Differentiate like never beforeSept 29, 2010

Maximizing reservoir recoveryExploration to add reserves

Boosting production from existing fields Unlocking unconventional hydrocarbons

Technology Challenges

Solving Our Industry’s Tough Problems Together• Our industry’s challenges are

getting tougher– Oil Price Fluctuations– Reserve Replacement Ratio – Production Targets & Costs

• We need to connect to the best minds and become more Innovative & Flexible as an Industry

Road blocks to Innovation

• Projects stall in R&D• Standalone applications• Steep learning curve• Delayed deployment

Innovation PipelineFrom Concept to Value

Imagine what could be accomplished if…

 

• A wave of innovators coming together

– Delivering R&D to the desktop

– Taking best in class science mainstream

– Capturing academic innovation

What is Ocean?

Oil Companies

Independent Software Vendors

Academia

Research Centers

What is Ocean for Petrel?

• Petrel End Users run Petrel• Software Developers use Ocean for Petrel SDK

to create Petrel Application Plug-ins• Ocean for Petrel SDK contains

• Documentation (objects, interfaces, services…)• Integrated Help, Intellisense

and Wizards for Visual Studio• Ocean for Petrel Binaries/APIs install with Petrel• Plug-ins use the Ocean for Petrel API• Petrel End Users install and run Plug-ins

• a Programming Interface and a Software Development Kit (SDK) to develop software Plug-ins to Extend Petrel capabilities

• On a picture:

What is Ocean?

• A software developers kit to develop and deploy plug-ins to extend Petrel’s capabilities– Highly productive development

environment– Seamless integration with Petrel– Run time deployable– Focus on science, rather than

application infrastructure.

Ocean Business Model

• A new business model– The Ocean Store

What is the Ocean Store?

• An online market place to browse and buy Petrel plug-ins– Reduce your reliance on stand-

alone applications– Maintain productivity during

installation – Focus on domain science, rather

than application data migrations.

Ocean Store Sales Model

• The Ocean Store inventory– SLB and 3rd party plug-ins

• Basic Sales Model– No free plug-ins– Time limited, version-less license model

• Not a lease, rental or perpetual sale– 1, 3, 6, 12 and 24 month sales + evaluation period

• All or a subset of these are selected by the owner of the plug-in

Ocean Store Purchase Model

• Client buys directly on the Ocean Store – Preferred method– Client receives email immediately with kit download instructions and TEMP

license file– Invoiced through GSBV sent to billing address– Full term license sent when payment received

• SIS buys “on-behalf-of” a client– SIS person delivers the Software from the Store to the Customer

• Vouchers

Conclusion

With Ocean and Petrel, you can :• Develop and deploy proprietary workflows across your organization • Reduce your reliance on stand-alone applications and workflow specialists• Profit from technology differentiation.

Open for Businesswww.ocean.slb.com