fancorps 2011 deck

Fancorps [fan-core] : (1) A technology based social media marketing service provider. (2) A proprietary brand ambassador and fan engagement platform

Company ConfidentialCompany Confidential

Creating Quality Brand Ambassadors for Quality Brands

Contents

• Current State of Social Media

• Fancorps Overview

• Social Media Targets & Strategies

• Retail & Traditional Marketing Targets & Strategies

• Rewards & Incentives

• How It Works

• Reporting

• Multi-Platforms

• Client List

• Contact Information



Current State of Social Media & P2P Marketing

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46 million Americans check their social profiles daily (Edison Research)

83% of online consumers are interested in sharing information about purchases with people they know (Manage Smarter)

90% of online consumers trust recommendations from people they know (Econsultancy)

The average consumer mentions specific brands times per week with their friends, family, and co-workers (Keller Fay, WOMMA)

90



Overview

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The Fancorps concept is simple. You need to promote a product, and the best way to do that is to get the people who are familiar with that product passionately spreading the word about it.

By utilizing the Fancorps platform brands capitalize on QUALITY VS QUANTITY IMPRESSIONS. Word of mouth and peer to peer marketing are proven methods and should be an essential component of all long term marketing plans.

IdentifyFirst determine which fans &

followers are passionate

EngageEstablish a deeper level of engagement

with your core consumers

AmplifyGauge the potential social reach of

your ambassadors

ImpactCapture proof of quality online

& physical impressions

RewardsProvide exclusive content and

rewards to motivate ambassadors

ReportingDetailed analysis of actual placements& key metrics throughout the campaign



Social Media Targets & Strategies

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Social Reach is the number of online friends that your current Fancorps ambassadors have the potential to reach with any given online promotional task or initiative. It is determined by calculating the real time number of friends and followers each member has across their key social profiles (Facebook, Twitter, etc).

Potential Community Social ReachThe total numbers of friends/followers for your entire Community

Top Members by Social ReachYour most valuable and social Community members

Fancorps specializes in engaging your ambassadors with the most relevant social media channels, guiding member’s social feeds and posts with quality impressions about your brand.

Social RecommendationsProduct ReviewsVirtual Currency & RewardsExclusive ContentBadges and Achievements

Our web and mobile platforms were developed with ease of use and functionality as the primary building blocks. We specialize in providing the specific set of tools necessary to enable a user to continually create quality social interactions for brands seeking to enhance their online reach.

Social Reach Growth DataThe plus/minus percentage of how many new friends/followers of your Community

Top 10 Tasks By Social ReachTasks you’ve sent that have reached the most friends/followers



Retail & Traditional Marketing Targets & Strategies

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Retail & Event Check-InsManage and encourage check-ins via location based apps at relevant locations tying in product and brand specific calls to action

Lifestyle MarketingTargeted material distribution to retail locations such as coffee shops, bars, cafes, malls, clothing stores, etc

Event CoverageGenerate and organize groups of ambassadors to attend large scale events for on site presence

Grassroots MissionsCreative tasks that encourage your ambassadors to promote your brand in unique ways like chalk drawings, car shoe-polishing, flyer distribution, etc

Physical Promotions



Rewards & Incentives

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Your brand ambassadors will be rewarded in many ways. Aside from gaining exclusive access to the community they will earn virtual currency for completing promotional tasks. Credits earned can be redeemed within the site for a variety of prizes and content.

INCENTIVIZE YOUR AMBASSADORS

Rewards & PrizesGift cards, DVDs, CDs, video games, and assorted electronics will also be available to your ambassadors immediately upon launch to encourage involvement and participation. The Fancorps platform makes it easy to manage purchases and facilitate fulfillment with exported address labels, packing lists, and spread sheets of all purchases.

Branded MerchandiseAny physical official merchandise can also be made available as rewards. Utilize the store interface to offer t-shirts, hats, key chains, koozies, and any other items you may already have available.

Promotional SuppliesEasily supply your ambassadors with items such as hand bills, promo items, coupons and more. Accompanying tasks will be assigned for ambassadors to properly disseminate the materials.

Exclusive ContentDownloadable content can also be unlocked by ambassadors as rewards for their efforts. Desktop and cell phone wallpapers, video, audio, and photo galleries can all be stocked to encourage participation.



How It Works

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Easy to use dashboard to manage tasks and rewards Basic client support Live online tutorial walk through of platform* Expertise on marketing initiatives and goals* Hands on training and support for community managers*

*training and support specifics determined per client

Easy Set Up & Integration

FANCORPS PROVIDES

Upload custom graphics for your Fancorps Community theme Create and send Tasks via easy to use templates Populate the Rewards Store with exclusive items for members Identify potential ambassadors by announcing the Fancorps

Community on pre-existing social channels, via email, and web



Multi-Platforms

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COMMUNITY DRIVEN USER INTERFACES

Unique Member Profiles Leader Board & Ranking System Klout Score Integration Private Messaging Forums & Chat Rooms News & Events Photo Galleries, Commenting, & Polls Rewards Store

TASK & CONTENT MANAGEMENT

Geo Targeting Based on User Demographics Require Proof Of Completion Export of Ambassadors & Proofs Social Reach Tracking One Click Statistical Reports Downloads (Banners, Wallpapers, Icons) Exclusive Digital Content Video Archive

Web Platform iOS App Android (avail Jan. 2012) Facebook (avail Feb. 2012)



Weekly Statistics delivered by Fancorps via email with detailed reporting of overall Community growth, activity, tasks, and demographics

Reporting

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Social Reach Recently Sent Tasks Current Member Count & Growth Demographics of Community Members Ambassadors by Rank & Klout Score Most Active Ambassadors Current Event RSVP’s Top Member Referrals Member Map

Track, search, sort and contact members by Klout Score



Client List

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10th Street Entertainment5B ManagementAlloy Media & MarketingBad Boy EntertainmentBacon BrothersBandwear.comC3 PresentsColumbia RecordsCompassion InternationalCruefestDavid ArchuletaDef Jam RecordsDFest Music FestivalDimebag HardwareDing LifeEleven Seven MusicEnvy MagazineEpic RecordsFavorite GentlemenFontana DistributionGold Village Entertainment

Ourstage.comPhoto Finish RecordsPlatinumTelPlaying For ChangeQPrime ManagementRainmaker ArtistsRocket ScienceRocky Comfort RecordsSilverback MusicSocial VibeShow Dog RecordsSumerian RecordsStraight Out MediaStupid CancerToby KeithUniversal Republic/MotownWarcon EntertainmentWilspro ManagementWind Up RecordsWishlist FoundationZomba Label Group

Glamour Kills ClothingHangout.netHollywood RecordsIn De Goot EntertainmentInternational Fighting LeagueInterscope RecordsIronworks MusicIsland RecordsJive RecordsKoch RecordsLive NationLost Highway RecordsMatchless Records Monolith FestivalMotley CrueMozes Inc.MusicSkinsMyachi MySpace RecordsOctone RecordsOne Condoms



Contact Information

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Fancorps14290 Gillis Road Suite A

Dallas, Texas 75244

1.888.512.9119www.fancorps.com

G.I. Sanders Co-Founder - CEO@[email protected] linkedin.com/in/gisanders

Tony Edwards Director of Sales@[email protected] linkedin.com/in/tonyedwards1973

Frances Gulick Account Manager@[email protected] linkedin.com/in/francesgulick

mailto:[email protected]

mailto:[email protected]

fancorps 2011 deck

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