hello! · blackbaud’s charitable giving report, 2014 give central, 2015 64% number of nonprofits...

Hello!ONLINE FUNDRAISING

•TEAM PARTUNE

We are TEAM PARTUNE

IVAN KOSNYREV SONYA WU SALOME MKHEIDZE NOUR SABBAGH MARIANNE LANE JOHN INFANTE

ONLINE FUNDRAISING

1 2

Agenda

DISCOVER METHODOLOGY

Online Giving

1 2 3 4DISCOVER METHODOLOGY DEFINE DESIGN

Online Giving Findings Guideline

Agenda

DELIVER

1 2 3 4 5DISCOVER METHODOLOGY DEFINE DESIGN

Online Giving Findings Guideline Implementation

Agenda

DISCOVER- Online Giving -

1

Practice of donating money to a nonprofitvia online platforms

DISCOVER


including

DISCOVER

website, sms,email,social

media and crowdfunding

platforms


including

DISCOVER

Alternative revenue streams

for organizations competing for a

limited resources

DISCOVER


Timely

fast growing digital landscape

DISCOVER

Lack of development

resources

in small nonprofits

TimelyAlternative

revenue streams

DISCOVER

Lack of development

resources Timely


DISCOVER

Research Question

What are the best practices

DISCOVER

What are the best practices

for attracting and cultivating online donors

DISCOVER

What are the best practicesfor attracting and cultivating online donors

for community -based cultural organizations

in New York City?

DISCOVER

What are the best practices for attracting and cultivating online donors

for community -based cultural organizations in New York City?

DISCOVER

UN Sustainable Development Goal



DISCOVER

Promote inclusive and sustainable economic growth, employment and decent work for all.



UN Sustainable Development Goal #8

DISCOVER

Blackbaud’s Charitable Giving Report, 2014

major gifts, annual funds, fundraising events, snail mail phone donations

DONATIONS

DISCOVER

INDUSTRY RESEARCH


DISCOVER

offline sources

93% major gifts, annual funds, fundraising events, snail mail phone donations

DONATIONSINDUSTRY RESEARCH

online sources


6.7%

DISCOVER

offline sources

93% major gifts, annual funds, fundraising events, snail mail phone donations



offlineonline6.7%

93%

DISCOVER



From 2013 to 20148.9% Online giving

DISCOVER

offlineonline6.7%

93% DONATIONSINDUSTRY RESEARCH

M+R’s Benchmark Study, 2015


2.1% Overall giving

DISCOVER

From 2013 to 20148.9% Online givingoffline

online6.7% 93% DONATIONSINDUSTRY RESEARCH


M+R’s Benchmark Study, 2015Blackbaud’s Charitable Giving Report, 2014

13% Online giving for nonprofit cultural organizations

DISCOVER

2.1% Overall giving

From 2013 to 20148.9% Online givingoffline


Give Central, 2015Blackbaud’s Charitable Giving Report, 2014

64%

Number of nonprofits currently planning to solicit online donations

DISCOVER

13%

2.1%

From 2013 to 20148.9% offline



Online giving for nonprofit cultural organizations

Overall givingOnline giving

METHODOLOGY

2

DISCOVER

DEFINE

CASE STUDIES

DEFINECASE STUDIES

DEFINE

CASE STUDIES

DESIGN

DELIVER

DEFINE- findings -

3

Defining Best Practicesthrough key themes of Literature Review

and Primary Research

DEFINE

SECONDARY RESEARCH

STUDIES REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES

ONLINE GIVING PLATFORM

REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES


DATABASE SOFTWARE

CROWDFUNDING TOOLS

REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES


ONLINE DONOR BEHAVIOR

DATABASE SOFTWARE

CROWDFUNDING TOOLS

REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES



TOUCH POINTS

DATABASE SOFTWARE

CROWDFUNDING TOOLS

DONOR RETENTION

REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES



FUTURE OF ONLINE GIVING

TOUCH POINTS

DATABASE SOFTWARE

CROWDFUNDING TOOLS

DONOR RETENTION

REPORTS ARTICLES

DEFINE

SECONDARY RESEARCH

STUDIES REPORTS ARTICLES

DEFINE

INDUSTRY RESEARCH

CASE STUDIES INTERVIEWS

DEFINE

PRIMARY RESEARCH


DEFINE

PRIMARY RESEARCH

THE LGBT CENTERCLOCKTOWER PRODUCTIONS


DEFINE

PRIMARY RESEARCH


EL MUSEO DEL BARRIO

FLUSHING TOWN HALL (FCCA)


DEFINE

PRIMARY RESEARCH


EL MUSEO DEL BARRIO


New York City based cultural institutions

Serves their mission-defined community

Established for more than 30 years


DEFINE

PRIMARY RESEARCH


EL MUSEO DEL BARRIO


Need to acquire necessary funds

to sustain the organization

and its operations





DEFINE

PRIMARY RESEARCH


EL MUSEO DEL BARRIO


All use online tools to fundraise in some way



and its operations




CASE STUDIES INTERVIEWS SURVEY

PRIMARY RESEARCH

ONLINE DONOR SURVEY

DEFINE


EL MUSEO DEL BARRIO



PRIMARY RESEARCH

ONLINE DONOR SURVEY

DEFINE


EL MUSEO DEL BARRIO


174 respondents

Mostly young & educated

Based in NYC






and its operations

174 respondents Mostly young & educated Based in NYC


PRIMARY RESEARCH

THE LGBT CENTER

CLOCKTOWER PRODUCTION

EL MUSEO DEL BARRIO


ONLINE DONOR SURVEY

DEFINE

All use online tools to fundraise in some way

DEFINE

Online fundraising is growing fast

INDUSTRY RESEARCH

DEFINE

DEFINE

Big data Small data

DEFINE

Big data Small data

Transparency

DEFINE

Big data Small data

Transparency

Use of data for personalized

outreach

DEFINE

Big data Small data

Transparency


outreach

Long-term relationships

with online donors

DEFINE

Big data Small data

Transparency


outreach


with online donors

Websites were the prefered channel for overall online giving in the recent years

DEFINE

Donor retention is the most important aspect of online

giving

The survey

Overall Research

People are likely to donate

Good Online Giving

Experience

Case studiesAbsence of online giving strategy

Absence of online donor cultivation methods

Need for better technology toolsLack of capacity

resources + expertise

Impact of donations

Peer to peer platforms & sharing

achievments

Big data Small data

Transparency


outreach


with online donors



giving

The survey

Overall Research


Good Online Giving

Experience





Impact of donations

Peer to peer platforms & sharing

achievments

Big data Small data

Transparency


outreach


with online donors



givingThe surveyBig data Small data


Good Online Giving

Experience

DEFINE

DATA COLLECTION DONOR INTERACTION LIMITATIONS

Impact of donationsPeer to peer

platforms & sharing achievments





Transparency



with online donors


outreachOverall

Research

DESIGN- guideline -

4

DESIGN

DELIVER

5

DELIVER

WEBSITE

APPLICATION OF THE GUIDELINES

FLUSHING TOWN HALL - FCCA

DELIVER

UPLOADING

DELIVER

THANK YOU!

QUESTIONS?•

Team Partune

03XYttd8kfq8_betaPARTUNE - v5- APRIL 17

hello! · blackbaud’s charitable giving report, 2014 give central, 2015 64% number of nonprofits...

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