consolidated report of sbcc cell mar 24
TRANSCRIPT
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Contents
1. Background ......................................................................................................................... 2
2. Formation of District SBCC Cell Malda ............................................................................ 3
3. Activities undertaken by District SBCC Cell ..................................................................... 5
3.1. Workshops & Meeting ............................................................................................... 5
3.1.1. Advocacy Workshops with Imams ......................................................................... 6
3.1.2. Sensitising Local NGOs, Youth Clubs, Youth Volunteer & SHG members .......... 6
3.1.3. Sensitisation of Durga Puja committee on SBCC................................................... 6
3.1.4. Sensitisation and Training of Imams on SBCC ...................................................... 7
3.1.5. DPAC Rewiew Meeting-November ....................................................................... 7
3.1.6. DPAC Review Meeting: December, 2015 .............................................................. 8
3.1.7. Convergent SBCC Planning meeting.................................................................... 10
3.1.8. Orientation workshop on SBCC for Nodal persons .............................................. 10
3.1.9. Block Level Orientation workshop on SBCC ....................................................... 12
3.2. Campaign .................................................................................................................. 17
3.2.1. Campaign on WaSH during Eid-Ul-Adha & Juma............................................... 17
3.2.2. SBCC Campaing by the Durga Puja committee ................................................... 17
3.2.3. Tableau Campaign ................................................................................................ 18
3.2.4. Campaign at SaRASWATI PUJA on Hand Washing ........................................... 18
3.3. Fairs, Festivals and Special Day Celebration .......................................................... 18
3.4. Activities incollaboration with Partner NGO ........................................................... 25
3.4.1. District Level Convergent SBCC Planning Workshop at Malda.......................... 25
3.4.2. NGO Capacity Building Workshop ...................................................................... 27
3.4.3. Theatre workshop with Meena Manch members .................................................. 28
3.4.4. PRI Workshop ....................................................................................................... 29
3.4.5. Orientation workshop with folk media groups under Lok Prasar Prakalpa (LPP) 31
4. Creation of Social Networking Page ................................................................................ 32
Acronyms
GP: Gram Panchayat
BALA: Building as Learning Aid
ODF: Open Defecation Free
WIFS: Folic Acid Supplementation Programme
LPP: Lok Prasar Prakalpa
RMSA: Rashtriya Madhyamik Siksha Abhiyan
BCC: Behaviour Change Communication
IEC: Information Education Communication
NBM: Nirmal Bangla Mission
SBCC: Social and Behaviour Communication Change
PIP: Programme Implementation Plan
NGO: Non Government Organisation
FBO: Faith Based Organisation
C4D: Communication for Development
C2A: Call to Action
IPC: Inter Personal Communication
PRI: Panchayat Raj Institution
DM: District Magistrate
ADM (G): Additional District Magistrate (General)
DPO: District Project Officer
SSM: Sarva Siksha Mission
BDO: Block Development Officer
DCPO: District Child Protection Officer
DSWO: District Social Welfare Officer
LCPO: Local Child Protection Officer
KP: Kanyashree Prakalpa
IFA: Iron Folic Acid
FFL: Fact for Life
ICDS: Integrated Child Development Scheme
KGVB: Kasturba Gandhi Valika Bidyalaya
CWSN: Children with Special Need
DPU: District Project Unit
SHG: Self Help Group
VHND: Village Health and Nutrition Day
LPP: Lok Prashar Prakalpa
AWW: Anganwadi Worker
VLCPC: Village Level Child Protection Committee
RKSK: Rashtriya Kishor Swasthya Karyakram
ICT: Information and Communication Technology
ANM: Auxiliary Nurse Midwifery
ASHA: Accredited Social Health Activist
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1. BACKGROUND
According to the 2011 census, Malda district has a population of 39, 97,970 with a population
density of 1,071 inhabitants per sq km. Its population growth rate over the decade, i.e, from
2001-2011 was 21.5%; sex ratio of 939 females for every 1000 males, and a literacy rate of
62.71%. Malda has a large diversity of demographics. Total male population is 2,051,541
(51.09%) and sharing of female population is 19, 37,304 (48.91%). The number of male
children under 0-6 years is 3, 12,340 and that of female children is 2, 96,700. The district
population comprises of 59% of Muslim, 40% Hindus and rest 1% of other religions. The
language spoken here is Urdu, Bengali, Hindi and Maithili. Malda has 3,701 villages, 146
GPs and 15 Blocks, 02 Municipalities.
Malda has low literacy rate in comparison to other districts of West Bengal. The total literacy
rate of the district is 52.30%. Male literacy rate is 56.15% and female literacy rate is 48.23%
whereas state literacy rate for male and female are 82.14% and 65.46%, respectively.
Children and Women’s Situation:
The situation of children and women is very pitiable in Malda with high percentage of early
marriage leading to early pregnancy. The consumption of 100 IFA tablets during pregnancy
in the rural areas is low. The practice of feeding breast milk exclusively to the 0-5 month
children is 69% (DLHS-4), which is unsatisfactory. According to the DLHS-4 reports, in
Malda, the knowledge level of the mothers on diarrhoea management is 95.1%, whereas for
danger signs of ARI are 60.5%, which is low. Quite high proportions i.e., 82.3% (DLHS-4)
adolescent girls (10-19 years age group) are anaemic. In Malda, about 26% (DLHS-4) people
don’t have access to improved toilet. 28% (DLHS-4) pregnant women do not avail
institutional delivery.
Need for Social and Behaviour Change Communication
Due to certain development indicators, some of them specified in the aforesaid section,
Malda district is among the priority districts of West Bengal. For example, it is included
within the group of Call to Action (C2A) or RMNCH+A, it is intensely implementing
Mission Nirmal Bangla (MNB) to achieve open defecation free (ODF) status; it has
innovation interventions to enhance school attendance and prevention of early marriage.
Schemes like Rashtriya Kishori Swasthya Karyakram (RKSK), SABLA, Building as
Learning Aid (BALA), Lok Prasar Prakalpo (LPP), Weekly Iron and Folic Acid
Supplementation programme (WIFS), Rashtriya Madhyamik Shiksha Abhiyan (RMSA) are
in vogue and few more is to come in the future. IEC/BCC is an integrated part of each
aforesaid programme implementation which needs appropriate planning and monitoring.
These programmes and schemes intend to accelerate results for the survival, development and
empowerment of children, women and adolescents, especially those belonging to
marginalised and hard-to-reach communities.
