october showreel a sept09

BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING

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Our formula at October is simple.

We are a compact creative team that seeks interestingand challenging projects, where we can deliver ourclients a competitive advantage through quality,considered design.



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Credit Suisse First Boston Corporate event invitation

The brief

An invitation to catch attention and reflect the ‘Summer’ theme of the event was required.

The Solution

An invitation tag was tied to a fresh seasonal flower and packaged in a box. The strong photographic style andvibrant colours ensured the spirit of summer was maintained.



Credit Suisse First Boston Corporate event menu

The brief

To design a menu for a prestigiousgolfing event.

The Solution

A hard backed book whichincluded both illustrated golfingtrivia along with the dinnermenu, ensured that this becamean event to remember. Over80% of the delegates took thebook away with them.



Lever BrothersLux brand reviterlise

The brief

A new radical design was required torevitalise this famous brand that wasloosing it’s market share.

The Solution

A modern, classic photograph was used to portray a sense of luxury.Each shower product was differentiatedby the subtle duotone colours.



James GentBrand development

The brief

A logo and packaging for a toiletryrange was required for James Gent, anew London shop. It was to lookupmarket and established.

The Solution

A monogrammatic device was createdthat portrayed elegance and lookedestablished. Applying foiling to richtextured backgrounds, debossing soapand metallic printing on wrappers,portrayed the essence of this upmarketshop and it’s products.



Destrooper OliverBiscuit packaging re-positioning

The brief

Destrooper wished to repackage theirpremium biscuit range to appearmore upmarket.

The solution

A photographic style that highlightedthe product, combined with asignature endorsement, delicatetypography and wrap seal gave thenew packaging a sense of luxury.


BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB CAMPAIGNS

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ConvaTec Ltd., Harrington House, Milton Road, Ickenham, Uxbridge UB10 8PUAQUACEL®, AQUACEL® Ag and Hydrofiber® are registered trademarks to ConvaTec, a division of E.R. Squibb & Sons L.L.C.

© 2004 E.R. Squibb & Sons, L.L.C.

Imitation is the greatest form of flattery. Other dressings may strive tolook and act like market-leadingAQUACEL® and AQUACEL® Ag, butnone of them contain Hydrofiber®, the unique technology from ConvaTec. And that s the big difference.

No animals were harmed in the making of this advertisement.

The brief

As competitors were launchingsimilar products to AQUACEL andAQUACEL Ag, ConvaTec needed toposition themselves as leaders intheir markets.

The Solution

A campaign with a ‘copy cats’theme, played on the maxim thatimitation was the highest form offlattery, or that the competitorsproducts were merely imitations, or‘copy cats’.

ConvaTec Wound TherapeuticsAQUACEL and AQUACEL Ag Product advertising

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No animals were harmed in the making of this advertisement.

Imitation is the greatest form of flattery.Other dressings may strive to look andact like AQUACEL® and AQUACEL® Ag,but none of them contain Hydrofiber®,ConvaTec’s unique gelling technologythat absorbs exudate and locks it awayfrom the wound1.And that’s the big difference.

For further information contact ConvaTec on0800 289738 (UK) or 1800 946938 (RoI)



ConvaTec Wound TherapeuticsBrand development for interiors

The brief

The WT Global Development Centredid not reflect the new identity andvalues of the new brand. It also didnot have the stature of a leadingtechnology driven organisation HQ.

The Solution

Incorporating all of the brandvalues including colour, shape andform, an environment was designedthat reflected the new expression.It also ensured that visitors wouldexperience the new brand within anenvironment.

Present exterior



London Transport Merchandising brand re-positioning

The brief

The existing London Transport’sSouvenir brand was looking verytired and lacked visual consistencyover the range. A total make overto revitalise and reinvigorate it’sunique position within the sectorwas required.

The solution

By using stylised tube tunnelgraphics and a consistent use of corporate colour, brand awareness was increased. POSmaterial was also produced tohighlight their sales areas withinother retail outlets.

Inspiration was based upon lightfrom a tube train.



