““DEEP DEEP GREEN:GREEN:” When ” When Energy is Not EnoughEnergy is Not EnoughPresented by Kathryn Alexander, CEO Ethical Impact L3CPresented by Kathryn Alexander, CEO Ethical Impact L3C

A Short Primer on:A Short Primer on:

BenefitsBenefits

ProcessesProcesses

ChallengesChallenges

Of moving to sustainability

The Market PlaceThe Market Place

Becoming a market Becoming a market leaderleader

Consumers are asking for Consumers are asking for more responsible more responsible productsproducts Seeking authenticity – Seeking authenticity –

transparencytransparency SEC fining for SEC fining for

greenwashing New regulations and New regulations and

compliance requirementscompliance requirements Thou shalt notThou shalt not How you prove itHow you prove it

The Market PlaceThe Market Place

Product/Service pricingProduct/Service pricing Reduce costs – duhReduce costs – duh

Energy consumptionEnergy consumption ElectricityElectricity TransportationTransportation CarbonCarbon

WasteWaste Use LessUse Less PackagingPackaging

Water useWater use PollutionPollution

ChemicalsChemicals CO2CO2 LightLight

Is There Enough?Is There Enough?

The SituationThe Situation What are we running out of?What are we running out of?

Dirt, land, oil, coal, natural Dirt, land, oil, coal, natural gas, helium, water, gold, gas, helium, water, gold, phosphorus, rare Earth phosphorus, rare Earth minerals, transition minerals, transition metals/copper, lithium, lead, metals/copper, lithium, lead, zinc, fishzinc, fish

If we still have 40-100 years of If we still have 40-100 years of these are we still ‘running out?’these are we still ‘running out?’

What’s increasing?What’s increasing? PopulationPopulation ConsumerismConsumerism

The Changing ClimateThe Changing Climate

Warm for last 10,000 years – Warm for last 10,000 years – this is the period in which we this is the period in which we have flourished and become have flourished and become ‘civilized.’‘civilized.’

What warming does to our What warming does to our current way of life:current way of life: Weather changesWeather changes Plants, animals and insects Plants, animals and insects

shift; cities, trees and some shift; cities, trees and some large animals cannotlarge animals cannot

Impact on agricultureImpact on agriculture Rising sea levelsRising sea levels

What’s changed in YOUR life What’s changed in YOUR life time?time?

Why an Energy Focus is Why an Energy Focus is Not EnoughNot Enough

Energy use reduction buys timeEnergy use reduction buys time

Alternatives offer options, but are not Alternatives offer options, but are not sustainable yetsustainable yet Pollution in mfgPollution in mfg Use of rare earths and other scarce resourcesUse of rare earths and other scarce resources

Waste reduction, recycle, reuse – buys timeWaste reduction, recycle, reuse – buys time Needs to go back into resource streamNeeds to go back into resource stream ZERO waste = eatable, local, cascades of useZERO waste = eatable, local, cascades of use

Why an Energy Focus is Why an Energy Focus is Not EnoughNot Enough

Water reuse and recycleWater reuse and recycle Aquifers take millennia to fillAquifers take millennia to fill

Methane drillingMethane drilling Planet warming = dryingPlanet warming = drying Natural gasNatural gas

Fracting and the water Fracting and the water supplysupply

Ocean changesOcean changes Over fishingOver fishing Melting ice = less salinityMelting ice = less salinity Higher sea levels = displaced Higher sea levels = displaced

populationspopulations

Why an Energy Focus is Why an Energy Focus is Not EnoughNot Enough

AgricultureAgriculture GMOGMO Fertilizers, bugs and Fertilizers, bugs and

weedsweeds Soil death and depletionSoil death and depletion Changing weather Changing weather

patternspatterns Transportation/Transportation/

globalizationglobalization Depleted National self-Depleted National self-

sufficiencysufficiency

CarbonCarbon ForestryForestry AgricultureAgriculture

What’s Under Our What’s Under Our Control?Control?

Resource useResource use

PollutionPollution

Waste*Waste*

Land use and soil fertilityLand use and soil fertility

Our culture – belief Our culture – belief systemssystems

Our actionsOur actions

We’ve been on the Planet for 5 million years – will we be here for another 10,000?

Sustainable IntelligenceSustainable Intelligence

Systems Thinking to see interconnectionsSystems Thinking to see interconnections Not analysisNot analysis See WholesSee Wholes Redesign all of our systemsRedesign all of our systems

Ecological Thinking to learn from Earth’s Ecological Thinking to learn from Earth’s wisdomwisdom

Understanding of Natural LawsUnderstanding of Natural Laws Local, cascades, ecologies, no ‘away’, etc.Local, cascades, ecologies, no ‘away’, etc.

