nutrition for rmnch+ sbcc strategy study request for proposal (rfp)

7/24/2019 Nutrition for RMNCH+ SBCC Strategy Study Request for Proposal (RFP)

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Nutrition for RMNCH+ SBCCStrategy Study

Request for Proposal (RFP)

Novemer !"#$ % Feruary !"#&

Submitted by:

Digital Green Foundation

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#' Baground

Digital Green uses an ICT enabled social and behavior change communicationapproach that leverages low-cost, peer-to-peer video. Village-level agricultural andhealth workers use pocket-sized cameras to produce videos starring local individualssharing testimonials and demonstrating practices to improve health and nutrition

behaviors. These communit workers regularl screen the videos using batter-operated, hand-held mobile pro!ectors and "acilitate discussions among small groupso" individuals, such as women#s sel"-help groups and mothers# groups, in aninteractive "orum and encourage them to adopt behaviors "eatured in the videos.$eedback and usage data at each screening are captured in an in"ormation sstemthat operates in locations with intermittent Internet connectivit to better targetprograms based on communit needs and interest.

%tarted as a research pro!ect in &''(, Digital Green has re"ined and scaled itsapproach in India, )thiopia, Ghana, Tanzania, *"ghanistan, and +iger. *n earl stud"ound this approach was ' times more e""icient on a cost per adoption basiscompared with a conventional agricultural etension approach. * "easibilit stud thatconsidered an etension o" the approach to promote maternal, in"ant, and oungchild nutrition /I0C+1 practices showed high demand and acceptabilit. The videoswere shown to be one o" the main sources o" nutrition-related in"ormation within thecommunit. Communit health workers valued the videos as !ob aids.

Digital Green has collaborated with over &2 partners, building the capacit o" village-level workers and the communit groups that the engage with to produce over 3,'''short videos in &4 languages on locall relevant agricultural, health and nutritionpractices which have been shared with more than 52',''' individuals across over6,2'' villages.

To support this work, Digital Green has developed organizational structures, sstems,and processes "or its role as a technolog development and technical assistanceprovider to implementation partners, like the +ational 7ural 8ivelihoods /ission+78/1 in India, /inistr o" *griculture in )thiopia and +G9s, which institutionalizeits approach to support their eisting development programs. Digital Green alsocollaborates with a variet o" research and knowledge agencies in the technologsector and contributes to technical input in the content production process, to analzedata that it captures, and to bring together complementar ICT channels "or behaviorchange communication. Digital Green currentl emplos about '' developmentpro"essionals, so"tware engineers, and administrators that support the wide networko" partners and communit members that it works with.

9ver the net "our ears, Digital Green will collaborate with a variet o" public,private, and civil societ organizations to scale its ICT-enabled, human-mediatedsocial and behavior change communication %:CC1 "or nutrition "or reproductive,maternal, newborn, child, and adolescent health 7/+C;<*1. Digital Green epectsto directl engage at least &'',''' women and indirectl m individuals1 across over &,''' villages in at least "our states in India with this approach. Digital Green intendsto strengthen its own organizational capacit to achieve this ob!ective b growing itsteam, bringing together its eisting and new partners, re"ining its approach, ensuringprocess and content =ualit, and analzing "eedback and impact data to better alignits work to the needs and interests o" communities.

To this end, Digital Green intends to strengthen its strateg and organization to buildon eisting processes and sstems to support this work and its longer-term goals aswell. In this contet, Digital Green proposes to hire the services o" an eternal

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strateg and change management consulting agenc, particularl with a "ocus onnutrition %:CC, to provide a third-part perspective on how these aspects could bere"ined and structured in a manner that aligns with Digital Green#s mission and vision.

!' S*edule

Timeline Activity

> +ovember, &'2 7e=uests "or ?roposals 7$?1 released andposted at http@AA [email protected]

6 +ovember &'2 Deadline "or epression o" intent and written=uestions

+ovember &'2 *nswers to written =uestions provided b email torespondents

4 +ovember &'2 Deadline "or submission o" proposals

&3 +ovember &'2 ?roposals shortlisted

&( +ovember &'2 %hortlisted Consulting agencies invited "orpresentations

-& December &'2 ?resentation b shortlisted agencies

3 December &'2 Consulting *genc "inalized

' December &'2 ?re-award and risk assessment o" the Consulting *genc

4 December &'2 Contract issued

?lease direct all submissions and =uestions to@ Charu Chopra, Director o" India?rograms, charuBdigitalgreen.org. ?roposals will be competitivel evaluated. Themost highl technicall =uali"ied proposals ma be re=uested to present them atDigital Green#s o""ice in +ew Delhi, India. Digital Green reserves the right to "und anor none o" the proposals submitted. *ll preparation and submission costs are at theapplicant#s epense.

