NZ Fitness Industry ReportNZ Fitness Industry Report

For Bill and Shirley Armstrong of

Fit n’ Well Fitness Centres

Presentation by Mohaimen Ibne Mizan

The New Zealand fitness industry is estimated to be worth $150 million per year to the New Zealand economy.

Around eight to ten percent of New Zealanders have been estimated to be a member of a fitness center at the 150 to 400 clubs available in New Zealand.

In this report I will discuss key factors affecting the fitness industry and its market and also recommendations to help assist you with decision-making.

Key Factors Key Factors

Obesity

Government Policy

Economy

ObesityObesity

Rapidly growing trend among New Zealanders.

Is a leading cause of heart disease and other related illnesses.

Arises due to poor nutrition and inactive lifestyles.

Obesity and GymsObesity and Gyms

Gyms provide facilities to get active and get in shape.

Exercise in addition to a healthy diet is shown to help stop obesity.

Presents a large market base for the NZ Fitness Industry.

Government PolicyGovernment Policy

SPARC

Mission On

Healthy Eating-Healthy Action (HEHA)

Government Policy and Government Policy and FitnessFitness

Government advertising and programmes encourage children and adults to get active and eat healthy.

Educating children at a young age leads into lifelong habits.

Creates a large future market for the NZ Fitness Industry.

EconomyEconomy

NZ is currently in a recession.

Rising unemployment rates.

Falling interest rates.

Economy and the Fitness Economy and the Fitness IndustryIndustry

Job instability builds low business confidence.

Consumers decrease spending; increase savings.

Lower revenues/profits; speculation on covering short-term costs.

ConclusionConclusion

Market is in in a stable condition.Large customer base and potential growth

in the future.Decreased revenue in the short term but

overall position is profitable in the long run.Low interest rates presents a good

investment period.

RecommendationsRecommendations

Delay investing activities until 2010.In addition to fitness equipment include

programmes on diet.Introduce gym programmes aimed at

children.Advertise Fit n’ Well following government

themes to maximise impact on the market.

The EndThe End

ReferencesReferences

Auckland University of Technology. (n.a). Fitness and Health. Retrieved April 20, 2009, from http://www.aut.ac.nz/schools/sport_and_recreation/whats_your_passion/fitness.htm Better Health Channel. 2009. Sport and Children. Retrieved April 20, 2009, from http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Sport_and_children?OpenDocument Fitness Station. (2002/2003). Fast Facts. Retrieved April 20, 2009, from http://www.fitnessstation.co.nz/Fast+Facts.html Fitness New Zealand. (n.a). Statistics on the New Zealand Health and Fitness Centre Industry. Retrieved April 20, 2009, from http://www.fitnessnz.co.nz/stats.asp Healthy Eating-Healthy Action. (n.d). What is Healthy Eating-Healthy Action?. Retrieved April 20, 2009, from http://www.heha.org.nz/index.php?id=236 

Key, J. (2008). NEWS: National seeks boost to kids’ participation in sport. Retrieved April 20, 2009, from http://www.johnkey.co.nz/index.php?/archives/413-NEWS-National-seeks-boost-to-kids-participation-in-sport.html

 

References (cont.)References (cont.)NZ Ministry for the Environment. (n.a.) What are Govt3 agencies doing to promote social sustainability?. Retrieved April 20, 2009, from http://www.mfe.govt.nz/issues/sustainable-industry/govt3/topic-areas/social-sustainability/government-promotion.html

 

NZ Ministry of Health. (2006/2007). Obesity in New Zealand. Retrieved April 20, 2009, from http://www.moh.govt.nz/moh.nsf/indexmh/obesity-key-facts

 

Organization for Economic Co-operation and Development. (2008). NZ to stay in recession through 2009 – OECD. Retrieved April 20, 2009, from http://www.nzherald.co.nz/oecd/news/article.cfm?o_id=500513&objectid=10545091

 

Swiggs’s Corner. (2009). New Zealand Economic Overview March 2009. Retrieved April 20, 2009, from http://voices.realestate.co.nz/christchurch/2009/04/new-zealand-economic-overview-march-2009/

 

Tohme, G. (2008). Obesity, Diabetes, Heart Disease, High Cholesterol, And High Blood Pressure: Can They Really be Prevented, Managed or Reversed?. Retrieved April 20, 2009, from http://www.articlesbase.com/health-articles/obesity-diabetes-heart-disease-high-cholesterol-and-high-blood-pressure-can-they-really-be-prevented-managed-or-reversed-612518.html