Based on evidences within Malda as well as from outside it is clear that most of indicators
related to child and women highlighted above, which have also been included in the Malda
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DPAC, heavily depends on behaviours and social norms and practices. Many of those
behaviours such as open defecation, low knowledge and practice of hand washing with soap
at critical times, poor health seeking behaviours, low knowledge about the importance of
education and harmful consequences of early marriage, etc. are among the root causes of poor
development indicators. Therefore, all the current interventions under various flagship
programmes laid huge emphasis on behaviour change and social norms development in order
to accelerate the results of those programmes and campaigns. For example, NBM
Communication Strategy, Kanyashree Parkalpa Communication Strategy, RMNCH+A
Communication, IYCN/ 1000 Day Communication, Mission Indradhanush, etc. have been
developed and rolled out in order to meet the increasingly felt need of behaviour change and
social norms development.
These programmes have provisions for IEC/SBCC which are very important to develop
knowledge among their targeted stakeholders about the benefits that the programmes offer
and mobilise them to take advantage of the same. Behaviour change is critical for training
and sensitisation of the service providers of the schemes. Budget provisions have been made
for IEC, and some of the programmes even have laid down guidelines for IEC/SBCC
implementation.
It has been observed that often the provisions of IEC/SBCC in such important programmes
remain underutilised and the planning for them is ad hoc rather than systematic and evidence
based. This affects the awareness generation and also behaviour and social norms
development among both beneficiaries and service providers. Consequently, the visibility of
several important development programmes and the progress in achieving their results remain
much lower than expected.. Malda is also one of the priority districts for UNICEF’s support
and with this support, the district has developed the district specific District Plan of Action
for Children (DPAC) 2014-2018.
2. FORMATION OF DISTRICT SBCC CELL MALDA
Given the critical role that SBCC can play in achieving results based on various programmes
and being cross-sectorial in nature, Malda District Administration realised the need for a
platform under its direct oversight which can liaison and coordinate with various line
departments and their flagship programmes for a systematic planning, and review of SBCC/
IEC activities of those different programmes and provide necessary technical support. In this
regard, the District Administration issued a Memo (Memo No. 260/MDM; Dated
07/09/2015) for officially establishing ‘Malda District Social and Behaviour Change
Communication’ (Malda Dist. SBCC Cell). The District Administration also assigned a
senior Govt. Official as the District SBCC Nodal Officer who would lead the functioning of
the Cell. It was discussed during the ‘DPAC Review Meetings’ as well as on different
occasions that the Malda District SBCC Cell, like in other priority districts, will be supported
by UNICEF KFO for strategic inputs in order to achieve effective and efficient results as
discussed in the DPAC 2014-2018.
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Key Role and Responsibilities of the Dist SBCC Cell: Among various key SBCC /IEC
strategies and interventions of different flagship programmes and line departments of the
district, the SBCC Cell coordinates and facilitates better planning, monitoring and reviews of
the Information Education and Communication (IEC)/Behaviour Change Communication
(BCC) activities as per their respective annual Programme Implementation Plan (PIP). As
mentioned earlier, the District Administration has already assigned one senior level officer as
Dist SBCC Nodal Officer to coordinate with different line departments, NGOs, technical
agencies, etc. Other line departments would also nominate an official each to coordinate with
the Dist SBC Cell regarding its SBCC /IEC activities.
More specific role and responsibilities will include:
• Proper review and understanding of IEC/BCC activities of all flagship programmes,
especially those related to children, women and adolescents being implemented in the
district;
• Identification of IEC/BCC provisions, guidelines and budgets for them;
• Close coordination with different departments/ concerned agencies i.e., I&CA, ICDS,
Health, Education, Zilla Parishad for SBM, MNREGA, Minority Affair, etc. and
ensuring that,
i. These departments have clear idea about the resources meant for IEC in each of
the programmes implemented by them;
ii. do proper planning for IEC/SBCC and
iii. efficiently spend IEC budget;
• Map out credible and effective NGOs/Community Base Organisations (CBOs), Faith
Base Organisations (FBOs), SHGs, Youth Clubs, Social & Cultural forums/ networks and
facilitate their systematic involvement in community mobilisation for demand generation
for services offered under various flagship programmes;
• Map out existing IEC materials available with various departments and facilitation of
filling gaps, if found any, for their result based dissemination and / or distribution;
• Facilitate capacity building of different line departments and NGOs/CBOs for
IEC/BCC planning, implementation, monitoring and evaluation;
• Based on the gap analysis, facilitation of training and capacity development
workshops for line departments and NGOs/CBOs, SHGs, Youth Groups, etc.
• Modelling of SBCC/IEC (including the adaptation/ development of localised IEC
materials) in select GPs through the training and deployment of local SHGs, Youth
Groups, and NGOs/CBOs which will be scaled up by leveraging resources available in
different flagship programmes.
• Seeking technical support from C4D Programme of UNICEF for the above.
It was also decided by UNICEF that Contact Base will partner as lead agency for
planning convergent SBCC for improved child survival, development and protection,
capacity building of local partners, monitoring and documenting of initiatives. Contact
Base will work as technical agency for capacity building and documentation in close
coordination with District Administration, SBCC Cell, I&CA and UNICEF. NGO
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partners identified for each block will be capacitated and mentored by Contact Base for
planning and implementing convergent SBCC and evidence building through improved
documentation and monitoring.
3. ACTIVITIES UNDERTAKEN BY DISTRICT SBCC CELL
District SBCC Cell has undertaken various activities like workshops and meetings with
governmental and non-governmental stakeholders to sensitise them on SBCC, organised
campaign for disseminating messages on various flagship programmes and participated in
various fairs and festivals for IEC/BCC activities during the month of September, 2015 to
March, 2016. The following section provides the details of the activities undertaken:
3.1. WORKSHOPS & MEETING
District SBCC Cell conducted 11 workshops/meetings covering 722 participants during the
month of September, 2015 to March, 2016. The following table provides the details of the
workshops / meetings:
Table 1: Overview of Workshops/ Meeting
Sl No Date Activity Venue/Place Coverage
1 22.09.15 Advocacy workshop with Imams. Dist. Conference
Hall
50
2 05.10.15 Sensitisation meeting with
NGOs,Youth Clubs,Youth
volunteers, on MI.
