NQ Mobile

Design Process

Workshop 3

Design process – purpose of workshop

• Increase knowledge about own design process

• Increase knowledge about other/alternative design process

• Create input for our own (NQ Mobile) design process

• Teamwork / discussion about design process

Workshop agenda

All• Process – intro

• Overview of 4 design processes

In work groups• Discuss the most important steps in each phase of a process.

• Discuss the least important steps in each phase of a process.

• List the 2-3 most important and the 2-3 least important steps. Give a comment why you selected these.

All• Group presentation

Process - intro

Basic definition

Input OutputProcess

What would you do without a process?

Be creative? Be free to do whatyou want at work

Apply a new idea forevery problem

…at work you often have same problem to solve…

…finding new solutions to same problems take a lot of energy…

We can use that energy and creativity to new problems.

“Process as a map”

“Enables me to find

shortcuts”

Design process - overview

Deployment PhaseUse surveys to get user feedbackConduct field studies to get info about actual useCheck objectives using usability testing

Analysis PhaseMeet with key stakeholders to set visionInclude usability tasks in the project planAssemble a multidisciplinary team to ensure complete expertiseDevelop usability goals and objectivesConduct field studiesLook at competitive productsCreate user profilesDevelop a task analysisDocument user scenariosDocument user performance requirements

Design PhaseBegin to brainstorm design concepts and metaphorsDevelop screen flow and navigation modelDo walkthroughs of design conceptsBegin design with paper and pencilCreate low-fidelity prototypesConduct usability testing on low-fidelity prototypesCreate high-fidelity detailed designDo usability testing againDocument standards and guidelinesCreate a design specification

Implementation PhaseDo ongoing heuristic evaluationsWork closely with delivery team as design is implementedConduct usability testing as soon as possible

HearIdentify Design ChallengeDesign Challenge DefinitionRecognize Existing KnowledgeIdentify People To Speak WithDecide Research MethodDesign ResearchSacrifice ConceptsDevelop Your Mindset

CreateShare StoriesIdentify PatternsDesignCreate FrameworksFind Opportunity AreasBrainstorm New SolutionsMake Idea Real (prototype)Get Feedback

DeliverBuild Business ModelIdentify CapabilitiesBuild first productGet FeedbackEvaluate DesignPlan for Implementation

DiscoverStakeholder InterviewsDesign ResearchImmersive Field StudiesCompetitive AnalysisTrend ScrapingTechnical AnalysisIdeationPattern RecognitionOpportunity AreasFeature PrioritizationDesign Principles

DesignValue PropositionMental ModelingInteraction ModelDesign Language SystemVisual Mood BoardsVisual RenderingsPrototypingUser TestingCustomer JourneyExecution PlanningTechnical Feasibility

DeliverDesign SpecificationUser Interface ToolkitsTemplates & CodesApplication ArchitectureSoftware DevelopmentService Process DefinitionOrganizational Roadmap

Design process - agenda

UnderstandDiscoverAnalyze

SolveDesign

Prototype

DeliverAdjustFinalize

Workshop in groups

• Discuss the most important steps in each phase of a process.

• Discuss some less important steps in each phase of a process.

• List the 2-3 most important and the 2-3 least important steps. Give a comment why you selected these.

Prio Step

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Prio Step

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Prio Step

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End of slides for Workshop #3