' Sope of ,or

a) Objectives & Deliverables:

The overall ob!ective o" the assignment is to assist Digital Green in identi"ing aviable "uture strateg "or its organizational structure scaling its nutrition "or 7/+C;<approach identi"ing public, private and civil societ partners in geographies withhigh burden o" under nutrition that can institutionalize it and mechanisms "or donorand co-investors to sustain it.

In particular, the consulting agenc will be epected to@1 Develop a concept "or Digital Green#s re=uired organizational model and

corresponding business andAor "unding model with clear recommendations "or Digital Green#s 2-ear strateg

&1 Design Digital Green#s service o""ering "or scaling its %:CC approach "orachieving nutrition "or 7/+C;< goals

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mailto:[email protected]





>1 /ap nutrition burden and eisting public, private, and civil societ programsacross India to prioritize opportunities "or engagement

31 %urve potential implementation partners and co-investors e.g., corporatesocial responsibilit programs1 to develop a "ramework "or driving ownershipand longer-term sustainabilit

To analze the above elements, Consulting *genc will per"orm the "ollowing tasks@

• 9btain an overvie- of t*e .igital /reen approa* and struture ot* -it*

respet to its prior -or in nutrition and roader agriulture and liveli*ooddevelopment ativities in light o" the epected growth. 7elevant =uestions@hat is the 2 ear business plan "or Digital Green and how does the nutrition "or7/+C;< work "it with thatE hat is the ideal size "or Digital Green#s core sta""and what tpe o" sta"" might be needed as it "ocuses increasingl on nutrition "or7/+C;<E hat is an appropriate management structure to support this broader port"olio o" activitiesE

• 7eview the urrent and potential future operating and usiness0funding

model of .igital /reen@ Gain an understanding on the current set-up o" DigitalGreen and its approach "or %:CC in varing geographies, in India and globall,and sectorall, including agriculture, health, and nutrition. )valuate the "easibilito" adapting or combining alternative ICT-enabled %:CC approaches, such asbroadcast television and mobile solutions, to enhance Digital Green#s approach"or nutrition "or 7/+C;< %:CC "or greater scalabilit.

• Conduct desk research and interviews to reommend implementation

partners1 servie approa*es1 and geograp*ies -*ere nutrition forRMNCH+ SBCC ould e saled in 2ndia prioritized based on "actors, such aswomen, child, and adolescent under-nutrition burden eisting public, private, andcivil societ programs that have the mandate and capacit to co-invest ininstitutionalizing the Digital Green approach and Digital Green#s eisting base o"operations. 8earn how Digital Green has institutionalized and scaled its approach"or agriculture and livelihood development with government programs, like the+ational 7ural 8ivelihoods /ission +78/1, to see how those partnerships couldbe leveraged andAor new ones "orged in a similar manner. Develop a matri thatmaps >-2 potential scaling strategies and delineates the trade-o""s e.g., impact,scale, cost1 associated with each one.

• Develop lear and ationale implementation plan@ )valuate what role

eternal donors e.g., :ill F /elinda Gates $oundation, %*ID, corporate socialresponsibilit programs1 could have and how their support could be used toe""ectivel along with the bu-in o" implementation partners leveraging DigitalGreen#s approach. *nalze in both near-term -& ear1 and longer-term >-2

ear1 intervals. )plore how Digital Green can serve as convener "or aligning thedisparate priorities o" implementation partners and donors "or scaling nutrition "or7/+C;< %:CC goals. 9utline a clear roadmap "or implementing therecommendations, which can be scaled up@ hat are the ke milestones "orDigital Green to build this strategE ho is responsible internall and eternall1"or whatE ;ow does the business plan "or implementation look likeE hat tpe o" support and "rom whom1 does Digital Green need to achieve thisE

b) Expected Timelines:

. Hick 9"" December &, &'2-Januar , &'(K

.. /eet with Digital Green#s Chie" )ecutive 9""icer C)91, Chie" 9perating9""icer C991 and ?ro!ect Director "or an overview o" organization, approach,and eisting operations