Dist. Conference
Hall
75
3 13.10.15 Sensitisation of Puja Committee on
SBCC
Town Hall 80
4 03.11.15 Sensitisation & training of Imams on
SBCC
DTC, Malda 150
5 26.11.15 DPAC Review Meeting- November,
2016
Dist. Conference
Hall
45
6 23.12-15 &
06.01-16,
Twice monthly review meeting Dist. Conference
Hall
80
7 27.01.16 Orientation of nodal person (District
level)
Dist. Conference
Hall
35
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8 29.02.16 Capacity Building workshop on
SBCC with SI of schools, Teachers,
MWI, Health
Supervisors,BWO,ICDS Supervisors
Chanchal I Block 54
9 01.03.16 Capacity Building workshop on
SBCC with
VIC/VLCPC,NGOs,SHGs,Youth
Clubs, Social & Cultural forums.
Chanchal I Block 45
10 02.03.16 Capacity Building workshop on
SBCC with SI of schools, Teachers,
MWI, Health
Supervisors,BWO,ICDS Supervisors
Kaliachak III 58
11 03.03.16 Capacity Building workshop on
SBCC with
VIC/VLCPC,NGOs,SHGs,Youth
Clubs, Social & Cultural forums.
Kaliachak III 50
Total 722
3.1.1. ADVOCACY WORKSHOPS WITH IMAMS
A one - day workshop was held at District Magistrate Conference Hall on 22.09.2015 with 50
Imams of Malda district. The main objective of the workshop was to sensitise the influential
stakeholders on various issues like benefits and use of toilets, pitfalls of child marriage,
maintaining proper health and hygiene for adolescent empowerment. The participants were
mobilised to disseminate the information regarding the mentioned issues during Eid- Ul -
Zoha celebration.
3.1.2. SENSITISING LOCAL NGOS, YOUTH CLUBS, YOUTH
VOLUNTEER & SHG MEMBERS
Department of Health and Family Welfare observed ‘Mission Indradhanush’ to reach out to
the drop out children in the field of routine immunisation. To take the initiative forward,
SBCC conducted a one-day sensitisation meeting with members of local NGOs, youth clubs,
youth volunteers and SHG at District Conference Hall on 5.10.2016. The main objective
of the meeting was to create awareness amongst different stakeholders on ‘Mission
Indradhanush’ and the strategy to reach out the drop out children on MI.
3.1.3. SENSITISATION OF DURGA PUJA COMMITTEE ON SBCC
Altogether 85 Durga Puja committee members were identified across Malda district for
signature campaign and awareness generation during Durga puja. A sensitisation workshop
was held at Town Hall with the Puja Committee members on 13.10.2015. In the
workshop the participants were sensitised on raising awareness among the
pandal hoppers on the pitfalls of child marriage, health and hygiene, Kanyashree
Prakalpa etc. In the workshop, various techniques like
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developing CDs on health, sanitation, hygiene and protection, signature campaign
on the use of toilet etc were developed to create awareness.
3.1.4. SENSITISATION AND TRAINING OF IMAMS ON SBCC
Altogether 150 Imams from masjids and idgahs were identified across the district and a
sensitisation workshop was held on 3.11.2015 at District Training Centre, Malda. They were
sensitised on their responsibilities to create awareness on using toilet and WASH under
Nirmal Malda Mission. The religious leaders like Imams, Pesh Imams and others were
requested to announce WASH appeals to the villagers, before and after Friday prayers at
Jama Masjid and idgah.
3.1.5. DPAC REWIEW MEETING-NOVEMBER
DPAC review meeting was held on Nov 26, 2015 at District Magistrate Conference Hall. The
main objective of the meeting was to access the DPAC indicators and understand the
planning for SBCC by the line departments.
The meeting was initiated by the District Magistrate who formally welcomed everybody and
read the Preamble of the constitution together to observe the “Constitution Day”. Later the
Nodal Officers from each department shared various reports and observations with other
participants. Following are the key points shared by various departments:
• Health Department: The Chief Medical Officer of Health (CMOH) presented the key
health indicators of the district and its achievements. It was observed that the institutional
delivery at Kaliachak-I Block was very poor. The underlying reason as stated by CMOH was
that the local “Dais” have been motivating the community people to get their children
delivered at the local hospitals/clinics and thereby misguiding the community against the
health service delivery system. He also shared that department is planning a campaign on
prevention of early marriage and early pregnancy in collaboration with other departments.
• ICDS Department: The District Program Officer, ICDS shared their target vs
achievement till October’15 with other departments. A disparity in reporting was brought
forward regarding IFA distribution and its consumption. The loopholes highlighted were ;
lack of proper coordination within the IFA reporting sections in the department, non-uniform
reporting formats and less orientation among the grass root level workers on reporting led to
the improper IFA reporting. Another important observation by DPO himself during his
several visits was closure of Anganwadi Centers.
• Water & sanitation Cell and PHE: The PHE authority mentioned that the construction
of hand tube wells have been completed as per target as well as the pipe line water
connection work is in progress. The maintenance work of the Anganwadi Centres has begun
as per the list provided by DPO, ICDS. Regarding the provision of safe drinking water
facility in the district, out of 10 thousand hand tube wells 350 hand tube wells are in working
condition, whereas the VWSCs are yet not formed. Regarding SBCC activities, a street play
was organised, though there is no order/instruction provided for organising such activities
from the respective State Department. The DNO shared that 26 villages have been ODF,
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Key Outcomes of the meeting:
o To identify the local Dais of Kaliachak-I, advocate with them and improve the
institutional delivery of the block;
o Quick action against the AWWs like holding salaries of those AWWs which were
absent during the DPO ICDS visit;
o Streamline of Sabla groups to achieve IFA consumption;
o Mapping of the hand tube wells and sharing them with BDOs for providing portable
drinking water facility through MGNREGA;
o Formation of VWSCs in the GPs and activate them by opening of bank account as
soon as possible;
o Submission of Village wise ODF report to DM at the earliest;
o Selection of a primary nodal person in each & every department for SBCC within
Monday and share their names & contact with the Nodal officer of SBCC Cell.
o Every department will share their current activity on IEC/BCC and plan for the next 6
months.
o NGO Capacity Assessment
whereas 15 GPs have been targeted to achieve ODF adjoining the Ganga River till March,
2016. A pipeline water facility for Bhanu Sankar Tola village of Manik Chak block has been
proposed as per the demand of the villagers and also the village is to be ODF through CLTS
approach. Regarding SBCC, IEC was used during the sanitation week celebration developed
by UNICEF.
• District SBCC Cell: The District Project Officer shared the objectives and plan of SBCC
Cell till March 2016. He focused on the Cell’s vital role of planning of IEC and BCC
activities, monitoring and reporting of the same along with inter sectoral coordination among
the various departments to reach the desired goals. Later, the three-tier approach and the
resource mapping of the district were discussed in the forum. Link focal person for each
department was proposed for coordination regarding SBCC activities in the district.
