nsw planning and environment frenchs forest …

NSW PLANNING AND ENVIRONMENTFRENCHS FORESTPRIORITY PRECINCT

Community InsightsAugust 30, 2017

FRENCHS FOREST PRIORITY PRECINCTCommunity Insights 30.8.17

WHAT ISPLACESCORE?

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OUR AIM IS TO MAKE CITIES BETTER FOR PEOPLE…

PLACESCORE is a groundbreaking place experience (PX) diagnostic, engagement, benchmarking, tracking and marketing business that establishes a benchmark for what your people care about, and allows you to find out how a particular place rates against that benchmark.

PLACESCORE offers two sophisticated data collection tools to gather and analyse community insights – Care Factor and PX Assessments. Together they help you identify what is important, how a place is performing and what the focus of change should be….

A place attribute with a high Care Factor but a low PX Assessment should be considered a priority for investment.


NSW PLANNING AND ENVIRONMENTPRIORITY PRECINCTS PROJECT

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Burwood I Strathfield I Homebush

Cherrybrook

FrenchsForest

Leppington

Riverwood

Schofields Town Centre

Turella I Bardwell Park

Seven Hills I Wentworthville

Westmead

Between 16th June - 13th August 2017 PLACESCORE, on behalf of the NSW Department of Planning and Environment, collected community place experience assessments of nine identified Priority Precincts via an online and face-to-face surveys.

Frenchs Forest Priority PrecinctThis Community Insights report includes:

- A summary of respondents

- The key findings of the Care Factor & PX Assessment surveys

- Cross-referenced analysis of the two data sets to identify place priorities

- Recommendations for short and long term improvements to the neighbourhood

ABOUT YOURSURVEYS

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Respondents were able to access an online survey via the NSW Department of Planning website during the period 16th June - 13th August 2017.


FRENCHS FOREST PRIORITY PRECINCTTHE STUDY AREA

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Care Factor: 31 Respondents: The existing and future community of the FrenchsForest Priority Precinct, including residents, visitors and workers.

PX Assessments: 32 Respondents: The assessment area is the Frenchs Forest Priority Precinct, with the sample comprising residents and visitors in the area.


FRENCHS FOREST PRIORITY PRECINCTYOUR DATASET

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+45+48+7GENDERTOTAL 2

n=31AGE

0-24 yrs25-44 yrs45-64 yrs65+ yrs

45%48%

6%

39%

IDENTITY 3

Residents 87%TOP 3 COUNTRIES OF BIRTHAUSTRALIA 81%

ABOUT YOUR DATASET

Data was collected via online surveys during the period 16 Jun- 13 Aug, 2017. A total of 38

participated with 31 completing all questions (82% completion rate).

61% 0%

UNITED KINGDOM 6%UNITED STATES 3%

Visitors 10%

Workers 3%

Students 0%

ABOUT YOUR DATASETData was collected via online and face to face surveys during the period 16 Jun - 13 Aug, 2017. A total of 51 participated with 32 completing all questions (63% completion rate).

+41+50+9GENDER

53% 47%

TOTAL 2

n=32TOP 3 COUNTRIES OF BIRTH

AGE0-24 yrs

25-44 yrs

45-64 yrs

65+ yrs

41%50%

9%IDENTITY 3

Residents 97%

Visitors 3%

Workers 0%

Students 0%

Australia 66%United Kingdom 19%New Zealand 3%

0%

KEY FINDINGS& RECOMMENDATIONS

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This section provides an executive summary of key findings and recommendations for the FrenchsForest Priority Precinct.


