No MoreMass MarketingA presentation by Karim Gargum, inspired by a Seth Godin post.

The Masses

Most businesses are seeking the masses

They want thebig launch

The PR whirlwind

The aggressive advertising campaign

They’re preparing the ‘big bang’

So What Happens Next?

They start strong, they ‘shock and awe’ the

masses....

And they spend a lot of $$$

They make a lot of money....for a while

0

25

50

75

100

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Thousands of Sales

But they’ve built a sand castle

After the fan-fare, people stop paying

attention

They didn’t have a solid foundation

What could theyhave done?

Don’t TargetThe Masses

Start Small

Can you find a small group of people, and

create something they fall in love with?

If you can, start like that, start with them, give them your full

attention

If you create something they really

enjoy, they’ll talk about it

Start a virtuous circle for your product

You can always do the ‘big bang’ later

More about me - www.KarimGargum.com

The post that inspired me:http://sethgodin.typepad.com/seths_blog/

2009/04/first-ten-.html

Photos sourced from these flickr profiles:

•http://www.flickr.com/photos/stignygaard/

• http://www.flickr.com/photos/clickclickclickclick/