3.1.6. DPAC REVIEW MEETING: DECEMBER, 2015
The review meeting was held on Dec 23, 2015 at District Magistrate Conference Hall. The
main objective of the meeting was to plan the IEC/BCC activities by different departments
for the upcoming events and programmes for the district. Later the Nodal Officers from each
department shared various reports and observations with other participants.
The concerned departments planned to make a calendar in consultation with the District
Magistrate for the upcoming events like Sabala Mela, Handicraft Mela, Vivek Utsav, MI
Session, National Girls Childs’ Day and many more. A budget was prepared for the IEC/BCC
activities for the upcoming events keeping in mind the expenses for gates, hoarding, stall
decorations, tableau, flex and standee, promotional activities, prize for various events, vehicle
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and fuel charges and media coverage. It was decided that each department should be
committed to contribute 10% of the expenses towards IEC/ BCC materials for the events. The
responsibilities to initiate the events were distributed among the officers and concerned
departments.
Planning for the activities and events
It was decided to assemble a raised platform at every Mela / Utsab for day long promotional
activities with a colourful back- drop. Folk artists, ventriloquist, magicians were involved for
promotional activities. The departments were requested to develop different activities and
prepare a date wise action plan with detailed programme and submit it to the District SBCC
Cell.
Outcome: An event calendar was finalised in consultation with the District Magistrate.
Table 2: Calendar for Event/Programmes for the month of January 2016
Sl No Name of the
event/programme
Concerned
Department Date
No Of
Days
Level of
Programme
1 Uttar Banga Utsav NBDD 08-10 Jan/16 4 District
2 Sabala Mela SHG & SE 7-13 Jan/16 7 District
3 Handicraft Mela MSME 19-25 Jan/16 7 District
4 Mati Krishi Mela Agriculture 1-15 Jan/16 15 Block
5 Gajol Mela BDO 2-11 Jan/16 10 Block
6 Vivek Utsav Youth 12-01-2016 1 Block
7 Subhash Utsav Youth 23-01-2016 1 Block
8 Republic Day
26-01-2016 1 District
9 National Voters Day
25-01-2016 1 All Over
District
10 ODF Mela Sanitation Cell Throughout
January
11 NID session Health 17-22 Jan/16 6
12 MI Session Health 07-Jan-16 1
13 Adult JE Day Health
14 National Girls
Childs Day Social Welfare 21-Jan-16 1 District
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15 Book Fair Mass Education &
Library Science 11-18 Jan/16 8 District
3.1.7. CONVERGENT SBCC PLANNING MEETING
A District Level Convergent SBCC planning meeting was held on 6th Jan, 2016 at the District
Conference Hall, Malda. The workshop was chaired by the District Magistrate. Altogether,
33 officials including DM, ADM (G),DPO (SSM & RMSA), Dy. Magistrate and Dy.
Collector and District Coordinator– SBCC Cell, members of SBCC Cell, BDOs, DCPO,
DSWO, DCPO, LCPO, Project Manager – KP and SABLA and others attended the meet.
Nodal officer of SBCC Cell shared the details of fairs and festivals where the SBCC Cell
would participate for IEC/BCC activities. He also elaborated the process of convergent
actions by the line departments that would be taken for disseminating the information of
various Govt. flagship programs through different IEC materials and BCC activities.
Officials from the mentioned line departments shared the details of available IEC materials
and funds.
3.1.8. ORIENTATION WORKSHOP ON SBCC FOR NODAL PERSONS
The orientation workshop on SBCC for block level nodal persons was held on 27th Jan, 2016
at Conference Hall, District Magistrate Office, Malda. Altogether 33 particpants were present
including ADM (G), Nodal person from Health, ICDS, SSM, Social Welfare, DICO 10 Jt.
District Magistrate, Malda addressing the participants
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BDOs from 10 Blocks, Consultants from UNICEF, Nodal person and Support staff-District
SBCC Cell, consultants of Contact Base.
Objective: The main objective of the workshop was to orient the Block, District level Nodal
person on Social and Behaviour Change Communication and C4D. Another aim of the
workshop was to define the role and responsibility of district and block level Nodal persons
for promoting proper SBCC activities.
Proceedings:
• The Additional District Magistrate (General) initiated the meeting by formally welcoming
the participants and requested DNO SBCC, Cell to recap/ narrate the cell activities of
Mela/ Utsav/ Events etc. held in
past one month.
• DNO SBCC Cell shared the
activities and engagements during
the Mela/Utsav etc; like
coordination with inter line
department, planning on
IEC/SBCC for the Mela/Utsav,
develop IEC centrally and its
dissemination through various
medium.
• A clear understanding was shared by UNICEF Consultant Sonali Paul with the
participants regarding Communication, IEC, BCC, & SBCC with various examples. She
further explained the difference between the terms and the need of the SBCC for social
development.
• Debasis Bhandari, UNICEF Consultant presented a ppt focused on Concept of C4D,
definition of SBCC, Need of SBCC for Social Development. During the presentation, he
shared that C4D is a programme and SBCC is one of the parts of C4D. Thus for the
development of society, communication, and communication for behaviour changes play
a vital role and for this SBCC Plan is a must. Further the topics touched upon during the
presentation were: Behaviour Change Process, Ecological Model, Planning and
Monitoring, Communication Planning Process and the Role and responsibilities of
District>Block> Level Nodal persons.
• It was further described by Bikash Ranjan Chakrabrotry that the Nodal person need to
coordinate with all line departments and find out the IEC/SBCC provisions of each
department and then chalk out a convergent plan for IEC/SBCC so that an effective plan
can be made.To achieve a maximum outcome for behaviour change, will be a prime role
and responsibly of the nodal persons. He further shared his experience from Purulia
District with the participants.
