ns - erecruitment 2014
TRANSCRIPT
![Page 1: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/1.jpg)
Werken bij NS
Emerce Event April 2014 – Nicolette Parren
![Page 2: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/2.jpg)
Emerce Event April 2014 – Nicolette Parren
Even voorstellen
Online Marketeer Move NS - Recruitment, Inhuur & Loopbaanadvies
NicoletteParrennl.linkedin.com/in/nicoletteparren+NicoletteParren
![Page 3: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/3.jpg)
Iedereen kent NS
Emerce Event April 2014 – Nicolette Parren
![Page 4: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/4.jpg)
Dít is NS
Emerce Event April 2014 – Nicolette Parren
32.000 medewerkers 6 bedrijfsonderdelen
![Page 5: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/5.jpg)
Emerce Event April 2014 – Nicolette Parren
![Page 6: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/6.jpg)
Emerce Event April 2014 – Nicolette Parren
![Page 7: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/7.jpg)
Emerce Event April 2014 – Nicolette Parren
![Page 8: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/8.jpg)
Veel diversiteit
Versnipperde werving & selectieaanpak
Gedecentraliseerde MBO recruitmentafdelingen
Verschillende ATS systemen
4 websites
Emerce Event April 2014 – Nicolette Parren
![Page 9: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/9.jpg)
Emerce Event April 2014 – Nicolette Parren
Centralisatie en standaardisatie
![Page 10: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/10.jpg)
Nieuwe arbeidsmarktpositionering: Employer Branding
Emerce Event April 2014 – Nicolette Parren
![Page 11: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/11.jpg)
Contactstrategie – Reis van de sollicitant
Emerce Event April 2014 – Nicolette Parren
![Page 12: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/12.jpg)
Werkveld- & doelgroepstrategie
Gesegmenteerd doelgroepen aanspreken
Emerce Event April 2014 – Nicolette Parren
![Page 13: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/13.jpg)
Basis op orde
Eenduidige werkprocessen & vereenvoudiging backoffice van
MBO en HBO/WO recruitment van NS.
1 ATS
Emerce Event April 2014 – Nicolette Parren
![Page 14: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/14.jpg)
Betere profilering MBO-doelgroepen
Best practices HBO/WO - arbeidsmarktcommunicatie
Toepassen op MBO-doelgroepen
Emerce Event April 2014 – Nicolette Parren
![Page 15: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/15.jpg)
MBO Recruitment
Versnipperd:
- Grotendeels geoutsourced
Gebrek aan:
- Kennis van arbeidsmarkt
- Kennis van werving & selectieproces
- Employer branding
Hoge kosten
Emerce Event April 2014 – Nicolette Parren
![Page 16: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/16.jpg)
• Winkels (MBO): 60.000 sollicitaties p / jaar, vacaturedruk 1:18
• Operatie(MBO): 20.000 sollicitaties p /jaar, vacaturedruk 1:40
• Techniek (MBO): 1000 sollicitaties p/jaar, vacaturedruk 1:10
• HBO/WO vacatures NS-breed: 7000 sollicitaties p/jaar, vacaturedruk 1:23
Emerce Event April 2014 – Nicolette Parren
Van Kwantiteit naar Kwaliteit
![Page 17: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/17.jpg)
Uitdagingen
Synergie MBO Recruitment
Opbouw talentpooling
Selectieratio’s verbeteren
Minder verloop
Emerce Event April 2014 – Nicolette Parren
![Page 18: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/18.jpg)
‘Werkenbijns.nl’voldeed niet aan norm
Emerce Event April 2014 – Nicolette Parren
![Page 19: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/19.jpg)
Emerce Event April 2014 – Nicolette Parren
‘Werkenbijns.nl’voldeed niet aan norm
![Page 20: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/20.jpg)
Uitgangspunten
Meetbaar
Vindbaar
Contextueel
Reis van de sollicitant
WBNS.nl
Emerce Event April 2014 – Nicolette Parren
![Page 21: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/21.jpg)
Techniek | Responsive website
Talent
CONTENT DEVICES KOSTEN BEHEER SEO FUTURE
Emerce Event April 2014 – Nicolette Parren
![Page 22: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/22.jpg)
Beheer & optimalisatie
Emerce Event April 2014 – Nicolette Parren
![Page 23: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/23.jpg)
Emerce Event April 2014 – Nicolette Parren
Context | doelgroepgericht
![Page 24: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/24.jpg)
Context | Laat zien wie je al kent via LinkedIn
Emerce Event April 2014 – Nicolette Parren
![Page 25: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/25.jpg)
Emerce Event April 2014 – Nicolette Parren
Context | doelgroepgericht
![Page 26: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/26.jpg)
Context | binnen één muisklik alle relevante data
Emerce Event April 2014 – Nicolette Parren
![Page 27: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/27.jpg)
Emerce Event April 2014 – Nicolette Parren
Context | oNS verhaal centraal
![Page 28: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/28.jpg)
Emerce Event April 2014 – Nicolette Parren
Context | oNS verhaal centraal
![Page 29: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/29.jpg)
Context & Content
Emerce Event April 2014 – Nicolette Parren
![Page 30: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/30.jpg)
Emerce Event April 2014 – Nicolette Parren
Proactief | Elastic search - realtime
![Page 31: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/31.jpg)
Online recruitment funnel
BronZoekwoord
TijdBounce%
Locatie
Branded vs. Non BrandedWerkveldDoelgroepDevice
% Retentie% Talent
Emerce Event April 2014 – Nicolette Parren
![Page 32: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/32.jpg)
Online recruitment funnel | Google Analytics
Emerce Event April 2014 – Nicolette Parren
![Page 33: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/33.jpg)
Van extern zoeken naar intern vinden
Emerce Event April 2014 – Nicolette Parren
![Page 34: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/34.jpg)
Focus van 2014 - 2017
Interne arbeidsmarkt
MBO-recruitment volledig in eigen hand
Efficiëntie & effectiviteit werving & selectie
Emerce Event April 2014 – Nicolette Parren
![Page 35: NS - eRecruitment 2014](https://reader036.vdocuments.site/reader036/viewer/2022062514/5591048d1a28aba8548b4653/html5/thumbnails/35.jpg)
Dank voor jullie aandacht!
www.werkenbijns.nlEmerce Event April 2014 – Nicolette Parren