FRENCHS FOREST PRIORITY PRECINCTEXECUTIVE SUMMARY

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• 63 people completed one the surveys

WHAT WE CARE ABOUT…The Top 3 neighbourhood place attributes valued by the Frenchs Forestcommunity are:

1. Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)

2. General condition of public open space (street trees, footpaths, parks etc.)

3. Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)

POSITIVE PLACE ATTRIBUTES…The neighbourhood place attributes contributing most significantly to liveability are:

1. There are people like me (age, gender, interests, ethnic backgrounds etc.)

2. Sense of personal safety (for all ages, genders, day or night)

3. Sense of neighbourhood safety (from crime, traffic, pollution etc.)

LOOK & FUNCTION

SENSE OF WELCOME

THINGS TO DO

UNIQUENESS

CARE

14

16

12

13

14

69



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DEFINING OUR PRIORITIES…Attributes with high Care Factor ratings and low PX scores should be considered priorities for investment.

COMMUNITY IDEAS FOR CHANGEParticipants were asked to share their biggest opportunity for the future of the neighbourhood.Dominant themes for FrenchsForest Priority Precinct were:

1. Build connections to nature, between community spaces and people

2. Reduce car use and improve public transport, bike and walking infrastructure

What we care about most: How it is performing:Sense of neighbourhood safety (from crime, traffic, pollution

etc.) =#3Local businesses that provide for daily needs (grocery

stores, pharmacy, banks etc.) #5Locally owned and operated businesses =#7

Elements of natural environment (natural features, views,

vegetation, topography, water, wildlife etc.) #1Access to neighbourhood amenities (cafes, shops, health

and wellness services etc.) =#3General condition of public open space (street trees,

footpaths, parks etc.) #2Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.) =#10

Quality of public space (footpaths, verges, parks etc.) =#7

Protection of the natural environment #6

Sustainable urban design (water sensitive design, transport-

oriented design, sustainable building design, density etc.) =#7

+0

TOP 10 CARE FACTORS

-3

-5

-10

-21

-31

-31

-33

-39

-40

“Connecting to local bushland, cultural enhancements and connecting the community ”



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Key community values for Frenchs Forest are: • The protection, sustainability

and maintenance of the natural environment

• Access and connection to localshops, services, leisure and work

Recommendations:

Short term:

- Patanga Road Park upgrade

- Foot path and bike path delivery and upgrades

- Main street tree/planting along Warringah Road and around hospital

- Identify street trees and other vegetation areas that will be protected from development

Long term:- Sustainable neighbourhood design protecting natural

environment and decreasing car dependence

- Quality walking and bike paths connecting housing to services, transport and open space

- Increasing local amenity, social and evening activity

- Housing affordability

WHAT DO PEOPLE IN YOUR DATA SETVALUE?

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Your Care Factor is a unique community values-capture tool that acts as a ‘place census’, allowing you to understand what is most important to your community regarding their ideal neighbourhood.


WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT

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This slide illustrates the top 10 neighbourhood place attributes that your community has said they value as being most important.

RANK OVERALL (N=31) %

#1

Elements of natural

environment (natural features, views, vegetation, topography, water, wildlife etc.)

74%

#2General condition of public

open space (street trees, footpaths, parks etc.)

65%

=#3Access to neighbourhood

amenities (cafes, shops, health and wellness services etc.)

61%

=#3Sense of neighbourhood

safety (from crime, traffic, pollution etc.)

61%

#5Local businesses that provide

for daily needs (grocery stores, pharmacy, banks etc.)

58%

RANK OVERALL (N=31) %

#6Protection of the natural

environment 52%

=#7Locally owned and operated

businesses 45%

=#7Quality of public space

(footpaths, verges, parks etc.) 45%

=#7

Sustainable urban design

(water sensitive design, transport-oriented design, sustainable building design, density etc.)

45%

=#10

Access and safety of walking,

cycling and/or public

transport (signage, paths, lighting etc.)

42%


WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT- MATRIX

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#1 attribute#2 attribute#3 attribute<10 respondents in dataset

LEGEND

Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)

General condition of public open space (street trees, footpaths, parks etc.)

Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)

Sense of neighbourhood safety (from crime, traffic, pollution etc.)

Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)

Protection of the natural environment

Locally owned and operated businesses

Quality of public space (footpaths, verges, parks etc.)

Sustainable urban design (water sensitive design, transport-oriented design, sustainable building design, density etc.)

Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.)

=#3

#5

=#7

=#7

=#7

=#10

#6

=#3

#2

#1ALL 31

Highest rated attributes if not in

the overall top ten

Male 12 58% 58% 50% 67% 67% 42% 50% 42% 58% 42%

Female 19 84% 68% 68% 58% 53% 58% 42% 47% 37% 42%

Age

25-44 14 64% 64% 79% 57% 64% 36% 64% 50% 36% 36%

45-64 15 80% 67% 47% 60% 53% 67% 33% 47% 53% 53%

Country of birth (Top 3)

AUSTRALIA 25 72% 56% 60% 60% 52% 56% 52% 44% 48% 48%

Ancestry (Top 3)European (including

United Kingdom) 16 56% 56% 63% 63% 63% 44% 56% 38% 44% 38%

Australasian 13 92% 77% 69% 54% 46% 62% 38% 54% 46% 54%

Identity

Residents 27 74% 63% 63% 59% 63% 56% 48% 48% 52% 44%

Neighbourhood Type

Suburban (Low density) 29 72% 66% 66% 59% 59% 52% 48% 48% 48% 45%

=#3 #5 =#7 =#7 =#7 =#10#6=#3#2#1


WHAT DO PEOPLE VALUE?25-44 & 45-64 YEARS OLD – TOP 5

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RANK 25-44 (N=14) %

#1Access to neighbourhood amenities (cafes, shops, health and wellness services etc.)

79%

=#2Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)

64%

=#2General condition of public open space (street trees, footpaths, parks etc.)

64%

=#2Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)

64%

=#2 Locally owned and operated businesses 64%

RANK 45-64 (N=15) %

#1Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)

80%

=#2General condition of public open space (street trees, footpaths, parks etc.)

67%

=#2 Protection of the natural environment 67%

#4Sense of neighbourhood safety (from crime, traffic, pollution etc.)

60%

=#5Access and safety of walking, cycling and/or public transport (signage, paths, lighting etc.)

53%


WHAT DO PEOPLE VALUE?WOMEN & MEN – TOP 5

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RANK WOMEN (N=19) %

#1

Elements of natural

environment (natural features, views, vegetation, topography, water, wildlife etc.)

84%

=#2Access to neighbourhood

amenities (cafes, shops, health and wellness services etc.)

68%

=#2General condition of public

open space (street trees, footpaths, parks etc.)

68%

=#4Protection of the natural

environment 58%

=#4Sense of neighbourhood

safety (from crime, traffic, pollution etc.)

58%

RANK MEN (N=12) %

=#1Local businesses that provide for daily needs (grocery stores, pharmacy, banks etc.)

67%

=#1Sense of neighbourhood safety (from crime, traffic, pollution etc.)

67%

=#3Connectivity (proximity to other neighbourhoods, employment centres, shops etc.)

58%

=#3Elements of natural environment (natural features, views, vegetation, topography, water, wildlife etc.)

58%

=#3Evidence of recent public investment (roads, parks, schools etc.)

58%


WHAT DO PEOPLE VALUE?FRENCHS FOREST PRIORITY PRECINCT

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KEY FINDINGSKey community values for Frenchs Forest are: • The protection, sustainability and maintenance of

the natural environment

• Access and connection to local shops, services, leisure and work

The most people are aligned around the value of:

• Elements of natural environment

• General condition of public open space

• Access to neighbourhood amenities

The least people are aligned around the value of:

• General condition of private open space

• Child services

• Sense of connection to/feeling support from neighbours or community

Different demographics care about different place attributes:People aged 25-44:

- 43% of people aged 25-44 care about 'Evidence of Council/government management ' compared to 0% of people aged 45-64.

People aged 45-64:

- 47% of people aged 45-64 care about 'Physical comfort‘ compare to 0% of people aged 25-44.

Men:

- 58% of Men care about 'Connectivity (proximity to other neighbourhoods, employment centres, shops etc.)' compared to only 32% of Women.

