now that twitter and facebook aren't enough (long version)
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This is the long version of my CASE VII presentation on awareness-building, fundraising, and other school, college, and university campaigns that incorporate social media as a significant channel along with other channels. It contains all the transition slides and the images from the presentation as given at CASE VII on 15 November 2009.TRANSCRIPT
mStoner
Now that Twitter & Facebook Aren’t Enough
integrating social media into your advancement toolkit
Sunday, 15 November 2009
FlightoftheFlyers.com
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@ me
mStonerblog.com
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www.linkedin.com/in/mstoner
twitter: @mstonerblog
slideshare.net/mstonervt
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Agenda
• Look closely at multi-channel campaigns
• Explore how they social media as key channels
• Evaluate what makes them effective
• Discuss what you’ve learned from them
• Q & A
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Everything isconnected toeverything else.
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Tim Marklein presentation,Inbound Marketing Conference:bit.ly/Ll7Su
mStoner
Case study:Obama for America
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What lessons can welearn from the Obama campaign?
Lessons for Advancement from Obama for America: budurl.com/zj4v
mStoner
Case Study:Powered By Orange
(poweredbyorange.com)
Our Impact
Living the Land GrantMission: As Oregon’s Land Grantuniversity, OSU mindfullypioneers ever more creative, far-reaching ways to fulfill themission that has defined its 140-year existence: Providingeducational opportunity for theresidents in every corner of thisstate, through our undergraduateand graduate programs,Extension Service andExperiment Stations. In so doing,OSU increasingly establishesitself as one of America’s leadingLand Grant institutions, capturingthe spirit of Abraham Lincoln’sdream that these campusesserve as "the people’s colleges"
more on OSU's impact
Look for Powered by Orange MAX trains in Portland.
ABOUT PBOYou are Powered byOrange – the students,alumni, faculty andfriends of Oregon StateUniversity – making apositive difference inOregon and beyond.Conserving our naturalresources. Findingbetter ways togenerate clean energy.Addressing climatechange with sensiblescience. Promotinghealthy living anddisease prevention.Feeding a hungryworld. Protecting ourwater supplies. Driving innovation to create new products, new companiesand greater prosperity. And living the land-grant mission to provideeducation and opportunity for all Oregonians.
Power up! Upload your photos, videos and stories. Put your dot on themap. Get connected. Show the world how you’re Powered by Orange.
OSU & Oregon:Recovery, Powered by OrangeOregon State University made unprecedentedcontributions in 2008-09 toward economic growth andsustainability for the state of Oregon, despite seriouschallenges to its own financial well being.
Download this document to learn more.
LEARNLearn about Oregon StateUniversity's impact on Oregonand the world. Then help us tellthe story.
tell me more
CONNECTConnect with thousands of OSUalumni, students and friends viaour social media tools andGoogle map.
add a dot
ENGAGESupport the Beaver businessesthat are powering ourcommunities and Oregon'seconomic recovery.
find out more
Contact us with your comments, questions, and feedback
Powered by Orange v2.0Oregon State UniversityCorvallis, Oregon 97331-4501phone: 541-737-1000Copyright © 2009 Oregon State University | OSU Disclaimer
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ABOUT PBO
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OSU ALUMNIASSOCIATION
From the PBO Blog
November 11, 2009Oregon State salutes itsveterans
November 6, 2009Road Trip Nation bus heads toOregon State…
October 27, 2009It’s a Haunted Homecoming
Oregon State is making a difference in your community.Learn how OSU is leading Oregon's economic recovery.
I make a positive impact on the economy, environment and community. I turn OSU’s enduring purpose into action. I am...
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PBO results
• >27,000 distinctive participants
• On 21 September (launch), 22% of visits from PDX
• Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460
• Other units taking up PBO theme
mStoner
Case study:NMHBook
(NMNSchool.org)
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0 ratingsAthlete of the WeekFrom: nmhschool | November 10, 2009 | 19 views
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Every week, NMH honors athletes who are killin' it - crazy goals, great save, or abundance of team spirit. This week at all-school meeting, this little vid introduced the announcement.