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3.1.9. BLOCK LEVEL ORIENTATION WORKSHOP ON SBCC
Orientation workshop on SBCC was held at Chanchol-I and Kalichak-III block from Feb 29 -
March 3, 2016. In both the blocks, the workshop was divided into two segments according to
the profile of the stakeholders. The first segment of the workshop was held with the
government officials, teachers, ICDS and health supervisors, and SI education. In the second
segment the profile of the participants were AWWs, NGOs, Youth Club representative,
members of BLCPC and VLCPC, ICDS workers and PRI members. Following table provides
the block wise participant details:
Table 3: Block wise details of the orientation workshop on SBCC
Sl
No
Block Venue Date # Total
Participants
1. Chanchal-I NREGS Hall 29th February 2016 52
2. Chanchal-I SGSY Meeting Hall 1st March , 2016 54
3. Kaliachak- III BDO Conference Hall 2nd March, 2016 46
4. Kaliachak- III BDO Conference Hall 3rd March, 2016 50
Objective: Following were the objectives of the multi stakeholder workshops:
1. Developing measurable knowledge and skills on processes involved in result based
community mobilisation among various stakeholders in education, health and
protection
Key outcomes
o Block Level Nodal person will organise a meeting with Block level line
departments.
o Block level Nodal person will share the date of meeting with block level Line
Department
o A composite IEC of all flagship programmes will be shared to all Block level nodal
persons which would be further distributed to the concerned frontline workers.
o Primarily the messages conveyed by the frontline worker would be the prime focus
and strengthened further
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Demonstrating Socio-ecological Model
Ice breaking activity
2. Orienting the participants on planning, implementation, monitoring and
documentation of SBCC
3. Developing micro plans for IEC/BCC activities
Proceedings
• Inauguration and objective sharing: Block Development Officer, Consultants from
UNICEF and SBCC cell inaugurated the
workshops and shared the objective with
the participants.
• Ice breaking and Introduction of the
participants: A clapping exercise was
done for ice breaking to improve
concentration and listening skill. The
participants were asked to close their
eyes and concentrate on the clapping
sound of the facilitator and repeat after
him. Gradually the pace was increased
and the participants had to match up to it.
Another activity was done using two
bottles of water. Participants were asked to fill the already filled up bottle with some more
water. It seemed impossible. One can only fill more water if some water is poured out of
the bottles. This was done to show that one must empty their brain to make space for new
learning.
Followed by the activities the participants introduced themselves.
• Clarifying the concept of Social and Behaviour Change Communication: Participatory
discussion was held to make the participants understand the concept of SBCC. The
ecological model of SBCC was also
described during the discussion.
The socio ecological model for
understanding SBCC was demonstrated
involving the participants. They were
made to stand in circle with each circle
representing the strata of the model. The
socio ecological approach emphasises
the complex interaction between
individual behavior and environmental
determinants. It recognizes that
individuals are nested within families,
communities, organisations, societies
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Communication Specialist, UNICEF
Session on understanding SBCC by Consultant,
UNICEF
Presentation of Action Plan by the participants
and the global context, and that these varied levels of existence shape the socio ecological
balance.
The ‘Theory of Triadic Influence’ was
also described during the session to
make the participants understand the
role of social norms and values which
influence individual behaviour. The
relation of Behaviour Change
Communication and Social and
Behaviour Change Communication were
also discussed by using various
examples. Steps related to
communication for development were
also addressed.
• Communication mediums and channels: Participants were oriented on various medium
and channels of communication like
mass media, mid- media, IPC etc. The
session also elaborated the limitations of
the channels and mediums. Focus was
given on interpersonal communication.
It was found that most of the participants
were aware about the basic rules of IPC
and they shared that most of the time
they use IPC during their
communication. Some of the
participants mentioned that they need
IEC materials for IPC. AWWs
mentioned that they need IEC to make
the adolescents aware and their parents
regarding importance of IFA.
• Skills required for community
mobilisation: Theatre based activity was
undertaken on skills like active listening,
negotiation, problem solving, body
language, creative thinking, leadership
etc. It was found that participants are
enthusiastic and proactive. During the
‘role play’ session the participants used
their communication skills in a positive
manner.
15
• Action Plan for SBCC: The participants were divided into 3-4 groups and diversi topics
like consumption of IFA, reducing drop out and absenteeism, prevention of child
marriage etc. was provided to each of the group. The participants discussed among
themselves to design a communication plan for addressing these issues in their respective
locality. After discussion the groups presented their plan and the facilitating team
finalised the activity plan through further discussion with them. Main objective of the
exercise was to put emphasis on their planning skills for SBCC. It was found that the
participants need to improve the knowledge on existing stakeholders who can play an
active role for implementing the action plan. It was also observed that convergent among
the grassroots level workers is another area to address the execution of Communication
Plan for SBCC. The following table provides block wise details of the action plan
developed by the participants.
Table 4: Action Plan developed by the stakeholders
Block Key Issue SBCC Planning
Chanchal-I Create awareness
on IFA intake
• Teachers will discuss the importance of IFA intake
during the parent teacher meetings
• NGO representatives , members of Sabla groups,
SHGs and community service personnel (CSP) will
identify the girls and boys from their respective
locality who are enrolled in Jaghati High Madrasha
and Naikanda High Madrsha and do not take IFA
regularly.
• Awareness programme on IFA intake will take place
at D.P.Mahiuddin house by the SABLA group of
ICDS and AWW
• AWW Mulaibari sector -IV will supervise the intake
of IFA twice in a month on Friday at the health
centre. Awareness will be generated during mothers’
meeting too.
Create awareness
on child protection
• Teachers will discuss the child protection issues
during SMC meetings
• AWW will conduct a meeting. Discussion on the
demerits of child marriage on Mar 10 at the Hospital
in front of the Shiv Mandir to sensitise the
community on the implications of child marriage.
Participation of Sabla members, health workers,
NGOs, VLCPC, Childline will be ensured.
Reduce
absenteeism
• Members of Child Cabinet and other adolescents will
identify the drop out children from March 10 and
March 18 at Amlapara. Children will document the
stories of the drop out students.
• SHG members will counsel the parents of the drop
out children at Chanchal GP. The date will be
finalised in consultation with SHG Cluster and GP
members.
16
Awareness on
menstrual hygiene
and proper usage
of sanitation
• Awareness programme among adolescents by AWW
on 12th march 2016 at 9 A.M. during Sabla meeting
at the ICDS centre of the Bhagwanpur GP office
CMO-125
• Awareness programme among mothers by SHGs,
CSP, ANM, ASHA at the ICDS center of the
Bhagwanpur GP CMO-125 on Mar12 and Mar26
• Identifying the families who do not use proper
sanitation and sensitising them on using toilets and its
benefits by NGOs, SHGs, ASHAs, Pradhan and
members at Bhagwanpur GP CMO-125 on Mar 8 at
11 A.M .
Kaliachak-III Tracking IFA
intake at
Bedrabad High
School
• Class teachers of Bedrabad High school will identify
the school children who do not intake IFA tablets
• Class teacher will counsel the students on the benefits
of the intake of IFA tablets
• Monitoring the students intake of IFA tablets for one
month (March, 2016) by the class teachers
• Teachers will also counsel the parents of the students
who do not intake IFA tablets during parent teacher
meeting
Importance of
compulsory
education at
Taptitala,
Bhagawanpur
• School teachers, ICDS workers will sensitise the
children and parents about compulsory education in
1st week of March, 2016.