Women:

- 37% of Women care about 'Physical comfort (including noise, smells, temperature etc.)' compared to only 8% of Men.

Your PX Score is a number between 0 and 100 that measures your community’s place experience.

It allows you to identify the place attributes that are contributing positively and negatively to place experience; providing you with an important tool for prioritising investment.

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HOW LIVEABLE IS THEFRENCHS FOREST PRIORITY PRECINCT?


HOW DOES THE COMMUNITY RATE THE FRENCHS FOREST PRIORITY PRECINCT?

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PX Score is a number between 0 and 100 that measures your community’s place experience.

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BY COUNTRY OF BIRTHBY GENDER

69 67

AU

ST

RA

LIA

BY AGE

Male Female

69

25-44 yrs 45-64 yrs 65+ yrs

65 69 84

70

UN

ITE

D K

ING

DO

M

83

NE

W Z

EA

LA

ND

NPS

-100 TO +100

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NET PROMOTER SCORE4

How likely are your community to recommend this

neighbourhood as a place to live in or visit?

PROMOTORS IMPARTIALS DETRACTORS

25%PROMOTERS PASSIVES DETRACTORS

41% 34%



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The strongest performing place dimension in the Frenchs Forest Priority Precinct is SENSE OF WELCOME.

The poorest performing place dimension is THINGS TO DO.

Your PX Score is made up of 5 key place dimensions, each rated out of 20, that influence people’s attraction and attachment to place.

LOOK & FUNCTION

SENSE OF WELCOME

THINGS TO DO

UNIQUENESS

CARE

14

16

12

13

14

69



20

RANK TOP 5 ATTRIBUTES

#1There are people like me

(age, gender, interests, ethnic backgrounds etc.)

#2Sense of personal safety (for all ages, genders, day or night)

#3Sense of neighbourhood safety

(from crime, traffic, pollution etc.)

#4Neighbourhood spirit/resilience

(from external impacts, storms, economic downturns etc.)

#5General condition of housing

and other private buildings

RANK BOTTOM 5 ATTRIBUTES

#50Unusual or unique buildings

and/or public space design

#49Things to do in the evening

(bars, dining, cinema, live music etc.)

#48Local history, historic buildings

or features

#47

Sustainable urban design

(water sensitive design, transport-oriented design, sustainable building design, density etc.)

#46 Ease of driving and parking



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Different demographics rate place attributes differently :People aged 25-44:

- Rate ‘Local employment opportunities’ 23 points higher than people aged 45-64.

People aged 45-64:

- Rate ‘Quality of buildings’ 30 points higher than people aged 25-44

Women:

- Rate ‘Evidence of Council/government management’ 17 points higher than Men

Men:

- Rate ‘Landscaping and natural elements’ 22 points higher than Women.

KEY FINDINGSThematically, well performing attributes are connected to:• Community belonging, safety, relationships

& resilience

The highest performing attributes belong to these place dimensions:

• SENSE OF WELCOME

• LOOK & FUNCTION

The weakest performing attributes belong to these place dimensions:

• UNIQUENESS

• THINGS TO DO

PERFORMANCEMATRIX

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We have identified priority investment areas by comparing what your community values in their ‘ideal’ neighbourhood, against how they rate their current neighbourhood.


HOW DOES THE PLACESCORESYSTEM WORK?

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PX Assessmentcaptures how your community

‘rates’ each attribute…

Care Factorcaptures what attributes your

community ‘values’…

Together they help you identify what is important, how a place is performing and what the focus of change should be.

