The Ultimate Awareness Building and Family Support Platform for

Healthcare Centric Nonprofits

Increase opportunities for online donations, too!

Helping families facing senior care and health care challenges

Bill Tymoszczuk, CEO BestHomeHealthCare.com, Inc. (216) 478-CARE fax (216) 589-8597

What is Care-n-Share?How it works

A user creates a community for themselves or another family member (a father with Dementia or a child with cancer).

The community creator invites family, friends, church members, etc. to join the community.

Within the care-n-share community the creator can• Post updates about the family member “Just Me”;• Ask for help;• Upload photos;• Provide family fundraising information;• Help their favorite nonprofit/charity• Thank caregivers by giving them recognition;• Post personal health info in a secure section of the site called mycare (double password protected).

Community supporters that were invited can:• Post a journal entry called “Well Wishes”;• Send prayers, hearts of love or rainbows of hope;• Respond to help requests;• Create volunteer offerings

It is a resource and connection platform forfamily caring and community sharing.

Participating Nonprofit TypesThe Care-n-Share Platform is also available to “for profit” companies that provide direct patient care such as home healthcare, hospice and senior care. These for profit companies pay a fee. In order to make the service offering fair to all, the nonprofit type is divided into two categories: Nonprofits that deliver direct patient care and those that do not. The Care-n-Share Platform is available Free to those nonprofits who do not deliver direct patient services but rather raise awareness for their cause or coordinate care through outside resources. Examples of these types of nonprofits include church or ministry groups; nonprofits that educate, raise research money or provide support groups and materials.

For nonprofits involved in direct patient support there would be a service fee just as other “for profit” companies. However, you would also get the benefit of donate now links without any administrative fees. Examples of these types of nonprofits include primary care facilities, assisted living and skilled care facilities, home care or hospice services, etc.

Increase awareness and donation opportunities• Increase awareness and branding opportunities with display ads and email links• Increase donation opportunities with links to your existing donation page – exclusive and without fees• A marketing differentiator to increase supporters and donors• The ability and capability to spread virally

Deliver a benefit to members & supporters to help them • Help families connect to each other to share updates, express feelings and share memories• Let families recruit and coordinate volunteer offerings for a loved one• Let families raise money and inform communities members about family fundraising events

Free sales and/or tech support for your staff and end users• By Phone: 9am-7pm Mon-Fri• Online Support: 24/7• Customized literature stored in your online marketing tool box

For these reasons, the Care-n-Share platform is the ultimate turnkey marketing solution to raise awareness, increase your supporter/donor base and deliver tangible family care benefits.

Why Would My Nonprofit Offer This Program?

You create a subdomain (care.ABCNonprofit.com) which is directed to our server.

When a community creator registers through your subdomain you become the sponsor for the community. Consequently, we brand every page and every email notification that goes out to members with your logo and/or your nonprofit’s name. (See ABC Nonprofit below)

Ok, Show Me How Care-n-Share Will Do It

Ok, Show Me How Care-n-Share Will Do It (cont.)

At the top of every page and on the side bar, your logo and name will appear. It will also be linked to a profile page that will include a “donate now” button that will link directly to your donation page.

Every time an email is generated for what ever reason to a community member, it includes your nonprofit name linked back to your profile and a “donate now” button .

As you can see, the branding and donation opportunity is subtle but well pronounced throughout the community.

Additional opportunities to appear on other sponsored Care-n-Share Community Sites.

The individual that created the community can also select a nonprofit from an approved list of nonprofits to appear under their “Favorite Charities” (Nonprofits that sponsor the site are automatically included). As an example, a family member who registers through a “for profit” home health care agency and is dealing with cancer, can list a cancer related nonprofit.

The individual can also invite a nonprofit to join which is then reviewed by BestHomeHealthCare.com.

Ok, Show Me How Care-n-Share Will Do It (cont.)