• ICDS worker will organise awareness session with
the help of community influencers from Mar18 – Mar
25, 2016.
• School teachers will involve the regular students to
influence the dropout children to continue education.
17
3.2. CAMPAIGN
District SBCC Cell initiated 4 campaigns and reached out around 2.5 lakhs people.
3.2.1. CAMPAIGN ON WASH DURING EID-UL-ADHA & JUMA
Awareness was generated before and after namaz by the trained Imams/ Pesh Imams.
Namazees who already have toilets at their house and follows good practice on health and
sanitation were requested to participate and sign in the signature flex. IEC materials on
Nirmal Bangla Mission were distributed to all the namazees.
3.2.2. SBCC CAMPAING BY THE DURGA PUJA COMMITTEE
The Puja Committees actively took part in the workshop and excellent result was noticed. An
audio CD was specially developed with songs on health and
hygiene, Kannyashree Prakalpa and pitfalls of child marriage, etc. A signature flex was
arranged at different puja pandals which appealed for signatures to the pandal hoppers and
namazees who already have toilets at their house and follow good practices on health and
sanitation. Puja committees also announced WASH appeals 3 times a day during
the pick hours using the audio CD and distribute IEC materials for the same.
Sl
No
Date Activity Venue/Place
1 15.09.15
to
10.10.15
SBCC Campaign through Imams during Eid-Ul-
Adha & Jumas
Throughout
dist
2 SBCC Campaign through Puja Committees
during Durga Puja
Throughout
the district.
30 identified
puja stalls
3 11.01.16
to
31.01.16
SBCC Campaign through Tableau plying Throughout
the dist.
4 13.02.16 SBCC Campaign during Saraswati Pooja 3 Schools of
Malda Dist.
18
3.2.3. TABLEAU CAMPAIGN
Tableau plied throughout the district from January 11 - January 31 to convey SBCC messages
on issues like health and hygiene, nutrition, sanitation, education, Kanyashree Prakalpa and
protection. The tableau also distributed IEC materials amongst the people around. It also
conveyed messages through audio.
3.2.4. CAMPAIGN AT SARASWATI PUJA ON HAND WASHING
Malda District Administration identified 3 schools to conduct awareness programmes on
Hand wash and Sanitation on Saraswati Puja, February 13, 2016. The children of the schools
were sensitised on washing hands for healthy life. The schools also conducted a signature
campaign of the children who already have toilets at their house and follow good practices on
health and sanitation.
3.3. FAIRS, FESTIVALS AND SPECIAL DAY CELEBRATION
The district administration organised various fairs during the months of December and
January. SBCC Cell actively participated with the objective to create awareness among the
mass through kiosk installation addressing social issues like health, education, nutrition and
sanitation through distribution of IEC/SBCC materials. Activities for edu-tainment like magic
show, interactive quiz, ventriloquism, talk show and participatory discussion were organised
to make the fair attractive. To facilitate the aforesaid activities various steps like monitoring
outreach, documentation support and involvement of social media was undertaken in the
ODF drive at Dakhshin Chandipur village, Manikchawk Block and Kaliyachak Block,
Gazole Utsav, Sabala Mela, Book Fair and Handicraft Mela at Malda Town. District SBCC
Cell selected eight representatives from five NGOs from the capacity building workshop for
conducting the fairs. The fairs took place from January 10 to January 12 at the Sabla Mela
and from January 12 to January 18 at the Malda Book Fair. Meena Manch groups, who were
trained in the adolescent workshop, presented their plays. Around 6.5 lakh people were
covered by the IEC/BCC activities during the fairs/festivals and special day celebrations.
The following table provides the details of the fairs/ festival and special day celebration:
Schools conducting signature
campaign for the children who
already have toilets in their
house and use it as a regular
practise
The children of the school are
performing handwash as a part
of healthy living
19
Table 5: Details of Fairs/ Festivals/Special Day Celebration
Sl No Date Activity Venue/Place
1 30.12.16 ODF Mela Manikchak Block,
D.Chandipur GP
2 31.12.15 ODF Mela Kaliachak III
Block,Birnagar- II GP
3 03.02.16 ODF Mela Gajol Block,Ranigan I GP
4 12.01.16 SBCC Messages
dissemination through
hoardings.
21 Prominent location
throughout the dist.
5 26.01.16 Republic Day Celebration
through tableau plying
with SBCC messages
Police Line ground, Malda
6 02 to 11 Jan-16 Gajol Utsav Gajol Block
7 07 to 13 Jan-16 Sabala Mela Hindi School Ground,
Malda
8 11 to 18 Jan-16 Book fair Malda College Ground,
Malda
9 19 to 26 Jan-16 Handicraft Mela Vivekananda Ground,
Malda
10 26 to 28 Jan-16 Matikrishi Mela At Kaliachak II block,
Gongaproshad
11 15.02.16 ODF Mela Manikchak Block, Nazirpur
GP
20
Photo Journey of Fairs/Festivals and special celebration
ODF Mela at Bhutni, Dakshin
Chandipur, Manikchak Block
Rally before the ODF Mela,
Bhutni, Dakshin Chandipur, Manikchak
District Magistrate, S.D.O and
other officers at the inauguration
of the ODF Mela, Bhutni,
Dakshin Chandipur, Manikchak
Block
Crowd at the ODF Mela, Bhutni,
Dakshin Chandipur, Manikchak
Block
ICDS Stall at the ODF Mela,
Bhutni, Dakshin Chandipur,
Manikchak Block
Display of IEC materials at the
ODF Mela, Bhutni, Dakshin
Chandipur, Manikchak Block
21
SBCC Cell at the ODF Mela,
Birnagar, Kaliachak III Block
Cultural program at the ODF Mela,
Spreading information on IEC
materials from the District SBCC
Cell at the ODF Mela, Birnagar,
Kaliachak III Block
Inauguration of the ODF Mela,
Birnagar, Kaliachak III Block
Distribution of footballs to the
students at the ODF Mela,
Simuljhuri, Gazole Block
Display of IEC materials at the
ODF Mela, Simuljhuri, Gazole
Block
22
Ventriloquism at Sabala Mela Quiz Competition held at Sabala
Mela
Prize distribution after the quiz
competition at Sabala Mela
Cultural program in the evening at
Uttar Banga Utsav and Sabala Mela
Ball in the Bucket game at the Sabala
Mela with the SHG women
Meena Manch performing on the
pitfalls of child marriage at Sabala
Mela
23
Handicraft products from bamboo at
the Handicraft Fair
Sanitation stall in the block Krishi Mela
at Habibpur Block,Malda
District Magistrate inaugurating the
SBCC stall at the Gazole Mela
District SBCC stall at the Gazole Mela,
Malda Knowledge dissemination from the
SBCC stall at the Book Fair
Gambhira group performing on social
issues like child marriage and
protection at the Handicraft Fair
24
Rally before the inauguration of the
Book Fair, Malda
27th Book Fair, Malda
Rally before the inauguration of the
Book Fair, Malda
Marathon held on 'National Voters'
Day', January 25, 2016
Inauguration of the Book Fair, Malda
by renowned author, Shirshendu
Mukhopadhyay and the District
Magistrate
Participants at the marathon held on
'National Voters' Day', January 25,
2016
25
3.4. ACTIVITIES INCOLLABORATION WITH PARTNER NGO
District SBCC Cell provided support and participated in activities undertaken by the partner
NGO cum technical agency, Contact Base. Following table provides the details of the
activities undertaken in collaboration with Contact Base:
3.4.1. DISTRICT LEVEL CONVERGENT SBCC PLANNING
WORKSHOP AT MALDA
A District Level Convergent SBCC
Planning Workshop was held on Jan
6, 2016, at the District Conference
Hall, Malda. The workshop was
chaired by the District Magistrate.