E.g.. An attribute with a high Care Factor but a low PX Assessment should be a priority for investment


What we care about most: How it is performing:Sense of neighbourhood safety (from crime, traffic, pollution

etc.) =#3Local businesses that provide for daily needs (grocery

stores, pharmacy, banks etc.) #5Locally owned and operated businesses =#7

Elements of natural environment (natural features, views,

vegetation, topography, water, wildlife etc.) #1Access to neighbourhood amenities (cafes, shops, health

and wellness services etc.) =#3General condition of public open space (street trees,



Protection of the natural environment #6

Sustainable urban design (water sensitive design, transport-

oriented design, sustainable building design, density etc.) =#7

+0

TOP 10 CARE FACTORS

-3

-5

-10

-21

-31

-31

-33

-39

-40

FRENCHS FOREST PRIORITY PRECINCTDEFINING OUR PRIORITIES

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Attributes with high Care Factor ratings and low PX scores should be considered priorities for investment, while those with high PX can be celebrated.

Attributes to prioritise for improvement


FRENCHS FOREST PRIORITY PRECINCTDEFINING OUR PRIORITIES

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This matrix identifies the place attributes with the biggest gap between their Care Factor ranking (value) and PX Score (performance).

What we care about most: How it is performing:Sustainable urban design (water sensitive design, transport-

oriented design, sustainable building design, density etc.) =#7Protection of the natural environment #6

Walking/jogging/bike paths that connect housing to communal amenity (shops, parks etc.) =#10


General condition of public open space (street trees,


Ease of driving and parking =#16

Access to neighbourhood amenities (cafes, shops, health

and wellness services etc.) =#3Things to do in the evening (bars, dining, cinema, live music

etc.) =#28Connectivity (proximity to other neighbourhoods, employment

centres, shops etc.) =#10

-40

POOREST PERFORMING PLACE ATTRIBUTES

-39

-34

-33

-31

-31

-30

-21

-21

-20

ADDITIONAL INSIGHTS

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RESEARCH QUESTION 1

What is the greatest opportunity for the future of the Frenchs Forest Priority Precinct?


FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS24 people contributed to the open question ‘what is the greatest opportunity for the future of this priority precinct?’

The key theme for improving Frenchs Forest Priority Precinct was:Connectedness (8)“Connecting to local bushland, cultural enhancements and connecting the community - which is isolated from one another.”“Get transportation mix right so people can come and go from workplaces homes and or community areas easily.”

“Make us more walkable to shops cafes library and nightlife.”

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FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONSOther themes for improving Frenchs Forest Priority Precinct were:Improve public transport (8)“Increase public transport to get cars off the road.”

“Provide a mixed use town centre accessible to all with better road and transport.”

Community facilities (5)“Well connected and separated bike paths (with connections to other areas) with adequate sporting fields & community facilities.”

Increase density (4)“Diversified residential buildings including medium density.”

“We need higher rezoning, the area needs affordable apartments for the future."

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ADDITIONAL INSIGHTS

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RESEARCH QUESTION 2

What small things would you change right now to make Frenchs Forest a better neighbourhood?


FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS

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29 people contributed to the open question ‘what small things would you change right now to make this Precinct a better neighbourhood?

The key theme for improving Frenchs Forest Priority Precinct was:Improve community facilities (6)“Improve play and provide exercise circuit equipment in Patanga Rd. park.”

“Footpaths in our area to enable us to easily walk.”“More amenities including restaurants, cafes, shops.”


FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY DIRECTIONS

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Other themes for improving Frenchs Forest Priority Precinct were:Improve public transport (4)“More public transport.”

“Fix the joke called public transport.”

Increase density (4)“Higher density living near the hospital.”

“Increase in rezoning to allow more affordable apartments for the future.“

Increase vegetation (4)“Plant trees again down Warringah road.”

“More/improved pavements & replace trees destroyed during hospital works.”


FRENCHS FOREST PRIORITY PRECINCTCOMMUNITY CONCERNSThe open questions allowed some respondents to share their concerns about the future of the Frenchs Forest Priority Precinct:Protection of bushland (3)“To protect the natural environment and create a wonderful sustainable community without overcrowding.”

Fear of changing local character (1)“To be able to keep current residents in the area... not have them feel they need to relocate out because they feel dislocated and disassociated from their area due to change in character and amenity.“

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THANK YOU

nsw planning and environment frenchs forest …

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