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.&. 7eview eisting strategies "or partnership management, sustainabilit, andplans "or net phase and how build toward scaling nutrition "or 7/+C;<%:CC programming in India

&. Conduct Interviews Januar 3-Januar 2, &'(K&.. Conduct interviews with i1 ke potential implementation partners in India, like

the +ational 7ural 8ivelihood /ission +78/1 and +ational 7ural ;ealth/ission +7;/1, at central and state-levels and ii1 donors e.g., %*ID, :illF /elinda Gates $oundation, corporate social responsibilit programs1

&.&. $ocused discussions with Digital Green#s ?ro!ect Director and other memberso" Digital Green#s senior management team

&.>. ?repare =ualitative assessment in matri "ormat o" eisting and proposedstrategies in the areas o" business model, organizational developmentincluding technical skills and epertise in the domain o" health and nutrition,and research and implementation partner linkages

>. Gather and 7eview Data Januar 4-&6, &'(K

>.. ?repare dra"t business model, organizational, partnership, and pro!ectstructure strateg and present it to Digital Green leadership team>.&. Incorporate "eedback "rom Digital Green>.>. %ocialize dra"t strategies with ke donors and business partners "or "eedback

3. 7e"ine %trateg $ebruar -,&'(K3.. ?repare report that provides overview o" the process, goals, analses,

alternatives, evaluation criteria, matri assessment, and net steps.3.&. ?resent overall and pro!ect speci"ic strategies to Digital Green#s leadership

team3.>. Develop brie" summar report that is suitable "or wider public distribution that

brings together conclusions "rom the stud which could be shared with

eisting and anticipated donors, research and implementation partners

K The assignment will be ompleted over 3 -ees starting when the consultanccontract is eecuted. The timelines "or each sub-categor are indicative andad!ustments in timelines within sub-categories can be made based on work planproposed b the Consulting *genc.

c) Proposal Format

I" this solicitation is amended, all terms and conditions that are not amended remainunchanged. ?lease acknowledge receipt o" an amendment to this solicitation in thecover letter.

The proposal "ormat is divided into two sections@ Technical and $inancial proposals.Hindl submit hard copies of 4e*nial proposal and Finanial proposal inseparate envelopes mared on top' 5ll te*nial proposals s*ould esumitted to

Charu ChopraDirector India ?rograms

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Digital Green)-(, Clarion Collection The Lutab1%haheed Jeet %ingh /arg+ew Delhi- ' '(

6%mail@ charuBdigitalgreen.org

Agencies are encouraged to submit both hard and sot copies o the Technical proposal

5ll finanial proposals s*ould e sumitted in *ard opy to

Havitha Vinod/anager-Donor and ?artnershipsDigital Green)-(, Clarion Collection The Lutab1%haheed Jeet %ingh /arg

+ew Delhi- ' '(6%mail@ kavithaBdigitalgreen.org

P!EA"E DO #OT "E#D F$#A#%$A! POPO"A!" T'O(' E!E%TO#$%*A$!

Technical proposal ?roposals should be prepared simpl and economicall, providing a straight"orward,concise description o" our agenc#s abilit to meet the re=uirements o" the workoutlined in this 7$?. ?lease do not eceed beond 2 pages.

?lease organize our proposal as "ollows@

% Cover 7etterThe letter shall, at a minimum, contain the "ollowing@

• Identi"ication o" the proposer, including business name and point o" contact

details

• * statement that the proposal shall remain valid "or a period not less than

ninet 6'1 das "rom the due date o" proposals

• The signature and tped name o" the person authorized to bind the o""ering

agenc to the terms o" the proposal

% 8ualifiations1 Related and Relevant 69periene and Referenes

• :vervie-

This section should establish the abilit o" our agenc to satis"actoril per"orm thework described in the %cope o" ork %ection > o" this 7$?1 based on@ demonstratedcompetence in the services to be provided the nature and relevance o" similar workcurrentl being per"ormed or recentl completed competitive advantages over otheragencies in the same industr strength and stabilit as a business concern andsupportive client re"erences.

• Baground information aout t*e organi;ation

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$urnish background in"ormation about our agenc, including date o" "ounding, legal"orm i.e. sole proprietorship, 88C, corporationAstate o" incorporation1, number andlocation o" o""ices, principle lines o" business, number o" emploees, daAhours o"operation and other pertinent data. Disclose an conditions e.g. bankruptc or other"inancial problems, pending litigation, planned o""ice closures, impending mergers1that ma a""ect the ?roposer#s abilit to per"orm in accordance with a resultingcontract. Certi" that the agenc is not debarred, suspended or otherwise declaredineligible to contract b an "ederal, state, or local public agenc.

