer recruitment decisions. There are three levels of disclosure: Enhanced, Standard and Basic and YoungMinds will carry out Enhanced Disclosure checks on all potential staff after the interview process has been completed. Disclosures will provide details of a person’s criminal record including convictions, cautions, reprimands and warnings held on the Police National Computer (PNC). It will also provide de-tails from lists held by the Department of Health (DH) and the Department for Education and Skills (DfES) and information held by local police forces. A copy of the Disclosure document will be sent directly to the applicant who will need to show it to YoungMinds. Please note that you do not have to consent to these checks being carried out. However, if consent is withheld, YoungMinds will have to withdraw any offer of employment. With some exceptions having a criminal record will not necessarily bar an individual from work-ing at YoungMinds (see Policy Statement on the Recruitment of Ex-offenders enclosed). This will depend on the nature of the position sought and the circumstances and background of the offences. Proof of identification In order to process the Disclosure check, YoungMinds is required to confirm the identity of any potential staff members. For this reason we will seek documentation as evidence of identity and a list of the documents required will be discussed with the potential staff member by the Human Resources Unit.

Pre-employment checks

Please note that any information supplied will be treated in confidence and in accordance with the Data Protection Act and the Disclosure and Barring Service Code of Practice. Policy Statement on the Recruitment of Ex-offenders As an organisation using the Disclosure and Barring Service (DBS) to assess applicants’ suit-ability for positions of trust, YoungMinds complies fully with the DBS Code of Practice and un-dertakes to treat all applicants for positions fairly. It undertakes not to discriminate unfairly against any subject of a Disclosure on the basis of conviction or other information received. All recruitment packs will contain a statement that a Disclosure will be requested in the event of the individual being offered the position as well as a copy of YoungMinds Policy Statement on the Recruitment of Ex-offenders. We encourage all applicants called for interview to provide details of their criminal record at an early stage in the application process. We request that this information is sent under separate, confidential cover to a designated person within YoungMinds and we guarantee that his infor-mation is only to be seen by those who need to see it as part of the recruitment process. We ensure that all those in YoungMinds who are involved in the recruitment process have been suitably trained to identify and assess the relevance and circumstances of offences. We also ensure they have received appropriate guidance and training in the relevant legislation relating to the employment of ex-offenders, e.g. the Rehabilitation of Offenders Act 1974. At interview, or in a separate discussion, we ensure that an open and measured discussion takes part on the subject of any offences or other matter that might be relevant to the position. Failure to reveal information that is directly relevant to the position sought could lead to the withdrawal of an offer of appointment. We make every subject of a DBS Disclosure aware of the DBS Code of Practice and make a copy available on request. We undertake to discuss any matter revealed in a Disclosure with the person seeking the posi-tion before withdrawing a conditional offer of employment. Having a criminal record will not necessarily bar you from working with us. This will de-pend on the nature of the position and the circumstances and background of your offences.