Fitness Industry of

New Zealand

Fit `n Well Ltd

EXPAND OR NOT?

CONSUMER DEMAND

AND

EXPECTATIONS

Rapidly moving lifestyles and time constrictions has caused the demand for personal trainers to

Increase…

Parents whom attend gyms require the need of crèches to be provided.

With the rise of health epidemics in New Zealand such as obesity, parents are now demanding gyms for

KIDS.

Research has shown that....

January & February =

MEMBERSHIP DEMAND.

COMPETITON

Location

Location..!!!!!

Gym Membership Fees

Facilities and Incentives =

COMPETITION

RECOMMENDATIONS

Surveys Advertising

Target Market Facilities

=

ALL SYSTEMS GO.!!

EXPANSION FROM

REFERENCE LIST

• Images obtained from:– Google Search Engine

• Context used from :– Business Report ( Business 191)