Care-n-Share > A Sales & Marketing Differentiator(For nonprofits that supply direct patient support)

The Family Sales Call or Initial AssessmentFamilies will typically talk to several agencies and interview at least two or three. Imagine making your initial meeting with a family and before leaving, you take 5 minutes to walk them through setting up a Care-n-Share Community for their loved one. You have just created a branding & awareness machine that will do your work for you after you leave. It will keep your name in front of them throughout the decision process.Now that was different…was it not?

Other opportunities to create Communities sponsored by your companyHow about tent cards, flyers or brochures in

– Physician Offices– Senior Centers– Primary Care Facilities– Healthcare Centric Nonprofits/Support Group MeetingsThe list of opportunities to provide PR and presale opportunities is almost endless…..

Individuals may not need your services for days or weeks or maybe months. However, that does not mean they cannot create a Care-n-Share Community to keep family members up to speed with their health care journey. Again, it will be your name that is in front of them the whole time before a care decision is made.

Care-n-Share > Your Viral Marketing Agent

For each Community created, you can anticipate 3-15 other community participants. Think of your own contacts: Family Friends Co-workers Church Members

10 members create 2 more Communities

10 members

10 members 10 members

5 members

10 members

Since one out of five people are experiencing a senior care or health care challenge with another family member, then for every five members registering you have the potential to start another community.

From 1 community you helped create, you have 55 members distributed across 6 communities that see your logo, nonprofit’s name and is linked to your profile page. The more communities created, the more opportunities to market to members. The math can get out of control quickly.

sample growth model

Reduce admin expenses & improve relations(For nonprofits that supply direct patient support)

Reduce administrative expensesPost an update about your client to Care-n-Share and update all preselected family members on our “family care log” feature. This feature saves time by not playing telephone tag or having lengthy phone conversations between your caregiver and multiple family members.

Improve client relationsCommunicate, communicate and did I say communicate more. Frequent quick updates keep families happy and keeps those referrals coming.

All communications are archived. It can be searched by date or author by family members and caregivers, for easy access. It can also clarify and prevent any miscommunications.

Care-n-Share: a Turnkey Marketing Solution

Free sales and/or tech support for your staff and end users• By Phone: 9am-7pm Mon-Fri• Online Support: 24/7• Customized literature for each office stored

in your online marketing tool box

As detailed on the following page, your organization can spend thousands of dollars per month just to get potential leads to email or call. Our goal is to create a system that will provide resources to families while helping to get your name in front of as many people as possible, more effectively, at the least cost.

Common Marketing Costs of Other Services

Keyword Cost/Clicksenior care $3.08nursing home $1.99hospice $1.47home care $2.48assisted living $2.33

Google Adwords costs increase based on geo targeting and the quality/relevance of your site with no guarantee of first page placement.

Opt In Email List Purchases - $.20 to $.30 per name, phone number, email address

Email Management/Marketing – user based fee from $15 to $3000 per month

Display Ads - $50 to $5,000 per month depending on the site.

Other Family Communication Software - $50 to $125/month depending on the number of users

An unprecedented Marketing System for senior care and healthcare providersBranding * Referrals * Communications * Family Care Management Tools

Beta Test AgreementWe are looking for 6 - 8 Beta test nonprofits that are: Willing to review the service offering and give feedback, good or bad

through the Linkedin Care-n-Share User Subgroup. Willing to implement it in the field and discuss obstacles and success Implement the service on a month to month basis with a link from your

main home page or resource section.

For nonprofits that do not provide direct care there are no fees.

All Beta test nonprofits that provide direct patient support will not pay any installation fees. Any usage or monthly fees will be waived for 2 months following satisfactory completion of the beta rollout. It is also understood that BestHomeHealthCare.com Inc. owns all intellectual property rights to the service offering described including but not limited to software and product logos. Cost for the service will be agreed upon and set by the company and beta test users. Is that simple or what! If interested, please sign and fax back to Attn: Beta Test at (216) 589-8597. Sorry, we are limiting it to 8 nonprofits

Agreed to by: BestHomeHealthCare.com, Inc. __________________________ Date: __________________________

Agreed to by: __________________________ __________________________ Date: __________________________