Altogether, 33 officials including
DM, ADM (G),DPO (SSM &
RMSA), Dy. Magistrate and Dy.
Collector and District Co-ordinator–
SBCC Cell, members of SBCC Cell,
BDOs, DCPO, DSWO, DCPO,
LCPO, Project Manager – KP &
SABLA and others attended the meet.
Table 6: Overview of activities undertaken in collaboration with Contact Base
Sl.
No
Date Activity Venue Coverage
1 06.01.16 District Level SBCC Convergent
Workshop
Dist. Conference
Hall
33
2 07 to 09 Jan-
16
NGO Capacity Building Workshop DTC, Malda 36
3 10.01.16 Theater workshop with Meena Manch DTC, Malda 40
4 27.01.16 PRI Workshop at Chanchal I Chanchal I Block 23
5 29.01.16 PRI Workshop at Kaliachak III Kaliachak III
Block
45
6 30.01.16 LPP artist Content/Message
Development workshop
DTC, Malda 33
Total 210
District Magistrate, Malda, addressing the
participants
26
Planning on convergent SBCC for adolescent empowerment:
Key observations were as follows:
• Focus is needed on strengthening awareness on Kanyashree Prakalpa as it will also
address prevention of child marriage and child labour.
• Adolescent health is mostly neglected. Awareness building is needed on IFA
consumption, menstrual hygiene and sanitation.
• It is observed from various data that an increase in the number of school dropout leads
to early marriage or migration. Awareness on reducing school dropout and continuing
education needs to be prioritised
• The primary tools for creating awareness on the above issues should be theatre and
folk media campaigns and the secondary tools should be IEC materials
• Capacity building of NGO members for their active participation in the Govt.
organised fairs and festivals should be conducted.
• Involvement of Child Cabinet and Meena Manch for the awareness program on
health, education and protection needs emphasis.
• LPP should be involved in the folk media campaign and the cost involved will be
discussed with the various departments.
• PRI workshop is also necessary for maximum outreach of the programme with
emphasis on health and sanitation.
• Adolescent workshops in blocks like Bamongola, Harishchandrapur II, Kaliachak II
and Chanchol I under the supervision of respective BDO needs to be organised
District Magistrate chairing the workshop
27
3.4.2. NGO CAPACITY BUILDING WORKSHOP
A three - day NGO capacity building workshop was held from Jan 7 to Jan 9, 2016, at the
District Training Centre, Malda. Altogether, 36 participants from 22 local NGOs participated
in the workshop. The objectives of the workshop were:
• Developing measurable knowledge and skills in result based community mobilisation
among participants of various NGOs
• Orienting the participants on planning, implementation and monitoring for better
understanding of SBCC
• Building skills in using dialogical and consultative methods and approaches.
Power point presentations, participatory discussion, chart work, theatre based activities and
role plays were used to develop awareness on adolescent issues, effective community
mobilisation skills, planning, implementation, monitoring and documentation of IEC/BCC
activities. The participants were oriented on tools like problem tree, resource mapping,
participatory learning activities like prioritisation of work, village mapping, seasonal calendar
and transect walk. Skill development activities were undertaken to develop effective
community mobilisation skills like listening, observation, leadership, problem solving,
critical and creative thinking. Tools and techniques of community mobilisation were also
addressed and demonstrated during the sessions. The participants interacted with the Officer
–in- Charge and other staff members of District SBCC Cell. 8 representatives from 5 NGOs
were identified for facilitating IEC activities under the SBCC stall at the Sabla Mela and the
Book Fair.
Participants appreciated
orientation on communication
tools, documentation and report
writing. The participants have
shared that documentation has
been one of the important topics
that was covered in the workshop.
Orientation on report writing has
specifically helped them in
documenting the project process
and improving the qualitative
aspects. They shared that use of
games and theatre based activities
for building awareness will help
them as these approaches are
more attractive than didactic
approach. They have also learned
about the various stages of community participation, use of social media. All the participants
Feedback analysis from the participants
28
were of the opinion that the workshop has helped them to understand SBCC process, improve
communication skill, monitoring and reporting and planning for convergence. The NGO
representatives shared their case studies, experiences and success stories.
The session plan for the three - day workshop is given below:
Table 7: Session Plan for three day NGO Capacity Building workshop
Date Time Objective
7.01.2016 10.00 am Inauguration and objective sharing
10.30 am Ice breaking activity using the method of ‘emptying the
preconceived notions’
12 noon Understanding Social and Behaviour Change Communication
and Community Mobilisation Action Cycle (SBCC – interplay
of Facts and Social Realities)
Lunch Break
2.30 pm Building Communication Skill
4.00 pm Mobilisation Techniques
8.1.2016 10.00 am Recapitulation of the previous day’s work & Presentation of
Communication Plan
11.00 am Orientation on Communication Tools & Micro planning of
Community Mobilisation
11.45 am Community Mobilisation Techniques
Lunch Break
2.30 pm Monitoring SBCC to identify indicators and developing
monitoring plan
3.30 pm Building Evidence & Dissemination
4.00 pm Documentation & Reporting
9.01.2016 10.00 am Review and presentation of “Action Plan”
11.45 am Skill building for Photo Documentation
Lunch Break
2.30 pm Sharing of SBCC Plan from district workshop
4.00 pm Feedback from participants on workshop
3.4.3. THEATRE WORKSHOP WITH MEENA MANCH MEMBERS
A one - day Theater Production Workshop was held on January 9, 2016, with four adolescent
groups of Meena Manch. 50 members participated in the workshop. The groups had already
prepared their plays on issues like road building and maintenance, sanitation, drug addiction
and prevention of child marriage. The theatre specialist fine tuned their production and
message line. The groups were capacitated to imbibe audience interactions in their play.