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Channel Views: 2,017
Age: 34
Joined: July 17, 2008
Last Sign In: 1 day ago
Videos Watched: 154
Subscribers: 15
Country: United States
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Northfield Mount Hermon School YouTube channel
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Recent Activity
nmhschool uploaded a new video
Athlete of the WeekEvery week, NMH honors athletes who are killin' it - crazy goals, great save, orabundance of team spirit. This week at all-school meeting, this li... more
nmhschool uploaded a new video
NMH: Academic IntelligenceAt Northfield Mount Hermon, teachers have ambitions... for students and theirachievements in the classroom.
nmhschool uploaded a new video
NMH Dance-off, October 2009NMH students hold intramurals of all kinds. One of the wackiest (and most competitiveand creative) in the interdorm dance competition.
nmhschool uploaded a new video
NMH: Direct YourselfHear from a Northfield Mount Hermon student about the opportunities to direct your ownexperiences at NMH, whether it's an art project, your academ... more
nmhschool uploaded a new video
NMH: Learning And DiversityHear from Northfield Mount Hermon students and a teacher on how different points ofview lead to different kinds of conversations.
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mstonerinc hermanhj xalwayzbo... sporter59 EddieH467 dannylau328 Grainne01
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musicgirl902 (3 months ago)Go NMH!!!
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19 views - 1 day agoAthlete of the Week
55 views - 1 week agoNMH: Academic Intelligence
153 views - 1 week ago
NMH Dance-off, October2009
mace213 - 667 views
Northfield Mount HermonSchool Varsity Field Hockey2008
dbkhoa - 305 views
NMH SS activitiesannouncement
DakiddBM - 6,612 viewsNMH Basketball 06-07
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Employment Opportunities | Directory© 2009 Northfield Mount Hermon Privacy Policies
Northfield Mount HermonOne Lamplighter Way | Mount Hermon, MA 01354Tel 413.498.3000 | [email protected]
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Athlete of the Week
19 hours 11 min ago
NMH: Academic Intelligence
1 week 5 days ago
NMH Dance-off, October 2009
1 week 5 days ago
NMH: Direct Yourself
3 weeks 5 days ago
NMH: Learning And Diversity
4 weeks 5 days ago
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NMH BLOGS
New book — Asylum: insidethe closed world of statemental hospitalsWednesday, November 11, 2009 -09:30
...
Who is Patricia O’Brien?Wednesday, November 11, 2009 -08:49
Patricia O'brien sitting at herdesk in Schauffler Library. Patricia O’...
This Week in NMH History2009-10 #11Wednesday, November 11, 2009 -08:28
30 Years Ago from The Bridge,vol. 11, no. 6; p. 2 (November14, 1979) You Can...
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NMH ON
@boardingschools NMH haslaunched the brand new website!Check it out atwww.nmhschool.org #school —about 1 day 1 hour agofrom webReply | View Tweet
@boardingschools 11 NMHers inthe class of 2010 have earned aperfect 800 on their SAT MathSections this year! #schools —about 1 day 3 hours agofrom webReply | View Tweet
@boardingschools check out allof our @flickr photos from theweekend's incredible danceperformances!http://bit.ly/Dk2cF #goodtimes— about 2 days 5 hours agofrom webReply | View Tweet
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NMH ON
John H. WilsonNovember 11, 2009 8:33am
Congratulations on the launch ofthe Facebook site. Loved thephotos, especially since I wasjust there. Would have liked acloseup of Boulger
Vinh Vinny NguyenNovember 11, 2009 10:51am
Hi, I am Vinny, I attended NMHin 94 and my sister in 96 97. Ihave one BIG question that I amdying to know: which campus isnow closed? I know now it's MHcampus, but I don't rememberwhat the name of my campus,but my campus had West Goulddorm and a stone gray church.There was a girl campus nameMarquee or so. can someoneanswer my question please, Ineed to know.
Northfield Mount HermonSchoolNovember 10, 2009 9:16pm
We relaunched our websitetoday. We are a little biased(and very modest). We think it'spretty cool.
Northfield Mount HermonSchoolNovember 8, 2009 2:25pm
The NYT ran a story on prepschools like NMH and what theeconomic downturn means forfinancial aid. (We are givingmore than $7 million in aid tofamilies this year.) The bottomline: It's a good time to supportyour favorite school.
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mStoner
Case study:The Blue Pig
mStoner
Case study:WA Mash
(wamash.com)
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Best practices
• Multiple channels
• Multiple sources of content
• Sense of humor
• Planned evolution
• Results
• More thoughts: budurl.com/l8zb
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Case Studies
• Northfield Mount Hermon: budurl.com/pw89
• Flight of the Flyers.com: budurl/xmcz
• PBO: budurl.com/f5n6;
• Emory University Blue Pig: budurl.com/8bzy
• Worcester Academy, WAMash: budurl.com/9e9f
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Useful resources
• Liz Allen on Caltech LinkedIn groups: tinyurl.com/cko7m6
• Activating alumni networks with Twitter:
tinyurl.com/bnz7re
• Clay Shirky, Here Comes Everybody
mStoner photo credit: psd on flickr