nyc 2011 twestival_sponsors deck

8/7/2019 NYC 2011 Twestival_Sponsors Deck

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3.24.2011

NYC TWESTIVAL 2011MARCH 24, 2011


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What's Twestival?Twestival (or Twitter Festival) uses social media or social good by connecting communitiesoine on a single day to highlight a great cause and have a un event. Twestival is the larg-

est global grassroots social media undraising initiative to date. Since 2009, volunteers have

raised close to $1.2 million or 137 nonprots. All local events are organized 100% by volun-teers and 100% o all ticket sales and donations go direct to projects.


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NYC TwestivalThe NYC Twestival will be held at Studio Twenty One, a brand new lounge and event space inthe heart o Chelsea. It will be a cash-bar event, eaturing live DJs and various auctions and

raes. Sponsorship opportunities are still available.

NYC Twestival

Thursday, March 24th, 2011

7:00-11:00 PM

Studio Twenty One

59 West 21st St

New York, NY 10010


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About iMentorThis year Twestival is going Local in cities around the world on Thursday 24 March 2011.

Events or Twestival Local will raise unds and awareness or local nonprots that organizers

identiy or having an incredible impact within their own community.

iMentor is the premiere mentoring program in NYC. Through iMentors fexible program, we

are unlocking the potential o thousands o busy proessionals and enabling more people in

NYC to serve as mentors. This year alone, iMentor will match 1,800 proessionals in one-on-

one relationships with students rom low income neighborhoods in NYC. Through iMentors

model, young people and volunteer adult mentors build their relationships through an in-novative combination o e-mail correspondence and in-person meetings.

Twestival 2011: Nominated Non-For Prot


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iMentor is Making aDifference

Founded in 1999, iMentor has created over 7,000 one-on-one mentoring relationships inNew York City. In 2010-11 alone, iMentor will serve 1,800 New York City youth. Launched

in 2008, iMentor Interactive, a strategic advisory service and technology platorm, supports

more than 50 mentoring programs in 20 states.


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Twestival's 100%

Donation ModelThe great thing about Twestival Local events is that they are run by volunteers. Our heavy

use o technology and social media provides us with very little overhead and all event ex-

penses are covered or donated by sponsors. Since the inaugural Twestival, we have worked

diligently to maintain 100% donation model or Twestival. This has nothing to do with be-

lieving organizations shouldnt invest a percentage towards good administration or salaries.

Instead, our 100% model is in place to be able to be as transparent about where the unds

are going across the board, in any country. We have a strong message to share and this keeps

that message clear to show the potential impact o unds. Twestival has global partners that

cover eeds which make 100% possible


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Who's Coming to

Twestival?Twestival brings together the social media mavens, the early adopters, and the savviest tech

people in New York City. Typically highly engaged proessionals in their 20s and 30s.

Twestival is un, hip, and ts perectly with the iMentor demographics - which is what makes

this years nonprot so perect.

Current iMentors: iMentor currently has 1,800 mentors. All have college degrees and live

or work in NYC. 50/50 male/female. 70% of mentors are between 25-35 yrs old. Professional

backgrounds: 29% in Finance; 12% Advertising/Marketing; 12% Business; 6% Tech & Engineering;

32% Other.


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Sponsor LevelsPlatinum Sponsors - $5K and more

- Dedicated Facebook TAB

- Headline o press release

- Selected sponsor content tweeted out or 2 weeks prior to event

- Measurement help or reach

- Featured on Step & Repeat

- Blog Post

- Sponsor materials included in goodie bag

- Signage at event


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Sponsor LevelsGold Level - $2.5K

- Featured on Sponsors tab on Facebook

- Featured in press release

- Blog Post

- Selected sponsor content tweeted out 1 week prior to event

- Sponsor materials included in goodie bag

- Signage at event


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Sponsor LevelsSilver Level - $1K

- Featured on Sponsors tab on Facebook

- Featured in press release

- Content tweeted out 2 days prior to event

- Sponsor material included in goodie bag

- Signage at event


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Sponsor LevelsBronze Level - In Kind Sponsors

- One tweet prior to event

- Signage at event

- Content included in goodie bag


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ContactPerri Gorman

[email protected]

Mobile: +1 (917) 868-7481

@bethebutterfy

New York City Twestival Committee

[email protected]

@NYCTwestival

acebook.com/NYCTwestival

newyork.twestival.com

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3.24.2011

nyc 2011 twestival_sponsors deck

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