29
3.4.4. PRI WORKSHOP
Sensitisation workshops with PRI members for mobilising their leadership and increase
efficacy of local governance for achieving the goals of child development were held at
Chanchal-I and Kaliachak-III on Jan 27 and Jan 29, 2016, respectively. Altogether 68 persons
participated in the workshop. Among them 28 were PRI members. The following table
provides the venue wise details of the workshop:
Table 9: Details of PRI Workshops
Sl
No
Block Venue Date # Total
Participants
1. Chanchal-I Block office Conference Hall 27th January,
2016
23
2. Kaliachak-III Block office Conference Hall 29th January,
2016
45
Proceedings:
• Key note address: Block development officer and Sabhapati inaugurated the workshop
and shared the objective of the workshop.
• Knowledge assessment: An opinion sheet was shared with the participants to assess their
knowledge on adolescent issues. In both the blocks, the participants were unsure about
the age of adolescents according to
WHO, POCSO, PCMA, BLCPC
and other related protection
mechanism. Improvement on these
areas is required. The participants
are aware about Kanyashree and
Anwesha clinic services. But more
emphasis must be given for better
understanding and outreach.
• Ice breaking and introduction: Ice
breaking activity using theatre as a
tool was done to bring all
participants under the same roof.
Introduction of the participants amongst themselves and with the facilitators was done.
• Sensitistion on adolescent issues: The participants were sensitised through interactive
sessions about the physical, mental, emotional and social changes that an adolescent goes
through. The discussion brought to the forefront the fact that that when it comes to
BDO and Sabhapati of Chanchal-I block sharing the objective
of the workshop
30
adolescents, stakeholders are more concerned about girls than boys. However, the data
that was shown in the workshop stated that there is not much difference in the condition
between boys and girls when it comes to anaemia, school dropout or violence.
Information regarding various schemes like RMSA, Shikhyashree, Kanyashree, Sabla,
scholarship schemes under various department of education were shared and discussion
were held on legal entitlements under PCMA, POCSO and JJ Act. It was done to
sensitise them about the importance of protection issues. The Anwesha counselor shared
the services available under Anwesha Clinic and RKSK. She also added that intake of
IFA tablets needs to improve and tracking the consumption is a challenge. Ensuring better
involvement of PRI members in developing school sanitation is necessary was mentioned
by the SI of school education.
• Role of PRI members: Discussion was held about the role of a PRI member to promote
child friendly environment in their respective village. For better understanding a
documentary was shown on Bal Mitra Gram conceived by Nobel Laureate Kailash
Satyarthi. The participants came up with various ideas on making their village child
friendly. It was seen that most of the participants believed that it can be achieved only
through active participation of the adolescents in addressing their issues. They pledged
that they will work on creating an atmosphere where a child can speak without fear about
their doubts and thoughts. The link of documentary is :
https://www.youtube.com/watch?v=JntnVPpotDs
• Action Plan development: At the end of the session, the Block Sabhapati from Chanchal
I block and Joint BDO and Samity Education Officer from Kaliachak III took the
initiative to make an action plan for the development of the condition of the adolescents
for the next two months.
Table 10: Action Plan Developed by the PRI members
Block Action Plan for February-March, 2016
Chanchal-I • Meeting of VLCPC members will be held at Alihanda and Chanchal
GP. Problems will be mapped by the members. They will also engage
the child members to explore the issues in details.
• Child Cabinet of Alihanda and Chanchal GP will be engaged to
identify the issues which need improvement for making their schools
‘child friendly”.
• Sabla group members will identify the drop out children of those
villages.
• The child representative and VLCPC members will present the
indentified issues on 4th Sat. Meeting and Gram Sabha at Alihanda
and Chanchal. Action plan will be developed by the AWWs, ASHAs,
SI of School education, Awnesha counselor and PRI members.
31
Discussion on role of folk media groups for
SBCC
Sabhapati will chair both the meetings.
• BDO, Chanchal-I has committed to print IEC materials to
disseminate the information regarding the services available in the
Awnesha Clininc. They will circulate the IEC materials to each house
in the GP.
Kaliachak-III • Krishnapur and Akandaberia GP Pradhan will organise sensitisation
meetings with the adolescent girls and boys. They will engage the
Sabla group and PRI members as facilitator of the meeting.
• Samity Education Officer (SEO) shared that they will organise
orientation camp in schools where Meena Manch and Child cabinet
will participate. Further they will sensitise other students.
• RKSK group/ Meena Manch/Sabla group will be engaged in ODF
mela at Birnagar GP on Feb 20, 2016. They will perform skit and
will also interact with the community.
• PRI members will map drop out students with the help of adolescents
at Lakhipur GP.
• PRI members of Bedrabad GP planned to organise a sensitisation
camp with Sabla group members on Feb 6, 2016 (12:00
noon onwards)
3.4.5. ORIENTATION WORKSHOP WITH FOLK MEDIA GROUPS
UNDER LOK PRASAR PRAKALPA (LPP)
Orientation workshop was held on January 30, with the folk media troupe under Lok Prasar
Prakalpa at District Training Centre,
Malda. Altogether 21 members from 7 folk
teams participated in the workshop. The
teams were oriented on developing content
of campaign on various issues like health,
nutrition, sanitation, education and
protection. Through interactive discussion
it was found that few groups have already
performed in various places on issues like
open defecation free village, Kanyashree
Prakalpa, child marriage etc. It was found
that most of the folk groups like Alkab,
Gambhira, Domni incorporated the
message of a particular issue in their songs
and verse. Some of the groups shared that
they worked under LPP before but they do
32
not have any technical script for the awareness campaign. The process and skills for
preparing a technical script was introduced. The importance of impact assessment of the
campaign was also mentioned during the workshop.
4. CREATION OF SOCIAL NETWORKING PAGE
Social networking sites are increasingly used to keep up close social ties. Thus Facebook as a
social networking site was created for the district SBCC cell to keep people updated on their
activities. The page is regularly being updated with information and also events that are
happening in the district.
Screen shot of SBCC Malda Facebook Page