Total BeingBrand launch - advertising

The brief

To create a unique brand position for a nutritional healthcare companyspecialising in hair analysis serviceacross all channels of communications.

The Solution

The solution was to educate, persuadeand inspire the feeling of wellbeingrather than align themselves too closelyto the pharmaceutical industry.



Total BeingBrand launch - consumer leaflet



Total BeingBrand launch - web site



Total BeingBrand launch - display stands



TescoMalt Whisky

The brief

To create a label that portrayed theessence of the area from which theproduct came.

The SolutionA rich textured illustrative style wasused to show the familiar view ofCampbeltown. This was combined withdelicate, descriptive typography.



Retail BrandsPeanut Puffs product packaging

The brief

To create packaging for a new peanutflavoured snack. The design needed toreinforce the peanut flavour andpromote the product as an all inclusivefamily snack.

The Solution

The solution shows a pack that reflectsthe flavour and character of thisnew product, through the warmth ofcolours and the style of photography.



Retail BrandsThree Tigers Indian snack product packaging

The brief

To create a simplistic packagingsolution for a range of Indian snacks.These snacks are to be positionedwithin the Asian aisle section of majorretailers.

The Solution

The solution shows a pack that reflectsthe essence of the product’s flavourthrough colour and Indian detailing.



Royal DanskProduct repackaging

The brief

To create a ‘Scottish’ feel to the Danishshortbread biscuits packaging.

The solution

The use of textured, rich deep burntcolours as a photographic backgroundportrayed a subtle Scottish feel to thisproduct.



Premier InnHotel room environment

The brief

October was requested to produceconcepts that help create a friendlier,more comfortable environment thusmore aligned to a mid market hotelthan budget

The Solution

October highlighted areas that could beup-dated at a nominal cost withoutchanging expensive items of furnitureie bed and surround.



Premier InnHotel room environment _paintings

Concepts

Finished art



Man Investment Products Corporate brand re-positioning

The brief

Over a period of years MIP’s brandhad lost it’s direction. Thechallenge was to ensure that MIP’s new re-positioning gavethem a strong visual presencewithin the very competitivefinancial product area.

The Solution

A visual theme of ‘NaturalEngineering’ was developed whichenabled flexibility across all of thecorporate and marketing collateral.This concept also reflected theclient’s unique proposal forsupplying clients with individual‘Financially Engineered’ solutions.



Little StepsBrand creation

The brief

To create an identity and website for anew children's’ day nursery.

The SolutionOctober created a hand drawn logostyle which reflected the nursery’s ethos,approachable and friendly. This conceptwas carried through on to the website.



Where all brands start

local authority Gentleman’s toiletries

a new way

LEWISHAMHOMES

We believe a good brand start here. We create and implement thecomplete brand experience from it’s creation through to application.



Artwork production house

Financial services




life coach charity training




• Abbeyfield

• Abbey National

• Almay

• Alliance & Leicester

• BP Chemicals

• Bristol-Myers Squibb

• British Coal

• Budgens

• ConvaTec

• Credit Suisse

• Delaval

• DfEE

• Druid

• EveryChild

• Foundation for sportand the arts

• Foreign & Colonial

• Guinness

• Hill Samuel

• Holcim

• Howarth

• Imperial Cancer Research Fund

• Intrum Justicia

• IVO

• Jenny Morris Agency

• Jupiter Tyndall

• Little Steps Day Nursery

• Lever Brothers

• Lincoln

• Lloyds TSB

• London International Group

• Man Investment Products

• Maritime and Coastal Agency

• Monarch Airlines

• Nortel

• Premier Inn

• Retail Brands

• Rimmel

• Royal Mail

• Sage

• Smiths Industries

• SSB Citi

• Sutton & East Surrey Water

• Tellings

• Tefal

• Tesco

• Total Being

• Transport for London

Clients we have worked with


October Design Limited34 Charmouth RoadSt AlbansHertfordshireAL1 4SN

Andrew Camp07775 [email protected]

www.october-design.co.uk


october showreel a sept09

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