• Relevant Personnel and ,or 69periene

Describe our agenc#s prior eperience o" undertaking similar tpe o" work,including ears o" eperience in providing such services in the attached sampletemplate *nne .. )laborate upon the ke people to be involved in the stud withtheir pro"iles in the attached sample template- *nne .&

% ,or plan and 4e*nial 5pproa*This section should demonstrate our agenc#s understanding o" Digital Green#s

ob!ectives and re=uirements, demonstrate an abilit to meet those re=uirements andoutline clearl and concisel the plan along with timelines "or each activit "oraccomplishing the speci"ied work. ?lease be concise.

Financial Proposal The "inancial proposal should disclose line item wise charges that will be assessed toDigital Green as a result o" the services provided b our agenc. ?lease provide theestimated budget in the attached sample template *nne-&.

Include a budget in )cel "ormat and an accompaning budget narrative withmilestone paments associated with a veri"iable product, task, deliverable, or goal. .The milestones will generall have three parts@ 1 a description o" the product, task,

deliverable, or goal to be accomplished &1 a description o" how our agenc willdocument the completion o" the product, task, deliverable, or goal and >1 theamount that Digital Green will pa "or the deliverable. :e sure to provide in detail thetotal proposed costs "or implementation o" the pro!ect our agenc is proposing

*s a sample that should be appropriatel tailored b the *pplicant, the "ollowingprovides Digital Green#s epectation "or a milestone and structured pament plan@

/ilestone Documentation /ilestone *mount

. %urve in M province %urve report I+7 ,'','''

&. Training in M province Training materialsand attendance sheet I+7 ,'','''

In addition to the milestone and structure pament plan, the applicant must alsoinclude an )cel-based budget that supports the total proposed amount. Costs donot necessaril need to align with individual milestone amounts, but must align withthe total proposed amount.

The accompaning budget narrative must eplain the basis o" estimates, ade=uatecost, and historical or unit pricing data to establish a reasonable cost and theassurance that the recipient will realize no increment above actual cost. This means

calculations and details must be provided "or Digital Green#s review. $or eample,international travel must include the number o" travellers, the number o" das, the

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departure cit and the arrival cit. To epedite Digital Green#s review, please ensurethat the )cel budget and budget narrative align.

The "inancial proposal should disclose all charges that will be assessed to DigitalGreen as a result o" the services provided our agenc. ?lease provide the estimatedbudget in the attached sample template *nne-&.

5ppendies$urnish as appendices supporting documents that relate to the precedinginstructions. Include an additional in"ormation ou deem essential "or properevaluation o" our proposal and which has not been eplicitl solicited in thepreceding sections.

6valuation of ProposalsDigital Green anticipates issuing a contract to the agenc whose proposal is mostadvantageous and cost-e""ective. * contract calls "or one price, not sub!ect to an

ad!ustment based on the agenc cost eperience in per"ormance o" the contract.This is established at the outset, when the contract is negotiated and signed.

Technical proposals will be evaluated at "irst level. $inancial proposals o" thoseagencies, which have technicall =uali"ied, will be evaluated at net level. )achtechnical proposal will be evaluated based on evidence o" the "ollowing items@

*de=uac and =ualit o" proposal@- nderstanding on the proposed task- *lignment o" proposal with %cope o" ork and epected deliverables

%peci"ic eperience@

- nderstanding and abilit to undertake video production- )perience o" eecuting similar tpe o" pro!ects in past

He eperts and sta""@- Lualit and suitabilit o" the agenc to handle the pro!ect- %uitabilit o" technical personnel

Calendar and Deadlines@- ?roposed time line- ?revious track record "or meeting the deadlines

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Sl. No. Name and Address of theagency that hired your

organization for theassignment

Detailed description of Job work and any sample of reports that

can be shared

Anne !"." #periences:Please complete a table using the format below to summarize theeperiences in the course of the past $ years by the agency

Anne ".%& 'ro(le of the team composition )Attach brief *+sof team members,

!

S.No

. Name Designation

-ey area of

epertise

nutrition for rmnch+ sbcc strategy study request for proposal (rfp)

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