Rethink and rearticulate our valuesRethink and rearticulate our values Three major contexts for decision-makingThree major contexts for decision-making

Protection (fear)Protection (fear) Effectiveness (winning)Effectiveness (winning) Sustainable (win/win/win)Sustainable (win/win/win)

Applied Morality and ethicsApplied Morality and ethics

Sustainable IntelligenceSustainable Intelligence

Cognitive abilitiesCognitive abilities Ideas, understandingIdeas, understanding

Emotional Intelligence – Daniel GoldmanEmotional Intelligence – Daniel Goldman a self-perceived ability, to identify, assess, and manage the emotions of a self-perceived ability, to identify, assess, and manage the emotions of

one's self, of others, and of groupsone's self, of others, and of groups

Spiritual IntelligenceSpiritual Intelligence a suite or set of propensities comprising: perceptions, intuitions, a suite or set of propensities comprising: perceptions, intuitions,

cognitions, etc., related to spirituality and/or religiosity, especially spiritual cognitions, etc., related to spirituality and/or religiosity, especially spiritual capitalcapital Spiritual capital is the quantification of the value to individuals, groups and Spiritual capital is the quantification of the value to individuals, groups and

society of spiritual, moral or psychological beliefs and practicessociety of spiritual, moral or psychological beliefs and practices Deep Change – Cindy WigglesworthDeep Change – Cindy Wigglesworth

““Lead yourself first with Lead yourself first with such authenticity and depth that other people will choose to follow”   – Cindy such authenticity and depth that other people will choose to follow”   – Cindy Wigglesworth, Founder of Deep Change Wigglesworth, Founder of Deep Change

Sustainable IntelligenceSustainable Intelligence All of the above with the addition of systems thinking and nature’s wisdomAll of the above with the addition of systems thinking and nature’s wisdom

What YOU can do NowWhat YOU can do Now

Learn Systems ThinkingLearn Systems Thinking Systems thinking is a framework that is based Systems thinking is a framework that is based

on the belief that the component parts of a on the belief that the component parts of a system can best be understood in the context system can best be understood in the context of relationships with each other and with other of relationships with each other and with other systems, rather than in isolation. The only way systems, rather than in isolation. The only way to fully understand why a problem or elementto fully understand why a problem or elementoccurs and persists is to understand the part in occurs and persists is to understand the part in relation to the whole.relation to the whole. (Capra, 1997) (Capra, 1997)

Regis University, Colorado State, Ethical Impact Regis University, Colorado State, Ethical Impact L3C and othersL3C and others

What YOU can do NowWhat YOU can do Now

Ecological ThinkingEcological Thinking We live on a planet with finite resources, with only We live on a planet with finite resources, with only

one input from the outside -- the energy from the one input from the outside -- the energy from the sun. While our technologies can rearrange matter sun. While our technologies can rearrange matter to better suit our convenience, and extract energy to better suit our convenience, and extract energy by reaching farther and farther into the depths of by reaching farther and farther into the depths of the Earth, the limits to this process have become the Earth, the limits to this process have become evident. A return to "ecological thinking" is evident. A return to "ecological thinking" is necessary if we are to survive. Our deep necessary if we are to survive. Our deep involvement and preoccupation with technological involvement and preoccupation with technological thinking to the exclusion of ecological thinking has thinking to the exclusion of ecological thinking has been a major contributor to environmental been a major contributor to environmental degradation. Carnegie Mellon websitedegradation. Carnegie Mellon website

ZERI, Colorado State, Ethical Impact L3C and othersZERI, Colorado State, Ethical Impact L3C and others

What YOU can do NowWhat YOU can do NowTechnological Thinking Ecological Thinking

PARTS PATTERNS

Focus on parts and how they connect for immediate

performance

Focus on patterns, context, connectedness, and relationships

ANALYSIS CONTEXT

Problems reduced or taken apart for understanding

Whole = sum of parts

 Need understanding of parts in context of larger whole

Whole > sum of parts

OBJECTS RELATIONSHIPS

World as collection of objects; relationships secondary.   Objects are networks of relationships

HIERARCHIES NETWORKS/ECOLOGIES

Gives sense of rigid structures of domination and control Multileveled order of interdependence

STRUCTURE PROCESS

Product- oriented thinking, often in terms of closed systems Contextual thinking or weaving together to make sure there is

free flow in network; structure follows.

Often open systems.

From the Carnegie Mellon website http://telstar.ote.cmu.edu/environ/m3/s5/index.shtmlTechnological Thinking vs. Ecological Thinking (adapted from FRITJOF CAPRA)

What YOU can do NowWhat YOU can do Now

Sustainable IntelligenceSustainable Intelligence The "old ways" of leadership development are no The "old ways" of leadership development are no

longer working. To guide meaningful, transformative, longer working. To guide meaningful, transformative, lasting change that truly matters... you need to build lasting change that truly matters... you need to build deep intelligence. ~deep intelligence. ~Cindy WigglesworthCindy Wigglesworth

Ethical Impact L3C, Bioneers, Biomimicry InstituteEthical Impact L3C, Bioneers, Biomimicry Institute January 10 = Business Case for SustainabilityJanuary 10 = Business Case for Sustainability January 18 – Introduction to Values-Based decision-January 18 – Introduction to Values-Based decision-

MakingMaking January 19 – Strategic Planning for Small BusinessJanuary 19 – Strategic Planning for Small Business January 26 – Systems Thinking for Business LeadersJanuary 26 – Systems Thinking for Business Leaders

Check out our Quick Values Quiz!Check out our Quick Values Quiz!

Contact UsContact Us

Ethical Impact L3CEthical Impact L3C

(303) 440-5833(303) 440-5833

(888) 331-7492(888) 331-7492

info@ethicalimpact.cominfo@ethicalimpact.com

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