b2b marketing with ntent

www.ntent.com I @withntent I 877.861.2230

CONTEXT ALWAYS MATTERS

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www.ntent.com I @withntent I 877.861.2230 2

DISCOVER NTENT™

CONTENT MARKETING SOLUTIONS

NTENT Ads for B2B

VIDEO SOLUTIONS

Video Ads and Recommendations

NTENT is a semantic search technology company powering content discovery, amplification and engagement by targeting sponsored

content, products and services via relevant and exclusive placements on premium B2B websites.

How do we do it? We use our proprietary technology to understand the meaning and context of words (much like the human mind), in

order to deliver the most relevant content (article and video), in real-time, based on known interests.


Reach consumers with unparalleled targeting precision across multiple channels. Whether your goal is to drive traffic or

engagement – NTENT™ Ads have you covered with unique and exclusive ad placements in a native environment, on any

device.

ADS WITH NTENT™

Increase Traffic

Boost Engagement

Brand Safe Targeting

Exclusive & Unique

Placements


EXCLUSIVE PLACEMENTS ON NTENT™ B2B PARTNER SITES


TRAFFIC SOLUTIONS: NTENT-DRIVEN BRAND DISCOVERY

SEARCHConsumers use search engines to navigate to content

they want. Organic traffic accounts for up to 64% of

website traffic. ENGAGEAlign your brand with consumer’s interest. Equipped

with the ability to understand: user-intent, context and

content, our semantic search technology targets ads with

unparalleled relevance based on users’ known interests.DISCOVERNTENT Ads are selected and served

based on the contextual relationships

between publisher and advertiser

content.


AD TARGETING WITH NTENT™

NTENT™ semantic technology scans

web page content to determine the

context.

Powered with an added layer of “intelligence” that understands the intent and true meaning of content on every web page, NTENT’s

technology matches the most relevant B2B advertisers to industry news and articles in real-time.

The result: our ads appeal to B2B users interests, thus increasing the readers likelihood to click and engage with the advertisers message.

NTENT™ targets the most relevant ads and

presents them in a native-like environment

alongside industry content.


NTENT™ AD CREATIVE

ADVERTISER LANDING PAGENTENT NETWORK SITE NTENT™ AD UNIT CREATIVE EXAMPLES

300 x 300 pixels

140 characters of text

Marketplace Recommendations

Mobile Ad Units

300 x 50 pixels


VIDEO ENGAGMENT: ADS AND RECOMENDATIONSNTENT’s Video Recommendation Solutions personalizes video discovery experiences for consumers on B2B websites. Feature

your video ads and content on our recommendation widget and reach your consumers at the right place, at exactly the right time.


NTENT™ VIDEO RECOMMENDATIONS – HOW IT WORKSOur Video Recommendation Engine analyzes users’ interests and site content to fuel intelligent and relevant video

recommendations in real-time. The best part: it can be customized and personalized just for you!

1. Semantic Analysis:

Our semantic engine conducts page-level

content analysis

2. Personalization:

We surface relevant

video recommendations

based on user interest

3. Engagement and Monetization:

Users click to play, an overlay expands and a video

pre-roll is served prior to the main video content


THE POWER OF MARKETING WITH NTENT™

Superior Semantic Technology

Semantically place ads/content according

to topic context, providing a more effective

solution than site or channel targeting.

Transparency with Insights

Cross-channel story group and editorial

insights.

Exclusive and Unique Placements

High quality, engaged experiences with

multiple touch points.

Competitive Pricing

Pricing models designed to meet your

specific goals.



#contextmatters

Helen Murphy | Senior Vice President B2B | [email protected] I UK:0203 286 6276 US:646 561 8627 11


2000

Web-scale

search tech

company

2003

Convera builds

semantic

search engine for

CIA, FBI & MI5

2010

Launch search

advertising

platform

2012

Build distribution

channels

+

THOUSANDS

MORE

2013

Launched video

destination,

audience

acquisition, and

mobile search

2014+

Rebranded as

invests $150M

A long history of developing more relevant web experiences for businesses and consumers.

12

BUILT ON THE FOUNDATION OF INNOVATION

b2b marketing with ntent

Marketing